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市场调查报告书
商品编码
1880599
非乳製奶油市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032)Non-Dairy Butter Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者日益转向植物性、更健康、更环保的食品选择,全球非乳製奶油市场持续加速成长。根据最新的市场评估,2024年全球市场规模为10.3亿美元,2025年将增加至11.7亿美元,预计2032年将达到29亿美元。预计2025年至2032年期间,该市场将以13.81%的复合年增长率高速成长。这一增长主要受以下因素驱动:乳糖不耐症的增加、对乳製品生产的伦理担忧、素食人群的不断增长以及植物性食品生产商的快速创新。
由大豆、坚果、种子和植物油等植物性原料製成的非乳製品奶油,在全球零售和餐饮服务业正获得显着成长。随着消费者优先选择成分清洁、加工最少且营养丰富的乳製品替代品,各大品牌纷纷透过提升风味、改善营养成分和采用可持续的原料采购来满足这一需求。包括康尼格拉食品公司 (Conagra Brands)、弗洛拉食品集团 (Flora Food Group, Inc.)、宫代乳品厂 (Miyoko's Creamery)、平托拉公司 (Pintola, Inc.) 和利维特公司 (Leavitt Corporation) 在内的领先企业,正在不断强化其产品组合,以充分利用日益增长的消费者需求。
市场推动因素
一个关键推动因素是人们对植物性蛋白质食品和健康饮食习惯日益增长的兴趣。新冠疫情进一步推动了全球对增强免疫力、营养和功能性食品的关注。随着消费者越来越意识到植物性蛋白质的健康益处,包括增肌、体重管理和整体健康,非乳製奶油的需求正在飙升。每公斤体重0.8克的膳食营养素参考摄取量(RDA)进一步推动了高蛋白代餐的普及。製造商正抓住这一趋势,推出创新高蛋白涂抹酱和奶油。例如,Pintra于2021年推出了印度首款获得美国FDA认证的高蛋白花生酱,以满足消费者对高性能营养日益增长的需求。
市场限制因子
儘管市场成长迅速,但仍面临生产成本高昂和供应链复杂等挑战。腰果、杏仁、橄榄油和椰子油等优质植物原料的采购和加工成本都很高。维持原料纯度和确保永续采购进一步推高了成本。这些挑战阻碍了价格敏感型消费者的购买力,也使大规模分销变得更加复杂。此外,易腐烂的植物油在运输和储存方面面临挑战,限制了供应链的顺畅运作。
市场机会
素食主义在全球的传播为产品开发创造了充足的机会。据国际动物之声素食协会(Vegetarian International Voice for Animals Organization)称,英国等国家引领着这一潮流,3.2% 的人口自认为是素食主义者。在诸如美国心臟协会等机构的指导下,非乳製黄油已成为那些寻求无胆固醇和低饱和脂肪替代品的消费者的首选。千禧世代对环境永续饮食和现代零食习惯日益增长的兴趣预计将推动市场的长期扩张。
市场趋势
影响市场的关键趋势是对清洁标籤产品的需求不断增长。消费者现在要求食品加工最少、成分标籤透明、成分天然且不含人工添加剂。植物黄油符合这一趋势,提供植物性、无过敏原且环保的产品。对高端和手工产品的持续关注正在推动产品多样性的增加和消费者接受度的提升。
区隔市场概览
依成分划分
预计到2024年,大豆产品将占最大的市场占有率,这主要得益于其优质的蛋白质含量、实惠的价格以及对花生过敏消费者的适用性。花生酱产品预计将实现强劲增长,这得益于其口味受欢迎程度、营养价值以及广泛的家庭消费。
依通路划分
预计到2024年,B2C通路将引领市场,这主要得益于超市、大型超市和线上零售平台中植物性奶油产品种类的不断丰富。预计线上管道将以最快的速度成长,这主要得益于订阅模式、电子商务的兴起以及D2C品牌的崛起。
北美
北美将引领全球市场,预计2024年市场规模将达4.3亿美元。这主要归功于消费者健康意识的增强以及植物性饮食的日益普及。积极的产品创新,例如Wesson在2023年推出的植物性奶油,正在推动该地区的需求成长。
欧洲
由于人们对永续发展的日益关注、乳糖不耐症的增加以及素食主义的兴起,预计欧洲的需求将保持强劲。德国是一个主要市场,其3.2%的人口是素食主义者,这极大地促进了植物性黄油的普及。
亚太地区
由于注重卡路里摄取的消费者以及对豆製品的传统喜爱,该地区呈现出强劲的成长势头。中国正在推动区域需求,这主要得益于生活方式的改变以及对乳製品替代品日益增长的兴趣。
南美洲和中东/非洲
在健康意识、环保意识和转变为植物性饮食的推动下,这两个地区的素食产品使用率都在不断提高。优质素食产品越来越受欢迎,尤其是在城市地区。
The global non-dairy butter market continues to accelerate as consumers increasingly shift toward plant-based, health-conscious, and environmentally sustainable food choices. According to the latest market assessment, the global market was valued at USD 1.03 billion in 2024, is expected to increase to USD 1.17 billion in 2025, and is projected to reach USD 2.90 billion by 2032, expanding at a strong CAGR of 13.81% from 2025 to 2032. This growth is driven by rising lactose intolerance, ethical concerns surrounding dairy production, expanding vegan populations, and rapid innovation among plant-based food manufacturers.
Non-dairy butter-produced from plant-based sources such as soy, nuts, seeds, and plant oils-has gained significant momentum across global retail and foodservice sectors. With consumers prioritizing clean-label, minimally processed, and nutritious alternatives to dairy products, brands are responding with enhanced flavor profiles, improved nutritional content, and sustainable ingredient sourcing. Leading companies in this expanding market include Conagra Brands Inc., Flora Food Group B.V., Miyoko's Creamery, Pintola, and The Leavitt Corporation, each strengthening their product portfolios to capture growing consumer demand.
Market Drivers
A major driving factor is the rising focus on plant-based protein foods and health-oriented dietary habits. The COVID-19 pandemic heightened global interest in immunity, nutrition, and functional foods. As consumers increasingly recognize the health benefits of plant-based proteins-such as improved muscle tone, weight management, and overall wellness-the demand for non-dairy butter has surged. The Recommended Dietary Allowance (RDA) of 0.8 grams of protein per kilogram of body weight has further encouraged the adoption of high-protein food alternatives. Manufacturers are capitalizing on this momentum by launching innovative protein-rich spreads and butters. For example, Pintola introduced India's first USFDA-certified high-protein peanut butter in 2021, supporting growing demand for performance-oriented nutrition.
Market Restraints
Despite its fast growth, the market faces hurdles such as high production costs and supply chain complexities. Premium plant-based ingredients-including cashews, almonds, olive oil, and coconut oil-carry high procurement and processing expenses. Maintaining ingredient purity and ensuring sustainable sourcing add further cost pressures. These challenges limit affordability for price-sensitive consumers and complicate large-scale distribution. Transportation and storage difficulties for perishable, plant-based fats also restrict smooth supply chain operations.
Market Opportunities
Growing global veganism creates abundant opportunities for product expansion. Countries such as the U.K. lead the movement, where 3.2% of the population identifies as vegan, according to the Vegetarian International Voice for Animals Organization. Non-dairy butter has become a preferred option for individuals seeking cholesterol-free, low-saturated-fat alternatives, supported by guidance from organizations such as the American Heart Association. Millennials' increasing inclination toward environmentally sustainable diets and modern snacking behaviors is expected to fuel long-term market expansion.
Market Trends
A dominant trend shaping the market is the rising demand for clean-label products. Consumers now seek minimally processed foods with transparent ingredient lists, natural formulations, and no artificial additives. Non-dairy butter aligns well with this trend, offering plant-based, allergen-free, and environmentally friendly formulations. Premium and artisanal product launches continue to gain traction, broadening product diversity and improving consumer acceptance.
Segmentation Overview
By Source
The soy segment held the largest share in 2024 due to its excellent protein profile, affordability, and suitability for consumers with peanut allergies. The peanut butter segment is set for strong growth, supported by its flavor popularity, nutritional value, and widespread household consumption.
By Distribution Channel
The B2C segment dominated the market in 2024 as supermarkets, hypermarkets, and online retail platforms showcase expanding plant-based butter assortments. The online channel is projected to grow at the fastest pace, propelled by subscription models, e-commerce penetration, and direct-to-consumer brands.
North America
North America led the global market with a value of USD 0.43 billion in 2024, driven by strong consumer health consciousness and widespread adoption of plant-based diets. Product innovation remains robust, such as Wesson's launch of plant-based butter in 2023, reinforcing regional demand.
Europe
Europe continues to experience high demand fueled by sustainability concerns, rising lactose intolerance, and the growth of veganism. Germany remains a key market, where 3.2% of the population is vegan, contributing significantly to plant-based butter uptake.
Asia Pacific
The region shows strong momentum due to calorie-conscious consumers and traditional familiarity with soy-based foods. China leads regional demand, supported by lifestyle changes and increased interest in dairy alternatives.
South America & Middle East/Africa
Both regions are witnessing growing adoption driven by rising health awareness, environmental concerns, and a shift toward plant-forward eating patterns. Premium vegan products are gaining popularity, particularly in urban centers.
Conclusion
With the global market expected to reach USD 2.90 billion by 2032, the non-dairy butter industry is positioned for sustained growth as consumer preferences evolve toward healthier, ethical, and environmentally responsible alternatives. Innovative product development, expanded retail penetration, and stronger regional acceptance will continue to shape the future of this high-growth market.
Segmentation By Source
By Distribution Channel
By Region