中国消费者健康市场

随着人们健康意识的增强和对健康投资意愿的不断增强，2025年中国消费者的健康销售额将会增加。疫情过后，中国消费者持续将药品和补充品视为必需品，各大品牌也投资扩大教育和开发需求，尤其是在美容、女性健康和压力管理等领域。

Euromonitor International的《中国消费者健康报告》全面展现了中国市场在国家层面的规模与格局。报告提供了2020年至2024年的最新零售数据，帮助您识别推动成长的产业。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：过敏护理、草药/传统产品、非处方药、儿科消费者健康、运动营养、维生素和膳食补充剂、体重管理和健康

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费者健康市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网路遍布100个国家。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025年消费者健康：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 消费者健康的未来将如何发展？

市场指标

市场数据

附录

• OTC註册与分类
• 维生素和膳食补充剂註册和分类
• 自我治疗/自我护理与预防医学
• 转变

免责声明

定义

资讯来源

中药止痛药

关键数据结果

2025年的发展

• 外用製剂在系统弱化的情况下推动成长
• 云南白药透过创新和疼痛社区服务保持领先地位
• O2O 电商加速中国止痛药的普及，线下药局则维持了其覆盖范围

前景与机会

• 预防和专科护理的增加对中国儿科止痛药的需求产生影响
• 数位转型与智慧分销改变OTC止痛药
• 加强中国医药市场的儿童安全包装标准

分类资料

中国咳嗽、感冒和过敏（花粉症）的治疗方法

关键数据结果

2025年的发展

• 季节性需求疲软将限制短期成长
• 华润三九在感冒和流感季节表现疲软的情况下仍保持榜首
• 网路药局连锁店的扩张对线下销售带来压力，数位管道的份额正在增加

前景与机会

• 需求驱动力转变，预期持续稳定成长
• 数位创新重新定义行销、分销和产品形式
• 处方抗病毒药物的日益普及对非处方感冒药构成了挑战

分类资料

中医消化器官系统

关键数据结果

2025年的发展

• 生活方式的改变和消费者偏好的多样化推动了稳定成长
• 凭藉中药和消费者信任，华润江中将在2025年保持全面领先地位
• 随着电子商务的快速发展，药局正在支持消化器官系统药物的销售

前景与机会

• 生活方式和人口结构变化推动永续价值成长
• 数位和技术进步提高了通路覆盖范围和产品可近性
• 益生菌扩张对中国非消化器官系统药物的长期成长构成挑战

分类资料

中国皮肤科

关键数据结果

2025年的发展

• 抗真菌药物和脱髮药物将在 2025 年推动皮肤病学的发展
• 西安杨森整体领先，万马在脱髮治疗领域继续保持领先
• 社群媒体的影响力日益增强，协助电子商务发展

前景与机会

• 阴道抗真菌药物面临零售放缓和实体零售成长放缓
• 数位创新推动个人化消费者体验
• 局部消毒剂和消毒剂的竞争预计将加剧

分类资料

中式助眠产品

关键数据结果

2025年的发展

• 预计 2025 年助眠产品价值将大幅成长
• 竞争格局仍分散
• 电子商务是中国最大、最具活力的睡眠辅助产品分销管道

前景与机会

• 随着消费者意识的不断增强，睡眠辅助产品预计将继续稳定成长
• 创新重点在于成分和产品形式
• 预计预测期内电子商务将进一步扩张

分类资料

中国眼科保健

关键数据结果

2025年的发展

• 创新不足和价格敏感度增加阻碍了正成长
• 曼秀雷敦（中山）製药将于2025年引领眼部护理市场
• 零售电商占中国眼部护理产品销售额的最大份额

前景与机会

• 生活方式的改变和习惯性使用正在支持进一步的稳定成长
• 提高精炼产品的技术采用率，更深入参与，并扩大取得管道
• 眼部护理作为必需的健康产品

分类资料

中国的创伤护理

关键数据结果

2025年的发展

• 人口老化推动强劲成长
• 云南白药继续受益于其悠久的声誉
• 电子商务的快速扩张增加了创伤护理的可近性

前景与机会

• 中国人口结构的变化将推动创伤护理的未来成长
• 智慧伤口监测是预测期内的关键技术趋势
• 健康与保健趋势扩展到创伤护理

分类资料

中国维生素

关键数据结果

2025年的发展

• 预计2025年中国维生素市场将持续成长
• 安丽稳居榜首，新趋势成长最快
• 2025年电子商务仍将是最活跃的管道

前景与机会

• 维生素是确保可持续生长的根本作用
• 创新持续推动维生素产品和分销的发展
• 健康与保健趋势支持进一步发展

分类资料

中国膳食补充剂

关键数据结果

2025年的发展

• 不断提高的健康意识和对小儿科的更多关注将推动 2025 年的成长
• By-health 领先，Orkla 扩张速度最快
• 电子商务是中国膳食补充剂最受欢迎且成长最快的销售管道

