维生素营养软糖市场规模（按类型、最终用户、区域范围和预测）

维生素营养软糖的市场规模与预测

2024 年维生素营养软糖市场规模价值 78.3 亿美元，预计到 2032 年将达到 198.8 亿美元，2026 年至 2032 年的复合年增长率为 12.35%。

• 维生素营养软糖是一款甜味、方便咀嚼的补充剂，可提供重要的维生素和矿物质。软糖能够帮助人们（尤其是不愿服用锭剂的幼儿和成人）获得维持整体健康、增强免疫力和解决营养不足所需的营养素。诱人的口味和便利的使用方式，能够提高服药顺从性和营养摄取。
• 这些软糖是一种方便又有趣的补充维生素和矿物质的方式，有助于维持整体健康，增强免疫力，提升能量水平，并促进头髮、皮肤和指甲的健康，尤其适合那些难以服用传统锭剂的儿童和成人。其宜人的口味和便捷的使用方式让这些孩子乐此不疲。
• 维生素营养软糖作为实用又美味的补充剂，前景光明。随着健康意识的增强和日程繁忙，人们正在寻找传统维生素的简单替代品。软糖是一种香甜诱人的替代品，特别适合不喜欢服用锭剂的幼儿和成人。随着营养补充剂需求的持续增长，维生素营养软糖预计将不断扩展和创新。

维生素营养软糖的全球市场动态

影响全球维生素营养软糖市场的关键市场动态是：

关键市场驱动因素

• 注重健康的消费者：消费者越来越意识到营养和预防性保健的重要性，并正在寻找实际的方法来补充饮食。软糖维生素是常规维生素丸的美味又有趣的替代品，深受成人和儿童的喜爱。这一趋势源于人们对能够改善整体健康和福祉的产品的渴望。
• 便捷易携：在当今快节奏的社会中，人们更青睐便捷易携的产品。维生素软糖是一种便捷的维生素补充方式，无需用水或食物即可服用。这种便利性吸引了那些没有时间进行传统补充剂疗法的忙碌人士，使他们能够更轻鬆地将维生素融入日常生活。
• 精准行销和品牌推广：有效的行销和品牌推广策略使公司能够瞄准特定人群，满足客户需求。例如，面向幼儿销售的维生素软糖可能具有吸引人的造型、鲜艳的色彩和易于辨认的卡通人物，而面向成人销售的软糖则可能强调特定的健康益处或饮食限制，例如纯素食或无麸质选择。

主要问题

• 优化口味和口感：软糖是一种简单易食的维生素补充方式，但要创造出诱人的口味和口感，同时消除某些维生素特有的苦味或令人不快的余味，却并非易事。平衡甜度、口感和风味，创造令人满意的食用体验，同时保持营养完整性，需要精心配製并进行感官测试。
• 市场竞争与创新：随着维他命营养软糖越来越受欢迎，市场竞争也愈演愈烈，迫使企业不断创新，打造差异化产品。为了在竞争激烈的市场中脱颖而出，企业需要持续研发，创造新颖的配方、独特的风味和增值成分。此外，跟上永续包装和洁净标示成分等新趋势，对于保持市场竞争力并满足不断变化的客户偏好至关重要。
• 配方与稳定性：生产维生素营养软糖的挑战在于如何生产稳定的产品，使其在整个保质期内保持营养价值。维生素对热、光和湿气敏感，这些因素会降低其功效。合适的封装技术和选择合适的辅料对于防止维生素劣化至关重要。

主要趋势

• 健康保健产品需求不断增长：随着消费者对健康和保健的重视，维生素营养软糖的需求也日益增长。这些软糖是一种便捷、愉悦的补充餐点的方式，尤其适合那些希望在不吞服药物的情况下增加营养摄取的人。此外，大众对维生素和矿物质在维持整体健康和预防慢性疾病方面的益处的认识不断提高，也推动了这一趋势。
• 口味和配方创新：为了满足客户的多样化需求，製造商不断开发新的口味和配方。如今，维生素软糖拥有丰富的口味，包括异国风味和天然水果风味，吸引了从儿童到成人的广泛人群。此外，将多种维生素和矿物质融合在一个软糖中，提供全面的营养益处也成为一种趋势。
• 生产进步：软糖生产技术的进步使得活性物质的保留效果更佳，风味和质地更佳，软糖的稳定性也更高。微胶囊技术确保维生素和矿物质能够被人体吸收，同时掩盖不良味道。这些技术进步对于维持维生素的功效，并使其在软糖的整个保质期内保持美观和有效至关重要。环保和儿童安全包装等创新技术正在帮助扩大市场规模并吸引更多消费者。

目录

第一章 全球维生素营养软糖市场介绍

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 维生素营养软糖全球市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章全球维生素营养软糖市场（按类型）

• 概述
• 单一维生素
• 综合维他命

6. 全球维生素营养软糖市场（按最终用户）

• 概述
• 孩子们
• 成人

7. 全球维生素营养软糖市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东

第八章：维生素营养软糖市场的全球竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第九章 公司简介

• Nature's Way Products, LLC
• Zanon Vitamec USA Inc.
• Olly Public Benefit Corporation
• Bayer Group
• Herbaland Naturals Inc.
• Hero Nutritionals, LLC
• Pharmavite LLC
• Rainbow Light Nutritional Systems, Inc.
• SmartyPants Inc.
• The Nature's Bounty Co.

第十章 附录

• 相关调查

Vitamin Nutrition Gummies Market Size and Forecast

Vitamin Nutrition Gummies Market size was valued at 7.83 USD Billion in 2024 and is projected to reach USD 19.88 Billion by 2032, growing at a CAGR of 12.35% from 2026 to 2032.

• Vitamin nutrition gummies are chewable supplements that deliver critical vitamins and minerals in a sweet, handy manner. They cater to individuals, notably children and adults who loathe taking pills, ensuring that they receive the nutrients they require to maintain overall health, enhance immunity and address nutritional gaps. Their enticing flavors and ease of use improve compliance and nutrient intake.
• These gummies are a convenient and enjoyable method to complement your vitamins and minerals. They cater to both children and adults who may have difficulty taking traditional tablets, giving nutritional support to general health, strengthening the immune system, increasing energy levels and improve hair, skin and nail health. Their pleasant flavors and simplicity of intake stimulate repeat use.
• Vitamin nutrition gummies are primed for a bright future as practical and tasty supplements. With rising health concerns and hectic schedules, people are looking for simple alternatives to traditional vitamin pills. Gummies are a sweet and tempting alternative, particularly for infants and adults who struggle to take tablets. As the need for nutritional supplements continues to rise, vitamin nutrition gummies are predicted to expand and innovate.

Global Vitamin Nutrition Gummies Market Dynamics

The key market dynamics that are shaping the global vitamin nutrition gummies market include:

Key Market Drivers:

• Health-conscious consumers: As consumers become more aware of the importance of nutrition and preventive healthcare, they are looking for practical ways to supplement their diet. Vitamin gummies are a delicious and pleasurable alternative to regular vitamin pills that appeals to both adults and children. This trend is driven by a desire for products that improve overall health and well-being.
• Convenience and Portability: In today's fast-paced world, people prefer products that are both convenient and portable. Vitamin gummies are a convenient way to ingest vitamins on the move, as they do not require water or food. This convenience feature appeals to busy people who may not have time for traditional supplement regimens, making it easier to include vitamins into their everyday lives.
• Targeted Marketing and Branding: Effective marketing and branding tactics have enabled businesses to successfully target certain demographics and fulfil customer wants. For example, vitamin gummies marketed to children may feature appealing shapes, brilliant colors and recognized cartoon characters, but those marketed to adults may highlight specific health benefits or dietary restrictions, such as vegan or gluten-free options.

Key Challenges:

• Taste and Texture Optimization: While gummies are a simple and appetizing way to consume vitamins, creating an appealing taste and texture while disguising the inherent bitterness or unpleasant aftertaste of particular vitamins can be difficult. Balancing sweetness, texture and flavor to create a satisfying eating experience while maintaining nutritional integrity necessitates meticulous formulation and sensory testing.
• Market Competition and Innovation: As vitamin nutrition gummies gain popularity, the market becomes more competitive, prompting companies to develop and differentiate their goods. Standing out in a competitive market necessitates ongoing research and development to create fresh formulas, distinct flavor profiles, and value-added ingredients. Furthermore, being current on emerging trends, such as sustainable packaging and clean label ingredients, is critical for remaining market relevant and satisfying changing customer preferences.
• Formulation and Stability: Creating vitamin nutrition gummies presents difficulties in producing a stable product that holds its nutritional value throughout its shelf life. Vitamins are susceptible to heat, light and moisture, which can reduce their effectiveness. Proper encapsulation techniques and the selection of appropriate excipients are critical for protecting vitamins against degradation.

Key Trends:

• Rising Demand for Health and Wellness Products: As consumers prioritize their health and wellness, there is an increase in demand for vitamin nutrition gummies. These gummies are a handy and pleasurable method to complement diets, particularly for people who want to increase their nutritional intake without having to swallow medications. The trend is also being pushed by a growing public awareness of the benefits of vitamins and minerals in preserving general health and preventing chronic diseases.
• Flavor and Formulation Innovation: To meet the different needs of their customers, manufacturers are always developing novel tastes and formulas. Vitamin gummies are now available in a wide range of flavors, including exotic and natural fruit flavors, making them more appealing to both children and adults. Furthermore, there is a tendency toward combining numerous vitamins and minerals in a single gummy, which provides comprehensive nutritional advantages.
• Technological Advancements in Production: Advances in gummy production technology allow for higher retention of active substances, improved flavor and texture, and increased gummy stability. Microencapsulation techniques ensure that vitamins and minerals are given and absorbed by the body while disguising undesirable tastes. These technical advancements are crucial for preserving vitamin efficacy and ensuring that gummies stay appealing and effective throughout their shelf life. Packaging innovations such as eco-friendly and child-resistant choices help to drive market expansion and attractiveness.

Global Vitamin Nutrition Gummies Market Regional Analysis

Here is a more detailed regional analysis of the global vitamin nutrition gummies market:

North America:

• According to Verified Market Research, North America is expected to dominate the vitamin nutrition gummies market.
• The North American market is the major market for gummy vitamins, owing to its huge and health-conscious consumer base. An increasing number of people in this region are focused on their health and wellness, which is pushing the consumption of vitamin supplements, such as gummies, to meet their daily nutritional needs. Gummy vitamins are a practical, pleasant, and enjoyable alternative to traditional pill-based supplements, which increases their popularity.
• According to the Council for Responsible Nutrition's 2021 poll, a record-high 80 percent of adults in the United States reported using dietary supplements. This high adoption rate demonstrates the broad acceptance and dependence on supplements to address nutritional deficiencies in our regular meals. Gummy vitamins are particularly popular because they are suitable for a wide range of demographics, including children, adults and the elderly, all of whom may struggle to swallow tablets.
• Also, the North American market have a robust retail infrastructure and strong internet sales channels, making gummy vitamins easily available to consumers. The region's emphasis on innovation, with producers always releasing new flavors, formulas and health-focused goods (such as immune boosters and energy enhancers), contributes to market growth.

Asia Pacific:

• In the vitamin nutrition gummies market, Asia Pacific region holds a prominent position in terms of both market share and impact.
• The Asia Pacific region have the greatest compound annual growth rate (CAGR) in the vitamin nutrition gummy market, which is driven by a number of major factors. First, the region's growing emphasis on health and wellness, combined with rising disposable incomes and urbanization, drives demand for nutritional supplements such as vitamin gummies. As consumers become more health-conscious, there is a rising recognition of the need of proper nutrition in maintaining overall well-being, which is driving the use of nutritional supplements.
• Furthermore, the popularity of vitamin nutrition gummies in Asia Pacific is fueled by cultural preferences for quick and tasty wellness solutions. Gummies are a tasty and pleasurable method to absorb vitamins, so they appeal to a wide range of people, including children and adults. Furthermore, the region's big and diverse population creates substantial market prospects, as manufacturers increasingly adjust their products to local tastes and preferences.
• Advancements in distribution networks and e-commerce infrastructure improve the availability of vitamin nutrition gummies in Asia Pacific. Consumers now have increased access to online shopping platforms, where they may conveniently acquire nutritional supplements, as smartphone prevalence and internet connectivity increase.
• Overall, the Asia Pacific region is having the greatest CAGR in the vitamin nutrition gummy market, reflecting a mix of changing consumer lifestyles, cultural preferences and improved market accessibility, resulting in substantial expansion in the region's dietary supplement business.

Vitamin Nutrition Gummies Market: Segmentation Analysis

The Vitamin Nutrition Gummies Market is segmented based on Product Type, End User, and Geography

Vitamin Nutrition Gummies Market, By Product Type

• Single Vitamins
• Multi-Vitamins

Based on product type, the Global Vitamin Nutrition Gummies Market is segmented into Single Vitamins and Multi-Vitamins. Multivitamins are expected to experience rapid expansion due to their broad nutritional benefits and simplicity. Multivitamins, which combine vital vitamins and minerals in a single supplement, appeal to consumers looking for simple nutrition solutions. They appeal to people who want to address many health concerns at once, encouraging overall wellbeing and supporting busy lifestyles. The convenience of receiving several nutrients in a single dose drives multivitamin market appeal and expansion.

Vitamin Nutrition Gummies Market, By End-User

• Child
• Adult

Based on the End-User, the Vitamin Nutrition Gummies Market is divided into Child and Adult. The adult gummy vitamins segment is dominant due to its extensive application in addressing a variety of health conditions common among adults. These candies are often used to complement low-nutrient diets, battle vitamin shortages, increase immunological function and promote bone health. Adults seek quick and pleasurable supplementing options as their lifestyles become more hectic and health-conscious. As a result, adult gummy vitamins meet a wide spectrum of health needs, which contributes to their market domination.

Vitamin Nutrition Gummies Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Vitamin Nutrition Gummies Market is divided into North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa. The adult gummy vitamins segment is dominant due to its extensive application in addressing a variety of health conditions common among adults. These candies are often used to complement low-nutrient diets, battle vitamin shortages, increase immunological function and promote bone health. Adults seek quick and pleasurable supplementing options as their lifestyles become more hectic and health-conscious. As a result, adult gummy vitamins meet a wide spectrum of health needs, which contributes to their market domination.

Key Players

• The vitamin nutrition gummies market study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nature's Way Products, LLC, Zanon Vitamec USA, Inc., Olly Public Benefit Corporation, Bayer Group, Herbaland Naturals Inc., Hero Nutritionals, LLC, Pharmavite LLC, Rainbow Light Nutritional Systems, Inc., SmartyPants Inc., and The Nature's Bounty Co.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Vitamin Nutrition Gummies Market Recent Developments
• In June 2023, P&G's Voost brand will launch gummies to improve vitamin intake. Voost gummies are now available online and in-store at stores nationwide, providing customers with a convenient method to enhance and modify their daily vitamin regimens.
• In August 2023, Nourished, a 3D printing startup that makes customized vitamin gummies, plans to extend its product line. Melissa Snover's firm continues to raise over $11 million in collaboration with Colgate. The company just announced the launch of vegetarian collagen gummies.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL VITAMIN NUTRITION GUMMIES MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL VITAMIN NUTRITION GUMMIES MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY TYPE

• 5.1 Overview
• 5.2 Single Vitamins
• 5.3 Multi-Vitamins

6 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY END-USER

• 6.1 Overview
• 6.2 Child
• 6.3 Adult

7 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East

8 GLOBAL VITAMIN NUTRITION GUMMIES MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Nature's Way Products, LLC
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Zanon Vitamec USA Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Olly Public Benefit Corporation
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Bayer Group
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Herbaland Naturals Inc.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Hero Nutritionals, LLC
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Pharmavite LLC
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Rainbow Light Nutritional Systems, Inc.
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 SmartyPants Inc.
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 The Nature's Bounty Co.
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research