美国消费者健康市场

在美国，到2025年，消费者健康产品将持续成长。儘管许多品类日益成熟，但自有品牌仍在不断蚕食製造商品牌的价值份额。然而，由于分销策略的转变、政府的政策变化以及持续的品牌差异化努力，一些公司正在获得市场份额。

Euromonitor International的研究报告《美国消费者健康市场》提供了国家层级市场规模和形态的全面指南。报告提供了2020年至2024年的最新零售数据，帮助您识别推动成长的领域。 2029年的预测则揭示了市场未来发展方向。

目标产品：过敏护理、草药/传统产品、非处方药、儿科消费者健康、运动营养、维生素和膳食补充剂、体重管理和健康

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费者健康市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网路遍布100个国家。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025年消费者健康：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 消费者健康的未来将如何发展？

市场指标

市场数据

附录

• OTC註册与分类
• 维生素和膳食补充剂註册和分类
• 自我治疗/自我护理与预防医学
• 转变

免责声明

定义

资讯来源

美国的止痛药

关键数据结果

2025年的发展

• 止痛药销售预计到 2025 年将保持稳定，但该类别面临挑战
• 产品创新和精准行销创造价值成长
• 药局引领销售，但市占率正被其他管道蚕食

前景与机会

• 市场成熟度可能迫使参与企业寻找新的机会
• 数位科技与健康伙伴关係带来机会
• ACNU法规创造了新的成药类别

分类资料

美国咳嗽、感冒和过敏（花粉症）治疗方法

关键数据结果

2025年的发展

• FDA提案停止使用口服苯肾上腺素作为鼻减充血剂
• 品牌与自有品牌的碰撞
• 电子商务、超级市场和大卖场抢占药局市场份额

前景与机会

• 小罗伯特·F·甘乃迪的任命威胁疫苗接种
• 搜寻技术向对话式和人性化介面发展
• 永续包装创新持续发展

分类资料

美国消化器官系统药物

关键数据结果

2025年的发展

• 预计 2025 年消化器官系统药物将在创新的推动下实现稳步增长
• 投资新创新扩大市场
• 大卖场通路的强劲表现凸显了消费者线上线下流动性

前景与机会

• 预测期内，消化器官系统药物可能受到非药物选择的威胁
• 新技术和数位应用带来伙伴关係机会
• ACNU 最终规则可能影响消化器官系统药物

分类资料

美国皮肤病学

关键数据结果

2025年的发展

• 皮肤科产品预计将实现温和增长，重点关注头髮和头皮健康
• 外用药膏面临其他产品形式的激烈竞争
• 随着需求的增长，脱髮治疗成为创新的重点

前景与机会

• 消费者保健和美容产品具有交叉潜力
• 人工智慧简化并个性化皮肤诊断和治疗
• 孕期安全皮肤病药物呈现成长迹象

分类资料

美国的NRT戒烟辅助产品

关键数据结果

2025年的发展

• 预计 2025 年 NRT戒烟辅助剂的销售量将下降
• 琼斯透过将创新行销与治疗相结合而取得了成功。
• 随着消费者追求便利性和自主性，电子商务正在兴起

前景与机会

• 现代口服尼古丁产品可能会影响 NRT戒烟辅助剂的需求
• 新的处方 NRT 可能会影响 OTC 产品的未来
• FDA 致力于降低烟草製品中的尼古丁含量

类别指标

分类资料

美国的助眠产品

关键数据结果

2025年的发展

• 整体健康在促进睡眠方面优于口服药物
• 参与企业正在尝试新的无毒品形式来提高参与度
• 电子商务市场占有率不断扩大，OLLY 和 Nature Made Sleep 实现健康成长

前景与机会

• 女性健康研究为助眠产品带来光明前景
• 植物成分短缺可能导致消费者寻求替代解决方案
• 随着消费者寻求健康睡眠的新解决方案，睡眠辅助器具面临不确定的未来

分类资料

美国眼科护理

关键数据结果

2025年的发展

• 2025年，消费者将信任品牌产品
• 创新和专利保护是眼部保健领域竞争的基础
• 随着消费者追求便利性和节省成本，电子商务蓬勃发展

前景与机会

• 预测期内眼科预计会成长
• 眼保健服务体系创新推动品牌差异化
• 眼睛健康是有关日常习惯以及眼睛健康与美丽之间关係的话题。

分类资料

美国的创伤护理

关键数据结果

2025年的发展

• 由于市场成熟度和创新有限，创伤护理预计将出现温和成长
• Kenvue 以创新和品牌实力引领美国创伤护理市场
• 创伤护理领域的电子商务突破

前景与机会

• 积极的生活方式和环保意识塑造创伤护理的未来
• 创伤护理的创新差距与新兴技术
• 智慧绷带：慢性伤口管理的未来

分类资料

美国维生素

关键数据结果

2025年的发展

• 随着预防医学兴趣的日益增长，2025年维生素销售额将成长
• Nature Made 保持领先地位，但自有品牌透过创新赢得市场份额
• 电子商务扩大维生素领域的主导地位

前景与机会

• 整体健康趋势和创新推动维生素前景光明
• 功能性保健产品正日益受到维生素的竞争
• 个人化解决方案：美国维生素市场的新前沿

分类资料

美国膳食补充剂

关键数据结果

2025年的发展

• 健康与保健热潮重塑美国膳食补充品市场
• 碎片化格局导致竞争加剧
• 电子商务和社群媒体推动营养补充品革命

前景与机会

• 由于人们越来越重视个人化和多功能性，营养补充剂预计将经历强劲增长。
• 改变健康格局的美容和肠道健康补充品
• 老年人寻求帮助，过着更长久、更健康的生活

分类资料

美国的体重管理与健康

关键数据结果

2025年的发展

• 处方笺减重药占市场份额
• 含有促进生长的蛋白质的能量饮料
• 传统减肥品牌正将重点转向提供营养、健康的饮食和体重管理处方笺。

前景与机会

• GLP-1 药物的普及将改变预测期内的减重
• 补充和支持 GLP-1 用户的新产品机会
• GLP-1药物带来的挑战与机会

分类资料

美国运动营养

关键数据结果

2025年的发展

• 2025年，运动营养仍将是消费者健康的活跃领域
• 哥兰比亚在竞争激烈的美国运动营养市场中保持领先地位
• 2025年电子商务将引领分销

前景与机会

• 市场驱动趋势和不断发展的产品创新
• 加强个人化是运动营养的关键特征
• 模糊界线－整合健康、奢华与功能营养

分类资料

美国草本/传统产品

关键数据结果

2025年的发展

• 洁净标示药品的需求正在上升，立法正在推动全国健康运动
• 含有促生长植物成分的减肥补充剂和机能饮料
• 电子商务让小众品牌接触更多消费者

前景与机会

• 关税可能会影响价格
• 草药/传统膳食补充剂：美国老龄人口日益可靠的选择
• 日益增长的安全担忧可能会影响成长势头

分类资料

美国消费者健康

关键数据结果

2025年的发展

• 儿科消费保健产品注重清洁、无药物配方
• 品牌主导儿科健康与保健领域的成功
• 随着消费者转向线上，社群媒体引发健康担忧

前景与机会

• 专注于洁净标示和非药物配方
• 培育健康－天然儿科维生素和营养补充品的兴起
• 国家主导的监管改革和青少年 GLP-1 的核准即将到来

分类资料

Consumer health is seeing positive growth in the US in 2025. Many categories are mature while private label continues to impinge on the value shares of manufacturer brands. However, there have been shifts in distribution strategies, developments on the government front, and continued efforts on the part of brands to differentiate in order to drive growth forward which has allowed some companies to gain market share.

Euromonitor International's Consumer Health in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of analgesics remain stable in 2025 but the category faces challenges
• Product innovation and targeted marketing create value growth
• Pharmacies leads sales but lose share to other channels

PROSPECTS AND OPPORTUNITIES

• Market maturity could force players to explore new opportunities
• Digital technologies and wellness partnerships present opportunities
• ACNU rule creates a new class of OTC drug

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• FDA proposes ending the use of oral phenylephrine in nasal decongestants
• Brands and private label go head to head
• E-commerce, supermarkets and hypermarkets take share from pharmacies

PROSPECTS AND OPPORTUNITIES

• Vaccinations under threat following the appointment of Robert F. Kennedy Jr
• Search technology evolving toward conversation and a human-like interface
• Innovation in sustainable packaging will acquire more momentum

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digestive remedies sees steady growth in 2025 backed by new innovations
• Market expands thanks to investment in new innovations
• Strength of hypermarket channel highlights fluidity of online to offline for consumers

PROSPECTS AND OPPORTUNITIES

• Digestive remedies could be challenged by non-drug options over the forecast period
• New technology and digital apps promise opportunities for partnership
• The ACNU Final Rule may have implications for digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dermatologicals sees modest growth with hair and scalp health a focus of sales
• Topical ointments facing stiff competition from alternative product formats
• Hair loss treatments a key focus of innovation as demand rises

PROSPECTS AND OPPORTUNITIES

• Consumer health and beauty products hold crossover potential
• AI helping to streamline and personalise skin diagnoses and treatment
• Pregnancy-safe dermatologicals positioned for growth

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of NRT smoking cessation aids set to decline in 2025
• Jones finds success by coupling fresh marketing with therapy
• E-commerce on the rise as consumers seek convenience and discretion

PROSPECTS AND OPPORTUNITIES

• Modern oral nicotine products may impact demand for NRT smoking cessation aids
• New prescription NRTs could impact the future of OTC products
• FDA seeks to reduce nicotine content in tobacco products

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Holistic wellness overtakes oral medications in promoting better sleep
• Players experiment with new drug-free formats to encourage engagement
• E-commerce wins share while OLLY and Nature Made Sleep see healthy growth

PROSPECTS AND OPPORTUNITIES

• Research into women's health provides compelling future prospects for sleep aids
• Shortages of botanical ingredients could push consumers to alternative solutions
• Sleep aids facing an uncertain future as consumers explore new solutions to healthy sleep

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers place their trust in branded products in 2025
• Innovation and patent protection sustains competition in eye care
• E-commerce thriving as consumers look for convenience and cost savings

PROSPECTS AND OPPORTUNITIES

• Eye care is well positioned for growth over the forecast period
• Innovation in eye care delivery systems set to drive brand differentiation
• Eye wellness directs the conversation to everyday habits and the association of eye health with beauty

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wound care sees modest growth amid market maturity and limited innovation
• Kenvue leads US Wound Care market with Innovation and brand strength
• E-commerce making gains in wound care

PROSPECTS AND OPPORTUNITIES

• Active lifestyles and eco-consciousness set to shape the future of wound care
• Innovation gaps and emerging technologies in wound care
• Smart bandages: the future of chronic wound management

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of vitamins rise in 2025 amid a growing focus on preventative health
• Nature Made remains on top but private label benefits from innovation to win share
• E-commerce extends its leading position in vitamins

PROSPECTS AND OPPORTUNITIES

• Positive outlook for vitamins driven by holistic health trends and innovation
• Functional wellness products pose growing competition to vitamins
• Personalised solutions: the next frontier in the US vitamins market

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• The wellness boom reshaping the US dietary supplements market
• Competition heats up in a fragmented landscape
• E-commerce and social media leads the dietary supplements revolution

PROSPECTS AND OPPORTUNITIES

• Dietary supplements set for strong growth, with an increasing focus on personalisation and multifunctionality
• Beauty and gut health dietary supplements to redefine the wellness landscape
• Ageing population looking for support in leading longer and healthier lives

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prescription weight loss medications take a bite out of the market
• Supplement nutrition drinks with added protein driving growth
• Legacy diet brands shift focus offering nutrient-dense healthy meals and weight management prescriptions

PROSPECTS AND OPPORTUNITIES

• Expanding access to GLP-1 medications will transform weight loss over the forecast period
• Opportunity for new products which complement and support GLP-1 users
• GLP-1 medications set to present challenges and opportunities

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports nutrition remains a dynamic area of consumer health in 2025
• Glanbia maintains leadership in a competitive US sports nutrition market
• E-commerce leads distribution in 2025

PROSPECTS AND OPPORTUNITIES

• Evolving trends and product innovation to boost the market
• Increased personalisation set to be a feature of sports nutrition.
• Blurring boundaries: the integration of wellness, indulgence, and performance nutrition

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for clean-label drugs on the rise with legislation prompting a national health movement
• Weight loss supplements and functional beverages formulated with botanicals fuelling growth
• E-commerce enables niche brands to reach more consumers

PROSPECTS AND OPPORTUNITIES

• Tariffs could impact prices
• Herbal/traditional dietary supplements: a growing ally to the US' ageing population
• Growing safety concerns could impact growth momentum

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Paediatric consumer health focuses on clean and drug-free formulations
• Brand-driven success in paediatric health and wellness
• Social media triggering health concerns as more consumers shift online

PROSPECTS AND OPPORTUNITIES

• Focus set to fall on clean labels and non-drug formulations
• Nurturing wellness: the rise of natural paediatric vitamins and dietary supplements
• State-led regulatory changes and GLP-1 approval for adolescents on the horizon

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030