泰国包装业市场

随着消费者偏好转向优质和创新产品，包装已成为提高泰国酒精饮料产业品牌吸引力的关键因素。 SangSom 兰姆酒和 Hong Thong 威士忌等当地品牌正在重新设计包装，以迎合更挑剔的消费者，查龙湾兰姆酒等手工品牌也变得越来越精緻，以吸引市场。同时，人们也越来越重视永续包装。

本报告检视了泰国包装产业市场，并提供了策略分析，总结了各种包装类型和封口的趋势和前景，包括金属包装、硬质塑胶、玻璃、液体包装、纸质容器和软包装。

目录

执行摘要

• 2023 年包装业：整体情况
• 2023 年的主要趋势
• 软塑胶仍然是砂糖包装的重要解决方案
• 泰国无酒精饮品的主流是宝特瓶。
• 在泰国，人们越来越喜欢用玻璃瓶来包装啤酒。
• 软塑胶取代 HDPE 瓶，成为泰国护髮包的主流
• 在泰国，塑胶袋是洗碗容器的主流。

包装法

• 泰国推出食品接触塑胶新标准

回收和环境

• 在无酒精饮品包装中使用 rPET 瓶促进永续性
• 家庭护理包装的永续性倡议

As consumer preferences shift towards premium and innovative offerings, packaging has become a critical element in enhancing brand appeal in the Thai alcoholic drinks industry. Local brands such as SangSom rum and Hong Thong whisky are refreshing their packaging designs to cater to more discerning consumers, while artisanal brands like Chalong Bay Rum are also elevating their packaging to appeal to an increasingly sophisticated market. In line with this, there is a growing focus on sustainable p...

Euromonitor International's Packaging in Thailand report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaging market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Packaging in 2023: The big picture
• 2023 key trends
• Flexible plastic remains the key packaging solution for sugar confectionery
• PET bottles the main pack type in soft drinks in Thailand
• Increasing preference for glass bottles in beer packaging in Thailand
• Flexible plastic to overtake HDPE bottles as the main hair care pack type in Thailand
• Plastic pouches dominate dishwashing packaging in Thailand

PACKAGING LEGISLATION

• Thailand introduces new standards for food contact plastics

RECYCLING AND THE ENVIRONMENT

• Advancing sustainability through rPET bottles in soft drinks packaging
• Sustainability initiatives in home care packaging