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市场调查报告书
商品编码
1598283

美国服装和鞋类市场

Apparel and Footwear in the US

出版日期: | 出版商: Euromonitor International | 英文 92 Pages | 商品交期: 最快1-2个工作天内

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简介目录

随着公司从疫情造成的下滑中恢復过来,美国的服装和鞋类销售额在 2021 年达到了与前一年同期比较增长率的峰值,但零售量销售额连续第二年下降,单价也出现了下滑。现值基础连续第二年下降,成长缓慢。基于数量的斗争是由于通货膨胀和经济不确定性从 2022 年起将持续。从积极的方面来看,美国服装和鞋类行业在此期间表现出了显着的韧性。

该报告考察了美国服装和鞋类市场,提供了 2019 年至 2023 年的最新零售资料和分销类型分析,并确定了影响市场的主要企业和品牌,并对影响市场的关键因素进行了策略分析。

目录

执行摘要

市场资料

免责声明

资讯来源

美国女性服饰

主要资料结果

2024年发展

  • 女性服饰销量连续两年下滑后出现復苏迹象
  • 成长将主要由年轻一代推动,专注于此消费群组的品牌将受益
  • 随着消费者乐观情绪的增强,店内体验成为焦点

前景和机会

  • 谨慎乐观:预计女性服饰未来稳定成长
  • 期待AI进一步提升网路购物体验
  • 女性服饰的永续性:未来的挑战与机会

分类资料

美国男装

主要资料结果

2024年发展

  • 从挫折到成长:美国男装的韧性
  • 休閒潮流持续,百搭产品持续脱颖而出
  • 注重负担能力和年轻一代的品牌正在取得更大的成功

前景和机会

  • 男装的数量和金额预计将适度增长。
  • 人工智慧驱动的电子商务为男装带来成长机会
  • 认识到男性对时尚和自我表达日益增长的渴望

分类资料

美国童装

主要资料结果

2024年发展

  • 2024年童装将见好转,但需求仍疲弱
  • 女童服装持续保持主导地位,但男童服装成长更为显着
  • 最好的品牌避免价格上涨并加强其全通路影响力

前景和机会

  • 儘管出生率下降,童装预计仍将温和成长
  • 随着父母接受二手选择,二手童装数量将增加
  • 童装的整体性和适应性日益重要

分类资料

美国运动服

主要资料结果

2024年发展

  • 随着运动鞋的普及,运动服超过非运动服
  • 基于价值的选择:知名运动服饰品牌面临的挑战
  • 运动服饰品牌持续投资全通路策略

前景和机会

  • 模糊的界线:运动服的发展与时尚的演变
  • 女性运动赋权与女性运动服的成长机会
  • 运动服的永续性:应对持久挑战的优先事项

分类资料

美国牛仔裤

主要资料结果

2024年发展

  • 牛仔裤的需求减少以及最流行款式的变化
  • 成熟品牌面临的挑战和新兴企业的机会
  • 优质和超优质牛仔裤面临的持续挑战

前景和机会

  • 牛仔裤预计落后于整体服饰业
  • 永续性对牛仔裤未来的关键作用
  • 日益致力于牛仔裤的整体性

分类资料

美国袜子

主要资料结果

2024年发展

  • 消费者对丝袜尤其是薄丝袜的需求疲软
  • 袜子仍然是一个高度分散的品类
  • 袜业第三方卖家增加

前景和机会

  • 预计袜业将在预测期内恢復稳定成长
  • 袜业成功的关键是平衡舒适与时尚
  • 向零售电子商务的转型预计将持续

分类资料

美国服装配件

主要资料结果

2024年发展

  • 儘管有改善的迹象,但需求仍然疲软
  • 帽子作为服装配件表现良好,而领带的销量正在下降。
  • 服饰配件高度细分,既有奢侈品牌,也有快时尚品牌。

前景和机会

  • 復苏缓慢:美国服装配件产业面临的挑战
  • 重新思考服装配件作为时尚单品:未来成功的机会
  • 数位市场可能是购买服装配件的首选目的地

分类资料

美国鞋类

主要资料结果

2024年发展

  • 随着经济復苏,鞋子的需求也随之復苏。
  • 復古风格与多功能性:品牌弹性的关键要素
  • 男鞋、运动鞋和中价格分布鞋的成长速度超过了鞋类整体的成长速度。

前景和机会

  • 儘管有潜在挑战,鞋业仍有望健康成长
  • 创新是美国不断发展的鞋类产业成功的关键
  • 透过人工智慧创新平衡电子商务和店内体验

分类资料

简介目录
Product Code: CLFUS

Following a peak in year-on-year growth for apparel and footwear in the US in 2021 as sales rebounded from the pandemic decline, the industry experienced two consecutive years of falling sales in retail volume terms, with low growth in retail current value terms, driven by rising unit prices. The volume struggle can be attributed to persistent inflation and economic uncertainties from 2022. On a positive note, the US apparel and footwear industry showed notable resilience during this period comp...

Euromonitor International's Apparel and Footwear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Signs of recovery after two years of volume decline in womenswear
  • Growth primarily fuelled by younger generations, benefiting brands focused on this consumer group
  • In-store experiences gain traction as consumer optimism rises

PROSPECTS AND OPPORTUNITIES

  • Cautious optimism: Projected stable growth ahead for womenswear
  • AI expected to further enhance online shopping experiences
  • Sustainability in womenswear: Challenges and opportunities ahead

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2019-2024
  • Table 14 Sales of Womenswear by Category: Value 2019-2024
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • From setbacks to growth: The resilience of US menswear
  • Casual trend persists, and versatile products continue to outperform others
  • Brands that focus on affordability and younger generations see greater success

PROSPECTS AND OPPORTUNITIES

  • Menswear expected to experience modest growth in both volume and value terms
  • Opportunities for growth in menswear via e-commerce thanks to AI
  • Recognising the growing desire amongst men for style and self-expression

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2019-2024
  • Table 32 Sales of Menswear by Category: Value 2019-2024
  • Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
  • Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Childrenswear shows improvement in 2024, yet demand remains weak
  • Girls' apparel maintains its leadership, although boys' apparel grows more strongly
  • Strongest brands avoid price increases and strengthen omnichannel presence

PROSPECTS AND OPPORTUNITIES

  • Moderate growth expected in childrenswear even as birth rate declines
  • Second-hand childrenswear set for growth as parents embrace pre-owned options
  • The growing importance of inclusivity and adaptability in childrenswear

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 50 Sales of Childrenswear by Category: Value 2019-2024
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Fuelled by sports footwear, sportswear outshines non-sportswear
  • Value-driven choices: The challenge for established brands in sportswear
  • Ongoing investments in omnichannel strategies by sportswear brands

PROSPECTS AND OPPORTUNITIES

  • Blurring boundaries: The growth of sportswear and its fashion evolution
  • Empowering women in sports, and growth opportunities in women's sportswear
  • Sustainability in sportswear: A priority with persistent challenges

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2019-2024
  • Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 63 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • The declining demand for jeans, and changes in the most popular styles
  • Challenges for legacy brands and opportunities for emerging players
  • Ongoing challenges for premium and super premium jeans

PROSPECTS AND OPPORTUNITIES

  • Jeans expected to lag behind the broader apparel industry
  • The essential role of sustainability in the future of jeans
  • The growing commitment to inclusivity in jeans

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2019-2024
  • Table 67 Sales of Jeans by Category: Value 2019-2024
  • Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 71 Sales of Men's Jeans by Category: Value 2019-2024
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 75 Sales of Women's Jeans by Category: Value 2019-2024
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Weak consumer demand for hosiery, particularly sheer hosiery
  • Hosiery remains a highly fragmented category
  • Rise of third-party sellers in hosiery

PROSPECTS AND OPPORTUNITIES

  • Hosiery projected to return to stable growth throughout the forecast period
  • Key to success in hosiery is balancing comfort and fashion
  • Continued move towards retail e-commerce anticipated

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2019-2024
  • Table 93 Sales of Hosiery by Category: Value 2019-2024
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
  • Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
  • Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Signs of improvement, but demand remains weak
  • Hats/caps thrives in apparel accessories, whilst ties declines
  • Apparel accessories remains highly fragmented, with a mix of luxury and fast fashion brands

PROSPECTS AND OPPORTUNITIES

  • Slow recovery ahead: The challenges facing US apparel accessories
  • Reimagining apparel accessories as fashion items: Opportunities for future success
  • Digital marketplaces likely to be preferred destinations for purchases of apparel accessories

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Footwear sees demand rebound along with economic upswing
  • Retro styles and versatility: Key factors for brand resilience
  • Men's, sports, and mid-priced footwear outpace the overall growth of footwear

PROSPECTS AND OPPORTUNITIES

  • Footwear poised for healthy growth despite potential challenges
  • Innovation will be crucial for success in the evolving footwear category in the US
  • Balancing e-commerce and in-store experiences through AI innovations

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2019-2024
  • Table 113 Sales of Footwear by Category: Value 2019-2024
  • Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Footwear: % Value 2020-2024
  • Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
  • Table 118 Distribution of Footwear by Format: % Value 2019-2024
  • Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029