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市场调查报告书
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1887004

活动旅游市场规模、占有率、成长及全球产业分析：依类型、应用和地区划分的洞察，以及2024-2032年预测

Event Tourism Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 210 Pages | 商品交期: 请询问到货日

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活动旅游市场成长推动因素

随着旅客越来越追求独特、沉浸式和体验式的旅程，全球活动旅游市场持续成长。根据最近的一项研究，受全球流动性增强、大型国际活动以及商务和文化旅游强劲復苏的推动，全球活动旅游市场规模预计将在2024年达到14,474亿美元。在活动基础设施投资增加和活动管理平台快速数位转型的推动下，预计到2025年，市场规模将进一步增长至15,383亿美元。到2032年，市场规模预计将达到惊人的25,245.2亿美元，2025年至2032年的复合年增长率（CAGR）为7.33%。到2024年，欧洲将以40.12%的市场占有率引领市场，这主要得益于世界一流的场馆、丰富的文化遗产以及对混合虚拟活动的早期采用。

活动旅游是指以体育赛事、音乐节、贸易展览、企业会议、文化博览会和沈浸式数位活动等活动为动机的旅行。现代旅行者，尤其是千禧世代和Z世代，越来越追求个人化、有意义的体验，并将他们与当地文化联繫起来。雅高集团 (Accor S.A.)、美国运通全球商务旅行 (Amex GBT) 和汉莎航空集团 (Lufthansa Group) 等领先企业正透过策略联盟、赞助和全球合作拓展业务范围，以提高活动知名度并加强与旅客的互动。

市场动态

市场推动因素

全球活动旅游市场的主要推动因素是对独特且真实的体验日益增长的需求。旅行者寻求互动性强、具有变革意义的活动，这些活动能够提供文化沉浸感和超越传统旅游的个人价值。混合型活动和数位化参与扩大了活动的可及性，使全球观众即使无法亲自到现场也能参与大型活动。例如，英国国家美术馆于 2025 年 4 月推出了以艺术为主题的策展活动套餐，将文化遗产、冥想和商务活动结合在一起。这反映出人们对创意和个人化活动产品的兴趣日益浓厚。

会展旅游 (MICE) 产业的快速成长也加速了市场扩张。随着商业活动日益全球化，企业越来越依赖跨国会议、国际展览和奖励旅游项目。各国政府和旅游局都在大力投资兴建现代化会议中心和进行市场推广活动。例如，拉贾斯坦邦、杜拜和新加坡等地区正在开发大型会展中心，以吸引国际活动。

市场限制因子

高阶活动套餐的高成本仍然是一个重要的阻碍因素。豪华住宿、特殊通行证和客製化旅游服务推高了价格，限制了价格敏感型旅客的选择。因此，中低收入消费者可能会放弃高端活动旅行，从而限制该细分市场的成长。

市场机会

线上预订平台的快速发展正在创造成长机会。旅客现在可以探索各种数位化附加服务，例如客製化活动套餐、捆绑式服务和扩增实境/虚拟实境体验。例如，EaseMyTrip 的 "EasyVijay" 计画利用 VR/AR 技术提供虚拟战场旅游体验，为传统旅游增添了创新元素。

活动组织者、饭店品牌和科技公司之间日益增长的合作将进一步推动市场发展。跨产业合作可以支持推广活动、改善活动物流，并透过混合形式和直播扩大全球影响力。

市场挑战

在新兴地区，基础设施不完善、场地容量有限以及服务品质标准不足，阻碍了举办大型国际活动的能力。这限制了会展旅游的规模，降低了游客满意度，并影响了长期成长前景。

细分市场概览

到 2024 年，在奥运、FIFA 世界杯和一级方程式赛车等赛事的推动下，运动旅游细分市场将占全球市场占有率的 41%。预计到 2025 年，国内旅游市场将占主导地位，市场占有率高达 65%，这主要得益于便捷的交通和较低的旅行门槛。实体活动市场也将继续保持最大占有率，年复合成长率 (CAGR) 为 7.05%。同时，由于其便利性，线上预订管道将继续占主导地位，2025 年至 2032 年的年复合成长率将达到 8.82%。

区域展望

欧洲将继续保持其全球领先地位，预计到 2024 年市场规模将达到 5807 亿美元，这主要得益于文化节、贸易展览会和国际体育赛事。

预计到 2025 年，北美市场规模将达到 4.4 亿美元，主要得益于重要的娱乐、体育和企业活动。

亚太地区正快速扩张，这得益于可支配收入的成长和政府主导的旅游举措，预计到2025年将达到3.3亿美元。

中东和非洲其他地区（包括南美洲和中东及非洲）也因基础建设和国际活动的增加而蓬勃发展。

目录

第一章：引言

第二章：摘要整理

第三章：市场动态

  • 市场推动因素
  • 市场阻碍因素
  • 市场趋势

第四章：主要发现

  • 母市场/相关市场概览
  • 供应炼与监管分析
  • 行业SWOT分析
  • 波特五力分析
  • 近期技术进展

第五章：全球会展旅游市场分析、洞察与预测（2019-2032）

  • 关键调查结果/摘要
  • 市场规模、估算与预测
    • 依活动类型（收入）划分
      • 运动旅游
      • 音乐旅游
      • 展览旅游
      • 商务旅游
      • 其他
    • 依旅游类型（收入）划分
      • 国内旅游
      • 国际旅游
    • 依通路（价值）划分
      • 虚拟频道
      • 实体通路
    • 依预订管道（价值）划分
      • 线上渠道
      • 线下渠道
    • 依地区（价值）划分
      • 北美
      • 欧洲
      • 亚太地区
      • 南美
      • 中东和非洲

第六章 北美活动旅游市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 美国
    • 加拿大
    • 墨西哥

第七章 欧洲活动旅游市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区

第八章 亚太地区活动旅游市场分析、洞察与预测（2019-2032）

  • 依国家/地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区

第九章：南美洲会展旅游市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 巴西
    • 阿根廷
    • 南美洲其他地区

第十章：中东与非洲会展旅游市场分析、洞察与预测（2019-2032）

  • 依国家划分
    • 阿拉伯联合大公国
    • 南非
    • 中东和非洲其他地区

第十一章 竞争格局矩阵

  • 主要公司业务策略
  • 全球会展旅游市场主要厂商收入占有率/排名分析（2024）

第十二章：公司简介

  • Expedia集团（美国）
  • 携程集团（中国）
  • 途易集团（德国）
  • 中国旅游集团免税有限公司（中国）
  • ATPI集团（英国）
  • 希尔顿全球控股有限公司（美国）
  • MarrIoTt国际公司（美国）
  • 雅高集团（法国）
  • 美国运通全球旅游信託（美国）
  • 汉莎航空集团（德国）

第十三章：策略建议/市场机会

Product Code: FBI113369

Growth Factors of event tourism Market

The global event tourism market continues its upward trajectory as travelers increasingly seek unique, immersive, and experience-driven journeys. According to the latest assessment, the global event tourism market size reached USD 1,447.40 billion in 2024, driven by rising global mobility, large-scale international events, and strong recovery in business travel and cultural tourism. With expanding investments in event infrastructure and rapid digital transformation across event management platforms, the market is expected to grow further to USD 1,538.30 billion in 2025. By 2032, the market is forecast to reach an impressive USD 2,524.52 billion, registering a CAGR of 7.33% during 2025-2032. In 2024, Europe led the market with a 40.12% share, supported by world-class venues, rich cultural heritage, and early adoption of hybrid and virtual event formats.

Event tourism encompasses travel motivated by events such as sports tournaments, music festivals, trade exhibitions, corporate conferences, cultural fairs, and immersive digital events. Modern travelers-particularly the millennial and Gen Z demographic-are increasingly seeking personalized, meaningful experiences that connect them with local cultures. Major companies such as Accor S.A., Amex GBT, and Lufthansa Group are expanding their reach through strategic partnerships, sponsorships, and global collaborations to enhance event visibility and traveler engagement.

Market Dynamics

Market Drivers

A key driver of the global event tourism market is the growing demand for unique and authentic experiences. Travelers seek interactive and transformative activities that offer cultural immersion and personal value beyond traditional sightseeing. Hybrid events and digital participation have broadened accessibility, allowing global audiences to engage with major events even without physical presence. For instance, in April 2025, the British National Gallery introduced curated art-based event packages that combine heritage, mindfulness, and business engagement-reflecting rising interest in creative, personalized event offerings.

