马来西亚零嘴零食市场

2025年，受经济压力和消费者情绪变化的影响，马来西亚的零嘴零食市场正经历重组。主要驱动因素是马来西亚持续的低薪和就业不足，导致许多马来西亚人可支配收入和储蓄有限。这种经济紧张局势导致消费者行为更加谨慎，尤其是在购买零嘴零食等非必需品方面。同时，从2024年起，一些消费者出于政治和道德的考虑，开始避免购买西方品牌。

本报告提供了Euromonitor International)对马来西亚零嘴零食市场的分析和预测。该报告基于 2020 年至 2024 年的最新零售数据，识别了主要企业、品牌和零售商，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地展现了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何变化。

目标产品：糖果甜点、冰淇淋、咸味小吃、甜味饼干、点心棒、水果小吃

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解零嘴零食市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 透过五年预测评估市场将如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2025 年的点心：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 下一份零嘴零食

市场数据

免责声明

资讯来源

马来西亚巧克力糖果甜点

关键数据发现

2025年的发展

• 通货膨胀和优质化对巧克力糖果甜点的影响
• 随着西方品牌受到严格审查，本土企业正抢占市场占有率
• 便利商店在巧克力糖果甜点成长中发挥关键作用

前景与机会

• 预计成长机会将来自增值
• 数位工具可望塑造市场
• 对健康和永续选择的需求可能会激增

分类资料

马来西亚口香糖

关键数据发现

2025年的发展

• 口香糖仍具有功能性吸引力，但泡泡糖销量正在下降
• 箭牌以压倒性优势获胜，各大公司巩固领先地位
• 分销将继续优先考虑便利性和可及性

前景与机会

• 功能优势可能是保持口香糖相关性的关键
• 数位工具可以为口香糖带来新的好处
• 更健康、更永续的产品可能会受到青睐

分类资料

马来西亚糖果甜点

关键数据发现

2025年的发展

• 创新和社群媒体让糖果甜点焕发生机
• 竞争格局几乎没有变化
• 小型本地杂货店占据销售主导地位，但市场份额正被便利商店蚕食

前景与机会

• 参与企业可以平衡奢华度和功能性来提高销量。
• 网上销售和行销将在市场中发挥更重要的作用
• 健康和永续性问题可能会影响新产品的开发

分类资料

马来西亚甜饼干、点心棒和水果小吃

关键数据发现

2025年的发展

• 随着消费模式的演变，销售强劲成长
• 本地企业在市场中发挥更大作用
• 分销格局不断发展以适应当地消费习惯

前景与机会

• 随着本土企业寻求扩大市场份额，预期销售额将稳定成长
• 不断发展的数位格局可能会影响这一类别的未来发展
• 注重健康的消费者更有可能寻求更健康的零食

分类资料

马来西亚冰淇淋

关键数据发现

2025年的发展

• 冰淇淋正在兴起，但消费者寻求更健康的选择
• 竞争集中在少数主要参与企业之间
• 小型本地杂货店占据销售主导地位，但便利商店和电子商务正在获益

前景与机会

• 市场两极化将导致销售增加
• 新科技可以帮助冰淇淋的成长与发展
• 健康享受是冰淇淋的主要趋势

分类资料

马来西亚美味小吃

关键数据发现

2025年的发展

• 咸味零食依然受欢迎，但消费者正在做出更健康的选择
• 本地和区域企业利用西方品牌面临的困境
• 小型本地杂货店占据销售主导地位，但现代通路正在蓬勃发展

前景与机会

• 随着市场的发展，咸味零食前景光明
• 新技术有望改变游戏规则
• 製造商必须适应日益增长的健康和永续性问题

分类资料

In 2025, Malaysia's snacks market is being reshaped by economic pressures and shifting consumer sentiment. A key driver is the country's persistently low wage levels and underemployment, which have left many Malaysians with limited disposable income and savings. This economic strain has led to more cautious spending behaviour, especially on non-essential items like snacks. At the same time, since 2024 some consumers have been avoiding buying Western brands sparked by political and ethical concer...

Euromonitor International's Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shrinkflation and premiumisation influencing chocolate confectionery
• Local players take a bite out of the market as Western brands come under scrutiny
• Convenience stores playing a key role in the growth of chocolate confectionery

PROSPECTS AND OPPORTUNITIES

• Growth opportunities expected to rest in adding value
• Digital tools expected to shape the market
• Demand likely to focus on healthy and sustainable options

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Chewing gum retains functional appeal but bubble gum sales decline
• Leading players consolidate their lead with Wrigley dominating
• Distribution remains focused on convenience and accessibility

PROSPECTS AND OPPORTUNITIES

• Functional benefits could be key to keeping gum relevant
• Digital tools could offer new benefits to gum
• Healthier and more sustainable products likely to attract attention

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation and social media breathing life into sugar confectionery
• Little change in the competitive landscape
• Small local grocers dominate sales but lose share to convenience retailers

PROSPECTS AND OPPORTUNITIES

• Players could look to balance indulgence with functionality to push sales
• Online sales and marketing set to play a more prominent role in the market
• Health and sustainability concerns likely to inform new product development

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales see strong growth as consumption patterns evolve
• Local players taking on a greater role in the market
• Distribution landscape evolving in line with local consumption habits

PROSPECTS AND OPPORTUNITIES

• Sales set for steady growth with local players looking to win share
• The evolving digital landscape is likely to inform the category's future development
• Health-focused consumers likely to demand healthier snacks

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ice cream on the rise but with consumers seeking healthier options
• Competition remains consolidated among a few key players
• Small local grocers dominate sales but convenience stores and e-commerce making gains

PROSPECTS AND OPPORTUNITIES

• Market polarisation should help boost sales
• New technology can help support the growth and development of ice cream
• Healthy indulgence set to be the key trend in ice cream

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Savoury snacks retain their popularity but consumers are making healthier choices
• Local and regional players capitalising on the troubles facing Western brands
• Small local grocers dominate sales but modern channels making strides

PROSPECTS AND OPPORTUNITIES

• Bright outlook for savoury snacks as the market evolves
• New technology expected to reshape the market
• Manufacturers will need to adapt to the growing focus on health and sustainability

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030