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行销分析软体市场 - 全球产业规模、份额、趋势、机会和预测，按部署类型、应用、垂直产业、地区和竞争细分，2020-2030 年

Marketing Analytics Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment Type, By Application, By Industry Vertical, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年，全球行销分析软体市场价值为 56.4 亿美元，预计到 2030 年将达到 118.2 亿美元，到 2030 年复合年增长率为 12.96%。

市场概况
预测期 2026-2030
2024 年市场规模 56.4亿美元
2030 年市场规模 118.2亿美元
2025-2030 年复合年增长率 12.96%
成长最快的细分市场 本地
最大的市场 北美洲

近年来，在各行业广泛采用的推动下，全球行销分析软体市场经历了大幅成长。行销分析软体是指一类专门的软体工具和平台，旨在收集、分析和解释与行销活动和行销活动相关的资料。该软体使企业能够深入了解其行销绩效、客户行为和市场趋势，从而做出明智的决策并优化行销策略以获得更好的结果。

行销分析软体的核心是聚合来自各种来源的资料，例如网站、社群媒体平台、电子邮件活动、广告管道和客户关係管理 (CRM) 系统。然后，它使用先进的演算法和分析技术处理和分析这些资料，以产生有意义的见解和可行的建议。这些见解可以涵盖广泛的指标和 KPI，包括网站流量、转换率、客户人口统计、参与度、投资报酬率 (ROI) 等。

数位行销管道的日益普及以及跨多个接触点的资料激增刺激了对行销分析软体的需求。企业认识到利用数据驱动的洞察来优化行销工作并取得更好成果的重要性。透过利用分析的力量，组织可以更了解目标受众，识别消费者行为的趋势和模式，并客製化行销策略以有效地接触和吸引客户。

此外，行销分析软体使企业能够即时衡量行销活动的绩效，从而进行敏捷调整和优化，以最大限度地提高结果。这种敏捷的营销方法，加上追踪投资回报率和证明行销投资合理性的能力，在当今的竞争格局中变得至关重要。

随着行销资料的数量和复杂性不断增长，对高级分析功能和直觉、用户友好的软体解决方案的需求只会增加。此外，人工智慧 (AI) 和机器学习 (ML) 等技术的进步进一步增强了行销分析软体的功能，从而实现了行销流程的预测分析、个人化和自动化。

总体而言，随着企业越来越重视数据驱动的决策并投资于能够从行销资料中获得可行见解的工具，行销分析软体市场预计将稳步成长，最终提高行销的效率、效果和投资回报率努力。

2024年12月，Interpublic集团以近1亿美元收购孟买零售分析公司Intelligence Node，旨在增强其数据驱动的行销能力

主要市场驱动因素

对数据驱动行销策略的需求不断增长

即时行销活动优化的需求不断增加

注重个人化和客户体验

主要市场挑战

数据品质和整合挑战

隐私和合规问题

主要市场趋势

在行销分析中采用人工智慧和机器学习

专注于预测分析和预测

多通路行销分析整合

细分市场洞察

依部署类型见解

区域洞察

目录

第 1 章：产品概述

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：客户之声

第 5 章：全球行销分析软体市场概述

第 6 章：全球行销分析软体市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依部署类型（本机、基于云端）
    • 按应用程式（社群媒体行销、电子邮件行销、SEO、内容行销、广告等）
    • 按垂直产业（零售、汽车、BFSI、电信、医疗保健等）
    • 按地区
  • 按公司划分 (2024)
  • 市场地图

第 7 章：北美行销分析软体市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依部署类型
    • 按申请
    • 按行业分类
    • 按国家/地区
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第 8 章：欧洲行销分析软体市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依部署类型
    • 按申请
    • 按行业分类
    • 按国家/地区
  • 欧洲：国家分析
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙

第 9 章：亚太地区行销分析软体市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依部署类型
    • 按申请
    • 按行业分类
    • 按国家/地区
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第 10 章：南美洲行销分析软体市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依部署类型
    • 按申请
    • 按行业分类
    • 按国家/地区
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：中东和非洲行销分析软体市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依部署类型
    • 按申请
    • 按行业分类
    • 按国家/地区
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 科威特
    • 土耳其
    • 埃及

第 12 章：市场动态

  • 司机
  • 挑战

第 13 章：市场趋势与发展

第 14 章：公司简介

  • Intel Corporation
  • Adobe Inc.
  • Salesforce.com Inc.
  • Google, LLC
  • Microsoft Corporation
  • SAS Institute Inc
  • Pegasystems Inc
  • Teradata Corporation
  • Nielsen Holdings plc.
  • Oracle Corporation

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 19581

Global Marketing Analytics Software market was valued at USD 5.64 billion in 2024 and is expected to reach USD 11.82 billion by 2030 with a CAGR of 12.96% through 2030F.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 5.64 Billion
Market Size 2030USD 11.82 Billion
CAGR 2025-203012.96%
Fastest Growing SegmentOn-premises
Largest MarketNorth America

The global Marketing Analytics Software market has experienced substantial growth in recent years, driven by its widespread adoption across industries. Marketing Analytics Software refers to a specialized category of software tools and platforms designed to collect, analyze, and interpret data related to marketing activities and campaigns. This software enables businesses to gain insights into their marketing performance, customer behavior, and market trends, allowing them to make informed decisions and optimize their marketing strategies for better results.

At its core, Marketing Analytics Software aggregates data from various sources such as websites, social media platforms, email campaigns, advertising channels, and customer relationship management (CRM) systems. It then processes and analyzes this data using advanced algorithms and analytics techniques to generate meaningful insights and actionable recommendations. These insights can encompass a wide range of metrics and KPIs, including website traffic, conversion rates, customer demographics, engagement levels, return on investment (ROI), and more.

The rising adoption of digital marketing channels and the proliferation of data across multiple touchpoints have fueled the demand for Marketing Analytics Software. Businesses recognize the importance of leveraging data-driven insights to optimize their marketing efforts and drive better outcomes. By harnessing the power of analytics, organizations can better understand their target audience, identify trends and patterns in consumer behavior, and tailor their marketing strategies to effectively reach and engage customers.

Furthermore, Marketing Analytics Software enables businesses to measure the performance of their marketing campaigns in real-time, allowing for agile adjustments and optimizations to maximize results. This agile approach to marketing, coupled with the ability to track ROI and justify marketing investments, has become essential in today's competitive landscape.

As the volume and complexity of marketing data continue to grow, the need for advanced analytics capabilities and intuitive, user-friendly software solutions will only increase. Additionally, advancements in technologies such as artificial intelligence (AI) and machine learning (ML) are further enhancing the capabilities of Marketing Analytics Software, enabling predictive analytics, personalization, and automation of marketing processes.

Overall, the Marketing Analytics Software market is expected to rise steadily as businesses increasingly prioritize data-driven decision-making and invest in tools that enable them to derive actionable insights from their marketing data, ultimately driving greater efficiency, effectiveness, and ROI in their marketing efforts.

In December 2024, Interpublic Group acquired Mumbai-based retail analytics firm Intelligence Node for nearly USD100 million, aiming to enhance its data-driven marketing capabilities

Key Market Drivers

Growing Need for Data-Driven Marketing Strategies

One of the primary drivers propelling the growth of the Marketing Analytics Software market is the growing need for data-driven marketing strategies. In today's digital age, businesses are inundated with vast amounts of data from various sources such as social media, websites, and customer interactions. Marketing Analytics Software enables organizations to collect, analyze, and interpret this data to gain valuable insights into customer behavior, preferences, and market trends. By leveraging these insights, businesses can make informed decisions, optimize marketing campaigns, and enhance customer engagement. A total of 521,000 Australians, representing 15% of the 3.4 million individuals planning to purchase a car in the next 12 months, are considering an electric vehicle (EV) as their next purchase. This underscores a growing shift toward electric vehicles, with 3.5 million Australians now actively exploring EV options.

Increasing Demand for Real-Time Campaign Optimization

Another key driver for the Marketing Analytics Software market is the increasing demand for real-time campaign optimization. Traditional marketing approaches often rely on historical data and manual analysis, which can be time-consuming and less effective in today's fast-paced business environment. Marketing Analytics Software provides real-time data analysis and visualization capabilities, allowing marketers to monitor campaign performance, identify trends, and make necessary adjustments on the fly. This enables businesses to optimize their marketing efforts, target the right audience, and maximize return on investment (ROI).

Focus on Personalization and Customer Experience

The growing emphasis on personalization and customer experience is driving the adoption of Marketing Analytics Software. Today's consumers expect personalized marketing messages and experiences that resonate with their needs and preferences. Marketing Analytics Software enables businesses to gather and analyze customer data, segment their audience, and create targeted marketing campaigns. By delivering personalized messages and experiences, businesses can enhance customer satisfaction, build brand loyalty, and drive revenue growth. Additionally, Marketing Analytics Software helps businesses track customer interactions across multiple touchpoints, enabling them to provide a seamless and consistent experience throughout the customer journey.

Overall, the growing need for data-driven marketing strategies, increasing demand for real-time campaign optimization, and the focus on personalization and customer experience are the key drivers propelling the growth of the Marketing Analytics Software market.

Key Market Challenges

Data Quality and Integration Challenges

One of the significant challenges facing the Marketing Analytics Software market is the issue of data quality and integration. Marketing data is often sourced from various channels, such as social media platforms, websites, customer relationship management (CRM) systems, and third-party data providers. However, the data collected from these sources may vary in terms of accuracy, completeness, and consistency. Inaccurate or incomplete data can lead to flawed analysis and unreliable insights, impacting the effectiveness of marketing campaigns. Additionally, integrating data from disparate sources can be complex and time-consuming, requiring data cleansing, transformation, and mapping processes. Ensuring data quality and seamless integration across multiple data sources is crucial for accurate and meaningful analysis in marketing analytics.

Privacy and Compliance Concerns

Another significant challenge in the Marketing Analytics Software market is the increasing focus on privacy and compliance. With the implementation of data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), businesses are required to handle customer data with utmost care and transparency. Marketing Analytics Software often deals with sensitive customer information, including personally identifiable information (PII). Ensuring compliance with privacy regulations and protecting customer data from unauthorized access or breaches is a critical challenge for organizations. Additionally, the ethical use of data and obtaining proper consent for data collection and analysis are essential considerations. Balancing the need for data-driven marketing insights with privacy and compliance requirements poses a challenge for businesses operating in the Marketing Analytics Software market.

Overall, the challenges of data quality and integration, as well as privacy and compliance concerns, are significant hurdles that need to be addressed in the Marketing Analytics Software market. Overcoming these challenges will require robust data management processes, advanced data integration capabilities, and adherence to privacy regulations to ensure accurate analysis and protect customer data.

Key Market Trends

Adoption of Artificial Intelligence and Machine Learning in Marketing Analytics

One of the prominent trends in the Marketing Analytics Software market is the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. AI and ML algorithms are being integrated into marketing analytics solutions to automate data analysis, identify patterns, and generate actionable insights. These advanced technologies enable businesses to uncover hidden trends, predict customer behavior, and optimize marketing strategies in real-time. By leveraging AI and ML capabilities, organizations can gain a competitive edge by making data-driven decisions and delivering personalized experiences to their customers.

Focus on Predictive Analytics and Forecasting

Another significant trend in the Marketing Analytics Software market is the growing focus on predictive analytics and forecasting. Businesses are increasingly relying on predictive models to anticipate customer behavior, market trends, and campaign outcomes. Marketing Analytics Software solutions equipped with predictive analytics capabilities enable organizations to analyze historical data, identify patterns, and make accurate predictions about future events. This trend allows businesses to proactively plan marketing campaigns, allocate resources effectively, and optimize their marketing efforts to achieve desired outcomes. By leveraging predictive analytics, organizations can stay ahead of the competition and make informed decisions based on data-driven insights. An estimated 42.3 million viewers tuned in to watch coverage of the 2024 U.S. presidential election across 18 TV networks.

Integration of Multi-channel Marketing Analytics

The integration of multi-channel marketing analytics is another key trend in the Marketing Analytics Software market. With the proliferation of digital marketing channels such as social media, email, mobile, and websites, businesses are faced with the challenge of analyzing data from multiple sources. Marketing Analytics Software solutions are evolving to provide a unified view of data from various marketing channels, allowing organizations to gain comprehensive insights into customer interactions and campaign performance across different touchpoints. This trend enables businesses to understand the customer journey holistically, identify the most effective marketing channels, and optimize their marketing strategies accordingly. By integrating multi-channel marketing analytics, organizations can enhance their understanding of customer behavior and deliver a seamless and consistent experience across all channels.

Overall, the adoption of AI and ML, the focus on predictive analytics and forecasting, and the integration of multi-channel marketing analytics are three prominent trends shaping the Marketing Analytics Software market. These trends empower businesses to leverage advanced technologies, make data-driven decisions, and optimize their marketing strategies for improved customer engagement and business outcomes. FOX achieved a company-record TV share for the second consecutive month, capturing 8.6% of total TV watch time in November, according to Nielsen's Media Distributor Gauge. This performance was driven by a 20% increase in viewership for FOX News Channel and an 8% rise in viewership for its broadcast affiliates, fueled by strong viewership of the final three World Series games, as well as NFL and college football broadcasts.

Segmental Insights

By Deployment Type Insights

In 2024, the cloud-based deployment segment dominated the Marketing Analytics Software Market and is expected to maintain its dominance during the forecast period. Cloud-based deployment refers to hosting the marketing analytics software on cloud platforms provided by third-party service providers. This dominance can be attributed to several factors that highlight the advantages of cloud-based deployment in the marketing analytics domain.

Cloud-based deployment offers scalability, allowing businesses to easily scale up or down their resources based on their needs. This flexibility is particularly beneficial in the dynamic and evolving marketing landscape where data volumes and processing requirements can vary significantly. Cloud-based solutions enable organizations to handle large volumes of data and perform complex analytics tasks efficiently.

Cloud-based deployment provides cost-effectiveness by eliminating the need for upfront infrastructure investments. With cloud-based marketing analytics software, businesses can avoid the expenses associated with purchasing and maintaining on-premises hardware and software. Instead, they can pay for the resources and services they use on a subscription or pay-as-you-go basis, reducing capital expenditures and optimizing operational costs.

Cloud-based deployment offers enhanced accessibility and collaboration. Marketing teams can access the analytics software and insights from anywhere, at any time, using various devices. This accessibility enables remote work, facilitates collaboration among team members, and supports real-time decision-making. Additionally, cloud-based solutions often provide built-in collaboration features, allowing teams to share data, reports, and insights seamlessly.

The dominance of cloud-based deployment in the Marketing Analytics Software Market is expected to continue during the forecast period. The increasing adoption of cloud computing across industries, advancements in cloud technologies, and the growing availability of AI and ML capabilities on cloud platforms will further drive the demand for cloud-based marketing analytics solutions. Additionally, the scalability, cost-effectiveness, and accessibility offered by cloud-based deployment align with the evolving needs and priorities of businesses in the marketing analytics space.

Regional Insights

In 2024, North America dominated the Marketing Analytics Software Market and is expected to maintain its dominance during the forecast period. North America's dominance can be attributed to several factors that highlight the region's strong position in the marketing analytics industry.

North America has a highly developed and mature marketing ecosystem, with a large number of businesses across various industries heavily investing in marketing analytics solutions. The region is home to several major technology companies and marketing agencies that drive innovation and advancements in the field of marketing analytics.

North America has a strong digital marketing presence, with a high adoption rate of digital marketing strategies and platforms. This has led to a greater demand for marketing analytics software to measure and optimize the performance of digital marketing campaigns.

North America has a robust data infrastructure and a culture of data-driven decision-making. Businesses in the region recognize the importance of leveraging data to gain insights into customer behavior, market trends, and campaign effectiveness. Marketing analytics software plays a crucial role in analyzing and interpreting this data, enabling businesses to make informed marketing decisions and drive better results.

North America has a favorable regulatory environment and a high level of data privacy and security standards. This provides businesses with the confidence to invest in marketing analytics software, knowing that their data will be protected and compliant with regulations.

The dominance of North America in the Marketing Analytics Software Market is expected to continue during the forecast period. The region's strong technological infrastructure, digital marketing maturity, data-driven culture, and favorable business environment create a conducive ecosystem for the growth and adoption of marketing analytics software. As businesses continue to prioritize data-driven marketing strategies and seek to gain a competitive edge, the demand for marketing analytics software in North America will remain high.

Key Market Players

  • Intel Corporation
  • Adobe Inc.
  • Salesforce.com Inc.
  • Google, LLC
  • Microsoft Corporation
  • Pegasystems Inc
  • Teradata Corporation
  • Nielsen Holdings plc
  • SAS Institute Inc
  • Oracle Corporation

Report Scope:

In this report, the Global Marketing Analytics Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Marketing Analytics Software Market, By Deployment Type:

  • On-premises
  • cloud-based

Marketing Analytics Software Market, By Application:

  • Social media marketing
  • email marketing
  • SEO
  • Content marketing
  • advertising
  • others

Marketing Analytics Software Market, By Industry Vertical:

  • Retail
  • Automotive
  • BFSI
  • Telecom
  • Healthcare
  • others

Marketing Analytics Software Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
    • Turkey
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Marketing Analytics Software Market.

Available Customizations:

Global Marketing Analytics Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Types of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Voice of Customer

5. Global Marketing Analytics Software Market Overview

6. Global Marketing Analytics Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Type (On-premises, Cloud-based)
    • 6.2.2. By Application (Social media marketing, email marketing, SEO, content marketing, advertising and others)
    • 6.2.3. By Industry Vertical (Retail, automotive, BFSI, telecom, healthcare and others)
    • 6.2.4. By Region
  • 6.3. By Company (2024)
  • 6.4. Market Map

7. North America Marketing Analytics Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Type
    • 7.2.2. By Application
    • 7.2.3. By Industry Vertical
    • 7.2.4. By Country
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Marketing Analytics Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Industry Vertical
    • 7.3.2. Canada Marketing Analytics Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Industry Vertical
    • 7.3.3. Mexico Marketing Analytics Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Industry Vertical

8. Europe Marketing Analytics Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Type
    • 8.2.2. By Application
    • 8.2.3. By Industry Vertical
    • 8.2.4. By Country
  • 8.3. Europe: Country Analysis
    • 8.3.1. Germany Marketing Analytics Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Industry Vertical
    • 8.3.2. United Kingdom Marketing Analytics Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Industry Vertical
    • 8.3.3. Italy Marketing Analytics Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecasty
        • 8.3.3.2.1. By Deployment Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Industry Vertical
    • 8.3.4. France Marketing Analytics Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Industry Vertical
    • 8.3.5. Spain Marketing Analytics Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Industry Vertical

9. Asia-Pacific Marketing Analytics Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Type
    • 9.2.2. By Application
    • 9.2.3. By Industry Vertical
    • 9.2.4. By Country
  • 9.3. Asia-Pacific: Country Analysis
    • 9.3.1. China Marketing Analytics Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Industry Vertical
    • 9.3.2. India Marketing Analytics Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Industry Vertical
    • 9.3.3. Japan Marketing Analytics Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Industry Vertical
    • 9.3.4. South Korea Marketing Analytics Software Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Deployment Type
        • 9.3.4.2.2. By Application
        • 9.3.4.2.3. By Industry Vertical
    • 9.3.5. Australia Marketing Analytics Software Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Deployment Type
        • 9.3.5.2.2. By Application
        • 9.3.5.2.3. By Industry Vertical

10. South America Marketing Analytics Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Type
    • 10.2.2. By Application
    • 10.2.3. By Industry Vertical
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Marketing Analytics Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Industry Vertical
    • 10.3.2. Argentina Marketing Analytics Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Industry Vertical
    • 10.3.3. Colombia Marketing Analytics Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Industry Vertical

11. Middle East and Africa Marketing Analytics Software Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Deployment Type
    • 11.2.2. By Application
    • 11.2.3. By Industry Vertical
    • 11.2.4. By Country
  • 11.3. MEA: Country Analysis
    • 11.3.1. South Africa Marketing Analytics Software Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Deployment Type
        • 11.3.1.2.2. By Application
        • 11.3.1.2.3. By Industry Vertical
    • 11.3.2. Saudi Arabia Marketing Analytics Software Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Deployment Type
        • 11.3.2.2.2. By Application
        • 11.3.2.2.3. By Industry Vertical
    • 11.3.3. UAE Marketing Analytics Software Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Deployment Type
        • 11.3.3.2.2. By Application
        • 11.3.3.2.3. By Industry Vertical
    • 11.3.4. Kuwait Marketing Analytics Software Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By Deployment Type
        • 11.3.4.2.2. By Application
        • 11.3.4.2.3. By Industry Vertical
    • 11.3.5. Turkey Marketing Analytics Software Market Outlook
      • 11.3.5.1. Market Size & Forecast
        • 11.3.5.1.1. By Value
      • 11.3.5.2. Market Share & Forecast
        • 11.3.5.2.1. By Deployment Type
        • 11.3.5.2.2. By Application
        • 11.3.5.2.3. By Industry Vertical
    • 11.3.6. Egypt Marketing Analytics Software Market Outlook
      • 11.3.6.1. Market Size & Forecast
        • 11.3.6.1.1. By Value
      • 11.3.6.2. Market Share & Forecast
        • 11.3.6.2.1. By Deployment Type
        • 11.3.6.2.2. By Application
        • 11.3.6.2.3. By Industry Vertical

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Company Profiles

  • 14.1. Intel Corporation
    • 14.1.1. Business Overview
    • 14.1.2. Key Revenue and Financials
    • 14.1.3. Recent Developments
    • 14.1.4. Key Personnel/Key Contact Person
    • 14.1.5. Key Product/Services Offered
  • 14.2. Adobe Inc.
    • 14.2.1. Business Overview
    • 14.2.2. Key Revenue and Financials
    • 14.2.3. Recent Developments
    • 14.2.4. Key Personnel/Key Contact Person
    • 14.2.5. Key Product/Services Offered
  • 14.3. Salesforce.com Inc.
    • 14.3.1. Business Overview
    • 14.3.2. Key Revenue and Financials
    • 14.3.3. Recent Developments
    • 14.3.4. Key Personnel/Key Contact Person
    • 14.3.5. Key Product/Services Offered
  • 14.4. Google, LLC
    • 14.4.1. Business Overview
    • 14.4.2. Key Revenue and Financials
    • 14.4.3. Recent Developments
    • 14.4.4. Key Personnel/Key Contact Person
    • 14.4.5. Key Product/Services Offered
  • 14.5. Microsoft Corporation
    • 14.5.1. Business Overview
    • 14.5.2. Key Revenue and Financials
    • 14.5.3. Recent Developments
    • 14.5.4. Key Personnel/Key Contact Person
    • 14.5.5. Key Product/Services Offered
  • 14.6. SAS Institute Inc
    • 14.6.1. Business Overview
    • 14.6.2. Key Revenue and Financials
    • 14.6.3. Recent Developments
    • 14.6.4. Key Personnel/Key Contact Person
    • 14.6.5. Key Product/Services Offered
  • 14.7. Pegasystems Inc
    • 14.7.1. Business Overview
    • 14.7.2. Key Revenue and Financials
    • 14.7.3. Recent Developments
    • 14.7.4. Key Personnel/Key Contact Person
    • 14.7.5. Key Product/Services Offered
  • 14.8. Teradata Corporation
    • 14.8.1. Business Overview
    • 14.8.2. Key Revenue and Financials
    • 14.8.3. Recent Developments
    • 14.8.4. Key Personnel/Key Contact Person
    • 14.8.5. Key Product/Services Offered
  • 14.9. Nielsen Holdings plc.
    • 14.9.1. Business Overview
    • 14.9.2. Key Revenue and Financials
    • 14.9.3. Recent Developments
    • 14.9.4. Key Personnel/Key Contact Person
    • 14.9.5. Key Product/Services Offered
  • 14.10. Oracle Corporation
    • 14.10.1. Business Overview
    • 14.10.2. Key Revenue and Financials
    • 14.10.3. Recent Developments
    • 14.10.4. Key Personnel/Key Contact Person
    • 14.10.5. Key Product/Services Offered

15. Strategic Recommendations

16. About Us & Disclaimer