马来西亚消费者保健市场

马来西亚人正面临生活费用上涨的问题，消费者对2025年的价格敏感度仍然很高。政府的政策变化，例如从2025年7月起扩大销售与服务税（SST）以涵盖更多商品和服务、今年下半年取消RON95汽油补贴以及调整电价，都导致必需品和非必需品的价格上涨。

Euromonitor International的研究报告《马来西亚消费者健康市场》提供了国家层级市场规模和形态的全面指南。报告提供了2020年至2024年的最新零售数据，帮助您识别将推动成长的产业。 2029年的预测则揭示了市场未来发展方向。

目标产品：过敏护理、草药/传统产品、非处方药、儿科消费者健康、运动营养、维生素和膳食补充剂、体重管理和健康

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费者健康市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网路遍布100个国家。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025年消费者健康：整体情况
• 2025年的主要趋势
• 竞争格局
• 零售发展
• 消费者健康的未来将会怎样？

市场指标

市场数据

附录

• OTC註册与分类
• 维生素和膳食补充剂註册和分类
• 自我治疗/自我护理与预防医学
• 转变

免责声明

定义

资讯来源

马来西亚止痛药

关键数据结果

2025年的发展

• 马来西亚人希望更快、更强地缓解疼痛
• 全球公司和本地参与企业备受关注
• 保健品和个人保养用品商店仍占主导地位

前景与机会

• 成长动能持续，主要由对乙酰胺酚和阿斯匹灵推动
• 剂量方法的创新提高了快速起效的定位
• 随着成本压力的增加，学名药变得越来越受欢迎

分类资料

位于马来西亚的咳嗽，感冒和过敏（花粉症）治疗方法

关键数据结果

2025年的发展

• 预防习惯维持稳定成长
• 药用糖果甜点仍然是弗利特伍德 Lofthouse 的畅销产品
• 随着品类间竞争加剧，保健和个人保养用品店推动销售

前景与机会

• 随着草药和传统替代品的普及，鼻喷剂将推动未来成长
• 预计肠外治疗将扩大，特殊疗法的投资也将增加
• 功效仍然是关键的区别因素

分类资料

马来西亚的消化器官系统药物

关键数据结果

2025年的发展

• 生活成本上升推动人们转向学名药
• 利洁时保持领先，非专利逐渐扩大
• 药局在马来西亚消化器官系统药物分销中占据主导地位，消费者转向随时随地购买

前景与机会

• 成本压力推动对本地和非专利品牌的需求
• 随时随地进行格式化，更加便捷
• 草药和传统药物透过进口不断扩张

分类资料

马来西亚的皮肤科医生

关键数据结果

2025年的发展

• 尿布疹治疗的优质化正在支撑成长
• Actavis 持续保持领先地位，Ego Pharmaceuticals 加速发展
• 电子商务不断扩张，药局继续引领潮流

前景与机会

• 尿布疹治疗的优质化推动价值成长
• 本地製造商受益于注重成本的消费者，但来自标准洗髮精的竞争威胁着脱髮治疗产品的成长
• 预计政策变化将使需求转向药局，但电子商务仍有进一步成长的潜力

分类资料

马来西亚的NRT戒烟辅助品

关键数据结果

2025年的发展

• 儘管销量成长，但电子烟文化阻碍了成长
• 强生领先，葛兰素史克落后
• 药局仍是主要管道，电子商务也日益受到青睐

前景与机会

• 成本压力导致前景严峻
• 斑块持续快速成长
• 电子烟禁令或将推动尼古丁替代疗法需求回升

类别指标

分类资料

马来西亚助眠产品

2025年的发展

马来西亚眼科护理

关键数据结果

2025年的发展

• 数位生活方式需求维持稳定
• Eye Mo 重塑形象，维持领先地位
• 随着分销的扩大，便利商店的影响力正在增强

前景与机会

• 数位习惯维持对标准眼部保健的需求
• 出于卫生和安全考虑，人们更喜欢管瓶包装，而眼部保健品则构成竞争威胁
• 监管变化可能有助于过敏性眼部护理

分类资料

马来西亚的创伤护理

关键数据结果

2025年的发展

• 自有品牌的成长加剧了创伤护理领域的竞争
• 拜尔斯道夫保持领先地位，医生检查加速
• 药局仍然是购买创伤护理产品的首选管道

前景与机会

• 自有品牌的扩张可能会减缓整体价值的成长
• 投资创新可提高吸引力
• 自有品牌的成长和更实惠的价格

分类资料

马来西亚维生素

关键数据结果

2025年的发展

• 随着消费者变得更加谨慎，价格促销将会加大力度
• 安丽保持领先地位，但 BioHealth 成长最快
• 虽然药局发展势头强劲，但保健品和个人保养用品商店仍然是主要管道

前景与机会

• 价格敏感度塑造消费行为
• 发泡和咀嚼片产品推动创新，拓展便携选择
• 在参与企业采取降价策略的情况下，免疫力和能量仍然是首要考虑因素

分类资料

马来西亚营养补充品

关键数据结果

2025年的发展

• 生活方式的改变推动了对多样化产品的稳定需求
• 马来西亚消费者着重健康老化，USANA 继续位居营养补充品市场榜首
• 保健品和个人保养用品商店引领分销，药局发展势头强劲

前景与机会

• 精细定位增强益生菌和矿物质
• 美容和细胞健康补充剂日益流行
• 人口老化推动NMN及其组合产品

分类资料

马来西亚的体重管理和健康

关键数据结果

2025年的发展

• 生活成本上升将限​​制整个类别的成长
• Nu Skin 领先，雅培扩张
• 随着现代杂货零售业的发展，直销依然强劲

前景与机会

• 能量饮料补充剂推动成长预测
• GLP-1减重产品预期影响有限，国际经销商仍占据分销主导地位
• 在成本压力下，折扣和捆绑销售仍将发挥重要作用

分类资料

马来西亚的运动营养

关键数据结果

2025年的发展

• 马来西亚对运动营养的需求依然强劲，支撑了两位数的成长
• 康宝莱保持榜首位置，LAC Global 上升最快
• 保健品和个人保养用品店是主要管道，药局也在扩大份额

前景与机会

• 细分和生活方式定位将推动成长
• 植物蛋白和方便食品预计还会进一步成长。
• 补剂製造商进军运动营养领域，通路转向线上

分类资料

马来西亚草药/传统产品

关键数据结果

2025年的发展

• 文化影响力持续稳定成长
• 三得利品牌以创新宣传活动稳居榜首
• 药局和药妆店扩大经营

前景与机会

• 本地原料具竞争力
• 持续推出新产品将推动持续成长
• 儘管有新规，文化遗产仍持续支撑需求

分类资料

马来西亚儿科消费者健康

关键数据结果

2025年的发展

• 优质化和补充剂确保强劲增长
• GSK 保持领先地位，By-health 创下最快成长
• 随着电子商务的发展，与零售商的合作将促进分销

前景与机会

• 补充剂仍然是关键驱动因素
• 软糖和新形式有望流行
• 随着药局管道的不断扩大，咳嗽和感冒药仍然很重要

分类资料

Consumers remain highly sensitive to price levels in 2025, as Malaysians face a mounting cost of living. Government policy changes, including the expansion of the Sales and Services Tax (SST) to cover more goods and services from July 2025, the removal of RON95 petrol subsidies in the second half of the year, and adjustments in electricity tariffs all contribute to rising prices across essential and non-essential products.

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2025: the big picture
• 2025 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Malaysians demand faster, stronger pain relief
• Global and local players share the spotlight
• Health and personal care stores remain the go-to channel

PROSPECTS AND OPPORTUNITIES

• Growth momentum will continue with acetaminophen and aspirin as key drivers
• Dosage innovation enhances fast-relief positioning
• Generics gain traction as cost pressures rise

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Preventative habits sustain steady growth
• Medicated confectionery keeps Lofthouse of Fleetwood on top
• Health and personal care stores leads sales, while cross-category competition intensifies

PROSPECTS AND OPPORTUNITIES

• Nasal sprays to push future growth as herbal and traditional alternatives gain ground
• Expected expansion of non-oral remedies and investment in variants for specialised use
• Efficacy remains key differentiator

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising living costs fuel switch to generics
• Reckitt Benckiser maintains lead, while generics gain ground
• Pharmacies dominates distribution for digestive remedies in Malaysia, while consumers shift towards on-the-go formats

PROSPECTS AND OPPORTUNITIES

• Cost pressures accelerate demand for local and generic brands
• On-the-go formats boost convenience
• Herbal and traditional remedies expand through imports

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation in nappy (diaper) rash treatments supports growth
• Actavis remains the leader as Ego Pharmaceuticals accelerates
• Pharmacies continues to lead while e-commerce expands

PROSPECTS AND OPPORTUNITIES

• Premiumisation in nappy (diaper) rash treatments to drive value growth
• Local manufacturers benefit from cost-conscious consumers, while competition from standard shampoos threatens growth for hair loss treatments
• Policy changes set to shift demand towards pharmacies, though e-commerce still holds potential for further expansion

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vaping culture restrains growth despite rising sales
• Johnson & Johnson leads while GSK loses ground
• Pharmacies remains the primary channel, e-commerce builds traction

PROSPECTS AND OPPORTUNITIES

• Challenging outlook under cost pressures
• Patches to remain the fastest riser
• Potential vape ban could shift demand back to NRT

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN MALAYSIA

2025 DEVELOPMENTS

EYE CARE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital lifestyles sustain steady demand
• Eye Mo retains leadership with refreshed image
• Convenience stores gains ground as distribution expands

PROSPECTS AND OPPORTUNITIES

• Digital habits to sustain demand for standard eye care
• Vial packaging will gain favour for hygiene and safety while eye health supplements represent competitive threat
• Regulatory changes may support allergy eye care

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2020-2025
• Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Private label growth intensifies competition in wound care
• Beiersdorf retains lead while Dr.Check accelerates
• Pharmacies continues as preferred channel for wound care purchases

PROSPECTS AND OPPORTUNITIES

• Private label expansion likely to slow overall value growth
• Investment in innovation will boost appeal
• Wider affordability through private label growth

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2020-2025
• Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price promotions intensify as consumers become more cautious
• Amway retains lead but By-health posts fastest growth
• Health and personal care stores remains leading channel while pharmacies gains momentum

PROSPECTS AND OPPORTUNITIES

• Price sensitivity shapes consumer behaviour
• Effervescent and chewable formats to drive innovation while on-the-go options gain ground
• Immunity and energy remain top priorities amid price-cutting strategies from players

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2020-2025
• Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Lifestyle changes fuel steady demand across diverse products
• USANA retains lead over dietary supplements in Malaysia as consumers focus on healthy ageing
• Health and personal care stores leads distribution with pharmacies gaining pace

PROSPECTS AND OPPORTUNITIES

• Sophisticated positioning will boost probiotics and minerals
• Beauty and cellular health supplements gain appeal
• Ageing population to drive NMN and combination products

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising cost of living restrains overall category growth
• Nu Skin leads while Abbott gains ground
• Direct selling remains strong as modern grocery retail rises

PROSPECTS AND OPPORTUNITIES

• Supplement nutrition drinks to lead forecast growth
• GLP-1 weight loss products expected to have limited impact, while international direct sellers will maintain stronghold over distribution
• Discounts and bundles will remain critical under cost pressures

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong demand supports double-digit growth for sports nutrition in Malaysia
• Herbalife retains lead while LAC Global rises fastest
• Health and personal care stores as leading channel while pharmacies gains share

PROSPECTS AND OPPORTUNITIES

• Segmentation and lifestyle positioning will drive growth
• Plant-based protein and on-the-go formats set to expand further
• Supplement players entering sports nutrition, while distribution shifts further online

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cultural influence sustains steady growth
• Brand's Suntory retains lead with innovative campaigns
• Pharmacies and medicine halls expand reach

PROSPECTS AND OPPORTUNITIES

• Local ingredients offer competitive strength
• Ongoing launches should sustain growth
• Cultural heritage will continue to underpin demand as new regulation takes effect

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and supplements ensure strong growth
• GSK retains lead while By-health posts fastest growth
• Retail collaborations drive distribution as e-commerce builds momentum

PROSPECTS AND OPPORTUNITIES

• Supplements will continue as key growth driver
• Gummies and new formats set to become more prevalent
• Sustained relevance for cough/cold remedies amid pharmacy channel expansion

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030