中国健康与保健市场

2024年，中国健康与保健市场表现良好，包装食品、软性饮料和热饮等类别中，多数健康宣称产品的销售和现值均有所成长。儘管市场成熟度和人口下降限制了成长前景，但不断增强的健康意识维持了整体强劲的销售动能。这一趋势在疫情后开始显现，并持续受到中国人口老化和成长等因素的推动。

Euromonitor International发布的《中国健康与保健市场报告》追踪了健康相关产品类型的发展，以及各食品细分市场中竞争品牌的健康意识定位。该报告提供2021年至2025年的最新零售销售数据，便于将不同健康与保健品类以及特定细分市场与整体市场进行比较。报告重点介绍了主要企业和领先品牌，并对影响市场的关键因素进行了策略分析，包括新产品开发、法律制度和生活方式变化。报告也对2030年的市场发展趋势进行了预测。

目标产品：烹饪原料和已调理食品、乳製品和乳製品替代品、热饮、点心、软性饮料和主食。

数据范围：市场规模表现（过去表现和预测）、企业市场占有率、品牌份额、分销数据。

为什么要购买这份报告？

• 详细整体情况健康和保健市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 五年预测可以帮助您评估市场的发展前景。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 大多数健康和保健类宣传内容在数量和当前价值方面均呈现成长趋势。

产业表现

• 标示「糖分」和「脂肪」的产品正受益于人们对肥胖问题日益增长的关注。
• 消费者对洁净标示产品的兴趣持续增长。

未来趋势

• 健康状况整体良好。

国家报告免责声明

中国热饮

关键数据结果

2024年的发展

• 日益增强的健康意识持续推动整体需求。

产业表现

• 肥胖问题促使其他一些受欢迎的热饮品牌重新推出新品。
• 无糖仍然是健康和保健方面的首要卖点。
• 预防性医疗保健趋势持续推动对益生菌产品的需求。

未来趋势

• 洁净标示产品可望吸引更多消费者。
• 无糖和增强免疫力这两个说法可能面临截然不同的命运。
• 消费者对益生菌热饮的兴趣依然浓厚。

分类资料

国家报告免责声明

中国软性饮料

关键数据结果

2024年的发展

• 中国消费者持续选择更健康的软性饮料

产业表现

• 人们越来越偏好洁净标示的产品，尤其是在即饮茶领域。
• 就价值而言，能量提升仍然是健康和保健方面最重要的功效宣称。
• 预防保健趋势仍然倾向于将软性饮料视为维生素的良好来源。

未来趋势

• 未来，宣称具有功能性、植物来源或天然萃取特性的产品将越来越受欢迎。
• 能量饮料和无糖饮料保持强劲的成长前景
• 作为维生素良好来源的说法前景依然乐观。

分类资料

国家报告免责声明

中国小吃

关键数据结果

2024年的发展

• 日益增强的健康意识和快节奏的生活方式持续推动销售成长。

产业表现

• 被认为有助于体重管理的零食越来越受欢迎。
• 到2024年，素食主义将成为最热门的健康养生主张。
• 儘管整体销售额有所下降，但人们对天然零食的兴趣依然浓厚。

未来趋势

• 功能性零食越来越受欢迎
• 据预测，素食主义仍将是以金额为准最高的选择。
• 预计天然产品的整体需求将有所復苏。

分类资料

国家报告免责声明

中国的乳製品及其替代品

关键数据结果

2024年的发展

• 大多数索赔案件在数量和当前价值方面均呈现强劲增长。
• 健康保健产品在新产品发布中脱颖而出
• 富含矿物质仍然是健康和保健的一大卖点。
• 优格需求下降，益生菌销售下滑

未来趋势

• 预计牛奶来源多样化趋势将更加显着。
• 优质的矿物质产品来源，非常适合满足老龄化人口的需求。
• 益生菌配方在老年人群中持续受到欢迎。

分类资料

国家报告免责声明

中国烹饪食材与菜餚

关键数据结果

2024年的发展

• 健康饮食习惯的普及将增加整体需求。

产业表现

• 健康保健产品在烹饪食材和餐点中越来越受欢迎。
• 到2024年，素食主义仍将是健康和保健领域最热门的话题。
• 有机品种越来越受欢迎。

未来趋势

• 政府政策对宣称含有脂肪和糖分的产品来说是个好征兆。
• 素食烹饪食材和餐点保持强劲的成长前景
• 人们对有机产品的兴趣持续增长

分类资料

国家报告免责声明

中国主食

关键数据结果

2024年的发展

• 大多数案例在数量和当前价值方面都取得了积极成果。

产业表现

• 高纤维、低钠、有机的主食越来越受欢迎
• 就价值而言，素食主义仍然是健康和保健方面最受推崇的主张。
• 由于人们对肥胖问题的日益关注，低脂食品的需求持续成长。

未来趋势

• 人们对有机产品和机能性食品的兴趣预计将持续增长。
• 据预测，素食主义仍将是最受欢迎的主张。
• 低脂食品的成长前景在早餐用麦片谷类、加工肉品和鱼贝类最为强劲。

分类资料

国家报告免责声明

Health and wellness in China performed positively in 2024, with the majority of claims expanding in volume and current value terms across packaged food, soft drinks and hot drinks. While growth prospects were tempered by encroaching maturity and population decline, sales remained robust on the whole thanks to rising health-consciousness. Having become more ingrained since the pandemic, this trend continued to be reinforced by factors such as the country's ageing demographic profile, increasingly...

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Most health and wellness claims show growth in volume and current value terms

INDUSTRY PERFORMANCE

• Products with sugar- and fat-related claims profit from growing concerns about obesity
• Interest in clean label varieties continues to rise

WHAT'S NEXT

• Outlook for health and wellness remains broadly favourable

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising health-consciousness continues to lift overall demand

INDUSTRY PERFORMANCE

• Obesity concerns encourage reformulation of popular other hot drinks brands
• No sugar remains the leading health and wellness claim
• Preventive health trend continues to buoy demand for probiotic products

WHAT'S NEXT

• Clean label products expected to win over more consumers
• No sugar and immune support claims likely to experience contrasting fortunes
• Interest in probiotic hot drinks set to remain strong

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Chinese consumers continue to make healthier soft drinks choices

INDUSTRY PERFORMANCE

• Growing preference for clean label varieties especially pronounced in RTD tea
• Energy boosting remains the leading health and wellness claim in value terms
• Preventive health trend continues to favour good source of vitamins soft drinks

WHAT'S NEXT

• Products with functional, plant-based and natural claims set to become more popular
• Energy boosting and no sugar soft drinks retain solid growth prospects
• Outlook for good source of vitamins claim remains favourable

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising health awareness and busy lifestyles continue to boost sales

INDUSTRY PERFORMANCE

• Snacks perceived to aid weight management efforts increasingly favoured
• Vegetarian becomes the top health and wellness claim in 2024
• Interest in natural snacks remains strong despite drop in total sales

WHAT'S NEXT

• Snacks with functional benefits set to become more popular
• Vegetarian projected to remain the leading claim in value terms
• Overall demand for natural products expected to rebound

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Most claims show strong growth in volume and current value terms
• Health and wellness variants feature prominently among new launches
• Good source of minerals remains the leading health and wellness claim
• Probiotic sales depressed by falling demand in yoghurt

WHAT'S NEXT

• Diversification of milk sources set to become more visible
• Good source of minerals products well placed to profit from population ageing
• Probiotic powder milk will continue to gain popularity among older demographics

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing adoption of healthier eating habits lifts overall demand

INDUSTRY PERFORMANCE

• Penetration of health and wellness products rises across cooking ingredients and meals
• Vegetarian remains the top health and wellness claim in 2024
• Organic varieties continue to gain popularity

WHAT'S NEXT

• Government policies bode well for products with fat- and sugar-related claims
• Vegetarian cooking ingredients and meals retains solid growth prospects
• Interest in organic options will continue to increase

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Majority of claims record positive results in volume and current value terms

INDUSTRY PERFORMANCE

• High fibre, low salt and organic staple foods gain popularity
• Vegetarian still the leading health and wellness claim in value terms
• Obesity concerns continue to bolster demand for low fat options

WHAT'S NEXT

• Interest in organic and functional products set to continue rising
• Vegetarian predicted to remain the top claim
• Low fat growth prospects strongest in breakfast cereals, processed meat and seafood

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER