印度玩具和游戏市场

2024年，印度的玩具和游戏市场价值成长强劲，儘管通膨压力导致成长放缓。电子游戏在销售额和成长方面领先，但传统玩具和游戏也实现了两位数成长。这两个类别都呈现出显着的趋势，包括注重本土创新和现有品牌的持久吸引力。儘管市场碎片化趋势日益加剧，但零售电商在分销领域的重要性日益凸显，儘管其基础已经非常稳固。

Euromonitor International的印度玩具和游戏研究报告提供了国家层面市场规模和形态的全面指南。报告提供2020年至2024年的最新零售数据，协助您识别推动成长的产业。报告识别了主要企业和主要品牌，并对影响市场的关键因素（新产品开发、分销、定价问题等）进行了策略性分析。 2029年的预测显示了市场预期的变化。

目标产品: 传统玩具及游戏、电子游戏

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解玩具和游戏市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。公司凭藉其独特的能力和对多元化市场的深刻理解，能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 电子游戏和传统玩具及游戏的活力

关键数据发现

• 图 1：2024 年的主要趋势

产业表现

• 儘管玩具和游戏销售成长，但一些消费者仍担心财务问题
• Maniams 设计工作室将当地文化融入玩具和游戏中
• 依赖品牌认知来发展玩具和游戏
• 图 2：Reliance Games 提供多种手机游戏

下一步

• 可支配收入的增加预计将推动玩具和游戏的成长
• 图3：分析师观点
• 行动游戏参与度持续成长
• 儘管受到限制，本地製造业仍将继续成长
• 图 4：「印度製造」倡议推动国内製造业
• 零售电子商务持续改变分销模式
• 本土创新引起印度消费者共鸣
• 图 5：Indus Battle Royale 使用本地环境、角色和武器

竞争格局

• 美泰儿超越孩之宝，但碎片化仍在继续
• SuperGaming 和 WoodBee Toys 透过创新和文化关联取得成功
• NODWIN Gaming 透过 AFK Gaming、Trinity Gaming 和 Freaks 4U Gaming 扩张
• SuperGaming 和 Funskool 推出符合当地风味的创新产品

频道

• 零售电子商务仍然是玩具和游戏的主要销售管道
• Croma 和 Reliance Digital 打造沉浸式游戏区
• Swiggy Instamart 与 Hamleys 合作，实现高端玩具和游戏的快速交易

经济背景

• 图6：2019-2029年实质GDP成长率与通膨率
• 图 7：2024 年印度 PEST 分析

消费者背景

• 图 8：2024 年印度消费者的关键洞察
• 图 9：2024 印度消费者格局

国别报告免责声明

资讯来源

印度传统玩具与游戏

关键数据发现

2024年的发展

• 文化相关性、永续性和 STEM 是日益重要的趋势
• 图 10：2024 年的主要趋势
• 图11：分析师观点

产业表现

• 由于父母鼓励孩子学习，科学/教育玩具销售出现最大成长
• 图 12：Smartivity 提供各式各样的 STEM 玩具
• BIS认证提高了安全性并确保了消费者信心
• Maniams 设计工作室推出文化主题拼图“科纳”和“贾罗卡”

下一步

• 家庭收入的增加将推动传统玩具和游戏的成长
• 革新传统玩具与游戏的科教玩具
• 对体现印度文化和传统的玩具的需求不断增加
• 传统玩具和游戏中永续性的重要性预计将日益增强
• 全球巨头需要适应印度新兴企业的崛起

竞争格局

• 美泰儿凭藉芭比娃娃、Uno 和风火轮等品牌的受欢迎程度而处于领先地位。
• 图 13：美泰持有许多受欢迎品牌
• Toys R 美国积极采用 BIS 认证
• Jammbo 和 Toyshine 透过多样化分销策略扩大影响力
• Funskool Atomic Launcher 为孩子们提供安全、可清洗的户外游戏

频道

• 传统玩具和游戏商店凭藉已建立的客户忠诚度继续保持优势
• 亚马逊和 Flipkart 凭藉便利性和广泛的产品范围赢得市场份额
• Zepto 和 Blinkit 是快速商务领域的领导者，但 Swiggy Instamart 的成长速度更快

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印度电子游戏

关键数据发现

2024年的发展

• 手机游戏因其易用性和当地文化元素而受欢迎
• 图 14：2024 年的主要趋势

产业表现

• 手机游戏继续推动电玩软体的成长
• Supergaming 印度未来主义透过本地创新推动成长
• 展览 15：印度未来主义概念启发了《印度河生存游戏》中的人物
• 游戏内购买和交易推动收益成长
• 图 16：Battleground Mobile India 利用微交易模式推动收益

下一步

• 可支配收入的增加预计将推动电子游戏的持续成长
• 新技术和游戏内购买推动行动游戏成长
• 图 17：分析师观点
• 随着企业加大投资，电子竞技有望促进电玩游戏的成长
• 竞争日益激烈，游戏耳机可望维持上升趋势
• 本土创新是引起印度消费者共鸣的关键

竞争格局

• 索尼和微软股价因硬体供应问题下跌
• 99Games 透过参与度和内容拓展其在行动游戏领域的影响力
• NODWIN Gaming 收购 Freaks 4U Gaming，拓展全球业务
• SuperGaming 的《Indus Battle Royale》在印度文化影响下进行创新

频道

• 零售电子商务在视频游戏分销中占据更大份额
• 电子游戏硬体占线下销售的最大份额
• 线下零售商正在采用游戏来提高客户参与和品牌忠诚度
• 数位发行成为主流，Steam 用户群不断成长

国别报告免责声明

In 2024, toys and games in India saw robust value expansion, albeit at a more moderate pace due to inflationary pressures. Video games was the top performer in terms of sales and growth, although traditional toys and games also saw a double-digit rise. Notable trends across both categories included a focus on localised innovation and the enduring appeal of established brands. High fragmentation continued, while retail e-commerce gained significance in distribution despite its already high base.

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dynamism for both video games and traditional toys and games

KEY DATA FINDINGS

• CHART 1 Key Trends 2024

INDUSTRY PERFORMANCE

• Despite the growth of toys and games, some consumers are concerned about their finances
• Maniams Design Studio integrates local culture into toys and games
• Reliance leverages brand recognition for growth in toys and games
• CHART 2 Reliance Games Has a Wide Mobile Games Offering

WHAT'S NEXT?

• Rising disposable incomes expected to drive growth in toys and games
• CHART 3 Analyst Insight
• Engagement with mobile games set to continue to rise
• Local manufacturing set to increase amidst regulation
• CHART 4 Make in India Initiative Will Increase Local Manufacturing
• Retail e-commerce will continue to reshape distribution
• Localised innovations will resonate with Indian consumers
• CHART 5 Indus Battle Royale Uses Local Environments, Characters, and Weaponry

COMPETITIVE LANDSCAPE

• Mattel overtakes Hasbro, while fragmentation increases
• SuperGaming and WoodBee Toys succeed through innovation and cultural relevance
• NODWIN Gaming expands through AFK Gaming, Trinity Gaming, and Freaks 4U Gaming
• SuperGaming and Funskool launch innovative products to meet local preferences

CHANNELS

• Retail e-commerce remains the leading sales channel for toys and games
• Croma and Reliance Digital create experiential gaming zones
• Swiggy Instamart and Hamleys partner to offer quick commerce for premium toys and games

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2019-2029
• CHART 7 PEST Analysis in India 2024

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in India 2024
• CHART 9 Consumer Landscape in India 2024

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cultural relevance, sustainability, and STEM are increasingly important trends
• CHART 10 Key Trends 2024
• CHART 11 Analyst Insight

INDUSTRY PERFORMANCE

• Scientific/educational toys shows the strongest increase, as parents facilitate their children's learning
• CHART 12 Smartivity Offers a Range of STEM Toys
• BIS certification improves safety and ensures consumer trust
• Maniams Design Studio launches culture-themed puzzles Kona and Jharokha

WHAT'S NEXT?

• Household income set to rise, propelling the expansion of traditional toys and games
• Scientific/educational toys to reshape traditional toys and games
• Growing demand for toys that reflect Indian culture and heritage
• Sustainability expected to rise in importance in traditional toys and games
• Global giants will have to adapt to the rise of Indian start-ups

COMPETITIVE LANDSCAPE

• Mattel leads due to popularity of brands including Barbie, Uno, and Hot Wheels
• CHART 13 Mattel Has a Wide Range of Popular Brands
• Toys 'R' Us India proactively embraces BIS certification
• Jammbo and Toyshine expand their reach through diverse distribution strategies
• Funskool Atomic Launcher offers safe, washable, outdoor play for children

CHANNELS

• Traditional toys and games stores continues to dominate due to established customer loyalty
• Amazon and Flipkart gain share through convenience and wide product range
• Zepto and Blinkit are leaders in quick commerce, but Swiggy Instamart rises rapidly

COUNTRY REPORTS DISCLAIMER

VIDEO GAMES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mobile games are popular due to widespread access and local cultural elements
• CHART 14 Key Trends 2024

INDUSTRY PERFORMANCE

• Mobile games continues to drive growth in video games software
• SuperGaming's Indo-Futurism drives growth through local innovation
• CHART 15 Indo-Futurism Concept Inspires Indus Battle Royale Characters
• In-game purchases and transactions drive revenue growth
• CHART 16 Battlegrounds Mobile India Uses Microtransaction Model to Drive Revenue

WHAT'S NEXT?

• Rising disposable incomes set to fuel continued growth for video games
• Growth for mobile games to be driven by new technologies and in-game purchases
• CHART 17 Analyst Insight
• E-sports set to contribute to growth for video games as company investment increases
• Gaming headsets set to maintain its rising trend as the competition rises
• Localised innovation crucial to resonate with Indian consumers

COMPETITIVE LANDSCAPE

• Sony and Microsoft see falling shares due to hardware supply problems
• 99Games leverages engagement and content to bolster its presence in mobile games
• NODWIN Gaming acquires Freaks 4U Gaming to expand its global reach
• SuperGaming's Indus Battle Royale innovates with Indian cultural elements

CHANNELS

• Retail e-commerce gains share in video games distribution
• Video games hardware has the highest share of offline sales
• Offline retailers integrate gaming to boost customer engagement and brand loyalty
• Steam experiences user base growth as digital distribution dominates

COUNTRY REPORTS DISCLAIMER