泰国保健市场

这是因为消费者越来越意识到加工食品和各种饮料对其健康和福祉的负面影响。该病毒对患有肥胖和糖尿病等潜在健康问题的人造成了不成比例的影响，使人们更加意识到需要照顾自己的健康并增强整体免疫力。人们的健康意识不断增强。

本报告调查了泰国的健康和保健市场，分析和预测了热饮、无酒精饮品、零食、乳製品和替代品、烹饪原料和膳食以及健康和保健主食的市场规模和结构。 。

目录

执行摘要

• 关注健康和保健
• 消费者体重趋势
• 消费者饮食习惯趋势
• 与健康相关的死亡
• 血压和胆固醇水平
• 糖尿病盛行率

免责声明

泰国热饮

主要资料结果

2023年发展

• 知名品牌透过以健康为中心的创新取得成功
• 强调功能性
• 砂糖仍然是一个主要问题，但与砂糖相关的索赔很困难

前景和机会

• 当地草药和大麻引领潮流，草药萃取物在热饮中的使用将扩大
• 扩大我们的植物来源产品供应
• 整体热饮上的有机标籤前景光明

市场资料

泰国HW无酒精饮品

主要资料结果

2023年发展

• 第三阶段砂糖税鼓励新发展和涨价
• 扩大我们的无糖和无添加剂软性无酒精饮品的选择范围
• 人们越来越关注天然成分

前景和机会

• 功能性益处是创新和推动健康与保健主张的关键
• 持续关注砂糖
• 对甜味剂的担忧给寻求降低砂糖含量的製造商带来了挑战

市场资料

泰国HW小吃

主要资料结果

2023年发展

• 消费者健康意识是产品创新的关键驱动力
• 植物来源的动态扩展
• 对增强和功能越来越感兴趣

前景和机会

• 政府政策支持健康零食组合的新机会
• 随着消费者寻求强化/功能标示食品，高蛋白前景广阔
• 随着健康、环境和动物福利问题的日益关注，植物来源食品将会成长

市场资料

泰国 HW 乳製品和替代品

主要资料结果

2023年发展

• 製造商在产品中添加功能优势以吸引註重健康的消费者
• 扩大我们的植物来源和纯素产品范围
• 减少脂肪和糖

前景和机会

• 植物奶产业竞争加剧创造新机会
• 对强化/功能性健康乳製品和替代品的进一步需求
• 对声称有机产品的需求不断增长

市场资料

泰式HW烹饪材料和膳食

主要资料结果

2023年发展

• 植物来源趋势为烹饪原料和膳食品牌创造新机会
• 天然是主要主张，因为消费者希望避免不必要的添加剂
• 日益关注钠含量

前景和机会

• 减盐/无盐是一个关键的创新机会，因为泰国的目标是减少 30% 的盐消费量
• 人们对糖含量的担忧日益增加
• 对天然和有机产品的兴趣持续增长

市场资料

泰国HW主食

主要资料结果

2023年发展

• 随着注重健康的消费者寻求替代选择，植物性饮食趋势飙升
• 随着消费者寻求避免添加剂和潜在有害成分，有机食品成为主流
• 对功能的兴趣日益浓厚

前景和机会

• 泰国承诺2025年将食盐消费量减少30%以促进新产品开发
• 减少糖分
• 引入健康和保健声明的压力增加

市场资料

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Major brands continue to build on their success through health focused innovation
• Increasing emphasis on functionality
• Sugar remains a prominent concern, but sugar related claims struggle

PROSPECTS AND OPPORTUNITIES

• Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
• Expanding plant-based offer
• Positive outlook for the organic claim across hot drinks

MARKET DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Third phase of sugar tax drives new development and price increases
• Expanding range of no sugar and no added sugar soft drinks across categories
• Growing emphasis on natural ingredients

PROSPECTS AND OPPORTUNITIES

• Functional benefits will be key to innovation and driving force behind health and wellness claims
• Ongoing focus on sugar
• Concerns about sweeteners present challenges for manufacturers looking to reduce sugar content

MARKET DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumers' health consciousness a key driver of product innovation
• Plant-based claim sees dynamic expansion
• Growing interest in fortification and functionality

PROSPECTS AND OPPORTUNITIES

• Government policy supports new opportunities for healthy snack portfolios
• High protein shows considerable promise as consumers seek convenient snacks with fortified/functional claims
• Plant-based expected to grow in line with rising concerns over health, the environment and animal welfare

MARKET DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Manufacturers add functional benefits to their products to appeal to health conscious consumers
• Expanding range of products with plant-based and vegan claims
• Reducing fat and sugar content

PROSPECTS AND OPPORTUNITIES

• Competition to intensify amongst plant-based milk players, creating new opportunities
• Further demand for fortified/functional health and wellness dairy products and alternatives
• Growing demand for products carrying organic claim

MARKET DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Plant-based trend creates new opportunities for brands in cooking ingredients and meals
• Natural is the leading claim, as consumers aim to avoid unnecessary additives
• Growing focus on sodium content

PROSPECTS AND OPPORTUNITIES

• Opportunities for low/no salt key innovation as Thailand aims to cut salt consumption by 30%
• Rising concern about sugar content
• Ongoing rise in interest in natural and organic products

MARKET DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Plant-based diet trend surges as health conscious consumers seek alternative options
• Organic is leading claim as consumers look to avoid additives and potentially harmful ingredients
• Growing interest in functionality

PROSPECTS AND OPPORTUNITIES

• Thailand's pledge to cut salt consumption by 30% by 2025 to stimulate new product development
• Reducing sugar content
• Growing pressure to introduce health and wellness claims

MARKET DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028