美国健康与保健市场

肥胖和糖尿病发病率的上升，以及人们对食用高度加工食品有害影响的日益关注，正在影响包装食品和饮料市场的购买行为。这推动了宣称「更健康」的产品（例如低糖、配料表更短以及天然/有机产品）的销售。此外，消费者对宣称高蛋白和高纤维的功能性产品的需求也不断增长，尤其受到关注。

Euromonitor International发布的《美国健康与保健市场报告》追踪了健康相关产品类型的发展，以及各食品类别中竞争品牌的健康意识定位。该报告提供2021年至2025年的最新零售销售数据，便于对不同健康与保健类别以及各类别整体市场进行比较。报告重点关注主要企业和品牌，并对影响市场的关键因素进行策略分析，包括新产品开发、法律环境和生活方式的影响。报告也对2030年的市场发展趋势进行了预测。

目标产品：健康食品烹饪原料和已调理食品、健康乳製品和乳製品替代品、健康热饮、健康零食、健康软性饮料、健康主食

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况健康和保健市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 儘管面临经济压力，消费者仍希望做出更健康的选择。

产业表现

• 消费者越来越关注食品和饮料的成分。
• 高蛋白的说法引起了广泛关注

未来展望

• GLP-1类药物有可能颠覆市场

国家报告免责声明

美国热饮

关键数据结果

2024年的发展

• 供不应求将推高价格，并限制热饮整体成长。

产业表现

• 价格压力限制了热饮的成长和发展机会
• 消费者希望减少咖啡因摄入，同时不牺牲口感。
• 对自然和功能的肯定为发展带来了新的机会。

未来展望

• 咖啡短缺可能促使人们转向其他咖啡因来源。
• 不含咖啡因的热饮可能会面临其他替代品的竞争。
• 天然和功能性成分可能仍将是关键的成长驱动力。

分类资料

国家报告免责声明

美国HW软性饮料

关键数据结果

2024年的发展

• 消费者在选择软性饮料时希望做出更健康的选择。

产业表现

• 新参与企业凭藉着功能性产品撼动碳酸盐市场。
• 碳酸饮料上越来越常见「无糖」标籤。
• 在软性饮料市场中，宣称具有提神醒脑功效的产品越来越多

未来展望

• 优质化将推动健康和保健索赔。
• 生产者需要投资创新和行销才能保持竞争力。
• 预计未来功能性声明将变得更加多样化和突出。

分类资料

国家报告免责声明

美国HW零食

关键数据结果

2024年的发展

• 消费者希望在预算范围内享受健康美食。

产业表现

• 消费者越来越重视零嘴零食的成分。
• 儘管存在健康方面的担忧，但口味仍然是赢得消费者的关键。
• 高蛋白产品满足了人们对健康、价值和便利性的需求。

未来展望

• GLP-1的兴起将对零食市场产生重大影响
• 新法或将促进天然零食的销售
• 高蛋白功效宣称仍充满潜力

分类资料

国家报告免责声明

美国乳製品及其替代品

关键数据结果

2024年的发展

• 2024年，预算限制将限制健康和保健的推广。

产业表现

• 儘管面临经济压力，天然、有机和高蛋白等宣传语仍然很受欢迎。
• 低脂乳製品正逐渐失去吸引力，因为消费者更喜欢全脂乳製品。
• 随着人们对加工食品的担忧日益加剧，天然食品的益处也越来越受到认可。

未来展望

• 经济压力可能会限制健康和保健声明的吸引力。
• 预计低脂乳製品的需求将趋于稳定，但仍面临挑战。
• 天然和植物来源产品宣称具有巨大的成长潜力。

分类资料

国家报告免责声明

美国HW烹调食材与餐点

关键数据结果

2024年的发展

• 消费者正在做出更健康的选择，但经济压力仍然是成长的障碍。

产业表现

• 高蛋白饮食越来越受欢迎，而产品成分也受到更严格的审查。
• 随着其他优先事项的增加，消费者对无麸质产品的兴趣正在减弱。
• 随着消费者越来越关注健康趋势，素食主义的吸引力正在下降。

