泰国服装鞋类市场

在国际观光復苏和消费者支出增加的推动下，预计 2024 年泰国服装和鞋类市场规模（以零售量计算）将有所改善。人们对健康和健身的兴趣日益浓厚，加上混合工作安排的兴起，正在推动对舒适和多功能服饰的需求。然而，生活成本上升和家庭债务增加仍然是主要限制因素，限制了可支配收入并抑制了其他支出。

该报告考察了泰国服装和鞋类市场，提供了 2019 年至 2023 年按分销形式分類的最新零售资料和分析，并确定了主要企业和品牌，并确定了它们对市场的影响。了关键的策略分析。

目录

目录和表格清单

执行摘要

市场资料

免责声明

资讯来源

泰国女性服饰

主要资料结果

2024年发展

• 女性时尚转向更加多元化和整体性
• 对永续女性服饰的需求不断增长
• 旧服饰开始流行

前景和机会

• 女性服饰市场或面临宏观经济因素挑战
• 休閒和包容性继续塑造市场
• 电子商务将继续在扩大女性服饰中发挥重要作用

分类资料

泰国男装

主要资料结果

2024年发展

• 创新推动男装市场成长
• 永续时尚势头强劲
• 电子商务推动男装销售

前景和机会

• 成长由创新和包容驱动
• 街头服饰和其他现代时尚潮流塑造了男装市场
• 品牌拥抱永续性

分类资料

泰国童装

主要资料结果

2024年发展

• 父母在选择童装时注重设计与功能
• 二手童装需求增加
• 由于消费者面临经济压力，非品牌产品越来越受欢迎

前景和机会

• 童装製造商提供折扣吸引消费者关注，但二手市场可能成为成长障碍
• 授权角色继续吸引年轻消费者
• 全通路策略持续获得动力

分类资料

泰运动服

主要资料结果

2024年发展

• 由于健康意识的增强和积极的生活方式，运动服表现良好
• 促进运动服装的永续性
• 品牌透过社群活动推广运动文化

前景和机会

• 由于国际品牌的崛起、健康和保健趋势以及休閒的兴起，预计运动服饰将表现良好。
• 永续性和社会责任措施推动成长
• 参与企业将继续采用全通路策略

分类资料

泰国牛仔裤

主要资料结果

2024年发展

• 牛仔裤用途广泛，因此需求稳定。
• 品牌致力于改善客户体验，实体零售仍是重点关注点
• 参与企业继续投资电子商务

前景和机会

• 牛仔裤仍然是泰国衣柜中的热门单品
• 产品创新是增加销售的关键
• 永续性是变革的关键驱动力

分类资料

泰式袜子

主要资料结果

2024年发展

• 在不断变化的时尚趋势和经济压力下，丝袜增长缓慢
• 参与企业将投资新产品开发加速復苏
• 旅游业復苏以及健康和保健趋势推动成长

前景和机会

• 在健康和保健趋势的推动下，袜业预计将出现温和成长
• 由于无品牌价值导向产品的兴起，预计将进一步分散
• 由于价格敏感性继续影响袜子购买，电子商务获得动力

分类资料

泰国服装配件

主要资料结果

2024年发展

• 2024年服装配件温和成长
• 由于非品牌产品的大量存在，市场格局呈现碎片化和两极化。
• 快时尚趋势带动需求

前景和机会

• 时尚潮流将推动成长，但职场休閒服装的日益普及以及二手商品的增加可能会影响销售。
• 旅游业復苏提振需求
• 线上平台有助于刺激需求

分类资料

泰鞋类

主要资料结果

2024年发展

• 注重新产品开发，支持鞋业发展
• 永续性推动创新，本土品牌采用环保解决方案
• 对区域鞋类选择的需求不断增长

前景和机会

• 预计更多品牌进入鞋类市场
• 创新技术和永续性将塑造未来的产品
• 该品牌透过企业社会责任计画促进回馈活动

分类资料

The apparel and footwear market in Thailand is expected to show improved performance in retail volume terms in 2024, driven by a recovery in international tourism and increased private consumption. A growing focus on health and fitness, coupled with the rise of hybrid work arrangements, has boosted demand for comfortable and versatile clothing options. However, the high cost of living and elevated household debt remain major constraints, limiting disposable income and curbing spending on non-ess...

Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
• Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Women's' fashion shifts towards greater versatility and inclusivity
• Rising demand for sustainable womenswear
• Pre-loved clothing gains traction

PROSPECTS AND OPPORTUNITIES

• Womenswear market could face challenges in the form of macroeconomic factors
• Athleisure and inclusivity will continue to shape the market
• E-commerce will continue to play a significant role in the expansion of womenswear

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2019-2024
• Table 14 Sales of Womenswear by Category: Value 2019-2024
• Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
• Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
• Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
• Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
• Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
• Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Innovation drives growth in menswear market
• Sustainable fashion gains momentum
• E-commerce drives sales in menswear

PROSPECTS AND OPPORTUNITIES

• Growth will be driven by innovation and inclusivity
• Streetwear and other contemporary fashion trends will shape menswear market
• Brands will embrace sustainability

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2019-2024
• Table 32 Sales of Menswear by Category: Value 2019-2024
• Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
• Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of Menswear: % Value 2020-2024
• Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
• Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
• Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
• Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
• Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
• Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
• Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
• Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
• Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
• Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
• Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
• Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Parents value both design and functionality when comes to childrenswear
• Greater demand for second-hand childrenswear
• Unbranded items gain ground as consumers face financial pressures

PROSPECTS AND OPPORTUNITIES

• Childrenswear players will offer price discounts to capture consumers' attention, but second-hand market could present obstacle to growth
• Licenced characters will continue to appeal to young consumers
• Omnichannel strategies will continue to gain traction

CATEGORY DATA

• Table 49 Sales of Childrenswear by Category: Volume 2019-2024
• Table 50 Sales of Childrenswear by Category: Value 2019-2024
• Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
• Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
• Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
• Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
• Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
• Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
• Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sportswear enjoys strong performance, thanks to rising levels of health consciousness and more active lifestyles
• Sustainability gains momentum in sportswear ?
• Brands champion sports culture through community events and activities

PROSPECTS AND OPPORTUNITIES

• Sportswear will see positive performance, driven by emergence of international brands, health and wellness trend and rise of athleisure
• Sustainability and social responsibility initiatives will drive growth
• Players will continue with omnichannel strategies

CATEGORY DATA

• Table 59 Sales of Sportswear by Category: Value 2019-2024
• Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
• Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
• Table 63 Distribution of Sportswear by Format: % Value 2019-2024
• Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
• Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stable demand for jeans, thanks to their versatility
• Brands look to enhance customer experience, with store-based retail remaining key focus
• Players continue to invest in e-commerce

PROSPECTS AND OPPORTUNITIES

• Jeans will remain popular staple in Thai wardrobes
• Product innovation will be key to driving sales
• Sustainability will be key driver of change

CATEGORY DATA

• Table 66 Sales of Jeans by Category: Volume 2019-2024
• Table 67 Sales of Jeans by Category: Value 2019-2024
• Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
• Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
• Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
• Table 71 Sales of Men's Jeans by Category: Value 2019-2024
• Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
• Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
• Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
• Table 75 Sales of Women's Jeans by Category: Value 2019-2024
• Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
• Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Jeans: % Value 2020-2024
• Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
• Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
• Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
• Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
• Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
• Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
• Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
• Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
• Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
• Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
• Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modest growth for hosiery, amid changing fashion trends and economic pressures
• Players invest in new product development in attempt to drive recovery
• Tourism recovery and health and wellness trend drive growth

PROSPECTS AND OPPORTUNITIES

• Hosiery to see modest growth, led by health and wellness trends
• Greater fragmentation expected, due to increasing number of unbranded, value-focused offerings
• E-commerce will gain traction as price sensitivity continues to shape hosiery purchases

CATEGORY DATA

• Table 92 Sales of Hosiery by Category: Volume 2019-2024
• Table 93 Sales of Hosiery by Category: Value 2019-2024
• Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
• Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
• Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
• Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
• Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
• Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
• Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modest growth for apparel accessories in 2024
• Strong presence on unbranded items results in fragmented and polarised market landscape
• Fast-fashion trend boosts demand

PROSPECTS AND OPPORTUNITIES

• Fashion trends will drive growth, although the growing popularity of casual wear in professional settings and the rise of second-hand items may impact sales
• Recovery of tourism industry should boost demand
• Online platforms will help to fuel demand

CATEGORY DATA

• Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
• Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
• Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
• Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
• Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
• Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
• Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
• Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
• Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Emphasis on new product development supports growth in footwear
• Sustainability drives innovation, as local brands embrace eco-friendly solutions
• Emerging demand for localised footwear options

PROSPECTS AND OPPORTUNITIES

• More brands are expected to enter the footwear market
• Innovative technologies and sustainability set to shape future product offerings
• Brands to push pay-it-forward activities through CSR programmes

CATEGORY DATA

• Table 112 Sales of Footwear by Category: Volume 2019-2024
• Table 113 Sales of Footwear by Category: Value 2019-2024
• Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
• Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Footwear: % Value 2020-2024
• Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
• Table 118 Distribution of Footwear by Format: % Value 2019-2024
• Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
• Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
• Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029