泰国健康与保健市场

2024年，健康和保健仍然是影响泰国包装食品和饮料市场的核心因素，消费者越来越重视适度享受与长期健康之间的平衡。人们对肥胖、糖尿病和文明病风险的认识不断提高，并持续影响日常购买决策，尤其是在糖分摄取、脂肪摄取量和整体营养价值方面。泰国消费者更倾向于循序渐进地改善健康状况，而不是进行剧烈的饮食改变。

Euromonitor International发布的《泰国健康与保健市场报告》追踪了健康相关产品类型的发展，以及各食品细分市场中竞争品牌的健康意识定位。该报告提供2021年至2025年的最新零售销售数据，便于将不同健康与保健品类以及特定细分市场与整体市场进行比较。报告重点关注主要企业和品牌，并对影响市场的关键因素进行策略分析，包括新产品开发、法律环境和生活方式的影响。报告也对2030年的市场发展趋势进行了预测。

目标产品：健康食品烹饪原料和已调理食品、健康乳製品和乳製品替代品、健康热饮、健康零食、健康软性饮料、健康主食

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况健康和保健市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 五年预测可以帮助您评估市场的发展前景。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 健康意识和负责任的行为改变了日常消费。

产业表现

• 减少糖分摄取已成为一项重要的健康措施。
• 功能性营养助力各品类优质化。
• 天然和清洁标籤的标识能够增强信任和信心。

未来展望

• 以健康主导的创新将变得更加复杂和综合。

国家报告免责声明

泰式热饮

关键数据结果

2024年的发展

• 健康定位已不再局限于减糖。

产业表现

• 受监管主导的配方调整重塑了热饮产品组合
• 维生素强化剂保持了其主流吸引力
• 咖啡和茶的天然成分很重要。

未来展望

• 功能性益处拓展了人们对健康的预期
• 优质的维生素来源仍然是关键的差异化因素。
• 自然体位演进为高端健康

分类资料

国家报告免责声明

泰国HW软性饮料

关键数据结果

2024年的发展

• 监管压力加速糖配方改良

产业表现

• 减少糖分摄取成为促进健康和幸福的核心驱动力。
• 矿物质定位有助于高端瓶装水的成长
• 自然的摆放位置提升了果汁和椰子水的吸引力。

未来展望

• 减糖改变了创新和定价策略
• 矿泉水依靠情感品牌塑造和差异化策略。
• 天然成分与功能性植物来源保湿相结合

分类资料

国家报告免责声明

泰国HW零食

关键数据结果

2024年的发展

• 健康零食的消费族群正在超越其小众族群。

产业表现

• 透过美味的零食和点心强化「对你更有益」的定位
• 由于食材简单且零食天然，天然食材仍具有吸引力。
• 随着减少糖分摄取成为习惯，无糖产品的说法越来越受欢迎。

未来展望

• 适度的放纵和功能性零食将塑造未来的创新。
• 人们对洁净标示的期望强化了「天然」这一说法。
• 儘管糖果甜点配方和种类不断扩展，但无糖糖果仍然是糖果甜点行业的主打产品。

