印尼消费者健康市场

在预防性健康意识不断提高、中阶迅速壮大和都市化进程的支持下，以现以金额为准，印尼的消费者健康市场预计将在 2024 年实现强劲增长。同时，由于线上和线下获取健康产品的管道的改善，消费者的习惯正在改变。儘管COVID-19大流行的影响正在消退，但印尼人重新关注健康以及积极主动服药的态度给印尼人留下了深刻的印象。

本报告审视了印尼消费者健康市场，并提供了市场概况，包括2019年至2023年的最新零售资料、市场机会和未来展望。

目录

目录和表格清单

执行摘要

市场指标

市场资料

附录

免责声明

定义

资讯来源

印尼止痛药

主要资料结果

2024年发展

• Warung 的便利交通满足日常需求
• 由于季节性天气波动和健康危害，印尼对止痛药的需求增加
• 主要製造商更多地使用数位化参与

前景和机会

• 自我药疗趋势推动全身和局部止痛药的成长
• 手足口病发生率的增加可能会增加对儿科止痛药的需求
• 卡痛叶作为止痛药天然成分的潜在开发

分类资料

印尼的咳嗽、感冒和过敏（花粉症）治疗方法

主要资料结果

2024年发展

• Pankarova 继续推动咳嗽和感冒药物的需求
• 专为年轻一代设计的创新香熏吸入器
• 小儿咳嗽和感冒药物的创新重点是解决安全问题

前景和机会

• 随着空气品质恶化，咳嗽、感冒和过敏药物的需求增加
• 咽部製剂越来越受欢迎
• 世卫组织发布药品采购规划新指南

分类资料

印尼消化药

主要资料结果

2024年发展

• 由于腹泻病的高发生率，仍然需要消化器官系统药物
• 开斋节增加制酸剂需求
• Promag 仍处于领先地位，但 Phapros 和 Mylanta 将在 2023 年进一步成长

前景和机会

• 旅游业的復苏可能有助于持续成长
• 消费者习惯的变化可能会限製成长
• GenieBiome 计划以创新胃肠道疗法进入印尼市场

分类资料

印尼 皮肤科

主要资料结果

2024年发展

• 尿布疹治疗的需求正在上升，而局部抗真菌药物在农村地区的使用率也越来越高
• 草本产品越来越受欢迎
• 由于对皮肤病最有效治疗方法的认识有限，对药粉的需求不断增加

前景和机会

• 由于气候和缺乏清洁的生活环境，预计将实现稳定成长
• 女性戴头巾的增加，对药用护髮产品的需求增加
• 蝨子治疗新参与企业有望尝试新形式

分类资料

印尼助眠剂

主要资料结果

2024年发展

• 失眠是年轻人日益普遍的问题
• 印尼人探索创新的睡眠解决方案
• 本土品牌主导市场

前景和机会

• 随着现代生活减少睡眠时间和质量，预计将持续成长
• 睡眠贴片成为口服药物的一种有前景的替代品
• 基于适应原的补充品预计将变得流行

分类资料

印尼 眼睛护理

主要资料结果

2024年发展

• 由于萤幕时间增加和干眼问题，需求增加
• 环境因素在眼科疾病的发生与发展中扮演重要角色
• 乐敦保持领先地位，有助于与消费者建立牢固的联繫

前景和机会

• 环境因素刺激眼部保健需求
• 对电子竞技的兴趣日益浓厚可能会进一步增加与眼睛相关的问题
• 印尼学生萤幕时间增加引发对眼睛健康的担忧

分类资料

印尼创伤护理

主要资料结果

2024年发展

• 体力活动的增加推动创伤护理的销售
• 由于剖腹产分娩的增加，需求增加
• Hansaplast透过教育和新产品创新的双管齐下策略来保持优势

前景和机会

• 体育活动的增加和人口成长有助于经济成长
• Hansaplast 透过开发个人化创伤护理解决方案保持领先地位
• 实体店仍将是主流

分类资料

印尼维生素

主要资料结果

2024年发展

• 在 COVID-19 大流行期间出现高速增长后，需求保持稳定
• 消费者偏好青睐传统补充品形式
• 注重美观的维生素摄取习惯的演变

前景和机会

• 在印尼，中上阶级推动维生素消费。
• 具有增强免疫力、增强体力和眼睛健康等特定功能的维生素越来越受欢迎。
• 社群媒体广告的持续影响

分类资料

印尼营养食品

主要资料结果

2024年发展

• 人们对最佳健康主流化的认识不断增强，推动了营养食品的成长
• 草本营养食品越来越受欢迎
• 城市流动性推动了对复杂营养食品的需求

前景和机会

• 骨质缺乏症和骨质疏鬆症的高盛行率推动了对钙补充品的需求
• 心臟病仍然是一个主要问题
• 针对性补充品很受欢迎

分类资料

印尼的体重管理与健康

主要资料结果

2024年发展

• 肥胖在印尼仍然是一种流行病
• 由于替代减重方法的存在，需求仍然受到限制
• 儘管国际品牌越来越受欢迎，传统减肥茶仍受到青睐

前景和机会

• 印尼年轻人对饮食和健康的兴趣持续存在
• 人们越来越担心减肥补充剂的安全性
• 印尼不断发展的市场中植物来源代餐的机会

分类资料

印尼 运动营养

主要资料结果

2024年发展

• 对健身和营养日益浓厚的兴趣推动了需求
• 本土品牌受惠于强大的影响力
• 电子商务持续普及，但仍是一个小管道

前景和机会

• 由于运动娱乐和健康生活方式的兴起，运动营养的前景光明
• 可能会研究不同形式的植物蛋白
• 非蛋白质补充品的风味创新

分类资料

印尼草药/传统产品

主要资料结果

2024年发展

• 草药和传统治疗方法在印尼非常受欢迎，而且也有创新的应用。
• 注重创新行销方式
• 本地公司引领销售

前景和机会

• 草药将在医疗保健服务中得到更广泛的使用
• Habathu Sauda 的健康益处被製造商充分利用
• 着力减少「贾木」进口依赖，扩大出口市场

分类资料

印尼的儿科消费者健康

主要资料结果

2024年发展

• 孩子的健康仍然是家长最关心的问题
• 手足口病（HFMD）病例的增加可能会增加对儿科止痛药的需求
• Pankarova 增加了咳嗽和感冒药物的需求

前景和机会

• 小儿咳嗽和感冒药物的创新着重于解决安全问题
• 印尼学生萤幕时间增加引发对眼睛健康的担忧
• 疫情后积极生活方式的增加增加了对儿科保健品的需求

分类资料

Consumer Health in Indonesia is set to enjoy robust growth in current value terns in 2024, supported by heightened awareness of preventative health, a burgeoning middle class, and urbanisation. At the same time, increased accessibility to health products - both online and offline - has transformed consumer habits. While the effects of the COVID-19 pandemic have diminished, it has left a lasting impression on Indonesians: a renewed focus on health, a proactive approach to medications at the first...

Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Accessibility of warungs supports everyday demand
• Seasonal weather fluctuations and health outbreaks drive increased analgesic demand in Indonesia
• Increasing use of digital engagement by leading manufacturers

PROSPECTS AND OPPORTUNITIES

• Trend towards self-medication will drive growth for both systemic and topical analgesics
• Growing incidence of HFMD may increase demand for paediatric analgesics
• Potential for development of kratom as natural ingredient in analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Pancaroba continues to drive demand for cough, cold remedies
• Innovative aromatherapy-inspired inhalers for younger generations
• Innovations in paediatric cough and cold remedies focus on addressing safety concerns

PROSPECTS AND OPPORTUNITIES

• Increased demand for cough, cold, and allergy remedies amid poor air quality
• Increase in popularity of pharyngeal preparations
• WHO launches new guidelines on medicine procurement planning

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High prevalence of diarrhoea cases ensures continued need for digestive remedies
• Eid celebrations drive demand for antacids
• Promag maintains its lead, but Phapros and Mylanta see stronger growth - 2023

PROSPECTS AND OPPORTUNITIES

• Tourism revival will contribute to continued growth,
• Evolving consumer habits could curb growth
• GenieBiome set to enter Indonesian market with innovative digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for nappy rash treatments, while topical antifungals see strong uptake in rural areas
• Herbal products are growing in popularity
• Rising demand for medicated powder, driven by limited awareness of the most effective treatments for skin conditions

PROSPECTS AND OPPORTUNITIES

• Steady growth anticipated, driven by climate and lack of access to clean living conditions
• Rising trend of hijab usage among women will drive demand for medicated hair care products
• Lice treatment players expected to experiment with new formats

