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市场调查报告书
商品编码
1885664
菲律宾消费者健康市场Consumer Health in the Philippines |
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价格
简介目录
受健康意识增强、数位化加快以及消费者偏好转变等因素的共同推动，菲律宾消费者健康市场预计在2025年实现强劲成长。登革热和流感等感染疾病的激增引发了公众对健康的担忧，使得卫生和预防保健成为全年关注的重点。这导致卫生用品、流感治疗药物和综合健康套装的需求增加，反映出人们越来越重视自我护理。
Euromonitor International发布的《菲律宾消费者健康市场》报告全面分析了菲律宾全国各地的消费者健康市场规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的产业。此外，报告也对2029年之前的市场发展趋势进行了预测。
目标产品：抗过敏产品、草药/传统产品、成药、儿童保健产品、运动营养产品、维生素和膳食补充剂、体重管理和健康产品
数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据
为什么要购买这份报告？
- 详细整体情况消费者健康市场
- 识别成长领域并了解变革驱动因素
- 了解竞争格局、主要市场参与企业和主要品牌
- 利用五年预测来评估市场发展趋势
Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。
目录
目录和表格
执行摘要
- 2025年消费者健康：整体情况
- 2025年主要趋势
- 竞争格局
- 通路开发
- 消费者健康领域的下一步发展方向是什么？
市场指标
市场数据
附录
- 非处方药註册和分类
- 维生素和膳食补充剂的註册和分类
- 自我治疗/自我护理与预防医学
- 转变
免责声明
定义
资讯来源
菲律宾的止痛药
关键数据结果
2025年的发展
- 流感和日益增长的卫生担忧将推动2024年销售强劲成长。
- 对多合一止痛套装的需求
- 数位教育领域的包装形式与投资
前景与机会
- 医疗成本不断上涨，持续提升人们的健康意识。
- 零售通路推出自有品牌止痛药
- 预计消费者对非专利药的偏好将持续存在。
分类资料
菲律宾的咳嗽、感冒和过敏（花粉症）治疗方法
关键数据结果
2025年的发展
- 面对面交流机会的增加推动了对过敏药物的需求
- 对地方领导人有强烈的忠诚度
- 口味创新提升了产品吸引力，而向天然口味的转变仍在继续。
前景与机会
- 在呼吸系统疾病发生率不断上升的背景下，多合一包装产品应运而生。
- 随着自然趋势加速发展，预计锭剂市场将进一步成长。
- 行销策略应超越功能性，转向提案行销；高温天气可能有助于预防过敏。
分类资料
菲律宾的消化器官系统药物
关键数据结果
2025年的发展
- 生活方式的改变推动了对消化器官系统药物的需求。
- 交叉商品搭售销售势头强劲
- 购买奖励和健康教育可提升消化器官系统病品牌的用户参与度
前景与机会
- 由于农村地区的卫生条件仍面临挑战，预计预测期内销售额将会增加。
- 社会发展推动了对制酸剂的需求
- 城市交通发展趋势和政府措施将持续支撑需求。
分类资料
菲律宾的皮肤科医生
关键数据结果
2025年的发展
- 极端高温天气推动了对皮肤和头髮护理产品的需求。
- 积极的生活方式推动了对局部消毒剂和清洁剂的需求，促使企业增加对体验式行销的投资。
- 在农村地区，自我治疗仍然很普遍—「禁忌」产品受益于不断发展的电子商务
前景与机会
- 年轻一代越来越注重美感。
- 随着消费者越来越重视成分，本土品牌纷纷拓展皮肤护理领域。
- 消毒剂演变为喷雾剂和乳膏，而电子商务的扩张也持续推动成长。
分类资料
菲律宾的尼古丁替代疗法戒烟辅助用品
关键数据结果
2025年的发展
- 尼古丁替代疗法口香糖与电子烟的普及：争夺消费者註意力的战役
- 单一品牌引力：尼古丁产品组合塑造消费者预期
- 从认知到合规：实现尼古丁替代疗法永续成长的行动步骤
前景与机会
- 提高烟税带来成长机会
- 尼古丁替代疗法 (NRT) 爱滋病治疗与加热烟草製品存在竞争关係，但政府对非法电子烟的打击可能会刺激需求。
- 尼古丁引领产品线扩张
类别指标
分类资料
菲律宾的助眠产品
关键数据结果
2025年的发展
- 快节奏的生活方式正在影响睡眠质量，从而促进助眠产品的销售。
- 维生素助眠剂和褪黑素的兴起
- 随着人们越来越倾向于使用草药，睡眠产品的供应量和价格也随之增加。
前景与机会
- 提高睡眠教育意识
- 远距办公和业务流程外包（BPO）的扩张模糊了睡眠模式。
- 助眠软糖越来越受欢迎
分类资料
菲律宾的眼科护理
关键数据结果
2025年的发展
- 数位时代的到来推动了眼科护理的需求。
- 冷却效果越来越受欢迎
- 将重点转向预防性眼科保健
前景与机会
- 先进的眼科解决方案迈向主流
- 线上管道持续推广
- 随着气温升高，需求增加，日本品牌的影响力也日益增强。
分类资料
菲律宾的创伤护理
关键数据结果
2025年的发展
- 2025年，健康意识的提高将推动创伤护理产品的销售。
- 随着美容创伤护理在年轻消费者中越来越受欢迎，创新推动了成长。
- 急救箱也在不断发展，朝着更小的容量和更小的尺寸方向演变。
前景与机会
- 预计以金额为准创伤护理业务在预测期内将加速成长。
- 预计极化现象即将开始
- 投资于急救训练（包括基本伤口处理）的机构
分类资料
菲律宾营养补充品
关键数据结果
2025年的发展
- 随着人们对草药产品的兴趣日益浓厚，软糖在年轻人中越来越受欢迎。
- 生活方式的改变着重于消化器官系统健康。
- 医疗成本上涨推动了人们对保健品的兴趣。
前景与机会
- 数位影响力进一步巩固了小众保健品市场。
- 美容保健品市场预计未来将进一步成长。
- 胶囊产品将继续受到市场欢迎，从而催生出针对个人需求的特色保健品。
分类资料
菲律宾的体重管理与健康
关键数据结果
2025年的发展
- 便利文化推动了对体重管理解决方案的需求。
- 肠道健康正逐渐成为体重管理的重要考量。
- 社会影响力和都市化推动青年参与
前景与机会
- 提升消费者信心的熟悉成分：左旋肉碱与苹果醋
- 小尺寸，大影响：试用装和旅行装的兴起
- 双用途创新：兼具美容及体重管理功效的饮品
分类资料
菲律宾的运动营养
关键数据结果
2025年的发展
- 跑步文化推动了对运动营养的需求
- 随着零售商加大促销投入，Optimum Nutrition 引领潮流。
- 蛋白质正日益融入日常零售和生活方式，而不断扩展的电子商务支付方式则推动了这项需求。
前景与机会
- 口味创新吸引年轻消费者
- 随着健身房服务计画的拓展，成分透明度影响消费者的购买行为。
- 健康教育、政府宣传活动和电子商务活动将进一步扩大市场覆盖范围。
分类资料
菲律宾草药/传统产品
关键数据结果
2025年的发展
- 消费者对免疫力、美容和消化器官系统健康的需求
- 在日益碎片化的竞争格局中，「其他」因素迅速成长
- 线上消费的快速普及和对原料日益增长的兴趣
前景与机会
- 持续创新和复合材料产品的兴起
- 监管日益严格和消费者日益成熟
- 零售通路的拓展和香草种植作为一种爱好的日益普及正在推动需求成长。
分类资料
菲律宾儿童消费者健康
关键数据结果
2025年的发展
- 2025年，家长们的担忧将推动该类别的成长。
- 忠诚度计画和会员计画推动消费者支出
- 小儿科被认为是重要的资讯来源。
前景与机会
- 儘管市场接近饱和，但在预测期内仍将维持成长。
- 儿童益生菌需求不断增长，人们也越来越关注儿童消化器官系统健康。
- 儿童萤幕使用时间增加，推动了对儿童眼部护理产品的需求。
分类资料
菲律宾的维生素
关键数据结果
2025年的发展
- 美容维生素因名人及网红代言而价格飙升
- 综合维他命销量成长最快，维生素C仍然是一种可靠的预防性补充剂。
- 数位化提升了知名度较低的品牌。
前景与机会
- 综合维他命因其性价比高且方便服用而备受青睐。
- 胶囊在价格和健康方面胜出，但软糖凭藉诱人的口味而发展壮大。
- 教育和数位工具驱动更明智的购买行为
分类资料
简介目录
Product Code: CHPH
In 2025, consumer health in the Philippines is shaped by a convergence of health consciousness, digitalisation, and evolving consumer preferences, with overall value sales rising strongly. Heightened public health concerns, driven by a surge in infectious diseases such as dengue and influenza, have made hygiene and preventive care a year-round priority. This has led to increased demand for hygiene-related products, flu remedies, and all-in-one health kits, reflecting a broader shift toward self-...
Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer Health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for Consumer Health?
MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
- Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2020-2025
- Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
- Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
ANALGESICS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising flu and hygiene concerns support solid sales growth in 2024
- Demand for all-in-one analgesic kits
- Investment in packaging formats and digital education
PROSPECTS AND OPPORTUNITIES
- Rising medical costs will continue to drive health consciousness
- Retail channels launching own analgesics lines
- Preference for generic brands set to persist
CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2020-2025
- Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
- Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
- Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
- Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rise in face-to-face occasions boosts allergy remedy demand
- Strong loyalty towards local leaders
- Flavour innovation enhances product appeal while shift towards natural variants continues
PROSPECTS AND OPPORTUNITIES
- Emergence of all-in-one packs, amid rising incidence of respiratory illnesses
- Lozenges set to see further expansion as natural trend accelerates
- Shift towards proposition marketing beyond functionality, while high temperatures may boost allergy solutions
CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Lifestyle shifts drive demand for digestive remedies
- Cross-bundling gains momentum
- Purchase incentives and health education boost engagement for digestive remedy brands
PROSPECTS AND OPPORTUNITIES
- Rising sales projected for forecast period as hygiene challenges persist in rural areas
- Social development set to drive antacid demand
- Urban mobility trends and government initiatives will continue to support demand
CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Unusual heat drives demand for skin and hair treatments
- Topical germicidals/antiseptics rises with active lifestyles, while players invest in experiential marketing
- Self-medication remains common in rural areas - 'taboo' products benefit from e-commerce expansion
PROSPECTS AND OPPORTUNITIES
- Aesthetic consciousness increases among younger generations
- Local brands expand into dermatological care with consumers focusing more on ingredients
- Antiseptics evolve into sprays and creams, and e-commerce expansion will continue to push growth
CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2020-2025
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
- Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- NRT gum vs the vape surge: a battle for consumer attention
- Singlebrand gravity: Nicorette's portfolio is shaping shopper expectations
- From awareness to adherence: execution levers to unlock sustainable NRT growth
PROSPECTS AND OPPORTUNITIES
- Rising tobacco taxes represent opportunity for growth
- NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
- Nicorette will spearhead the expansion of product offerings
CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- On-the-go lifestyles impacting sleep quality and supporting sales in sleep aids
- Rise of vitamin-infused sleep aids and melatonin
- Improved accessibility and affordability of sleep products amid strong herbal shift
PROSPECTS AND OPPORTUNITIES
- Growing awareness of sleep education
- Remote work and BPO expansion blurring sleep patterns
- Gummy format to become more prevalent in sleep aids
CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2020-2025
- Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
- Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
- Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Digital exposure drives eye care demand
- Cooling effects gain popularity
- Shift in focus towards preventative eye care
PROSPECTS AND OPPORTUNITIES
- Advanced eye care solutions become mainstream
- Online channels maintain constant promotions
- Japanese brands expand influence, while demand increases as temperatures rise
CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2020-2025
- Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
- Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
- Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
- Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising health awareness supports sales in wound care in 2025
- Innovation fuels growth, with aesthetic wound care gaining ground among young consumers
- Shift towards smaller volumes and formats, while first aid kits evolve
PROSPECTS AND OPPORTUNITIES
- Growth for wound care set to accelerate in value terms during forecast period
- Polarisation expected to set in
- Institutions to invest in first-aid training, including basic wound management
CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2020-2025
- Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
- Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
- Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
- Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Gummy formats gain traction with youth amid continued interest in herbal variants
- Lifestyle shifts drive digestive health focus
- Supplements see rising interest amid increased healthcare costs
PROSPECTS AND OPPORTUNITIES
- Digital influence to further boost niche supplements
- Beauty supplements among those set to see further growth
- Capsules will remain in demand while personalisation will give rise to niche supplements
CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Convenience culture fuels demand for weight management solutions
- Gut health gains ground as a weight management priority
- Social influence and urbanisation drive youth engagement
PROSPECTS AND OPPORTUNITIES
- Familiar ingredients drive consumer trust: L-carnitine and apple cider vinegar
- Small formats, big impact: the rise of trial and travel sizes
- Dual-purpose innovation: beauty drinks with weight management benefits
CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Running culture fuels demand for sports nutrition
- Optimum Nutrition leads as retailers increase investment in promotions
- Protein integrates more into everyday retail and lifestyle, while expanding e-commerce payment options boost demand
PROSPECTS AND OPPORTUNITIES
- Flavour innovation attracts younger consumers
- Ingredient transparency to shape purchasing behaviour as gyms expand their offerings
- Health education, government campaigns and e-commerce activity will further expand market reach
CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Consumer demand for immunity, beauty and digestive health
- Rapid growth of 'others' within increasingly fragmented competitive landscape
- Rapid online shift and rising interest in ingredients
PROSPECTS AND OPPORTUNITIES
- Continued innovation and the rise of combination products
- Increased regulatory scrutiny and consumer sophistication
- Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby
CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Parental concern drives category growth in 2025
- Loyalty and membership programmes drive consumer purchases
- Paediatricians are valued as key source of information
PROSPECTS AND OPPORTUNITIES
- Despite near-saturation, growth will continue during forecast period
- Greater demand for paediatric probiotics, alongside sharpened focus on digestive health in children
- Increased screen time will drive demand for children's eye care products
CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
VITAMINS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Beauty vitamins surge with celebrity and influencer endorsements
- Multivitamins rises fastest, while vitamin C remains trusted preventive supplement
- Digitalisation elevates lesser-known brands
PROSPECTS AND OPPORTUNITIES
- Multivitamins preferred for value and convenience
- Capsules win out on price and perceived healthiness, though gummies will expand thanks to appealing taste
- Smarter buying behaviour will be driven by education and digital tools
CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2020-2025
- Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
- Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
- Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
- Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
- Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
