新加坡健康与保健市场

新加坡消费者在食品和饮料的选择上非常挑剔，他们越来越倾向于选择宣称具有多种健康益处的产品。天然成分备受青睐，而营养价值高、适合素食者以及具有功能性的产品也越来越受欢迎。

Euromonitor International发布的《新加坡健康与保健市场报告》追踪了健康相关产品类型的发展，以及各食品细分市场中竞争品牌的健康意识定位。该报告提供2021年至2025年的最新零售销售数据，便于将不同健康与保健类别以及各细分市场与整体市场进行比较。报告重点关注主要企业和品牌，并对影响市场的关键因素进行策略分析，包括新产品开发、法律环境和生活方式的影响。报告也对2030年的市场发展趋势进行了预测。

目标产品：健康食品烹饪原料和已调理食品、健康乳製品和乳製品替代品、健康热饮、健康零食、健康软性饮料、健康主食

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况健康和保健市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 强调健康和保健功效

产业表现

• 消费者越来越依赖健康声明来指导产品选择决策。
• 大多数类别中都存在明显的自然趋势

未来展望

• 对健康声明的高要求

国家报告免责声明

新加坡的热饮

关键数据结果

2024年的发展

• 运动员利用健康声明来促进销售

产业表现

• 低糖饮品在热饮领域越来越受欢迎
• 其他热饮也是维生素的良好来源。
• 天然成分的说法大多出现在鲜咖啡类别。

未来展望

• 加大对成年消费者的针对性
• 糖含量可能超过营养价值
• 茶也利用了大自然的恩赐。

分类资料

国家报告免责声明

新加坡HW软性饮料

关键数据结果

2024年的发展

• 软性饮料宣称具有健康和保健功效。

产业表现

• 营养等级标示和广告禁令对软性饮料产生影响
• 强调无糖标籤
• 消费者想要的是标榜天然成分的高阶产品线。

未来展望

• 人口结构变化给含糖软性饮料带来了许多挑战。
• 餐饮服务通路涌现众多天然产品
• 政府宣传活动

分类资料

国家报告免责声明

新加坡的HW零食

关键数据结果

2024年的发展

• 大自然引领健康与幸福的潮流

产业表现

• 参与企业正在拥抱健康与养生潮流
• 「天然」是零嘴零食领域最大的卖点。
• 无麸质产品的说法越来越普遍。

未来展望

• 零食产业依赖糖和功能性宣传。
• 坚果和干果的天然成分声明占据主导地位。
• 诸如“不含麸质”之类的健康声明

分类资料

国家报告免责声明

新加坡的HW乳製品及替代品

关键数据结果

2024年的发展

• 大自然的礼物赋予了这个类别强大的健康吸引力。

产业表现

• 营养等级标示法规产生影响
• 饮用乳是矿物质的良好来源。
• 益生菌功效是其主要功效宣称之一。

未来展望

• 植物来源替代品具有巨大的成长潜力
• 饮用水和奶粉预计都是矿物质的绝佳来源。
• 对饮用型优格的深入了解支持益生菌的说法。

分类资料

国家报告免责声明

新加坡 HW 烹饪食材和餐点

关键数据结果

2024年的发展

• 健康与保健类宣传日益盛行

产业表现

• 重点提升健康素质
• 这种蜂蜜的品质使其天然特性更加突出。
• 酱汁、沾料和调味品均有醒目的素食标籤。

未来展望

• 更加重视并大力推广透明的健康和保健标籤检视
• 自然属性的说法在多个方面受到质疑
• 素食主义依然流行。

分类资料

国家报告免责声明

新加坡的HW主食

关键数据结果

2024年的发展

• 消费者变得越来越成熟，要求也越来越高。

产业表现

• 更成熟的健康意识趋势推动了主食的发展
• 主食富含膳食纤维是关键论点。
• 米富含维生素，因此更具吸引力。

未来展望

• 标籤法规影响健康和保健必需品
• 素食吸引力的成长潜力
• 继续重视维生素和矿物质的来源

分类资料

国家报告免责声明

Singaporean consumers are highly sophisticated in their choice of foods and beverages, often seeking products with multiple health and wellness claims. Natural claims are widely sought after, whilst nutritional value, vegetarian and functional claims are gaining traction.

Euromonitor International's Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Strong priority on health and wellness claims

INDUSTRY PERFORMANCE

• Growing reliance on health claims to inform product choices
• Natural trend is prominent in most categories

WHAT'S NEXT

• Sophisticated demands regarding health claims

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Players leverage health claims to drive sales

INDUSTRY PERFORMANCE

• Low sugar trend is gaining traction in hot drinks
• Good source of vitamins is prominent in other hot drinks
• Natural claims are mostly in fresh coffee category

WHAT'S NEXT

• Stronger focus on targeting adult consumers
• Sugar content could outweigh nutritional benefits
• Tea also capitalises on natural claims

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness claims support soft drinks

INDUSTRY PERFORMANCE

• Nutri-Grade labelling and advertising bans impact soft drinks
• Heavy focus on no sugar claims
• Consumers seek out premium lines with natural claims

WHAT'S NEXT

• Demographic shifts creates some challenges for sweet soft drinks
• Numerous products with natural claims emerge in the foodservice channel
• Government campaigns to promote low sugar trend

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Natural is leading health and wellness claim

INDUSTRY PERFORMANCE

• Players actively embrace health and wellness trends
• Natural is the biggest claim in snacks
• Gluten-free claims are gaining traction

WHAT'S NEXT

• Snack industry to lean on sugar and functional claims
• Natural claim will lead in nuts and dried fruits
• Gluten free features among other health claims

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Natural goodness gives the category strong health appeal

INDUSTRY PERFORMANCE

• Nutri-Grade labelling regulations leave their mark
• Drinking milk products stand out with good source of minerals claims
• Probiotic claims stand out as one of the leading claims

WHAT'S NEXT

• Strong growth potential for plant-based alternatives
• Drinking and powder milk to gain from good source of minerals claims
• Strong familiarity of drinking yoghurt to support probiotic claims

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness claims gain traction

INDUSTRY PERFORMANCE

• Strong emphasis on elevating health credentials
• Natural claim stands out due to status of honey
• Vegetarian claim is prominent in sauces, dips, and condiments

WHAT'S NEXT

• Stronger focus on transparent health and wellness labelling to drive momentum
• The natural claim faces challenges in some categories
• Vegetarian claims to remain popular

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers are more sophisticated and demanding

INDUSTRY PERFORMANCE

• More sophisticated health preferences drive staple foods
• High fibre is leading claim in staple foods
• Rice elevates appeal as good source of vitamins

WHAT'S NEXT

• Labelling regulations will shape health and wellness in staple foods
• Growth potential for vegetarian claims
• Ongoing focus on sources of vitamins and minerals

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER