日本健康与保健市场报告（按产品类型、功能和地区划分，2026-2034年）

2025年，日本健康与保健市场规模达2,145亿美元。展望未来， IMARC Group预计到2034年，该市场规模将达到2,917亿美元，2026年至2034年间的复合年增长率（CAGR）为3.47%。个人健康与福祉意识的不断增强和重视、医疗保健技术、远距医疗和远端监测解决方案的创新发展，以及对满足老年健康需求的专业产品和服务日益增长的需求，都是推动市场成长的关键因素。

本报告解答的关键问题：

• 日本健康养生市场目前表现如何？未来几年又将如何发展？
• 新冠疫情对日本健康养生市场产生了哪些影响？
• 日本健康养生市场依产品类型分類的组成是怎样的？
• 从功能角度来看，日本健康与保健市场组成是怎样的？
• 日本健康养生市场价值链的各个阶段有哪些？
• 日本健康产业的关键驱动因素和挑战是什么？
• 日本健康养生市场的结构是怎么样的？主要参与者有哪些？
• 日本健康养生市场的竞争程度如何？

目录

第一章：序言

第二章：范围与方法

• 研究目标
• 利害关係人
• 数据来源
• 市场估算
• 预测方法

第三章：执行概要

第四章：日本健康与保健市场－简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本健康与保健市场概况

• 历史及当前市场趋势（2020-2025）
• 市场预测（2026-2034）

第六章：日本健康与保健市场－依产品类型划分

• 功能性食品和饮料
• 美容及个人护理产品
• 预防性和个人化药品
• 其他的

第七章：日本健康与保健市场－依功能划分

• 营养与体重管理
• 心臟和肠道健康
• 免疫
• 骨骼健康
• 皮肤健康
• 其他的

第八章：日本健康与保健市场－按地区划分

• 关东地区
• 关西/近畿地区
• 中部/中部地区
• 九州·冲绳地区
• 东北部地区
• 中国地区
• 北海道地区
• 四国地区

第九章：日本健康与保健市场－竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争格局分析
• 公司评估象限

第十章：关键参与者简介

第十一章：日本健康与保健市场—产业分析

• 驱动因素、限制因素和机会
• 波特五力分析
• 价值链分析

第十二章：附录

Japan health and wellness market size reached USD 214.5 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 291.7 Billion by 2034, exhibiting a growth rate (CAGR) of 3.47% during 2026-2034. The growing awareness and prioritization of personal health and well-being, rising innovations in healthcare technology, telemedicine, and remote monitoring solutions, and increasing demand for specialized products and services that cater to age-related health concerns represent some of the key factors driving the market.

Health and wellness refer to a state of complete physical, mental, and social well-being, where an individual is not merely free from illness or disease but also thriving in various aspects of their life. They comprise physical wellness, which involves activities like regular exercise, a balanced diet, adequate sleep, and maintaining a healthy weight. They also consist of mental wellness, which includes stress management techniques, cognitive-behavioral therapy, meditation, and mindfulness to enhance mental resilience. They encompass social and emotional wellness, which facilitates the building and nurturing of relationships, engaging in social activities, and seeking support when needed all contribute to social wellness. They encourage individuals to practice meditation and prayer or connect with nature to find inner peace and purpose. They lead to a higher quality of life, with increased energy, vitality, and resilience. They enable the prevention of various chronic diseases and conditions, reducing healthcare costs and personal suffering. They can help prevent and alleviate mental health issues, such as depression and anxiety. They help to develop emotional intelligence and coping strategies for greater emotional resilience in the face of challenges in life. They can provide a sense of purpose, peace, and fulfillment. They can speed up healing, improve quality of life, and reduce the risk of relapse.

Japan Health and Wellness Market Trends:

At present, the increasing awareness and prioritization of personal health and well-being, compelling individuals to adopt healthier lifestyles, focusing on physical fitness, mental well-being, and balanced nutrition, represents one of the crucial factors impelling the market growth in Japan. Besides this, the rising innovations in healthcare technology, telemedicine, and remote monitoring solutions are contributing to the market growth in the country. In addition, the growing importance of immune health, hygiene, and overall wellness is leading to a rise in demand for immune-boosting supplements, personal protective equipment, and health-focused digital platforms. Apart from this, the increasing demand for specialized products and services that cater to age-related health concerns, including chronic diseases, mobility issues, and cognitive health, is supporting the market growth. Additionally, people are turning to practices like yoga, acupuncture, and meditation for mental and emotional well-being alongside traditional medicine. This shift towards holistic wellness is catalyzing the demand for complementary and alternative medicines, as well as natural and organic products. Moreover, key market players are adopting sustainable practices and promoting ethical and socially responsible initiatives to meet the evolving demands of sustainable, plant-based, and ethically sourced health and wellness products. Furthermore, the implementation of strict regulations associated with health and wellness offerings is encouraging companies to provide evidence-based claims for their health and wellness products.