分类资料

国家报告免责声明

泰国HW乳製品及替代品

关键数据结果

2024年的发展

• 功能性营养改变了日常乳製品消费

产业表现

• 增强的功能将推动成长
• 矿物质强化有助于骨骼健康和整体健康。
• 富含维生素的乳製品广受消费者欢迎。

未来展望

• 优质化和功能优势将塑造未来的需求。
• 矿物质强化是一项长期的健康优先事项。
• 富含维生素的乳製品符合预防保健趋势

分类资料

国家报告免责声明

泰式HW烹调食材与餐点

关键数据结果

2024年的发展

• 注重健康的配方改变重塑了以便利性为导向的品类

产业表现

• 以健康主导的创新兼顾营养、便利性和价格优势
• 标籤更简洁、盐分减少，使得天然产品的定位变得更重要
• 素食和植物来源食品在日常烹饪中越来越普遍。

未来展望

• 个人化营养和植物性饮食将推动未来的成长
• 透明度高，低钠，并以天然成分为支撑
• 素食菜餚的食材和种类均已标准化。

分类资料

国家报告免责声明

泰国主食

关键数据结果

2024年的发展

• 健康升级改变日常必需品

产业表现

• 注重健康的食品改良措施促进了对主食的需求。
• 以米为代表的有机食品正变得越来越受欢迎。
• 透过了解全谷谷物和低升糖指数食物，可以增强自然的饮食定位。

未来展望

• 功能价值和优质健康属性将塑造未来的成长。
• 有机食品市场虽然小众，但其成长动力源自于人们的健康意识。
• 随着纤维和糖含量的降低，天然成分的说法也在不断变化。

分类资料

国家报告免责声明

Health and wellness remained a central force shaping Thailand's packaged food and beverage landscape in 2024, as consumers increasingly balanced enjoyment with moderation and long-term wellbeing. Rising awareness of obesity, diabetes and lifestyle-related health risks continued to influence everyday purchasing decisions, particularly around sugar intake, fat consumption and overall nutritional quality. Rather than radical dietary change, Thai consumers favoured incremental improvements, embracin...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health-driven moderation reshapes everyday consumption

INDUSTRY PERFORMANCE

• Sugar reduction becomes a structural health priority
• Functional nutrition supports premiumisation across categories
• Natural and clean-label cues reinforce trust and reassurance

WHAT'S NEXT

• Health-driven innovation becomes more sophisticated and integrated

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health positioning evolves beyond sugar reduction

INDUSTRY PERFORMANCE

• Regulation-driven reformulation reshapes hot drinks portfolios
• Vitamin fortification sustains mainstream appeal
• Natural cues gain importance in coffee and tea

WHAT'S NEXT

• Functional benefits broaden health expectations
• Good source of vitamins remains a core differentiator
• Natural positioning evolves toward premium wellness

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sugar reformulation accelerates amid regulatory pressure

INDUSTRY PERFORMANCE

• Reduced sugar becomes the central health and wellness driver
• Mineral positioning supports premium bottled water growth
• Natural positioning strengthens juice and coconut water appeal

WHAT'S NEXT

• Sugar reduction reshapes innovation and pricing strategies
• Mineral water relies on emotional branding and differentiation
• Natural claims converge with functional and plant-based hydration

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Better for you snacking expands beyond niche audiences

INDUSTRY PERFORMANCE

• Better for you positioning strengthens across savoury snacks and treats
• Natural cues remain relevant through ingredient simplicity and snack credibility
• No sugar claims gain momentum as sugar reduction becomes habitual

WHAT'S NEXT

• Permissible indulgence and functional snacking shape future innovation
• Clean label expectations reinforce natural as a supporting claim
• No sugar remains central in confectionery as reformulation and variety expand

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Functional nutrition reshapes everyday dairy consumption

INDUSTRY PERFORMANCE

• Functional fortification becomes a core growth driver
• Mineral enrichment supports bone and overall health positioning
• Vitamin-fortified dairy maintains broad consumer appeal

WHAT'S NEXT

• Premiumisation and functional benefits shape future demand
• Mineral fortification remains a long-term health priority
• Vitamin-enriched dairy aligns with preventive wellness trends

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health-driven reformulation reshapes convenience-led categories

INDUSTRY PERFORMANCE

• Health-led innovation balances nutrition, convenience and affordability
• Natural positioning gains relevance through cleaner labels and reduced salt
• Vegetarian and plant-based claims expand across everyday cooking

WHAT'S NEXT

• Personalised nutrition and plant-based eating drive future growth
• Natural claims supported by transparency and sodium reduction
• Vegetarian options normalise across cooking ingredients and meals

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health-driven upgrades reshape everyday staples

INDUSTRY PERFORMANCE

• Health-conscious reformulation supports staple food demand
• Organic staples gain traction, led by rice
• Natural positioning strengthens through whole grains and low GI awareness

WHAT'S NEXT

• Functional value and premium health attributes shape future growth
• Organic remains niche but supported by health awareness
• Natural claims evolve alongside fibre and sugar reduction

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER