印尼消费者保健市场

预计到2025年，印尼消费者健康零售将以目前的速度增长，这得益于健康意识的不断增强、都市化进程加快以及现代贸易和数位通路产品供应的改善。新冠疫情爆发以来，消费者流动性的恢復持续支撑着衝动性购买和便利式消费，尤其是在咳嗽感冒药、运动营养品和维生素等类别。都市化进程，尤其是雅加达的都市化进程，正进一步加速这一成长。

Euromonitor International的这份报告分析并预测了印尼的消费者健康市场。报告提供了2020年至2024年的最新零售数据，帮助您识别将推动成长的产业。 2029年的预测则揭示了市场未来的发展方向。

目标产品：过敏护理、草药/传统产品、非处方药、儿科消费者健康、运动营养、维生素和膳食补充剂、体重管理和健康

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费者健康市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网路遍布100个国家。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025 年消费者健康：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 消费者健康的未来将如何发展？

市场指标

市场数据

附录

• OTC註册与分类
• 维生素和膳食补充剂註册和分类
• 自我治疗/自我护理与预防医学
• 转变

免责声明

定义

资讯来源

印尼止痛药

关键数据结果

2025年的发展

• 2025年止痛药销售量将成长
• 充满活力的中小企业
• 分销策略

前景与机会

• 预计在整个预测期内止痛药的销售额将会增加。
• 数位和技术进步
• 健康与保健趋势

分类资料

印尼的咳嗽、感冒和过敏（花粉症）治疗方法

关键数据结果

2025年的发展

• 2025 年止咳药、感冒药和过敏药（花粉症）的销售额将会增加
• 本地企业维护消费者信任
• 印尼领先的药房

前景与机会

• 多重因素推动成长
• 业态创新
• 健康与保健发展

分类资料

印尼消化器官系统药

关键数据结果

2025年的发展

• 2025年消化器官系统药物销售额将成长
• 竞争格局
• 保健品和个人保养用品商店以及药局是主要的分销管道

前景与机会

• 预测期内消化器官系统药物销售量预计将增加
• 消化器官系统药物的创新
• 健康与保健趋势影响需求

分类资料

印尼中的皮肤科

关键数据结果

2025年的发展

• 皮肤健康重点与消费行为的变化
• 竞争动态和品牌势头
• 分销状况及通路表现

前景与机会

• 预测方向和市场前景
• 创新和技术主导的扩张
• 健康、永续性和监管发展

分类资料

印尼的助眠产品

关键数据结果

2025年的发展

• 消费者对睡眠和休息的态度正在改变
• 品牌动态与市场竞争
• 保健和个人保养用品商店主导分销

前景与机会

• 消费者态度的转变促进了经济成长
• 利用创新和数位技术的睡眠解决方案
• 不断发展的健康文化和永续性意识

分类资料

印尼眼科护理

关键数据结果

2025年的发展

• 不断变化的消费者习惯和需求驱动因素
• 乐敦印尼公司引领潮流
• 消费者信任零售业的健康专家

前景与机会

• 预计进一步成长
• 创新与数位融合
• 健康第一的心态和监管护栏

分类资料

印尼的创伤护理

关键数据结果

2025年的发展

• 消费者在家中储备基本的伤口护理产品
• 拜尔斯道夫印尼保持领先地位
• 保健和个人保养用品商店推动销售

前景与机会

• 提升急救知识水准以增加需求的倡议
• 产品创新与技术整合
• 健康文化、永续性和监管

分类资料

印尼维生素

关键数据结果

2025年的发展

• 不断变化的消费行为支援需求
• 拜耳印尼维持领先地位
• 药局在分散分销领域处于领先地位

前景与机会

• 健康至上的生活方式推动需求
• 创新、数位化和产品多样化
• 法律规范、不断增强的健康意识和永续性

分类资料

印尼营养补充品

关键数据结果

2025年的发展

• 扩大中产阶级并提升健康素养
• Tempo Scan Pacific 是顶级玩家
• 电子商务的快速成长导致分销格局碎片化

前景与机会

• 向预防医学转变支持需求
• 产品与技术创新
• 健康领域持续演变

分类资料

印尼的体重管理与健康

关键数据结果

2025年的发展

• 消费者观点的转变促进了成长
• 康宝莱仍保持领先地位，但减肥茶标誌着竞争格局的转变
• 直销引领体重管理与健康理念

前景与机会

• 不断发展的体重管理和健康习惯方法
• 融合创新与数位健康
• 监管、健康和永续性发展

分类资料

印尼的运动营养

关键数据结果

2025年的发展

• 健康观念成为主流
• 在中型车市场享有较高知名度的本土品牌
• 保健和个人保养用品商店是主要分销管道

前景与机会

• 支持成长的长期生活方式改变
• 科技提升
• 法规环境的持续发展

分类资料

印尼草药/传统产品

关键数据结果

2025年的发展

• 使用草本产品的悠久传统
• Sido Muncul 受惠于 Tolak Angin 品牌的广泛使用
• 保健品和个人保养用品商店以及药局占据主导，但小吃店也发挥着重要作用。

前景与机会

• 当地产业发展潜力大
• 草药产业的数位化与创新
• 健康文化的兴起和对永续性的日益关注

分类资料

印尼的儿科消费者健康

关键数据结果

2025年的发展

• 不断壮大的都市区中产阶级支持经济成长
• Soho Industri Pharmasi 扩大领先优势
• 家长非常重视专家的建议和建议

前景与机会

• 提高对儿童健康和发展的认识
• 数位平台发挥越来越重要的作用
• 卫生官员仔细审查儿科配方

分类资料

Retail value sales of consumer health are expected to rise in current terms in Indonesia in 2025, driven by rising health consciousness, urbanisation, and the increasing accessibility of products through modern trade and digital channels. The recovery in consumer mobility since the COVID-19 crisis has continued to support impulse and on-the-go formats, especially within categories such as cough and cold remedies, sports nutrition, and vitamins. Urbanisation, especially in Jakarta, is further fue...

Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of analgesics increase in 2025
• Dynamic smaller companies
• Distribution strategies

PROSPECTS AND OPPORTUNITIES

• Value sales of analgesics are expected to rise over the forecast period overall
• Digital and technological advances
• Health and wellness trends

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of cough, cold and allergy (hay fever) remedies increase in 2025
• Local companies retain consumer trust
• Pharmacies leading in Indonesia

PROSPECTS AND OPPORTUNITIES

• Multiple factors driving growth
• Format innovation
• Health and wellness development

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of digestive remedies increase in 2025
• Competitive landscape
• Health and personal care stores and pharmacies are the leading distribution channels

PROSPECTS AND OPPORTUNITIES

• Value sales of digestive remedies are expected to rise over the forecast period
• Innovation in digestive remedies
• Health and wellness trends shaping demand

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting skin health priorities and consumer behaviour
• Competitive dynamics and brand momentum
• Distribution landscape and channel performance

PROSPECTS AND OPPORTUNITIES

• Forecast direction and market outlook
• Innovation and tech-driven expansion
• Wellness, sustainability, and regulatory movement

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

SLEEP AIDS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer attitudes towards sleep and rest
• Brand dynamics and market competition
• Health and personal care stores leads distribution

PROSPECTS AND OPPORTUNITIES

• Changing consumer attitudes to support growth
• Innovation and digitally enabled sleep solutions
• Evolving wellness culture and sustainability awareness

CATEGORY DATA

• Table 37 Sales of Sleep Aids: Value 2020-2025
• Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer habits and demand drivers
• Rohto Laboratories Indonesia stays out in front
• Consumers trust health specialists in retailing

PROSPECTS AND OPPORTUNITIES

• Further growth anticipated
• Innovation and digital integration
• Health-first mindsets and regulatory guardrails

CATEGORY DATA

• Table 43 Sales of Eye Care by Category: Value 2020-2025
• Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers stock basic wound care items at home
• Beiersdorf Indonesia remains dominant
• Health and personal care stores leads sales

PROSPECTS AND OPPORTUNITIES

• Efforts to improve first aid literacy to boost demand
• Product innovation and tech integration
• Wellness culture, sustainability, and regulation

CATEGORY DATA

• Table 49 Sales of Wound Care by Category: Value 2020-2025
• Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Evolving consumer behaviour supporting demand
• Bayer Indonesia retains lead
• Pharmacies leads a fragmented distribution landscape

PROSPECTS AND OPPORTUNITIES

• Wellness-first living driving up demand
• Innovation, digitalisation, and product diversification
• Regulatory oversight, rising health awareness, and sustainability

CATEGORY DATA

• Table 55 Sales of Vitamins by Category: Value 2020-2025
• Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Expanding middle class and growing health literacy
• Tempo Scan Pacific is the leading player
• Fragmented distribution landscape, with e-commerce growing fast

PROSPECTS AND OPPORTUNITIES

• Shift towards preventive health practices supports demand
• Innovation in products and technology
• Ongoing evolution of the wellness landscape

CATEGORY DATA

• Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shift in consumer perspective supports growth
• Herbalife still on top, but slimming teas hints at changing competitive environment
• Direct selling leads distribution of weight management and wellbeing

PROSPECTS AND OPPORTUNITIES

• Evolving approaches to weight management and wellbeing routines
• Innovation and digital wellness integration
• Regulatory, health, and sustainability developments

CATEGORY DATA

• Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wellness mindset moves into the mainstream
• Local brands highly visible in mid-tier segments
• Health and personal care stores is the leading distribution channel

PROSPECTS AND OPPORTUNITIES

• Long-term lifestyle shift to support growth
• Technological enhancements
• Ongoing development of regulatory environment

CATEGORY DATA

• Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong tradition of using herbal products
• Sido Muncul benefits from wide-ranging use of Tolak Angin brand
• Health and personal care stores and pharmacies lead, but warungs have important role to play

PROSPECTS AND OPPORTUNITIES

• Strong potential for the development of local industry
• Digitalisation and innovation in the herbal space
• Rise of wellness culture and increasing emphasis on sustainability

CATEGORY DATA

• Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growing urban middle class supporting growth
• Soho Industri Pharmasi extends lead
• Parents appreciate expert advice and recommendations

PROSPECTS AND OPPORTUNITIES

• Growing awareness of child health and development
• Digital platforms play increasingly central role
• Health authorities scrutinise paediatric formulations

CATEGORY DATA

• Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030