美国健康与保健市场

这是因为消费者越来越意识到加工食品和各种饮料对其健康和福祉的负面影响。该病毒对患有肥胖和糖尿病等潜在健康问题的人造成了不成比例的影响，使人们更加意识到需要照顾自己的健康并增强整体免疫力。人们的健康意识不断增强。

本报告考察了美国健康和保健市场，分析和预测了健康和保健热饮、无酒精饮品、零食、乳製品和替代品、烹饪参与企业和膳食以及主食的市场规模和结构，包括趋势分析。

目录

执行摘要

• 关注健康和保健
• 消费者体重趋势
• 消费者饮食习惯趋势
• 与健康相关的死亡
• 血压和胆固醇水平
• 糖尿病盛行率

免责声明

美国HW热饮

主要资料结果

2023年发展

• 平衡能量和平静增加了不含咖啡因的热饮的销量
• 植物来源热饮「健康光环效应」的认识推动了非凡的成长
• 在保健热饮中，咖啡占天然产品销售的大部分

前景和机会

• 由于消费者寻求控制体重并保持健康，预计预测期内脂肪不会增加
• 健康福利申请预计将变得更加分散
• 由于健康问题，无过敏原健康热饮持续成长

市场资料

美国HW无酒精饮品

主要资料结果

2023年发展

• 由于担心砂糖摄取过量摄取，对砂糖的需求正在上升
• 消费者致力于改善肠道健康、消化系统健康和益生菌/益生元无酒精饮品
• 当消费者试图应对忙碌的生活时，能源补充仍然是一个焦点
• 平衡能量和平静增加了不含咖啡因的热饮的销量
• 对植物来源热饮「健康光环效应」的认识推动了非凡的成长
• 保健热饮中的咖啡占天然产品销售的大部分

前景和机会

• 由于消费者寻求控制体重并保持健康，预计预测期内脂肪不会增加
• 医疗给付申请预计将变得更加分散
• 出于健康考量，消除过敏原以维持健康和保健热饮的成长

市场资料

美国HW零食

主要资料结果

2023年发展

• 随着消费者关注健康、环境和动物福利，植物来源声称增多
• 无麸质是最畅销的健康零食，其消费群不仅限于麸质不耐症患者。
• 消费者希望促进肠道健康以增强免疫力

前景和机会

• 健康零食的增长可能是由于不健康成分的减少和健康成分的加入所推动的
• 健康问题可能是无麸质零食实际增长的最大驱动力，但素食零食也有望蓬勃发展
• 随着消费者旨在促进新陈代谢，良好的矿物质来源可能会增加

市场资料

美国HW 乳製品和替代品

主要资料结果

2023年发展

• 随着消费者关注健康和环境效益，有机乳製品和替代品保持强劲成长
• 由于健康和体重问题，低脂在更健康的乳製品和替代品中处于领先地位，但各种因素阻碍了成长
• 随着 2023 年健康问题持续成长，无乳糖仍然是重要的主张

前景和机会

• 随着消费者了解更健康饮食的必要性，2023 年至 2028 年无糖/低糖/无添加糖的声称将会增加
• 由于消费者希望促进新陈代谢，预计在预测期内作为良好的矿物质来源表现良好
• 随着消费者寻求对健康、环境和动物福利产生积极影响，纯素和植物来源声明将受到关注

市场资料

美国HW烹饪材料和膳食

主要资料结果

2023年发展

• 消费者正在转向“高蛋白”等功能性声明，而不是“低/无”声明
• 无麸质已成为健康和保健烹饪原料和膳食的先驱，受到广大消费者的欢迎。
• 随着消费者寻找适合特定饮食的产品，Keto 记录了健康和保健烹饪原料和膳食的成长

前景和机会

• 整体健康方法持续推动成长
• 对饮食、环境和动物福利的担忧促进了植物来源烹饪原料和膳食的增长
• 免疫支持可能受益于消费者对预防健康议题的兴趣

市场资料

美国HW主食

主要资料结果

2023年发展

• 植物来源主食因新品推出维持稳定成长
• 无麸质正在成为一种健康必需品，除了麸质不耐症。
• 随着越来越多的消费者转向低碳水化合物饮食，酮类主食持续成长

前景和机会

• 饮食和免费索赔将推动预测期内的成长
• 无麸质预计将在预测期内提供成长机会
• 促进新陈代谢和改善肠道健康的愿望预计将导致预测期内益生菌声称的增长

市场资料

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Striking a balance between energy and calm drives sales of no caffeine hot drinks
• "Health halo" perception of plant-based hot drinks drives exceptional growth
• Coffee accounts for most sales of natural products within health and wellness hot drinks

PROSPECTS AND OPPORTUNITIES

• No fat set to grow over the forecast period, as consumers seek to control their weight and maintain health
• Increasing fragmentation of health benefit claims expected to be seen
• Health concerns will see no allergens maintain growth in health and wellness hot drinks

MARKET DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Concern about the overconsumption of sugar leads no sugar to see growing demand
• As consumers look to improve their gut health, digestive health and probiotic/prebiotic soft drinks are key
• Energy boosting is still one to watch, as consumers seek to cope with busy lives

PROSPECTS AND OPPORTUNITIES

• Functional and health benefit claims set to drive growth across soft drinks categories
• Natural set to remain a significant health and wellness claim in soft drinks, and will see continued growth
• Good source of vitamins set to maintain growth, especially in concentrates

MARKET DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Plant-based is a rising claim as consumers value health, the environment and animal welfare
• Gluten free accounts for the highest sales within health and wellness snacks, as the consumer base is not limited to those with gluten intolerance
• Consumers look to boost their gut health to improve immunity

PROSPECTS AND OPPORTUNITIES

• Growth in health and wellness snacks likely to be driven by the reduction of less healthy ingredients and the inclusion of healthy ingredients
• Concern for health set to drive the highest actual growth for gluten free snacks, but vegetarian snacks also set to see dynamism
• Good source of minerals set to rise as consumers aim to increase their metabolism

MARKET DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Organic dairy products and alternatives maintains solid growth as consumers value the health and environmental benefits of such products
• Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
• Lactose free remains an important claim as concerns about wellbeing continue to expand in 2023

PROSPECTS AND OPPORTUNITIES

• No/low/no added sugar claims expected to see growth over 2023-2028 as consumers understand the need for a healthier diet
• Good source of minerals set to see a strong performance over the forecast period as consumers look to boost their metabolism
• Vegan and plant-based will be claims to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare

MARKET DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumers continue to migrate to functional claims such as high protein, rather than "low/no" claims
• Gluten free leads health and wellness cooking ingredients and meals due to the wide consumer group
• As consumers look for products that align with a specific diet, keto records a rise within health and wellness cooking ingredients and meals

PROSPECTS AND OPPORTUNITIES

• Holistic approach to health will continue to drive growth
• Interest in diet, the environment and animal welfare will contribute to growth for plant-based cooking ingredients and meals
• Immune support set to benefit from consumer interest in preventing health problems

MARKET DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Plant-based staple foods maintains solid growth as new products are launched
• Gluten free leads health and wellness staple foods, as the consumer base extends beyond those with gluten intolerance
• Keto staple foods continues to rise as more consumers move towards a lower carb diet

PROSPECTS AND OPPORTUNITIES

• Dietary and free from claims set to drive growth in the forecast period
• Gluten free still expected to offer opportunities for growth in the forecast period
• Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period

MARKET DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028