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

SLEEP AIDS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Insomnia is becoming a more prevalent issue amongst young people
• Indonesians explore innovative sleep solutions
• Local brands dominate the market

PROSPECTS AND OPPORTUNITIES

• Continued growth expected as modern lives hamper sleep duration and quality
• Sleep patches emerge as promising alternatives to oral remedies
• Adaptogen-based supplements are expected to gain traction

CATEGORY DATA

• Table 37 Sales of Sleep Aids: Value 2019-2024
• Table 38 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 39 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 40 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 41 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 42 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing demand amid rising screen time and dry eye concerns
• Environmental factors play crucial role in development of eye problems
• Rohto maintains its lead while Insto forges strong connection with consumers

PROSPECTS AND OPPORTUNITIES

• Environmental factors will fuel demand for eye care
• Rising interest in e-sports may lead to further increase in eye-related problems
• Increasing screen time among Indonesian students sparks concerns for eye health

CATEGORY DATA

• Table 43 Sales of Eye Care by Category: Value 2019-2024
• Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increase in physical activity drives wound care sales
• Rising demand amid increase in C-section deliveries
• Hansaplast maintains its dominance thanks to two-pronged strategy education and new product innovation

PROSPECTS AND OPPORTUNITIES

• More sports activities and the rising population will contribute to growth
• Hansaplast will retain its dominance, thanks to development of personalised wound care solutions
• Physical retail will remain dominant

CATEGORY DATA

• Table 49 Sales of Wound Care by Category: Value 2019-2024
• Table 50 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 52 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 53 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand stabilises, following high growth seen during COVID-19 pandemic
• Consumer preferences favour traditional supplement forms
• Evolving vitamin consumption habits, with a focus on aesthetics

PROSPECTS AND OPPORTUNITIES

• Middle and upper classes will drive vitamin consumption in Indonesia
• Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
• Continued impact of social media advertising

CATEGORY DATA

• Table 55 Sales of Vitamins by Category: Value 2019-2024
• Table 56 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 57 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 58 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 59 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 60 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising awareness of mainlining optimal health drives growth in dietary supplements
• Growing appeal of herbal combination dietary supplements
• Urban mobility drives demand for combination dietary supplements

PROSPECTS AND OPPORTUNITIES

• High prevalence of osteopenia and osteoporosis will drive demand for calcium supplements
• Heart disease will remain a critical concern
• Targeted supplements will become more popular

CATEGORY DATA

• Table 62 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 63 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 64 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 66 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 67 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Obesity remains prevalent in Indonesia
• Demand remains restricted by presence of alternative weight loss methods
• Traditional slimming teas continue to be preferred, despite growing popularity of international brands

PROSPECTS AND OPPORTUNITIES

• Sustained interest in diet and health among young Indonesians
• Safety of weight loss supplements is becoming a growing concern
• Opportunities for plant-based meal replacements in Indonesia's evolving market

CATEGORY DATA

• Table 69 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising interest in fitness and nutrition drives demand
• Local brands benefit from strong presence
• E-commerce continues to grow in popularity, but remains a small channel

PROSPECTS AND OPPORTUNITIES

• Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
• Different forms of vegetable protein likely to be explored
• Flavour innovations in non-protein supplements

CATEGORY DATA

• Table 75 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 76 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 77 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 78 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 79 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Herbal and traditional remedies are enduringly popular in Indonesia, with some seeing innovative applications
• Emphasis on innovative marketing practices
• Local players lead sales

PROSPECTS AND OPPORTUNITIES

• Herbal medicine set to become more widely utilised across healthcare services
• Health benefits of Habbatussauda will be leveraged by manufacturers
• Greater focus on reducing reliance on imports and growing export market for "jamu"

CATEGORY DATA

• Table 81 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Children's health remains key parental focus
• Uptick in HFMD cases may increase demand for paediatric analgesics
• Pancaroba boosts demand for cough and cold remedies

PROSPECTS AND OPPORTUNITIES

• Innovations in paediatric cough and cold remedies focus on addressing safety concerns
• Increasing screen time among Indonesian students sparks concerns for eye health
• Post-pandemic rise in active lifestyles boosts demand for paediatric health products

CATEGORY DATA

• Table 87 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029