The surge in the MICE (Meetings, Incentives, Conferences, Exhibitions) sector is also accelerating market growth. With the globalization of business operations, companies increasingly rely on cross-border meetings, international exhibitions, and incentive travel programs. Governments and tourism boards are investing heavily in modern convention centers and marketing campaigns. For example, regions such as Rajasthan, Dubai, and Singapore are developing high-capacity MICE hubs to attract global events.

Market Restraints

High costs associated with premium event packages remain a significant restraint. Luxury accommodations, exclusive access passes, and customized travel services elevate prices, reducing accessibility for price-sensitive travelers. As a result, middle- and lower-income groups may opt out of premium event travel, limiting segment growth.

Market Opportunities

The rapid expansion of online booking platforms offers significant growth opportunities. Travelers can now explore customizable event packages, bundled services, and digital add-ons such as AR/VR experiences. For example, EaseMyTrip's EasyVijay initiative utilizes VR/AR technology to provide virtual battlefield tourism experiences, adding innovative layers to traditional travel.

Rising partnerships among event organizers, hospitality brands, and technology firms further enhance market development. Cross-industry collaborations support promotional campaigns, improve event logistics, and expand global reach through hybrid and live-streaming formats.

Market Challenges

In emerging regions, poor infrastructure, limited venue capacity, and inadequate service-quality standards hinder the ability to host large-scale international events. This limits the volume of event tourism and reduces visitor satisfaction, thereby impacting long-term growth prospects.

Segmental Overview

In 2024, the sports tourism segment accounted for 41% of the global share, driven by events such as the Olympics, FIFA World Cup, and Formula One races. The domestic tourism segment is projected to dominate in 2025 with a 65% share, supported by accessibility and lower travel barriers. The physical event segment also holds the largest share and will grow with a CAGR of 7.05%. Meanwhile, online booking channels continue to lead due to convenience and are projected to grow at 8.82% CAGR between 2025-2032.

Regional Outlook

Europe remains the global leader, with the market reaching USD 580.70 billion in 2024, strengthened by its cultural festivals, trade shows, and global sports events.

North America, projected at USD 0.44 billion in 2025, benefits from high-profile entertainment, sports, and corporate events.

Asia Pacific, set to reach USD 0.33 billion in 2025, is expanding rapidly due to rising disposable incomes and government-backed tourism initiatives.

Other regions, including South America and the Middle East & Africa, are gaining momentum through infrastructure development and increased hosting of international events.

Conclusion

Growing from USD 1,447.40 billion in 2024 to USD 2,524.52 billion by 2032, the event tourism market is evolving into a key pillar of global tourism. Supported by rising cultural participation, technological innovation, and cross-sector partnerships, event tourism is poised to shape the future of global travel through immersive, connected, and transformative experiences.

Segmentation By Event Type

  • Sports Tourism
  • Music Tourism
  • Exhibitions Tourism
  • Business Tourism
  • Others

By Tourism Type

  • Domestic
  • International

By Channel

  • Virtual
  • Physical

By Booking Channel

  • Online
  • Offline

By Region

  • North America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • U.S.
    • Canada
    • Mexico
  • Europe (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • South America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • South Africa
    • UAE
    • Rest of the Middle East & Africa

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Trends

4. Key Insights

  • 4.1. Overview of the Parent/Related Market
  • 4.2. Supply Chain & Regulatory Analysis
  • 4.3. Industry SWOT Analysis
  • 4.4. Porter's Five Forces Analysis
  • 4.5. Recent Technological Advancements

5. Global Event Tourism Market Analysis, Insights, and Forecast, 2019-2032

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Event Type (Value)
      • 5.2.1.1. Sports Tourism
      • 5.2.1.2. Music Tourism
      • 5.2.1.3. Exhibitions Tourism
      • 5.2.1.4. Business Tourism
      • 5.2.1.5. Others
    • 5.2.2. By Tourism Type (Value)
      • 5.2.2.1. Domestic
      • 5.2.2.2. International
    • 5.2.3. By Channel (Value)
      • 5.2.3.1. Virtual
      • 5.2.3.2. Physical
    • 5.2.4. By Booking Channel (Value)
      • 5.2.4.1. Online
      • 5.2.4.2. Offline
    • 5.2.5. By Region (Value)
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East & Africa

6. North America Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Event Type (Value)
      • 6.2.1.1. Sports Tourism
      • 6.2.1.2. Music Tourism
      • 6.2.1.3. Exhibitions Tourism
      • 6.2.1.4. Business Tourism
      • 6.2.1.5. Fragrances
      • 6.2.1.6. Others
    • 6.2.2. By Tourism Type (Value)
      • 6.2.2.1. Domestic
      • 6.2.2.2. International
    • 6.2.3. By Channel (Value)
      • 6.2.3.1. Virtual
      • 6.2.3.2. Physical
    • 6.2.4. By Booking Channel (Value)
      • 6.2.4.1. Online
      • 6.2.4.2. Offline
      • 6.2.4.3. Online Stores
      • 6.2.4.4. Others
    • 6.2.5. By Country (Value)
      • 6.2.5.1. U.S
        • 6.2.5.1.1. By Event Type (Value)
          • 6.2.5.1.1.1. Sports Tourism
          • 6.2.5.1.1.2. Music Tourism
          • 6.2.5.1.1.3. Exhibitions Tourism
          • 6.2.5.1.1.4. Business Tourism
          • 6.2.5.1.1.5. Others
      • 6.2.5.2. Canada
        • 6.2.5.2.1. By Event Type (Value)
          • 6.2.5.2.1.1. Sports Tourism
          • 6.2.5.2.1.2. Music Tourism
          • 6.2.5.2.1.3. Exhibitions Tourism
          • 6.2.5.2.1.4. Business Tourism
          • 6.2.5.2.1.5. Others
      • 6.2.5.3. Mexico
        • 6.2.5.3.1. By Event Type (Value)
          • 6.2.5.3.1.1. Sports Tourism
          • 6.2.5.3.1.2. Music Tourism
          • 6.2.5.3.1.3. Exhibitions Tourism
          • 6.2.5.3.1.4. Business Tourism
          • 6.2.5.3.1.5. Others

7. Europe Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 7.1. Key Findings / Summary
  • 7.2. Market Size Estimates and Forecast
    • 7.2.1. By Event Type (Value)
      • 7.2.1.1. Sports Tourism
      • 7.2.1.2. Music Tourism
      • 7.2.1.3. Exhibitions Tourism
      • 7.2.1.4. Business Tourism
      • 7.2.1.5. Others
    • 7.2.2. By Tourism Type (Value)
      • 7.2.2.1. Domestic
      • 7.2.2.2. International
    • 7.2.3. By Channel (Value)
      • 7.2.3.1. Virtual
      • 7.2.3.2. Physical
    • 7.2.4. By Booking Channel (Value)
      • 7.2.4.1. Online
      • 7.2.4.2. Offline
    • 7.2.5. By Country (Value)
      • 7.2.5.1. U.K.
        • 7.2.5.1.1. By Event Type (Value)
          • 7.2.5.1.1.1. Sports Tourism
          • 7.2.5.1.1.2. Music Tourism
          • 7.2.5.1.1.3. Exhibitions Tourism
          • 7.2.5.1.1.4. Business Tourism
          • 7.2.5.1.1.5. Others
      • 7.2.5.2. Germany
        • 7.2.5.2.1. By Event Type (Value)
          • 7.2.5.2.1.1. Sports Tourism
          • 7.2.5.2.1.2. Music Tourism
          • 7.2.5.2.1.3. Exhibitions Tourism
          • 7.2.5.2.1.4. Business Tourism
          • 7.2.5.2.1.5. Others
      • 7.2.5.3. France
        • 7.2.5.3.1. By Event Type (Value)
          • 7.2.5.3.1.1. Sports Tourism
          • 7.2.5.3.1.2. Music Tourism
          • 7.2.5.3.1.3. Exhibitions Tourism
          • 7.2.5.3.1.4. Business Tourism
          • 7.2.5.3.1.5. Others
      • 7.2.5.4. Italy
        • 7.2.5.4.1. By Event Type (Value)
          • 7.2.5.4.1.1. Sports Tourism
          • 7.2.5.4.1.2. Music Tourism
          • 7.2.5.4.1.3. Exhibitions Tourism
          • 7.2.5.4.1.4. Business Tourism
          • 7.2.5.4.1.5. Others
      • 7.2.5.5. Spain
        • 7.2.5.5.1. By Event Type (Value)
          • 7.2.5.5.1.1. Sports Tourism
          • 7.2.5.5.1.2. Music Tourism
          • 7.2.5.5.1.3. Exhibitions Tourism
          • 7.2.5.5.1.4. Business Tourism
          • 7.2.5.5.1.5. Others
      • 7.2.5.6. Rest of Europe
        • 7.2.5.6.1. By Event Type (Value)
          • 7.2.5.6.1.1. Sports Tourism
          • 7.2.5.6.1.2. Music Tourism
          • 7.2.5.6.1.3. Exhibitions Tourism
          • 7.2.5.6.1.4. Business Tourism
          • 7.2.5.6.1.5. Others

8. Asia-Pacific Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 8.1. Key Findings / Summary
  • 8.2. Market Size Estimates and Forecast
    • 8.2.1. By Event Type (Value)
      • 8.2.1.1. Sports Tourism
      • 8.2.1.2. Music Tourism
      • 8.2.1.3. Exhibitions Tourism
      • 8.2.1.4. Business Tourism
      • 8.2.1.5. Others
    • 8.2.2. By Tourism Type (Value)
      • 8.2.2.1. Domestic
      • 8.2.2.2. International
    • 8.2.3. By Channel (Value)
      • 8.2.3.1. Virtual
      • 8.2.3.2. Physical
    • 8.2.4. By Booking Channel (Value)
      • 8.2.4.1. Online
      • 8.2.4.2. Offline
    • 8.2.5. By Country (Value)
      • 8.2.5.1. China
        • 8.2.5.1.1. By Event Type (Value)
          • 8.2.5.1.1.1. Sports Tourism
          • 8.2.5.1.1.2. Music Tourism
          • 8.2.5.1.1.3. Exhibitions Tourism
          • 8.2.5.1.1.4. Business Tourism
          • 8.2.5.1.1.5. Others
      • 8.2.5.2. India
        • 8.2.5.2.1. By Event Type (Value)
          • 8.2.5.2.1.1. Sports Tourism
          • 8.2.5.2.1.2. Music Tourism
          • 8.2.5.2.1.3. Exhibitions Tourism
          • 8.2.5.2.1.4. Business Tourism
          • 8.2.5.2.1.5. Others
      • 8.2.5.3. Japan
        • 8.2.5.3.1. By Event Type (Value)
          • 8.2.5.3.1.1. Sports Tourism
          • 8.2.5.3.1.2. Music Tourism
          • 8.2.5.3.1.3. Exhibitions Tourism
          • 8.2.5.3.1.4. Business Tourism
          • 8.2.5.3.1.5. Others
      • 8.2.5.4. Australia
        • 8.2.5.4.1. By Event Type (Value)
          • 8.2.5.4.1.1. Sports Tourism
          • 8.2.5.4.1.2. Music Tourism
          • 8.2.5.4.1.3. Exhibitions Tourism
          • 8.2.5.4.1.4. Business Tourism
          • 8.2.5.4.1.5. Others
      • 8.2.5.5. Rest of Asia-Pacific
        • 8.2.5.5.1. By Event Type (Value)
          • 8.2.5.5.1.1. Sports Tourism
          • 8.2.5.5.1.2. Music Tourism
          • 8.2.5.5.1.3. Exhibitions Tourism
          • 8.2.5.5.1.4. Business Tourism
          • 8.2.5.5.1.5. Others

9. South America Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 9.1. Key Findings / Summary
  • 9.2. Market Size Estimates and Forecast
    • 9.2.1. By Event Type (Value)
      • 9.2.1.1. Sports Tourism
      • 9.2.1.2. Music Tourism
      • 9.2.1.3. Exhibitions Tourism
      • 9.2.1.4. Business Tourism
      • 9.2.1.5. Others
    • 9.2.2. By Tourism Type (Value)
      • 9.2.2.1. Domestic
      • 9.2.2.2. International
    • 9.2.3. By Channel (Value)
      • 9.2.3.1. Virtual
      • 9.2.3.2. Physical
    • 9.2.4. By Booking Channel (Value)
      • 9.2.4.1. Online
      • 9.2.4.2. Offline
    • 9.2.5. By Country (Value)
      • 9.2.5.1. Brazil
        • 9.2.5.1.1. By Event Type (Value)
          • 9.2.5.1.1.1. Sports Tourism
          • 9.2.5.1.1.2. Music Tourism
          • 9.2.5.1.1.3. Exhibitions Tourism
          • 9.2.5.1.1.4. Business Tourism
          • 9.2.5.1.1.5. Others
      • 9.2.5.2. Argentina
        • 9.2.5.2.1. By Event Type (Value)
          • 9.2.5.2.1.1. Sports Tourism
          • 9.2.5.2.1.2. Music Tourism
          • 9.2.5.2.1.3. Exhibitions Tourism
          • 9.2.5.2.1.4. Business Tourism
          • 9.2.5.2.1.5. Others
      • 9.2.5.3. Rest of South America
        • 9.2.5.3.1. By Event Type (Value)
          • 9.2.5.3.1.1. Sports Tourism
          • 9.2.5.3.1.2. Music Tourism
          • 9.2.5.3.1.3. Exhibitions Tourism
          • 9.2.5.3.1.4. Business Tourism
          • 9.2.5.3.1.5. Others

