印度消费者健康市场

受消费者偏好和生活方式变化的推动，印度消费者健康市场规模预计将在 2024 年强劲增长，以金额为准将增长近两位数。成长的主要动力包括可支配收入的增加、都市化和双收入家庭的增加。忙碌的生活方式，尤其是在都市区，意味着消费者正在寻找便利的健康解决方案，从而推动对预防性保健产品和补充品的需求。

本报告研究了印度消费者健康市场，并提供了市场概况以及最新的零售资料、市场机会和 2020-2024 年期间的前景。

目录

目录及表格

执行摘要

市场指标

市场资料

附录

免责声明

定义

资讯来源

印度止痛药

关键资料发现

2024 年的发展

• 速效止痛药将在 2024 年推动止痛药的成长
• 新形式彻底改变了印度的局部止痛药/麻醉药
• 运动员协助扩大止痛药产品线

前景与机会

• 预计预测期内体力活动的增加将促进局部止痛药/麻醉药的销售
• 预测期内，品牌将多元化，以保持相关性
• 止痛药的普及推动了成长

分类资料

印度的咳嗽、感冒和过敏（花粉症）治疗方法

关键资料发现

2024 年的发展

• 受草药和传统产品的偏好，咳嗽、感冒和过敏（花粉症）药物正在经历温和增长。
• 污染和恶劣天气推动减充血剂的成长
• 2024 年，维克斯将继续保持咳嗽、感冒和花粉症治疗药物领域的领先地位

前景与机会

• 消费者对预防保健的兴趣增加将推动成长
• 咳嗽药品质问题预计将影响消费者信心
• 新形式和配方助力持续成长

分类资料

印度的胃肠药物

关键资料发现

2024 年的发展

• 2024 年热浪将推动腹泻药物成长
• 印度风味和便捷形式推动消化器官系统药物的成长
• 葛兰素史克公司以 Eno 引领胃肠道药物市场，在快消品领域获得青睐

前景与机会

• 久坐的生活方式和不健康的习惯推动对消化器官系统药物的需求
• 预计在整个预测期内，家庭疗法的竞争将持续下去。
• 整体健康解决方案可能会限制消化器官系统药物的成长

分类资料

印度的皮肤科

关键资料发现

2024 年的发展

• 在外用杀菌剂/消毒剂和外用抗真菌药物的推动下，皮肤病药物预计将出现强劲增长。
• 2024 年多功能产品将越来越受欢迎
• 国内企业在皮肤科领域保持强势

前景与机会

• 皮肤和头髮健康意识推动皮肤病学的发展
• 预测期内，气候因素预计将推动局部抗真菌药物的成长
• 预测期内，尿布加工为新品牌带来成长机会

分类资料

印度的 NRT 戒烟辅助产品

关键资料发现

2024 年的发展

• 消费者戒烟动力的增强推动了 NRT戒烟辅助剂的成长
• 各种形式为吸烟者提供客製化的戒烟解决方案，其中口香糖占主导地位
• Nicotex 凭藉丰富的产品阵容和广泛的可及性处于领先地位

前景与机会

• 行为疗法与 NRT 戒烟辅助手段的结合有望成为主要成长动力
• 预计预测期内，负担能力挑战将限製成长
• 非尼古丁替代品可能会加剧 NRT 戒烟辅助产品的竞争

类别指标

分类资料

印度的眼部护理

关键资料发现

2024 年的发展

• 眼科预计将出现温和增长，但处方药的竞争日益激烈
• 预计 2024 年空气污染导致的眼部护理需求将增加
• 印度艾尔根公司在眼部护理领域保持领先地位

前景与机会

• 对处方药的依赖可能会在预测期内限制眼科护理的成长
• 数位化渗透率的提高有望促进眼科保健产业的成长机会
• 眼镜产品可能会影响品类成长

分类资料

印度的创伤护理

关键资料发现

2024 年的发展

• 2024 年在线批量购买创伤护理的好处
• 扩大产品选择推动创伤护理成长
• 拜尔斯道夫的 Hansaplast 在印度创伤护理领域保持领先地位

前景与机会

• 价格仍然是创伤护理采购的关键因素
• 将重点扩大到成年人，以扩大创伤护理消费群
• 印度急救箱潜力尚未开发

分类资料

印度维生素

关键资料发现

2024 年的发展

• 由于认知度的提高和针对性的方法，单一维生素的增长速度超过了综合维他命
• 适合不同年龄层和营养需求的综合维他命
• 2024 年印度维生素竞争将愈演愈烈

前景与机会

• 预计在预测期内，维生素 B 和 D 仍将是主要的单一维他命
• 新型维生素持续吸引消费者
• 预测期内线上通路将推动维生素成长

分类资料

印度营养补充品

关键资料发现

2024 年的发展

• 预计 2024 年膳食补充剂将达到两位数成长
• 随着注重整体健康的营养补充品的出现，健康相关产品越来越受欢迎。
• 品牌合作和名人代言推动了营养补充品的参与度和知名度

前景与机会

• 消费者对健康和保健态度的改变推动了对膳食补充剂的需求
• 由于美容与健康的协同效应，皮肤和头髮保健品的销售额预计将增加
• 人们对荷尔蒙的认识不断提高，增加了女性营养补充剂的成长潜力

分类资料

印度的体重管理与健康

关键资料发现

2024 年的发展

• 印度肥胖率上升和城市生活方式推动体重管理和健康需求
• 2024 年健康减肥补充剂需求将上升
• 康宝莱的策略伙伴关係和促销活动增强了其在印度的领导地位

前景与机会

• 製药公司可望改变印度的体重管理和健康趋势
• 未来几年跨产业合作将连结健身和营养
• 创新产品，让您的体重管理和健康更加多元

分类资料

印度的运动营养

关键资料发现

2024 年的发展

• 2024 年运动营养将实现强劲的两位数成长
• 线上平台和数位媒体增加了人们对运动营养的获取和认识
• 2024 年机能性食品品牌将加剧运动营养领域的竞争

前景与机会

• 随着食品安全与服务管理局 (FSSAI) 加强对蛋白质补充剂的监管，注重品质的品牌将受益
• ICMR 关于蛋白质补充剂的指南对未来几年的运动营养提出了挑战
• 植物来源蛋白预计在预测期内将成长

分类资料

印度草药/传统产品

关键资料发现

2024 年的发展

• 健康意识趋势推动草药/传统膳食补充剂实现两位数增长
• 2024 年：成分透明度将提高消费者对草药/传统产品的信任
• Dabur 继续在草药/传统产品领域领先，其次是 Emami

前景与机会

• 熟悉传统阿育吠陀知识和促进生长的天然成分
• 对抗广泛使用的草药和传统咳嗽、感冒和过敏药物的家庭疗法
• 消费品和营养保健品品牌的涌入将推动草药/传统产品的成长

分类资料

印度儿童消费者健康

关键资料发现

2024 年的发展

• 父母的担忧和营养需求推动儿科消费者健康成长
• 吸引儿童的创新形式的儿科维生素和膳食补充剂
• 旗舰品牌进军儿科消费者保健领域

前景与机会

• 随着父母对儿童健康的投资不断增加，儿童消费者健康预计将蓬勃发展
• 成长的动力来自于对自然主义的坚持和安全感
• 儿科消费者健康以城市为中心的特征可能会阻碍更广泛的成长

分类资料

In 2024, consumer health in India is projected to grow at a strong pace in retail current value terms, with nearly a double-digit increase, driven by evolving consumer priorities and lifestyle changes. Key factors contributing to growth include rising disposable incomes, urbanisation, and the increasing prevalence of dual-income households. With busier lifestyles, especially in urban settings, consumers are seeking convenient health solutions, driving demand for preventive health products and su...

Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fast-acting pain relievers drive growth in analgesics in 2024
• New formats revolutionise topical analgesics/anaesthetic in India
• Sports personalities help expand the product range in analgesics

PROSPECTS AND OPPORTUNITIES

• Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
• Brands will diversify to stay relevant in the forecast period
• Convenient availability will drive growth in analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
• Pollution and adverse climate conditions drive growth for decongestants
• Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024

PROSPECTS AND OPPORTUNITIES

• Increased consumer focus on preventive health to drive growth
• Quality issues in cough remedies expected to impact consumer confidence
• New formats and formulations to sustain growth

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Heatwaves drive growth for diarrhoeal remedies in 2024
• Indianised flavours and convenient formats fuel growth in digestive remedies
• GSK leads digestive remedies with Eno, gaining traction from quick commerce

PROSPECTS AND OPPORTUNITIES

• Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
• Competition from home remedies expected to persist in the forecast period
• Holistic wellness solutions might limit the growth of digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
• Multipurpose products grow in popularity in 2024
• Domestic companies maintain their strength in dermatologicals

PROSPECTS AND OPPORTUNITIES

• Awareness of skin and hair health to drive growth in dermatologicals
• Topical antifungals set to grow in the forecast period, due to climate factors
• Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
• Diverse formats empower smokers with tailored cessation solutions, but gum dominates
• Nicotex leads with a diverse product range and wide accessibility

PROSPECTS AND OPPORTUNITIES

• Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
• Affordability challenges expected to limit growth in the forecast period
• Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

EYE CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Eye care sees moderate value growth, but competition from prescription medications
• Pollution-driven demand for eye care observed in 2024
• Allergen India maintains its lead in eye care

PROSPECTS AND OPPORTUNITIES

• Reliance on prescriptions may limit growth for eye care in the forecast period
• Rising digital penetration could boost opportunities for growth for eye care
• Eyewear might impact the growth of the category

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wound care benefits from online bulk purchases in 2024
• Expanding product options propel growth in wound care
• Hansaplast by Beiersdorf maintains its lead in wound care in India

PROSPECTS AND OPPORTUNITIES

• Price to remain a key driver in wound care purchases
• Expanding focus on adults to broaden the consumer base in wound care
• Potential of first aid kits remains untapped in India

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
• Multivitamins cater to diverse age groups and nutritional needs
• Competition intensifies in vitamins in India in 2024

PROSPECTS AND OPPORTUNITIES

• Vitamins B and D set to continue to lead single vitamins in the forecast period
• Emerging formats will continue attracting consumers in vitamins
• Online channels to drive growth for vitamins in the forecast period

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements observes double-digit value growth in 2024
• Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
• Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements

PROSPECTS AND OPPORTUNITIES

• Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
• Synergy between beauty and wellness set to boost sales of skin and hair health supplements
• Growth potential for dietary supplements for women, driven by hormone awareness

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
• Growing demand for wellness-oriented weight loss supplements in 2024
• Herbalife's strategic partnerships and promotions solidify its leadership in India

PROSPECTS AND OPPORTUNITIES

• Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
• Cross-industry collaborations to bridge fitness and nutrition in the coming years
• Innovative products set to diversify weight management and wellbeing

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition achieves high double-digit growth in 2024
• Online platforms and digital media drive accessibility and awareness in sports nutrition
• Functional food brands increase the competition in sports nutrition in 2024

PROSPECTS AND OPPORTUNITIES

• Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
• ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
• Plant-based protein set to rise in the forecast period

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
• Ingredient transparency drives consumer trust in herbal/traditional products in 2024
• Dabur continues to lead herbal/traditional products, closely followed by Emami

PROSPECTS AND OPPORTUNITIES

• Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
• Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
• Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in paediatric consumer health driven by parental concerns and nutritional needs
• Innovative formats of paediatric vitamins and dietary supplements to appeal to children
• Flagship brands are entering paediatric consumer health

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health is expected to flourish along with growing parental investment in children's health
• Growth set to be driven by natural claims and safety perceptions
• Urban-centric nature of paediatric consumer health may prevent broader growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029