前景与机会

• 营养补充品市场预计将稳定成长
• 创新确保持续活力
• 永续性趋势塑造进步

分类资料

中国的体重管理与健康

关键数据结果

2025年的发展

• 以健康为重点的新产品的出现阻碍了体重管理和健康的发展
• 大公司面临越来越大的消费者压力和怀疑
• 2025年零售电商仍将是主导通路

前景与机会

• 从消费者到开发者的减重治疗策略重组
• GLP-1药物扩大中国消费者选择范围
• 中国政府政策注重更健康的体重管理实践

分类资料

中国的运动营养

关键数据结果

2025年的发展

• 2025年非蛋白质运动产品将推动整体成长
• 北京竞争对手 SportsTechnology 领先，而 MuscleTech 则继续挣扎
• 零售电子商务维持主导地位，其他销售管道难以实现强劲成长势头

前景与机会

• 预计健身爱好者的增加将在预测期内推动成长
• 紧凑便携的包装将成为消费者需求的主要驱动力
• 国产蛋白原料对蛋白粉发展潜力大

分类资料

中药/传统产品

关键数据结果

2025年的发展

• 消费者兴趣日益增长，草药/传统产品发展势头强劲
• 华润三九医药领跑，保健品企业大步迈进
• 药局保持领先，电子商务继续占据市场份额

前景与机会

• 中药/草药阴道抗霉菌产品
• 最新格式满足了对便利、现代解决方案的需求
• 永续性在草药/传统产品中变得越来越重要

分类资料

中国儿童消费者健康

关键数据结果

2025年的发展

• 父母兴趣的增加和产品的升级推动了儿科护理的成长
• Nature's Story 领先，Swisse Wellness 2025 年成长最快
• 到 2025 年，电子商务将取代保健和美容专卖店成为最大的零售商。

前景与机会

• 人口结构挑战下儿科消费保健面临利基机会
• 创新和数位化进步推动发展
• 加强中国医药市场的儿童安全包装标准

分类资料

Value sales of consumer health in China are increasing in 2025, underpinned by rising health awareness and heightened willingness to invest in wellbeing. Post-pandemic, local consumers continue to view pharmaceuticals and supplements as essential, while brands are invested in expanding education and cultivating demand - especially in areas such as beauty, women's health, and stress management.

Euromonitor International's Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Topicals drive growth amid systemic weakness
• Yunnan Baiyao sustains leadership through innovation and community pain services
• Offline pharmacies maintain reach as O2O e-commerce accelerates analgesics access in China

PROSPECTS AND OPPORTUNITIES

• Rising prevention and professional care weigh on paediatric analgesics demand in China
• Digital transformation and smart distribution reshape OTC analgesics
• Strengthening child-resistant packaging standards in China's pharmaceutical market

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Weak seasonal demand limits short-term growth
• CR Sanjiu retains leadership despite weak cold and flu season
• Digital channels gain share as online pharmacy chain expansion pressures offline sales

PROSPECTS AND OPPORTUNITIES

• Steady growth ahead amid shifting demand drivers
• Digital innovation redefines marketing, distribution and product formats
• Rising accessibility of Rx antivirals challenges OTC cold remedies

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stable growth driven by lifestyle shifts and diverging consumer preferences
• TCM and consumer trust ensure CR Jiangzhong maintains overall leadership in 2025
• Pharmacies anchors digestive OTC sales as e-commerce rapidly expands

PROSPECTS AND OPPORTUNITIES

• Sustained value growth will be driven by lifestyle and demographic dynamics
• Digital and technological advancements enhance channel reach and product accessibility
• Probiotics expansion poses challenges to long-term growth of OTC digestive remedies in China

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Antifungals and hair-loss treatments drive growth in dermatologicals in 2025
• Xian Janssen leads overall, while Wanma gains ground as it heads up hair loss treatments
• Rising influence of social media supports e-commerce expansion

PROSPECTS AND OPPORTUNITIES

• Vaginal antifungals faces retail slowdown and sluggish growth in store-based retail
• Digital innovations driving personalised consumer experiences
• Intensified competition expected in topical germicidals/antiseptics

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

SLEEP AIDS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sleep aids sees impressive value growth in 2025
• Competitive landscape remains fragmented
• E-commerce as biggest and most dynamic distribution channel for sleep aids in China

PROSPECTS AND OPPORTUNITIES

• Sleep aids faces further steady growth as consumer awareness continues to rise
• Innovation to focus on ingredients and product format
• E-commerce set to see further expansion during forecast period

CATEGORY DATA

• Table 37 Sales of Sleep Aids: Value 2020-2025
• Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Positive growth curbed by low innovation and high price sensitivity
• Mentholatum (Zhongshan) Pharmaceuticals leads eye care in 2025
• Retail e-commerce accounts for greatest proportion of eye care sales in China

PROSPECTS AND OPPORTUNITIES

• Lifestyle shifts and habitual use support further steady growth
• Increased tech adoption for refined products, deeper engagement and broader access
• Eye care as essential wellness products

CATEGORY DATA

• Table 43 Sales of Eye Care by Category: Value 2020-2025
• Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Solid growth supported by ageing population
• Yunnan Baiyao continues to benefit from longstanding reputation
• Rapid expansion of e-commerce improves wound care accessibility

PROSPECTS AND OPPORTUNITIES

• Demographic shifts in China to drive future growth for wound care
• Intelligent wound monitoring represents key technological trend for forecast period
• Health and wellness trends expand into wound care

CATEGORY DATA

• Table 49 Sales of Wound Care by Category: Value 2020-2025
• Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vitamins enjoys continued growth in China in 2025
• Amway retains leadership while Nutrend rises fastest
• E-commerce remains most dynamic channel in 2025

PROSPECTS AND OPPORTUNITIES

• Foundational role of vitamins ensures persistent growth
• Innovation continues to boost product and distribution development in vitamins
• Health and wellness trends to support further progress

CATEGORY DATA

• Table 55 Sales of Vitamins by Category: Value 2020-2025
• Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health consciousness and paediatric focus drive growth in 2025
• By-health leads as Orkla enjoys most rapid expansion
• E-commerce as favoured and fastest-rising channel for dietary supplements in China

PROSPECTS AND OPPORTUNITIES

• Steady growth forecast for dietary supplements
• Innovation ensures continued dynamism
• Sustainability trends shape progress

CATEGORY DATA

• Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Emerging new health-oriented products undermine growth for weight management and wellbeing
• Leading players face pressures and growing scepticism from consumers
• Retail e-commerce remains dominant channel in 2025

PROSPECTS AND OPPORTUNITIES

• Shifting weight-loss treatment strategies from consumers to reshape development
• GLP-1 drugs expand options for consumers in China
• Chinese government policies focus on healthier weight management practices

CATEGORY DATA

• Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports non-protein products drives overall growth in 2025
• Beijing Competitor SportsTechnology leads while MuscleTech continues to struggle
• Retail e-commerce maintains dominance as other sales channels struggle to achieve strong growth momentum.

PROSPECTS AND OPPORTUNITIES

• Growing number of fitness enthusiasts set to drive growth in forecast period
• Compact and portable packaging as key consumer demand driver
• Domestically produced protein ingredients hold potential for progress in protein powder

CATEGORY DATA

• Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal/traditional products gains momentum amid renewed consumer interest
• CR Sanjiu Medical & Pharmaceutical leads, with supplements players showing dynamism
• Pharmacies maintains narrow lead as e-commerce continues to steal share

PROSPECTS AND OPPORTUNITIES

• Stagnation in TCM/herbal vaginal antifungal products
• Updated formats cater to demand for convenient and modern solutions
• Sustainability becomes increasingly important in herbal/traditional products

CATEGORY DATA

• Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising parental focus and product upgrades drive paediatric health growth
• Nature's Story leads while Swisse Wellness rises fastest in 2025
• E-commerce overtakes health and beauty specialists to lead distribution in 2025

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health faces niche opportunities amid demographic challenges
• Innovation and digital advancements drive development
• Strengthening child-resistant packaging standards in China's pharmaceutical market

CATEGORY DATA

• Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030