Japan Health and Wellness Market Segmentation:

Product Type Insights:

• Functional Foods and Beverages
• Beauty and Personal Care Products
• Preventive and Personalized Medicinal Products
• Others

Functionality Insights:

• Nutrition and Weight Management
• Heart and Gut Health
• Immunity
• Bone Health
• Skin Health
• Others

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
• The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan health and wellness market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan health and wellness market?
• What is the breakup of the Japan health and wellness market on the basis of product type?
• What is the breakup of the Japan health and wellness market on the basis of functionality?
• What are the various stages in the value chain of the Japan health and wellness market?
• What are the key driving factors and challenges in the Japan health and wellness?
• What is the structure of the Japan health and wellness market and who are the key players?
• What is the degree of competition in the Japan health and wellness market

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Health and Wellness Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Health and Wellness Market Landscape

• 5.1 Historical and Current Market Trends (2020-2025)
• 5.2 Market Forecast (2026-2034)

6 Japan Health and Wellness Market - Breakup by Product Type

• 6.1 Functional Foods and Beverages
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2020-2025)
  • 6.1.3 Market Forecast (2026-2034)
• 6.2 Beauty and Personal Care Products
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2020-2025)
  • 6.2.3 Market Forecast (2026-2034)
• 6.3 Preventive and Personalized Medicinal Products
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2020-2025)
  • 6.3.3 Market Forecast (2026-2034)
• 6.4 Others
  • 6.4.1 Historical and Current Market Trends (2020-2025)
  • 6.4.2 Market Forecast (2026-2034)

7 Japan Health and Wellness Market - Breakup by Functionality

• 7.1 Nutrition and Weight Management
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2020-2025)
  • 7.1.3 Market Forecast (2026-2034)
• 7.2 Heart and Gut Health
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2020-2025)
  • 7.2.3 Market Forecast (2026-2034)
• 7.3 Immunity
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2020-2025)
  • 7.3.3 Market Forecast (2026-2034)
• 7.4 Bone Health
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2020-2025)
  • 7.4.3 Market Forecast (2026-2034)
• 7.5 Skin Health
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2020-2025)
  • 7.5.3 Market Forecast (2026-2034)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2020-2025)
  • 7.6.2 Market Forecast (2026-2034)

8 Japan Health and Wellness Market - Breakup by Region

• 8.1 Kanto Region
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2020-2025)
  • 8.1.3 Market Breakup by Product Type
  • 8.1.4 Market Breakup by Functionality
  • 8.1.5 Key Players
  • 8.1.6 Market Forecast (2026-2034)
• 8.2 Kansai/Kinki Region
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2020-2025)
  • 8.2.3 Market Breakup by Product Type
  • 8.2.4 Market Breakup by Functionality
  • 8.2.5 Key Players
  • 8.2.6 Market Forecast (2026-2034)
• 8.3 Central/Chubu Region
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2020-2025)
  • 8.3.3 Market Breakup by Product Type
  • 8.3.4 Market Breakup by Functionality
  • 8.3.5 Key Players
  • 8.3.6 Market Forecast (2026-2034)
• 8.4 Kyushu-Okinawa Region
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2020-2025)
  • 8.4.3 Market Breakup by Product Type
  • 8.4.4 Market Breakup by Functionality
  • 8.4.5 Key Players
  • 8.4.6 Market Forecast (2026-2034)
• 8.5 Tohoku Region
  • 8.5.1 Overview
  • 8.5.2 Historical and Current Market Trends (2020-2025)
  • 8.5.3 Market Breakup by Product Type
  • 8.5.4 Market Breakup by Functionality
  • 8.5.5 Key Players
  • 8.5.6 Market Forecast (2026-2034)
• 8.6 Chugoku Region
  • 8.6.1 Overview
  • 8.6.2 Historical and Current Market Trends (2020-2025)
  • 8.6.3 Market Breakup by Product Type
  • 8.6.4 Market Breakup by Functionality
  • 8.6.5 Key Players
  • 8.6.6 Market Forecast (2026-2034)
• 8.7 Hokkaido Region
  • 8.7.1 Overview
  • 8.7.2 Historical and Current Market Trends (2020-2025)
  • 8.7.3 Market Breakup by Product Type
  • 8.7.4 Market Breakup by Functionality
  • 8.7.5 Key Players
  • 8.7.6 Market Forecast (2026-2034)
• 8.8 Shikoku Region
  • 8.8.1 Overview
  • 8.8.2 Historical and Current Market Trends (2020-2025)
  • 8.8.3 Market Breakup by Product Type
  • 8.8.4 Market Breakup by Functionality
  • 8.8.5 Key Players
  • 8.8.6 Market Forecast (2026-2034)

9 Japan Health and Wellness Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Health and Wellness Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix