印尼健康与保健市场

人们对健康和保健的日益关注正在显着影响印尼的食品饮料市场。随着消费者越来越关注食品的营养成分，他们除了追求添加了维生素和矿物质的功能性产品外，也越来越倾向于选择天然、低糖和高纤维的食品。

Euromonitor International发布的《印尼健康与保健市场报告》追踪了健康相关产品类型的发展，以及各食品细分市场中竞争品牌的健康意识定位。该报告提供2021年至2025年的最新零售销售数据，便于将不同健康与保健类别以及各细分市场与整体市场进行比较。报告重点关注主要企业和品牌，并对影响市场的关键因素进行策略分析，包括新产品开发、法律环境和生活方式的影响。报告也对2030年的市场发展趋势进行了预测。

目标产品：健康食品烹饪原料和已调理食品、健康乳製品和乳製品替代品、健康热饮、健康零食、健康软性饮料、健康主食

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况健康和保健市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 健康意识消费行为日益增强

产业表现

• 消费者重视产品品质、安全性和营养价值。
• 都市区消费者是主要目标群。

未来展望

• 健康前景一片光明

国家报告免责声明

印尼热饮

关键数据结果

2024年的发展

• 健康声称能够促使人们理性消费

产业表现

• 消费者渴望减少糖的摄取量
• 理性消费推动了对天然食品的需求。
• 其他热饮也是维生素的良好来源。

未来展望

• 提升能源利用率的优异性能前景光明
• 「天然」仍是热饮领域的一大卖点。
• 专注于功能性热饮创新的公司

分类资料

国家报告免责声明

印尼HW软性饮料

关键数据结果

2024年的发展

• 健康方面的宣传很容易引起消费者的共鸣。

产业表现

• 参与企业关注维生素摄取量
• 软性饮料的主要吸引力在于它们是矿物质的良好来源。
• 瓶装水的天然成分宣传依然强劲。

未来展望

• 新的糖税鼓励使用低糖和无糖标籤
• 支持瓶装水的自然主义论点
• 品牌正在利用体验式行销来提高人们对健康声明的认知度。

分类资料

国家报告免责声明

印尼HW零食

关键数据结果

2024年的发展

• 印尼人对健康零食情有独钟。

产业表现

• 零食品牌宣称其产品富含蛋白质和纤维。
• 重点是添加维生素的甜饼干
• 天然点心吸引消费者

未来展望

• 运动员需要适应营养标示指南
• 维生素强化零食具有巨大的成长潜力
• 天然成分的说法可能更受消费者欢迎。

分类资料

国家报告免责声明

印尼的乳製品及其替代品

关键数据结果

2024年的发展

• 关注健康声明

产业表现

• 植物来源饮用乳正在兴起
• 奶粉是矿物质的良好来源。
• 饮用乳被认为是维生素的良好来源。

未来展望

• 植物来源乳製品的成长前景广阔。
• 预计创新将侧重于优质矿产资源。
• 作为优质维生素来源，前景广阔

分类资料

国家报告免责声明

印尼HW烹调食材与餐点

关键数据结果

2024年的发展

• 消费者正在寻找健康的日常食材。

产业表现

• 有机和植物来源产品宣称数量不断增加
• 消费者主要追求天然成分。
• 无糖和低糖产品创新满足不断变化的偏好

未来展望

• 越来越多的消费者正在寻找有机和洁净标示的产品。
• 收入成长推动了对环境保护的需求。
• 更重视「无添加糖」产品

分类资料

国家报告免责声明

印尼主食

关键数据结果

2024年的发展

• 对更健康主食的需求不断增长

产业表现

• 有机食品趋势在主食领域势头强劲
• 消费者会被「富含矿物质」的说法所吸引。
• 对天然成分标籤的日益关注反映了人们对产品品质和安全性的担忧。

未来展望

• 无麸质产品宣传日益增多
• 声称是矿物质的良好来源
• 健康素养的提高推动了对天然产品的需求。

分类资料

国家报告免责声明

An increasing focus on health and wellness is significantly shaping food and beverage markets in Indonesia, as consumers become more mindful of the nutritional content in their food choices. Functional products with vitamins and minerals are increasingly desirable alongside natural, low sugar and high-fibre options.

Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health-conscious buying behaviour gains momentum

INDUSTRY PERFORMANCE

• Consumers are mindful of product quality, safety and nutritional value
• Urban consumers are key target audience

WHAT'S NEXT

• Bright outlook for health and wellness

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mindful consumption is enabled by health claims

INDUSTRY PERFORMANCE

• Consumers are keen to reduce sugar consumption
• Mindful consumption drives demand for natural products
• Other hot drinks offer a good source of vitamins

WHAT'S NEXT

• Strong outlook for energy boosting properties
• Natural will remain a prominent claim in hot drinks
• Players to focus on functional hot beverage innovation

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health claims resonate well with consumers

INDUSTRY PERFORMANCE

• Players ramp up their focus on vitamins
• Good source of minerals is leading claim in soft drinks
• Natural claims remain strong in bottled water

WHAT'S NEXT

• New sugar tax will spur use of low/no sugar claims
• Natural claims to support bottled water
• Brands utilise experiential marketing to drive awareness of health claims

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Indonesians are enticed by healthier snacks

INDUSTRY PERFORMANCE

• Snack brands embrace high protein and fibre claims
• Strong focus on sweet biscuits with added vitamins
• Natural snacks are attractive to consumers

WHAT'S NEXT

• Players need to adapt to nutritional labelling guidelines
• Snacks fortified with vitamins face strong growth potential
• Natural claims set to gain popularity among consumers

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong emphasis on health claims

INDUSTRY PERFORMANCE

• Plant-based drinking milk products are expanding
• Good source of minerals is led by milk formula
• Drinking milk products are positioned as good source of vitamins

WHAT'S NEXT

• Expansion of plant-based dairy shows promise
• Innovations are expected to focus on good source of minerals
• Promising outlook for good source of vitamins

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers seek healthy everyday ingredients

INDUSTRY PERFORMANCE

• Organic and plant-based claims expand
• Consumers largely seek natural claims
• Innovation in no and low sugar products responds to changing preferences

WHAT'S NEXT

• More consumers to seek organic and clean labels products
• Rising incomes to spur demand for natural claims
• Stronger emphasis on 'no added sugar' products

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing demand for healthier staple foods

INDUSTRY PERFORMANCE

• Organic trend gains momentum in staple foods
• Consumers lean into good source of minerals claims
• Growing focus on natural claims reflects product quality and safety concerns

WHAT'S NEXT

• Gluten free claims are on the rise
• Emphasis on good source of minerals claims
• Rising health knowledge will drive demand for natural claims

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER