泰国消费者保健市场

预计2025年消费者健康销售将按现以金额为准稳定成长。一些新兴趋势将影响2025年泰国消费者健康的整体表现。例如，泰国消费者，尤其是Z世代和千禧世代，对预防性医疗保健表现出浓厚的兴趣，因为他们正从被动医疗保健转向主动自我护理。健康现在被视为一种生活方式的投资，泰国消费者往往对预防性医疗保健更感兴趣。

Euromonitor International的研究报告《泰国消费者健康市场》提供了国家层级市场规模和形态的全面指南。报告提供了2020年至2024年的最新零售数据，帮助您识别推动成长的领域。 2029年的预测则揭示了市场未来发展方向。

目标产品：过敏护理、草药/传统产品、非处方药、儿科消费者健康、运动营养、维生素和膳食补充剂、体重管理和健康

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费者健康市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网路遍布100个国家。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025 年消费者健康：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 消费者健康的未来将如何发展？

市场指标

市场数据

附录

• OTC註册与分类
• 维生素和膳食补充剂註册和分类
• 自我治疗/自我护理与预防医学
• 转变

免责声明

定义

资讯来源

泰国止痛药

关键数据结果

2025年的发展

• 人口老化和对自我护理的关注将推动止痛药的成长
• 自有品牌攫取利润，竞争加剧
• 药局在止痛药销售中占据关键地位，但电子商务正在稳步推进

前景与机会

• 人口老化和旅游需求增加，泰国前景光明
• 数位市场提供了巨大的销售和行销机会
• 随着消费者转向草药和传统产品，健康成为新的财富

分类资料

泰国咳嗽、感冒和过敏（花粉症）的治疗方法

关键数据结果

2025年的发展

• 环境条件推动抗组织胺/过敏药物的需求
• 随着新参与企业对新产品开发和品牌重塑的投资，竞争日益激烈。
• 保健和美容专卖店是常态，但便利商店也很有前景。

前景与机会

• 自我治疗趋势可能促进销售
• 製造商专注于提供快速有效的解决方案以满足现代消费者的需求。
• 立法可能有助于增强消费者对该类别的信心

分类资料

泰国的消化器官系统药物

关键数据结果

2025年的发展

• 人们对肠道健康重要性的认识不断提高，推动了消化器官系统药物的销售
• 飞兔与盖胃平2025年业绩亮眼
• 药局提供可靠的建议，但便利商店正在兴起

前景与机会

• 消化器官系统药市场扩张前景光明
• 自然疗法可以为製造商提供竞争和激励
• 质子帮浦抑制剂和制酸剂预计将成为最活跃的类别

分类资料

泰式皮肤科医生

关键数据结果

2025年的发展

• 环境条件影响皮肤健康，销售增加
• GSK 消费者保健品处于领先地位，但本土公司 T-Man Pharma 也在进军该领域
• 药局仍然很重要，但电子商务和便利商店提供了其他选择

前景与机会

• 随着消费者意识的增强，皮肤健康变得越来越受关注。
• 皮肤科可能面临来自其他市场领域的更激烈的竞争
• 声称具有皮肤病功效的产品可能面临更严格的监管

分类资料

泰国的NRT戒烟辅助产品

关键数据结果

2025年的发展

• 高吸烟率带来巨大的成长机会
• 儘管来自利基品牌的竞争日益激烈，市场仍保持稳定
• 药局仍是戒烟过程中的核心

前景与机会

• 预计高吸烟率将维持需求，但可能面临处方药的竞争。
• 行销和分销是成长的关键
• 新的反烟草法应能促进烟草销售

类别指标

分类资料

泰式助眠剂

2025年的发展

• 睡眠辅助剂的严格配发规定限制了销售

前景与机会

• 法规不太可能改变，发展空间很小

分类资料

泰国眼科护理

关键数据结果

2025年的发展

• 受老化和数位化生活方式影响的成长
• 国产品牌持续占据市场主导地位，但进口品牌也展现出巨大潜力。
• 药局凭藉专家建议占优势，但电子商务正在获益

前景与机会

• 人口老化和空气污染加剧推动了眼科护理收入的增加
• 新产品开发预计将专注于标准眼部护理
• 眼科前景光明，但必须采取新策略才能在市场中脱颖而出

分类资料

泰国的创伤护理

关键数据结果

2025年的发展

• OK绷和OK绷需求推动稳定成长
• Jack Chia Industries 和 3M 继续占据主导地位，但规模较小的公司也取得了成功。
• 不同通路满足不同需求

前景与机会

• 随着消费者生活方式更加积极，创伤护理也受益
• 新产品开发和多样化是成功的关键
• 需求可能会转向声称天然的产品

分类资料

泰国维生素

关键数据结果

2025年的发展

• 消费者健康投资不断成长，维生素市场蓬勃发展
• 安丽依然是热门经营模式的佼佼者
• 随着线上线下新机会的出现，分销格局正在改变

前景与机会

• 维生素仍有很大的成长空间
• 新产品开发可能是维生素的主要成长动力
• 新立法和对心理健康的关注为市场提供了资讯

分类资料

泰国营养补充品

关键数据结果

2025年的发展

• 由于新产品的开发和对预防医学的关注，营养补充剂的销售正在蓬勃发展
• 老字型大小企业安丽和美加生命科学保持领先地位
• 药局推动销售，但电子商务因促销成长

前景与机会

• 预计人口和生活方式因素将在预测期内推动需求
• 新产品开发和数位销售与行销是成长的关键
• FDA 可能会加强监管，消费者的要求预计也会变得更加严格。

分类资料

泰国的体重管理和健康

关键数据结果

2025年的发展

• 肥胖率上升和人口老化将成为2025年的主要成长要素
• 安丽领先，但随着泰国大冢取得巨大成功，竞争愈演愈烈
• 药局和电子商务正在挑战直销的传统优势

前景与机会

• 对体重管理和健康的正面看法
• 数位市场将在教育和告知消费者方面发挥越来越重要的作用
• 泰国食品药物管理局或考虑加强监管

分类资料

泰国的运动营养

关键数据结果

2025年的发展

• 随着消费者追求更健康的生活方式，越来越多的消费者开始关注运动蛋白
• 本土品牌寻求突破，但 VitaXtrong 和 Optimum Nutrition 仍占据领先地位
• 健康与美容专家和电子商务是成长的关键

前景与机会

• 由于目标族群的扩大和消费者对更健康生活方式的追求，预计销售额将会增加。
• 新产品配方和数位行销将成为创新的重点
• 更严格的监管可能会增强消费者对运动营养的信心

分类资料

泰国草本/传统产品

关键数据结果

2025年的发展

• 草药/传统滋补品仍是主要销售动力
• 竞争格局受益于品牌主导的新产品开发
• 药局仍然是主要的销售点，但便利商店受益于衝动购买

前景与机会

• 由于消费者寻求现代问题的自然解决方案，这一类别的前景光明
• 数位市场提供潜在的成长机会
• 泰国政府预计将加强对某些原料的监管

分类资料

泰国儿童消费者健康

关键数据结果

2025年的发展

• 儿童维生素和补充剂是成长的关键
• 参与企业推出新产品以满足日益增长的市场需求
• 药局引领销售，但电子商务在市场中发挥越来越重要的作用

前景与机会

• 随着重点转向预防性护理，这一类别的前景光明
• 随着参与企业寻求教育消费者，数位行销将成为重点
• 预测期内，有关数位行销的监管可能会得到加强

分类资料

Sales of consumer health products have seen steady growth in current value terms in 2025. There are several trends happening that are shaping the overall performance of consumer health in Thailand in 2025. For instance, there is a strong focus on preventative health among consumers in Thailand, especially Gen Z and millennials, who are shifting from reactive healthcare to proactive self-care. Health is now seen as a lifestyle investment and Thai consumers tend to have high interest in adopting v...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ageing population and focus on self-care fuelling growth in analgesics
• Competition heats up with private label making gains
• Pharmacies remain key to sales of analgesics but e-commerce making steady inroads

PROSPECTS AND OPPORTUNITIES

• Positive outlook backed by Thailand's ageing population and tourist demand
• The digital market presents strong opportunities for sales and marketing
• Health is the new wealth as consumers turn to herbal/traditional products

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Environmental conditions fuelling demand for antihistamines/allergy remedies
• Competition intensifies as players invest in new product development and rebranding
• Health and beauty specialists dominate but convenience stores show promise

PROSPECTS AND OPPORTUNITIES

• Self-medication trend likely to boost sales
• Manufacturers focus on offering fast and effective solutions to meet the needs of modern consumers
• Legislation could help boost consumer confidence in the category

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising awareness of the importance of gut health driving sales of digestive remedies
• Flying Rabbit and Gaviscon the standout performers in 2025
• Pharmacies dominate with trusted advice but convenience stores on the rise

PROSPECTS AND OPPORTUNITIES

• Positive outlook for digestive remedies supported by expanded distribution
• Natural remedies could provide competition and inspiration for manufacturers
• Proton pump inhibitors and antacids set to be the most dynamic categories

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales rise as environmental conditions impact skin health
• GSK Consumer Healthcare leads but local player T Man Pharma makes inroads
• Pharmacies remain key but e-commerce and convenience stores offer alternative options

PROSPECTS AND OPPORTUNITIES

• Skin health receiving growing attention as consumer awareness increases
• Dermatologicals could face increasing competition from other areas of the market
• Stricter regulation could be imposed on products with dermatological claims

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High rate of smoking prevalence presents strong growth opportunities
• The market remains consolidated despite the growing competition from niche brands
• Pharmacies remain central to the path to quitting

PROSPECTS AND OPPORTUNITIES

• High smoking rates should sustain demand but category could face competition from Rx product
• Marketing and distribution will be key to growth
• New Anti-Tobacco Laws should provide a boost to sales

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THAILAND

2025 DEVELOPMENTS

• Strict controls over the dispensing of sleep aids limits sales

PROSPECTS AND OPPORTUNITIES

• Regulation unlikely to change leaving little scope for development

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth fuelled by an ageing population and the impact of digital lifestyles
• Domestic brands retain the lead but imported brands showing strong potential
• Pharmacies dominate thanks to professional advice but e-commerce makes gains

PROSPECTS AND OPPORTUNITIES

• Evolving trends set to favour eye sales as population ages and pollution levels rise
• New product development expected to focus on standard eye care
• Bright outlook for eye care but players may need to adopt new strategies to stand out in the market

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth fuelled by demand for sticking plasters/adhesive bandages
• Jack Chia Industries and 3M continue to dominate but smaller players are finding success
• Different channels meet different needs

PROSPECTS AND OPPORTUNITIES

• Wound care set to benefit from consumers leading more active lives
• New product development and more variety could be key to success
• Demand could shift towards products with natural claims

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vitamins thriving as consumers invest in their health
• Amway remains on top with its popular business model
• Distribution landscape evolving with new opportunities arising online and offline

PROSPECTS AND OPPORTUNITIES

• Vitamins still has plenty of room to grow
• New product development likely to be a key growth driver for vitamins
• New legislation and a focus on mental wellbeing set inform the market

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of dietary supplements benefiting from new product development and a focus on preventative health
• Well-established companies Amway and Mega Lifesciences retain the lead
• Pharmacies lead sales but e-commerce on the rise thanks to sales promotions

PROSPECTS AND OPPORTUNITIES

• Demographic and lifestyle factors expected to shape demand over the forecast period
• New product development and digital sales and marketing key to growth
• Consumers are expected to become more demanding with the FDA likely to tighten regulations

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising obesity rates and an ageing population are key growth drivers in 2025
• Amway leads but competition heats up with Thai Otsuka a standout success
• Pharmacies and e-commerce challenging the previous stronghold of direct selling

PROSPECTS AND OPPORTUNITIES

• Positive outlook for weight management and wellbeing
• The digital market is set to play a growing role in educating and informing consumers
• Thailand's FDA could look to tighten regulation

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• The audience for sports protein grows as consumers pursue healthier lifestyles
• Local brands looking to make inroads but VitaXtrong and Optimum Nutrition remain on top
• Health and beauty specialists and e-commerce remain key to growth

PROSPECTS AND OPPORTUNITIES

• Sales set to rise as the target audience expands and consumers pursue healthier lives
• New product formulations and digital marketing set to be the focus of innovation
• Stricter regulation could increase consumer confidence in sports nutrition

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal/traditional tonics remains a key sales driver
• Competitive landscape benefits from new product development with Brand's leading the way
• Pharmacies remain the key point of sale but convenience stores benefit from impulse purchases

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the category as consumers look for natural solutions to modern problems
• The digital market offers potential growth opportunities
• Thailand's government expected to tighten its regulation on some ingredients

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Paediatric vitamins and dietary supplements the key growth driver
• Players launch new products in response to growing market demand
• Pharmacies leads sales but e-commerce is playing a growing role in the market

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the category as the focus shifts to preventative health
• Digital marketing set to be a key focus as players look to educate consumers
• Regulation on digital marketing could be tightened over the forecast period

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030