越南服装和鞋类市场

2024年，预计越南服饰零售量和以金额为准都将实现正成长，而鞋类预计零售量将下降、金额将上升。由于世界各地持续的战争导致通货膨胀和不确定的经济前景，产量成长可能会受到阻碍。 2024年，许多消费者将倾向于省钱，并限制时尚服饰等非必需品的支出。

本报告研究越南服装和鞋类市场，提供 2020 年至 2024主要企业最新的零售资料和分销分析。

目录

目录及表格

执行摘要

市场资料

免责声明

资讯来源

越南女性服饰

关键资料发现

2024 年的发展

• 2024 年，女性服饰的金额和数量都将出现小幅復苏
• 电子商务零售继续扩大其在越南女性服饰分销中的份额
• 快时尚品牌持续受到越南消费者的青睐

前景与机会

• 受经济復苏和快时尚推动，女性服饰可望健康成长
• 永续时尚持续吸引越南消费者的注意力
• 预测期内，人工智慧将开始渗透越南时尚产业

分类资料

越南男装

关键资料发现

2024 年的发展

• 随着经济逐步復苏，2024 年男装将小幅成长
• 为了吸引客户，公司正在推出更多创新和永续的产品
• 本土品牌越来越受到越南消费者的关注

前景与机会

• 预测期内，经济状况改善将推动男装成长
• 永续产品正受到参与企业和消费者的关注
• 零售电子商务将逐步成长，尤其是得益于 TikTok

分类资料

越南儿童服装

关键资料发现

2024 年的发展

• 2024 年儿童服装销售和销售额将实现健康成长
• 永续材料受到消费者欢迎
• 越南电子商务零售持续扩大童装份额

前景与机会

• 经济状况好转，童装有望健康成长
• 预计越南消费者将越来越青睐本土品牌
• 永续产品的存在将持续增加

分类资料

越南运动服

关键资料发现

2024 年的发展

• 2024 年运动服零售价格将大幅成长
• 2024 年高性能鞋款将成为运动鞋类别中价值成长最快的鞋类
• 2024 年国际品牌将持续引领越南运动服饰市场

前景与机会

• 受健身趋势和经济表现改善的推动，运动服装持续成长
• 预计未来透过电商平台和TikTok进行的网路购物将逐渐增加
• 运动服趋势预计将推动未来运动服的成长。

分类资料

越南牛仔裤

关键资料发现

2024 年的发展

• 2024 年牛仔裤的价值将开始略有回升
• 超高端牛仔裤和标准牛仔裤的价值已经下降
• 超轻牛仔裤吸引越南消费者的注意

前景与机会

• 经济状况的改善将会提振Jeans未来的表现。
• 牛仔裤零售可望因网路购物而成长
• 创新产品将鼓励消费者未来购买牛仔裤

分类资料

越南袜子

关键资料发现

2024 年的发展

• 2024 年针织品产值和销售量将实现成长
• 非品牌和仿冒品仍占主流
• 2024 年不透视丝袜的销售量将成长最快

前景与机会

• 健身趋势的兴起和马拉松旅行的普及推动了对长袜的需求
• 永续产品将促进针织产业未来成长
• 未来零售电商将在袜子分销中占据更大份额

分类资料

越南 服饰配件

关键资料发现

2024 年的发展

• 通货膨胀和经济衰退影响服装配件的成长率
• 2024 年帽子/棒球帽的价值将实现最高成长
• 由于通货膨胀，大众品牌和通用产品的成长速度高于高端和奢侈品牌。

前景与机会

• 由于经济好转和旅游业逐步復苏，服装和配件销售预计将成长
• 预计围巾未来复合年增长率最快
• 直播持续推动服饰配件的增值销售

分类资料

越战鞋类

关键资料发现

2024 年的发展

• 通货膨胀和经济成长放缓阻碍了鞋类销量的成长
• 2024 年儿童鞋类将创下最高成长率
• 电子商务零售在越南鞋类销售中所占的份额持续成长

前景与机会

• 由于经济状况改善，鞋类产业预计将逐步成长
• 越南环保鞋类市场可望成长
• 运动鞋未来可望强劲成长

分类资料

In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable economic outlook, caused by ongoing wars in different parts of the world. In 2024, many consumers have been inclined to save money and limit their expenditure on non-essential products such as fashionab...

Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
• Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Womenswear records a slight rebound in 2024 in value and volume terms
• Retail e-commerce continues to gain share of distribution in womenswear in Vietnam
• Fast fashion brands continue to gain favour amongst Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

• Womenswear set to see healthy growth thanks to economic recovery and fast fashion
• Sustainable fashion will continue to attract attention from Vietnamese consumers
• AI will start to penetrate the fashion industry in Vietnam over the forecast period

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2019-2024
• Table 14 Sales of Womenswear by Category: Value 2019-2024
• Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
• Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
• Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
• Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
• Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
• Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Menswear grows slightly in 2024 thanks to gradual economic recovery
• More innovative and sustainable products are launched by companies to attract customers
• Local brands have attracted more attention from Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

• Brighter economic performance will boost the growth of menswear in the forecast period
• Sustainable products attract attention from both players and customers
• Retail e-commerce set to see gradual growth in the future, especially thanks to TikTok

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2019-2024
• Table 32 Sales of Menswear by Category: Value 2019-2024
• Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
• Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of Menswear: % Value 2020-2024
• Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
• Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
• Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
• Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
• Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
• Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
• Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
• Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
• Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
• Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
• Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
• Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Childrenswear records healthy volume and value growth rates in 2024
• Sustainable materials are welcomed by consumers
• Retail e-commerce continues to gain share in childrenswear in Vietnam

PROSPECTS AND OPPORTUNITIES

• Childrenswear set to see healthy growth thanks to a better economic performance
• Local brands expected to be increasingly favoured by Vietnamese consumers
• The presence of sustainable products will continue to increase in the future

CATEGORY DATA

• Table 49 Sales of Childrenswear by Category: Volume 2019-2024
• Table 50 Sales of Childrenswear by Category: Value 2019-2024
• Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
• Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
• Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
• Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
• Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
• Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
• Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sportswear records dynamic retail current value growth in 2024
• Performance footwear records the strongest value growth in sports footwear in 2024
• International brands continue to lead sportswear in Vietnam in 2024

PROSPECTS AND OPPORTUNITIES

• Sportswear will continue to grow due to the fitness trend and better economic performance
• Online shopping through e-commerce platforms and TikTok set to gradually increase in the future
• Activewear trend expected to boost the growth of sportswear in the future

CATEGORY DATA

• Table 59 Sales of Sportswear by Category: Value 2019-2024
• Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
• Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
• Table 63 Distribution of Sportswear by Format: % Value 2019-2024
• Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
• Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Jeans begins to rebound slightly in value terms in 2024
• Super premium and standard jeans witness value declines
• Super light jeans are attracting attention from Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

• Brighter economic performance will boost the performance of jeans in the future
• Retail sales of jeans expected to be boosted by online shopping
• Innovative products will encourage consumers to purchase jeans in the future

CATEGORY DATA

• Table 66 Sales of Jeans by Category: Volume 2019-2024
• Table 67 Sales of Jeans by Category: Value 2019-2024
• Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
• Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
• Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
• Table 71 Sales of Men's Jeans by Category: Value 2019-2024
• Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
• Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
• Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
• Table 75 Sales of Women's Jeans by Category: Value 2019-2024
• Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
• Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Jeans: % Value 2020-2024
• Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
• Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
• Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
• Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
• Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
• Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
• Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
• Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
• Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
• Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
• Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hosiery records growth in value and volume terms in 2024
• Unbranded and counterfeit products continue to dominate
• Non-sheer hosiery experiences the fastest growth in value terms in 2024

PROSPECTS AND OPPORTUNITIES

• Increasing fitness trend and the popularity of travelling to run marathons will boost demand for hosiery
• Sustainable products will contribute to the growth of hosiery in the future
• Retail e-commerce will account for a higher share of hosiery distribution in the future

CATEGORY DATA

• Table 92 Sales of Hosiery by Category: Volume 2019-2024
• Table 93 Sales of Hosiery by Category: Value 2019-2024
• Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
• Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
• Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
• Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
• Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
• Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
• Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Inflation and gloomy economy affect the growth rate of apparel accessories
• Hats/caps records the strongest value growth rate in 2024
• Mass brands and unbranded products see stronger growth than premium and luxury brands due to inflation

PROSPECTS AND OPPORTUNITIES

• Brighter economy and gradual recovery of tourism set to boost value sales of apparel accessories
• Scarves expected to record the fastest CAGR in the future
• Live-streaming will continue to help boost value sales of apparel accessories

CATEGORY DATA

• Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
• Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
• Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
• Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
• Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
• Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
• Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
• Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
• Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Inflation and slower economic performance prevent volume growth of footwear
• Children's footwear records the fastest growth rates in 2024
• Retail e-commerce continues to grow its share of sales of footwear in Vietnam

PROSPECTS AND OPPORTUNITIES

• Footwear expected to grow gradually thanks to brighter economic performance
• The presence of eco-friendly footwear expected to increase in Vietnam
• Sports footwear set to record dynamic growth moving forward

CATEGORY DATA

• Table 112 Sales of Footwear by Category: Volume 2019-2024
• Table 113 Sales of Footwear by Category: Value 2019-2024
• Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
• Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Footwear: % Value 2020-2024
• Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
• Table 118 Distribution of Footwear by Format: % Value 2019-2024
• Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
• Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
• Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029