印度服装和鞋类市场

印度服饰和鞋类市场规模全年波动，2024 年零售额成长不如预期。由于北方极端高温和全国大选导致零售店客流量减少，购买意愿推迟，今年上半年非必需消费品产业表现尤为疲软。一些以线下为主的零售商重新评估了他们的实体店策略，其中一些关闭了无利可图的三层级商店。

本报告研究了印度服装和鞋类市场，并提供了 2020 年至 2024 年期间的最新零售资料和分销分析。它还确定了主要企业、主要品牌，并对影响市场的关键因素进行了策略分析。

目标产品：服装、鞋类、运动服

资料范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销资料

为什么要购买这份报告？

• 详细了解服装和鞋类市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 透过五年预测评估市场将如何发展

目录

目录和表格

执行摘要

• 2024 年服装和鞋类：整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 服装和鞋类的未来

市场资料

免责声明

资讯来源

印度女性服饰

关键资料发现

2024年的发展

• 节庆和婚礼季节将推动 2024 年女性服饰销售
• 在女性服饰市场，消费者价值的购物者和注重高端的消费者。
• 线下女性服饰零售商面临压力，注重门市整合数位化

前景与机会

• 随着 Z 世代品牌势头强劲，快时尚将在印度加速发展
• 自有品牌女性服饰因其价值定位而有望发挥更大的作用
• 随着生活风格定位的优先化，女性服饰品牌可望进一步拓展家居品类

分类资料

印度男装

关键资料发现

2024年的发展

• 男装将注重实用性和价值，2024 年将实现个位数成长
• Aditya Birla Fashion & Retail 的拆分标誌着男装品牌重点和产品组合灵活性的提升
• 中端品牌面临来自奢侈品牌和廉价品牌的压力

前景与机会

• 受多功能服装需求的推动，男装预计将以强劲的个位数复合年增长率增长
• 二、三线城市可望推动下一波男装优质化
• 订製服装有望成为男装的主流

分类资料

印度儿童服装

关键资料发现

2024年的发展

• 服饰业低迷，童装维持稳定，实现高个位数成长
• 「迷你裙」成为节庆时尚主流
• 实用的永续性驱动儿童服装的选择

前景与机会

• 随着富裕程度的增长，儿童服装预计将占据父母钱包中更大的份额
• D2C童装品牌拥抱全通路成长，加速线下扩张
• 在预测期内，儿童将成为时尚偏好的独立影响者

分类资料

印度运动服

关键资料发现

2024年的发展

• 健身习惯的演变将推动日常运动服的普及
• 竞争格局日趋激烈，全球品牌占据主导地位，但本土品牌也不断出现
• 运动服饰品牌透过贴合年轻消费者的生活方式和价值观，与他们建立更紧密的联繫

前景与机会

• 日常运动和微健身习惯刺激了印度各地运动服的需求
• 本地製造推动运动服成长与全球扩张
• 预测期内零售通路的演变将扩大运动服的覆盖范围

分类资料

印度牛仔裤

关键资料发现

2024年的发展

• 由于消费者偏好的变化，预计 2024 年印度牛仔裤销售将实现两位数成长
• Levis 将在 2024 年之前继续保持印度最畅销牛仔裤品牌的地位
• 专注于 Z 世代的 D2C 品牌正在扩大其在牛仔裤市场的影响力

前景与机会

• 宽鬆丹宁布料预计将会越来越受欢迎，因为舒适度将成为关键驱动因素
• 永续性对消费者来说仍然是利基市场，但对印度丹宁布料品牌来说却是一项策略要务
• 预测期内，电子商务和品牌合作将影响丹宁布料布的分销

分类资料

印度袜子

关键资料发现

2024年的发展

• 受印度休閒的兴起和不透明丝袜的流行推动，预计 2024 年丝袜市场将以高个位数成长。
• 透明丝袜持续流行
• 与服装配件不同，袜子是新 D2C 品牌的重点类别，推动新鲜感和创新

前景与机会

• 由于卫生、遮盖和日常穿着的需求，不透明长袜的需求仍然强劲。
• 随着品牌透过主导和潮流主导的设计瞄准 Z 世代，丝袜逐渐成为一种时尚宣言
• 具有特定功能的分段式长袜

分类资料

印度服饰配件

关键资料发现

2024年的发展

• 疫情后的正常化将阻碍2024年的价值成长
• 由于帽子的日常实用性和防晒功效，其受欢迎程度正在稳步增长。
• 消费者对大多数服装配件的价格非常敏感

前景与机会

• 手套和围巾，以保持低参与度，少组织
• 在印度市场，服装配件只是功能性添加物，并不是重点领域。
• 旅游和运动推动帽子和便帽消费成长

分类资料

印度鞋类

关键资料发现

2024年的发展

• 印度鞋类市场在消费趋势变化中录得高个位数成长
• BIS标准将在2024年加强鞋类产业组织
• Bata透过广泛的业务覆盖和品牌整合保持在印度鞋类市场的领先地位

前景与机会

• 鞋类优质化围绕着个人化和身临其境型体验
• Foot Locker 在印度的扩张将影响运动鞋文化和鞋类
• 快速商务平台为印度鞋类品牌开闢新途径

分类资料

Apparel and footwear in India experienced lower than anticipated retail current value growth in 2024, with the performance being variable during the year. The first half was subdued, especially for discretionary segments, as severe summer heatwaves in the north, and general elections across the country took their toll on retail footfall and postponed shopping intentions. A few offline-first retailers restrategised their physical presence, with some shutting underperforming tier-3 stores. The ind...