未来展望

• 随着肠道健康日益受到关注，生酮饮食预计将成为一种趋势。
• 预计品类成熟将限制无麸质产品的成长。
• 纯素和纯素食生产商可能需要重塑自身形象。

分类资料

国家报告免责声明

美国HW主干线

关键数据结果

2024年的发展

• 经济压力迫使消费者在日益增长的健康担忧之外，仍将价格放在首位。

产业表现

• 消费者希望做出更健康的选择，却面临经济限制。
• 烘焙点心生产商正积极宣传产品具有健康功效，以推动高附加价值销售。
• 运动员们正试图将早餐用麦片谷类重新定位为更健康的饮食选择。

未来展望

• 随着生产成本上升，参与企业需要专注于提高附加价值。
• 公司可以对某些特定声明赋予价值，例如「无麸质」。
• GLP-1 药物可能为高蛋白主食带来新的可能性

分类资料

国家报告免责声明

Rising concerns around high rates of obesity and diabetes and the harmful impact of consuming ultra-processed foods has been impacting purchasing decisions across the packaged food and beverages market. This has benefited sales of products with better for you claims such as low sugar, as well as products with shorter ingredient lists and natural and organic claims. There has also been a growing demand for functional products, with high protein and high fibre claims seeing particularly strong int...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumers keen to make healthier choices despite financial pressures

INDUSTRY PERFORMANCE

• Consumers pay more attention to what goes into their food and beverages
• High protein claims capturing the attention of a wider audience

WHAT'S NEXT

• GLP-1 drugs could shake up the market

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supply shortages push prices up limiting growth across hot drinks

INDUSTRY PERFORMANCE

• Price pressures limit growth and development opportunities within hot drinks
• Consumers want to cut back on caffeine without losing flavour
• Natural and functional claims present new opportunities for development

WHAT'S NEXT

• Coffee shortages could support a shift to alternative caffeine sources
• No caffeine hot drinks could face competition from other alternatives
• Natural and functional ingredients likely to remain key growth drivers

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers keen to make healthier choices when it comes to soft drinks

INDUSTRY PERFORMANCE

• New players shaking up the carbonates market with functional offerings
• No sugar claims gain traction in carbonates
• Energy boosting claims on the rise across the soft drinks market

WHAT'S NEXT

• Premiumisation should help propel health and wellness claims
• Producers will need to invest in innovation and marketing to remain relevant
• Functional claims expected to become more diversified and more pronounced

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers look to achieve healthy indulgence on a budget

INDUSTRY PERFORMANCE

• Consumers paying more attention to what goes into their snacks
• Taste remains important to winning over consumers despite health concerns
• High protein claims tap into the need for health, value and convenience

WHAT'S NEXT

• Rise of GLP-1s set to have a growing impact on the snacks market
• New legislation could provide a boost to sales of natural snacks
• High protein claims still full of potential

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness movement limited by budgetary constraints in 2024

INDUSTRY PERFORMANCE

• Natural, organic and high protein claims prove popular despite economic pressures
• Low fat dairy losing its appeal as consumers favour full fat options
• Natural claims gain favour as concerns around processed foods grow

WHAT'S NEXT

• Economic pressures could limit the appeal of health and wellness claims
• Low fat dairy set to see stable demand but challenges remain
• Natural and plant-based claims present strong opportunities for growth

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers making healthier choices but financial pressures remain a barrier to growth

INDUSTRY PERFORMANCE

• High protein diets thriving while product ingredients come under growing scrutiny
• Consumers lose interest in gluten free claims as other priorities take precedence
• Vegetarian claims lose their appeal as consumers focus on wellness trends

WHAT'S NEXT

• Keto trend set to expand while gut health comes to the fore
• Category maturity is expected to limit the growth of gluten free products
• Producers of vegan and vegetarian products may need to revamp their image

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Financial pressures force consumers to prioritise price despite rising health concerns

INDUSTRY PERFORMANCE

• Consumers look to make healthier choices but face financial constraints
• Producers of baked goods lean into added health claims to boost value sales
• Players look to reposition breakfast cereals as a healthier meal option

WHAT'S NEXT

• Players may need to focus on adding value as production costs rise
• Companies could lean into specific claims such as gluten free to add value
• GLP-1 medications could open up new opportunities for high protein staple foods

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER