马来西亚服装和鞋类市场

以当前以金额为准，马来西亚的服装和鞋类销售预计将在 2024 年实现正成长，但成长速度将低于过去两年。生活费用的上涨对市场产生了重大影响，原物料价格上涨以及劳动力短缺导致的生产成本上升导致服饰和鞋类价格上涨。此外，地缘政治紧张局势继续扰乱供应链，从而继续影响服饰和鞋类。

该报告研究了马来西亚服装和鞋类市场，提供了 2019 年至 2023 年按分销形式分類的最新零售资料和分析，并确定了影响市场的主要企业和品牌，并对影响市场的关键因素进行了战略分析。

目录

目录和表格清单

执行摘要

市场资料

免责声明

资讯来源

马来西亚女性服饰

主要资料结果

2024年发展

• 休閒化趋势推动非正式女性服饰的成长
• 事实证明，二手服饰对精打细算的消费者很有吸引力
• 大众时尚品牌持续主导市场，本土参与企业转向线上零售

前景和机会

• 儘管经济状况严峻，女性服饰仍有望成长
• 低调的时尚潮流势头强劲
• 持续向混合零售模式转型

分类资料

马来西亚男装

主要资料结果

2024年发展

• 混合工作方式和服装规范的变化意味着男装变得更加休閒
• 本土男装设计师崛起迎合时尚男性消费者的需求
• 永续性成为男士时尚的重点

前景和机会

• 生活成本上升增加了对平价男装的需求
• 休閒时尚潮流让街头服饰成为焦点
• 儘管网路零售业不断成长，实体店仍然很重要

分类资料

马来西亚童装

主要资料结果

2024年发展

• 由于社交活动和外出活动的增加，童装市场预计将进一步成长。
• 快时尚品牌透过提供价格实惠的童装主导竞争格局
• 线上零售商扩大在马来西亚的业务，瞄准价值驱动的细分市场

前景和机会

• 线上线下零售扩张，童装前景强劲
• 购买力高的家长更有可能为孩子需求高品质的童装。
• 童装品牌继续使用授权角色来吸引年轻消费者

分类资料

马来西亚运动服

主要资料结果

2024年发展

• 积极生活方式的增加推动运动服的成长
• 国际运动服饰品牌计划进军马来西亚
• 马来西亚运动服饰店利用尖端科技打造个人化购物体验

前景和机会

• 在健康生活趋势的推动下，运动服前景光明
• 实体零售仍将至关重要，要求公司提供身临其境型的互动客户体验
• 更多运动服饰品牌专注于永续性

分类资料

马来西亚牛仔裤

主要资料结果

2024年发展

• 由于休閒趋势的加强，2024 年将实现稳定成长
• 牛仔裤製造商炫耀永续性资质
• Levi's 透过奢侈品购物体验和合作巩固其地位

前景和机会

• 随着李维斯 (Levi's) 新旗舰店的开业，牛仔裤的需求预计将保持强劲
• 随着品牌关注定价策略，对经济型和标准牛仔裤的需求增加
• 牛仔裤製造商注重永续性，以满足具有环保意识的消费者的需求

分类资料

马来西亚袜子

主要资料结果

2024年发展

• 疫情后激增后，2024年丝袜销售将有所稳定，但休閒趋势将进一步推动需求
• 快时尚和运动品牌丝袜需求不断增长推动成长
• KK Supermart 因“阿拉”袜子而面临强烈反对

前景和机会

• 休閒趋势推动成长
• 折扣是刺激销售的关键
• 马来西亚袜子设计越来越注重多样性和当地文化

分类资料

马来西亚服装配件

主要资料结果

2024年发展

• 休閒塑造了对服装配件的需求
• 新商场开幕后奢侈品牌销售復苏
• 线上零售商不仅提供服装配件定制，而且品种前所未有

前景和机会

• 对朴素时尚的需求增加推动围巾销售
• 折扣仍将是重要的行销策略
• 利基公司和新兴企业预计进入网路零售业

分类资料

马来西亚鞋类

主要资料结果

2024年发展

• 女性用带动销售成长
• 马来西亚积极生活方式热潮中运动鞋热销
• 新科技带来个人化购物体验

前景和机会

• 儘管成本意识可能增强，但鞋类仍将稳定成长
• 人们对体育活动的兴趣增加增加了对先进鞋类技术的需求
• 电商以具竞争力的价格重塑鞋业市场

分类资料

Sales of apparel and footwear in Malaysia are expected to see positive growth in current value terms in 2024, albeit at a slower pace compared to the previous two years. The rising cost of living is a significant factor impacting the market, with higher production costs - driven by increases in raw material prices and labour shortages - leading to higher prices for clothing and shoes. Additionally, ongoing supply chain disruptions, in the context of geopolitical tensions, continue to affect both...

Euromonitor International's Apparel and Footwear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
• Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Casualisation trend drives growth in non-formal womenswear
• Second-hand clothing proves to be attractive to budget-conscious consumers
• Mass fashion brands continue to dominate the market, with local players shifting focus to online retailing

PROSPECTS AND OPPORTUNITIES

• Womenswear is poised for growth, despite challenging economic conditions
• Modest clothing trend will gain momentum
• Continued shift towards hybrid retail model

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2019-2024
• Table 14 Sales of Womenswear by Category: Value 2019-2024
• Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
• Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
• Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
• Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
• Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
• Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shift towards casual menswear, driving by hybrid working and changing dress codes
• Rise of local menswear designers catering to fashion-conscious male consumers
• Sustainability becomes key focus in men's fashion

PROSPECTS AND OPPORTUNITIES

• Rising cost of living will boost demand for affordable menswear ranges
• Streetwear will take central stage, thanks to casual dressing trend
• Physical stores will remain vital, despite growth in online retail

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2019-2024
• Table 32 Sales of Menswear by Category: Value 2019-2024
• Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
• Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of Menswear: % Value 2020-2024
• Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
• Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
• Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
• Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
• Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
• Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
• Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
• Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
• Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
• Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
• Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
• Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Childrenswear market sees further growth, alongside rise of social activities and outings
• Fast-fashion brands dominate competitive landscape by providing affordable childrenswear ranges
• Online retailers expand their footprint in Malaysia by targeting value-driven segment

PROSPECTS AND OPPORTUNITIES

• Strong prospects childrenswear, driven by online and offline retail expansion
• Parents with higher purchasing power increasingly sought for premium quality childrenswear for their children
• Childrenswear brands will continue to use licenced characters to appeal to young consumers

CATEGORY DATA

• Table 49 Sales of Childrenswear by Category: Volume 2019-2024
• Table 50 Sales of Childrenswear by Category: Value 2019-2024
• Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
• Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
• Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
• Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
• Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
• Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
• Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rise in active lifestyles boosts growth in sportswear
• International sportswear brands eye Malaysian expansion
• Sportswear stores in Malaysia personalise shopping experience with cutting-edge technology

PROSPECTS AND OPPORTUNITIES

• Positive outlook for sportswear, fuelled by healthy lifestyle trends
• Bricks-and-mortar retailing will remain essential, with players offering immersive and interactive customer experiences
• More sportswear brands to focus on sustainability

CATEGORY DATA

• Table 59 Sales of Sportswear by Category: Value 2019-2024
• Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
• Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
• Table 63 Distribution of Sportswear by Format: % Value 2019-2024
• Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
• Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth in 2024, driven by strengthening athleisure trend
• Jeans manufacturers flex their sustainability credentials
• Levi's consolidates its position through upscale shopping experiences and collaborations

PROSPECTS AND OPPORTUNITIES

• Strong demand for jeans is set to continue as Levi's forges ahead with new flagship stores
• Economy and standard jeans to see stronger demand as brands focus on pricing strategies
• Jean manufacturers will focus on sustainability to meet demands of environmentally- conscious consumers

CATEGORY DATA

• Table 66 Sales of Jeans by Category: Volume 2019-2024
• Table 67 Sales of Jeans by Category: Value 2019-2024
• Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
• Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
• Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
• Table 71 Sales of Men's Jeans by Category: Value 2019-2024
• Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
• Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
• Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
• Table 75 Sales of Women's Jeans by Category: Value 2019-2024
• Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
• Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Jeans: % Value 2020-2024
• Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
• Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
• Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
• Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
• Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
• Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
• Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
• Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
• Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
• Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
• Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of hosiery stabilise somewhat in 2024 following post-pandemic surge, although athleisure trend drives further demand
• High demand for fast-fashion and sports-branded hosiery drives growth
• KK Super Mart faces backlash over "Allah" socks

PROSPECTS AND OPPORTUNITIES

• Athleisure trend will drive growth
• Price discounts will be key to stimulating sales
• Increasing focus on diversity and local culture in Malaysian hosiery designs

CATEGORY DATA

• Table 92 Sales of Hosiery by Category: Volume 2019-2024
• Table 93 Sales of Hosiery by Category: Value 2019-2024
• Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
• Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
• Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
• Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
• Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
• Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
• Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Athleisure shapes demand for apparel accessories
• Revival in sales of luxury brands, thanks due new mall openings
• Online retailers offer unprecedented variety, as well as customisation in apparel accessories

PROSPECTS AND OPPORTUNITIES

• Growing demand for modest fashion will drive sales of scarves
• Discounting will remain relevant marketing tactic
• Niche or emerging players are expected to tap into online retailing

CATEGORY DATA

• Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
• Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
• Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
• Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
• Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
• Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
• Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
• Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
• Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Women's footwear leads sales growth
• Sports footwear thrives amid Malaysia's active lifestyle boom
• New technology offers personalised shopping experience

PROSPECTS AND OPPORTUNITIES

• Footwear will see steady growth, despite potential rise in cost-conscious behaviour
• Growing interest in sporting activities will lead to rising demand for advanced footwear technologies
• E-commerce to reshape the footwear market with competitive pricing

CATEGORY DATA

• Table 112 Sales of Footwear by Category: Volume 2019-2024
• Table 113 Sales of Footwear by Category: Value 2019-2024
• Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
• Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Footwear: % Value 2020-2024
• Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
• Table 118 Distribution of Footwear by Format: % Value 2019-2024
• Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
• Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
• Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029