Euromonitor International's Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
• Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Festive and wedding season lifts sales of womenswear in 2024
• Womenswear sees a clear divergence between value-driven shoppers and premium seekers
• Offline womenswear retail faces pressure, prompting store consolidation and a digital focus

PROSPECTS AND OPPORTUNITIES

• Fast fashion set to accelerate in India as Gen Z-centric brands gain momentum
• Private label womenswear poised for a stronger role, led by a value positioning
• Womenswear brands expected to expand further into home categories as lifestyle positioning takes priority

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2019-2024
• Table 14 Sales of Womenswear by Category: Value 2019-2024
• Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
• Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
• Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
• Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
• Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
• Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Menswear records single-digit growth in 2024, with a focus on utility and value
• Aditya Birla Fashion & Retail demerger signals sharper brand focus and portfolio agility in menswear
• Middle-market brands face pressure from both the high and low ends

PROSPECTS AND OPPORTUNITIES

• Menswear set to grow at a solid single-digit CAGR, backed by demand for a versatile wardrobe
• Tier-2 and tier-3 cities likely to drive the next wave of menswear premiumisation
• Made-to-order clothing expected to gain prominence in menswear

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2019-2024
• Table 32 Sales of Menswear by Category: Value 2019-2024
• Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
• Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of Menswear: % Value 2020-2024
• Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
• Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
• Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
• Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
• Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
• Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
• Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
• Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
• Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
• Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
• Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
• Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Childrenswear holds steady with high single-digit growth in a sluggish year for apparel
• "Mini-Me" dressing becomes mainstream in festive fashion
• Practical sustainability drives childrenswear choices

PROSPECTS AND OPPORTUNITIES

• Childrenswear set to claim a larger share of parental wallets amidst rising affluence
• Offline expansion to accelerate as D2C childrenswear brands embrace omnichannel growth
• Children to emerge as independent influencers of fashion preferences in the forecast period

CATEGORY DATA

• Table 49 Sales of Childrenswear by Category: Volume 2019-2024
• Table 50 Sales of Childrenswear by Category: Value 2019-2024
• Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
• Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
• Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
• Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
• Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
• Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
• Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Evolving fitness habits drive the adoption of everyday sportswear
• Competitive landscape intensifies, with global brands dominating, but local brands gaining ground
• Sportswear brands align with younger consumers' lifestyles and values to build stronger connections

PROSPECTS AND OPPORTUNITIES

• Daily movement and micro-fitness routines to power demand for sportswear across India
• Local manufacturing to drive growth and global expansion in sportswear
• Evolving retail channels to expand the reach of sportswear in the forecast period

CATEGORY DATA

• Table 59 Sales of Sportswear by Category: Value 2019-2024
• Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
• Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
• Table 63 Distribution of Sportswear by Format: % Value 2019-2024
• Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
• Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Jeans in India sees double-digit value growth in 2024, amidst shifting consumer preferences
• Levis maintains its position as the top-selling jeans brand in India in 2024
• Gen Z-focused D2C brands expand their presence in jeans

PROSPECTS AND OPPORTUNITIES

• Relaxed-fit denim expected to gain prominence as comfort becomes a key driver
• Sustainability to remain niche for consumers, but a strategic imperative for denim brands in India
• E-commerce and brand partnerships to shape denim distribution in the forecast period

CATEGORY DATA

• Table 66 Sales of Jeans by Category: Volume 2019-2024
• Table 67 Sales of Jeans by Category: Value 2019-2024
• Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
• Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
• Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
• Table 71 Sales of Men's Jeans by Category: Value 2019-2024
• Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
• Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
• Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
• Table 75 Sales of Women's Jeans by Category: Value 2019-2024
• Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
• Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Jeans: % Value 2020-2024
• Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
• Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
• Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
• Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
• Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
• Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
• Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
• Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
• Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
• Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
• Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hosiery grows in the high single digits in 2024, driven by non-sheer hosiery, along with the rise of athleisure in India
• Sheer hosiery also maintains its growth trend
• Unlike apparel accessories, hosiery is a focus category for new D2C brands, driving freshness and innovation

PROSPECTS AND OPPORTUNITIES

• Demand for non-sheer hosiery to remain strong, driven by hygiene, coverage, and everyday wear needs
• Hosiery to evolve as a style statement, with brands targeting Gen Z through character-led and trend-driven designs
• Segmented hosiery with specific functions

CATEGORY DATA

• Table 92 Sales of Hosiery by Category: Volume 2019-2024
• Table 93 Sales of Hosiery by Category: Value 2019-2024
• Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
• Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
• Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
• Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
• Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
• Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
• Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Post-pandemic normalisation prevents value growth in 2024
• Hats/caps gains steady traction, as everyday utility and sun protection drive uptake
• Consumers are highly price-sensitive for most apparel accessories

PROSPECTS AND OPPORTUNITIES

• Largely unorganised, gloves and scarves to maintain low engagement
• Apparel accessories will remain a functional add-on, not an area of focus in the Indian market
• Travel and sports set to drive growth for hats/caps

CATEGORY DATA

• Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
• Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
• Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
• Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
• Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
• Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
• Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
• Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
• Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Footwear in India records high single-digit growth amidst shifting spending dynamics
• BIS norms strengthen organised footwear in 2024
• Bata maintains leadership in footwear in India through wide reach and brand consolidation

PROSPECTS AND OPPORTUNITIES

• Premiumisation in footwear to revolve around personalisation and immersive experiences
• Foot Locker's entry into India set to influence the sneaker culture and footwear
• Quick commerce platforms to open new avenues for footwear brands in India

CATEGORY DATA

• Table 112 Sales of Footwear by Category: Volume 2019-2024
• Table 113 Sales of Footwear by Category: Value 2019-2024
• Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
• Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Footwear: % Value 2020-2024
• Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
• Table 118 Distribution of Footwear by Format: % Value 2019-2024
• Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
• Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
• Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029