10. Middle East & Africa Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 10.1. Key Findings / Summary
  • 10.2. Market Size Estimates and Forecast
    • 10.2.1. By Event Type (Value)
      • 10.2.1.1. Sports Tourism
      • 10.2.1.2. Music Tourism
      • 10.2.1.3. Exhibitions Tourism
      • 10.2.1.4. Business Tourism
      • 10.2.1.5. Others
    • 10.2.2. By Tourism Type (Value)
      • 10.2.2.1. Domestic
      • 10.2.2.2. International
    • 10.2.3. By Channel (Value)
      • 10.2.3.1. Virtual
      • 10.2.3.2. Physical
    • 10.2.4. By Booking Channel (Value)
      • 10.2.4.1. Online
      • 10.2.4.2. Offline
      • 10.2.4.3. Online Stores
      • 10.2.4.4. Others
    • 10.2.5. By Country (Value)
      • 10.2.5.1. UAE
        • 10.2.5.1.1. By Event Type (Value)
          • 10.2.5.1.1.1. Sports Tourism
          • 10.2.5.1.1.2. Music Tourism
          • 10.2.5.1.1.3. Exhibitions Tourism
          • 10.2.5.1.1.4. Business Tourism
          • 10.2.5.1.1.5. Others
      • 10.2.5.2. South Africa
        • 10.2.5.2.1. By Event Type (Value)
          • 10.2.5.2.1.1. Sports Tourism
          • 10.2.5.2.1.2. Music Tourism
          • 10.2.5.2.1.3. Exhibitions Tourism
          • 10.2.5.2.1.4. Business Tourism
          • 10.2.5.2.1.5. Others
      • 10.2.5.3. Rest of Middle East & Africa
        • 10.2.5.3.1. By Event Type (Value)
          • 10.2.5.3.1.1. Sports Tourism
          • 10.2.5.3.1.2. Music Tourism
          • 10.2.5.3.1.3. Exhibitions Tourism
          • 10.2.5.3.1.4. Business Tourism
          • 10.2.5.3.1.5. Others

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Event Tourism Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2024

12. Company Profiles

  • 12.1. Expedia Group Inc. (U.S.)
    • 12.1.1. Overview
    • 12.1.2. Description
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
  • 12.2. Trip.com Group Ltd. (China)
    • 12.2.1. Overview
    • 12.2.2. Description
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
  • 12.3. TUI AG (Germany)
    • 12.3.1. Overview
    • 12.3.2. Description
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
  • 12.4. China Tourism Group Duty Free Corp Ltd. (China)
    • 12.4.1. Overview
    • 12.4.2. Description
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
  • 12.5. ATPI Group (U.K.)
    • 12.5.1. Overview
    • 12.5.2. Description
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
  • 12.6. Hilton Worldwide Holdings Inc. (U.S.)
    • 12.6.1. Overview
    • 12.6.2. Description
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
  • 12.7. Marriott International Inc. (U.S.)
    • 12.7.1. Overview
    • 12.7.2. Description
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
  • 12.8. Accor S.A. (France)
    • 12.8.1. Overview
    • 12.8.2. Description
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
  • 12.9. Amex GBT (U.S.)
    • 12.9.1. Overview
    • 12.9.2. Description
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
  • 12.10. Lufthansa Group (Germany)
    • 12.10.1. Overview
    • 12.10.2. Description
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments

13. Strategic Recommendations/ Market Opportunities

List of Tables

  • Table 1: Global Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 2: Global Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 3: Global Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 4: Global Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 5: Global Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 6: Global Event Tourism Market Revenue (USD Bn) Forecast, by Region, 2019-2032
  • Table 7: North America Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 8: North America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 9: North America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 10: North America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 11: North America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 12: North America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 13: U.S. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 14: Canada Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 15: Mexico Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 16: Europe Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 17: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 18: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 19: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 20: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 21: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 22: U.K. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 23: Germany Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 24: France Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 25: Italy Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 26: Spain Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 27: Rest of Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 28: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 29: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 30: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 31: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 32: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 33: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 34: China Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 35: India Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 36: Japan Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 37: Australia Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 38: Rest of Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 39: South America Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 40: South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 41: South America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 42: South America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 43: South America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 44: South America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 45: Brazil Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 46: Argentina Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 47: Rest of South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 48: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 49: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 50: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 51: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 52: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 53: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 54: UAE Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 55: South Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 56: Rest of the Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032

List of Figures

  • Figure 1: Global Event Tourism Market Revenue (USD Bn) Breakdown by Event Type, 2024 & 2032
  • Figure 2: Global Event Tourism Market Revenue (USD Bn) Breakdown by Tourism Type, 2024 & 2032
  • Figure 3: Global Event Tourism Market Revenue (USD Bn) Breakdown by Channel, 2024 & 2032
  • Figure 4: Global Event Tourism Market Revenue (USD Bn) Breakdown by Age Event Type, 2024 & 2032
  • Figure 5: Global Event Tourism Market Revenue (USD Bn) Breakdown by Region, 2024 & 2032
  • Figure 6: Global Event Tourism Market Share (%) by Event Type, 2024 & 2032
  • Figure 7: Global Event Tourism Market Share (%) by Tourism Type, 2024 & 2032
  • Figure 8: Global Event Tourism Market Share (%) by Channel, 2024 & 2032
  • Figure 9: Global Event Tourism Market Share (%) by Booking Channel, 2024 & 2032
  • Figure 10: Global Event Tourism Market Share (%) by Region, 2024 & 2032
  • Figure 11: North America Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 12: North America Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 13: North America Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 14: North America Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 15: North America Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 16: North America Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 17: North America Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 18: North America Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 19: North America Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 20: North America Event Tourism Market Value Share (%) by Country, 2024
  • Figure 21: U.S. Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 22: U.S. Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 23: Canada Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 24: Canada Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 25: Mexico Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 26: Mexico Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 27: Europe Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 28: Europe Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 29: Europe Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 30: Europe Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 31: Europe Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 32: Europe Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 33: Europe Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 34: Europe Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 35: Europe Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 36: Europe Event Tourism Market Value Share (%) by Country, 2024
  • Figure 37: U.K. Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 38: U.K. Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 39: Germany Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 40: Germany Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 41: France Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 42: France Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 43: Italy Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 44: Italy Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 45: Spain Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 46: Spain Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 47: Rest of Europe Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 48: Rest of Europe Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 49: Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 50: Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 51: Asia Pacific Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 52: Asia Pacific Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 53: Asia Pacific Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 54: Asia Pacific Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 55: Asia Pacific Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 56: Asia Pacific Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 57: Asia Pacific Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 58: Asia Pacific Event Tourism Market Value Share (%) by Country, 2024
  • Figure 59: China Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 60: China Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 61: India Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 62: India Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 63: Japan Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 64: Japan Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 65: Australia Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 66: Australia Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 67: Rest of Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 68: Rest of Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 69: South America Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 70: South America Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 71: South America Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 72: South America Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 73: South America Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 74: South America Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 75: South America Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 76: South America Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 77: South America Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 78: South America Event Tourism Market Value Share (%) by Country, 2024
  • Figure 79: Brazil Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 80: Brazil Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 81: Argentina Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 82: Argentina Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 83: Rest of South America Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 84: Rest of South America Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 85: Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 86: Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 87: Middle East & Africa Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 88: Middle East & Africa Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 89: Middle East & Africa Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 90: Middle East & Africa Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 91: Middle East & Africa Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 92: Middle East & Africa Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 93: Middle East & Africa Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 94: Middle East & Africa Event Tourism Market Value Share (%) by Country, 2024
  • Figure 95: UAE Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 96: UAE Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 97: South Africa Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 98: South Africa Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 99: Rest of Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 100: Rest of Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 101: Global Event Tourism Market Revenue (%) Share Analysis by Key Players, 2024