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市场调查报告书
商品编码
1505087

行销分析软体市场、占有率、规模、趋势、行业分析报告：依部署、依应用、依行业、依地区、细分市场预测，2024-2032年

Marketing Analytics Software Market Share, Size, Trends, Industry Analysis Report, By Deployment (Cloud, On-Premises); By Application; By Industry Vertical; By Region; Segment Forecast, 2024 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 113 Pages | 商品交期: 最快1-2个工作天内

价格

根据Polaris Market Research的最新研究，到2032年，全球行销分析软体市场规模预计将达到206.4748亿美元。本研究报告提供了对当前市场动态的详细洞察，并对未来市场成长进行了分析。

影响产业成长的明显因素包括企业实施智慧解决方案的趋势不断上升，巨量资料和云端技术的采用率不断提高。

此外，社群媒体管道趋势的激增、准确计算线上行销分析软体工作投资回报率的需求以及对消费者行为的更深入了解将在预测的几年内加速成长。

云端领域占据领先地位，在部署基础上几乎占全球产业的三分之二。基于云端的行销分析软体将在预测期内推动显着成长，因为它为资料分析提供了广泛的可扩展性和灵活性。

采用本地分析平台等因素将鼓励公司僱用专业人才，实现高品质的产出，这可以为该细分市场的成长做出重大贡献。

过去十年，零售业已成为全球成长最快的产业之一。为了保持竞争力，零售商使用强大的促销和软体分析来指导客户的每次购买。据印度品牌资产基金会表示，2018年零售业规模达9,500亿美元，年复合成长率为13%，预计2020年将达1.1兆美元。因此，零售业的成长和消费者支出的增加将在预测年内推动该产业的成长。

Wipro Limited、Harte Hanks、Accenture、IBM、Oracle、Adobe、Experian Information Solutions, Inc.、Pegasystems Inc.、SAS Institute Inc.、RTB Digital Media Corporation、Google Marketing Platform、Funnel.io、TABLEAU SOFTWARE, LLC 、Teradata 等主要进入者是少数在全球开展业务的主要参与者之一。

製造商选择各种行销策略来在全球扩展业务。2021年 2月，Accenture Interactive与微软合作，鼓励非洲和中东的推广者利用先进技术抓住新机会，提供个人化的客户体验。这些举措为全球产业的高速成长做出了巨大贡献。

目录

第1章 简介

第2章 执行摘要

第3章 研究方法

第4章 行销分析的发展市场分析

  • 行销分析简介 - 产业概况
  • 行销分析的发展 市场动态
    • 推动因素和机会
      • 行销分析工具的创新
      • 资料分析专业知识
    • 抑制因素和挑战
      • 资料品质
  • PESTLE分析
  • 行销分析市场产业趋势介绍
  • 新冠肺炎（COVID-19）影响分析

第5章 全球行销分析软体市场：依开发

  • 主要发现
  • 简介
  • 云端
  • 本地

第6章 全球行销分析软体市场：依应用分类

  • 主要发现
  • 简介
  • 社群媒体
  • 电子邮件
  • 搜寻引擎
  • 内容
  • 其他

第7章 全球行销分析软体市场：依行业

  • 主要发现
  • 简介
    • 2016-2028年全球行销分析软体市场（依产业）
  • 零售
    • 2016-2028年全球行销分析软体市场（依零售业、依地区）
  • 消费品
    • 2016-2028年全球行销分析软体市场（依消费品、依地区）
  • 行业
    • 2016-2028年全球行销分析软体市场（依产业和地区）
  • BFSI
    • 全球行销分析软体市场（BFSI），依地区，2016-2028年
  • 媒体/通讯
    • 2016-2028年全球行销分析软体市场（依媒体及电信、依地区）
  • 医疗保健
    • 2016-2028年全球行销分析软体市场（依医疗保健产业、依地区）
  • 其他
    • 2016-2028年全球其他行销分析软体市场（依地区）

第8章 全球行销分析软体市场：地区

  • 主要发现
  • 简介
  • 北美
  • 欧洲
  • 亚太地区
  • 中东、非洲
  • 拉丁美洲

第9章 竞争态势

  • 扩张与收购分析
    • 扩张
    • 收购
  • 合作/协作/协议/揭露

第10章 公司简介

  • Accenture
  • Adobe
  • Experian Information Solutions, Inc.
  • Funnel.io
  • Google Marketing Platform
  • Harte Hanks
  • IBM
  • Oracle
  • Pegasystems Inc.
  • RTB Digital Media Corporation
  • SAS Institute Inc.
  • TABLEAU SOFTWARE, LLC
  • Teradata
  • Wipro Limited
Product Code: PM2108

The global marketing analytics software market size is expected to reach USD 20647.48 million by 2032 according to a new study by Polaris Market Research. The report "Marketing Analytics Software Market Share, Size, Trends, Industry Analysis Report, By Deployment (Cloud, On-Premises); By Application; By Industry Vertical; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The perceptible factors esteeming the industry growth include the rise in trend among companies for the implementation of smart intelligence solutions with the ever-increasing rate of adoption of big data and cloud technology.

In addition, the surge in the trend towards the social media channels, the need for exact calculation of ROI on online marketing analytics software efforts, and the increasing understanding of consumer behavior are the few integral factors accelerating the growth during the forecasting years.

The cloud segment accounted for a leading stake with almost two-thirds of the global industry based on deployment. The cloud-based marketing analytics software enables wider scalability and flexibility for data analysis, thus providing an impetus to the significant growth over the foreseen period, whereas the on-premises segment is further witnessing a significant growth rate worldwide.

Factors such as deploying on-premises analytics platforms promote companies to recruit specialized talent, thus allowing the output to be of high quality, which may contribute significantly to segment growth.

For the last decade, retail industry has become one of the world's fastest-growing industry. To remain competitive, retailers use robust promotion and software analytics techniques to induce customer purchasing behavior towards any product purchase. According to India Brand Equity Foundation, in 2018, the retail industry reached USD 950 billion at a CAGR of 13% and is anticipated to reach USD 1.1 trillion by 2020. Thus, the growing retail industry and increased consumer spending fuel the growth of the industry in the forecast years.

Major Participants such as Wipro Limited, Harte Hanks, Accenture, IBM, Oracle, Adobe, Experian Information Solutions, Inc., Pegasystems Inc., SAS Institute Inc., RTB Digital Media Corporation, Google Marketing Platform, Funnel.io, TABLEAU SOFTWARE, LLC, and Teradata are few key players operating worldwide.

Several manufacturers are often backing to opt for varied marketing strategies to expand their business operations globally. In February 2021, Accenture Interactive and Microsoft corporation are partnering to facilitate promoters in Africa and the Middle East to embrace novel opportunities using advanced technology to deliver personalized customer experience. Such initiatives drastically contribute towards the higher growth in the global industry.

Polaris Market Research has segmented the marketing analytics software market report on the basis of deployment, application, industry vertical, and region:

Marketing Analytics Software, Deployment Outlook (Revenue, USD Billion, 2016 - 2028)

  • Cloud
  • On-Premises

Marketing Analytics Software, Application Outlook (Revenue, USD Billion, 2016 - 2028)

  • Social Media
  • E-Mail
  • Search Engine
  • Content
  • Others

Marketing Analytics Software, Industry Vertical Outlook (Revenue, USD Billion, 2016 - 2028)

  • Retail
  • Consumer Goods
  • Industrial
  • BFSI
  • Media & Communication
  • Healthcare
  • Others

Marketing Analytics Software, Regional Outlook (Revenue - USD Billion, 2016 - 2028)

  • North America
  • U.S.
  • Canada
  • Europe
  • France
  • Germany
  • UK
  • Italy
  • Spain
  • Netherlands
  • Austria
  • Asia Pacific
  • China
  • India
  • Japan
  • Malaysia
  • South Korea
  • Indonesia
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Marketing Analytics Deployment Market Insights

  • 4.1. Marketing Analytics Deployment - Industry Snapshot
  • 4.2. Marketing Analytics Deployment Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Innovations in marketing analytics tools
      • 4.2.1.2. Data analytics expertise
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Quality of data
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTLE Analysis
  • 4.5. Marketing Analytics Deployment Market Industry trends
  • 4.6. COVID-19 Impact Analysis

5. Global Marketing Analytics Deployment Market, by Deployment

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • 5.3. Cloud
    • 5.3.1. Global Marketing Analytics Deployment Market, by Cloud, By Region, 2016 - 2028 (USD Billion)
  • 5.4. On-Premises
    • 5.4.1. Global Marketing Analytics Deployment Market, by On-Premises, By Region, 2016 - 2028 (USD Billion)

6. Global Marketing Analytics Deployment Market, by Application

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • 6.3. Social Media
    • 6.3.1. Global Marketing Analytics Deployment Market, by Social Media, by Region, 2016 - 2028 (USD Billion)
  • 6.4. E-Mail
    • 6.4.1. Global Marketing Analytics Deployment Market, by E-Mail, by Region, 2016 - 2028 (USD Billion)
  • 6.5. Search Engine
    • 6.5.1. Global Marketing Analytics Deployment Market, by Search Engine, by Region, 2016 - 2028 (USD Billion)
  • 6.6. Content
    • 6.6.1. Global Marketing Analytics Deployment Market, by Content, by Region, 2016 - 2028 (USD Billion)
  • 6.7. Others
    • 6.7.1. Global Other Marketing Analytics Deployment Market, by Region, 2016 - 2028 (USD Billion)

7. Global Marketing Analytics Deployment Market , by Industry Vertical

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 7.3. Retail
    • 7.3.1. Global Marketing Analytics Deployment Market, by Retail, by Region, 2016 - 2028 (USD Billion)
  • 7.4. Consumer Goods
    • 7.4.1. Global Marketing Analytics Deployment Market, by Consumer Goods, by Region, 2016 - 2028 (USD Billion)
  • 7.5. Industrial
    • 7.5.1. Global Marketing Analytics Deployment Market, by Industrial, by Region, 2016 - 2028 (USD Billion)
  • 7.6. BFSI
    • 7.6.1. Global Marketing Analytics Deployment Market, by BFSI, by Region, 2016 - 2028 (USD Billion)
  • 7.7. Media & Communication
    • 7.7.1. Global Marketing Analytics Deployment Market, by Media & Communication, by Region, 2016 - 2028 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Global Marketing Analytics Deployment Market, by Healthcare, by Region, 2016 - 2028 (USD Billion)
  • 7.9. Others
    • 7.9.1. Global Other Marketing Analytics Deployment Market, by Region, 2016 - 2028 (USD Billion)

8. Global Marketing Analytics Deployment Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • 8.3. Marketing Analytics Deployment Market - North America
    • 8.3.1. North America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.3.2. North America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.3.3. North America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.3.4. Marketing Analytics Deployment Market - U.S.
      • 8.3.4.1. U.S.: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.3.4.2. U.S.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.3.4.3. U.S.: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.3.5. Marketing Analytics Deployment Market - Canada
      • 8.3.5.1. Canada: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.3.5.2. Canada.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.3.5.3. Canada: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.4. Marketing Analytics Deployment Market - Europe
    • 8.4.1. Europe: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.4.2. Europe.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.4.3. Europe: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.4. Marketing Analytics Deployment Market - UK
      • 8.4.4.1. UK: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.4.2. UK.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.4.3. UK: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.5. Marketing Analytics Deployment Market - France
      • 8.4.5.1. France: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.5.2. France.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.5.3. France: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.6. Marketing Analytics Deployment Market - Germany
      • 8.4.6.1. Germany: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.6.2. Germany.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.6.3. Germany: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.7. Marketing Analytics Deployment Market - Italy
      • 8.4.7.1. Italy: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.7.2. Italy.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.7.3. Italy: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.8. Marketing Analytics Deployment Market - Spain
      • 8.4.8.1. Spain: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.8.2. Spain.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.8.3. Spain: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.9. Marketing Analytics Deployment Market - Netherlands
      • 8.4.9.1. Netherlands: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.9.2. Netherlands.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.9.3. Netherlands: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.4.10. Marketing Analytics Deployment Market - Austria
      • 8.4.10.1. Austria: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.4.10.2. Austria.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.4.10.3. Austria: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.5. Marketing Analytics Deployment Market - Asia Pacific
    • 8.5.1. Asia Pacific: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.5.2. Asia Pacific.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.5.3. Asia Pacific: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.4. Marketing Analytics Deployment Market - China
      • 8.5.4.1. China: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.4.2. China.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.4.3. China: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.5. Marketing Analytics Deployment Market - India
      • 8.5.5.1. India: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.5.2. India.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.5.3. India: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.6. Marketing Analytics Deployment Market - Malaysia
      • 8.5.6.1. Malaysia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.6.2. Malaysia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.6.3. Malaysia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.7. Marketing Analytics Deployment Market - Japan
      • 8.5.7.1. Japan: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.7.2. Japan.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.7.3. Japan: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.8. Marketing Analytics Deployment Market - Indonesia
      • 8.5.8.1. Indonesia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.8.2. Indonesia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.8.3. Indonesia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.5.9. Marketing Analytics Deployment Market - South Korea
      • 8.5.9.1. South Korea: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.5.9.2. South Korea.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.5.9.3. South Korea: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.6. Marketing Analytics Deployment Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.6.2. Middle East & Africa.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.6.3. Middle East & Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.4. Marketing Analytics Deployment Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.5. Marketing Analytics Deployment Market - UAE
      • 8.6.5.1. UAE: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.5.2. UAE.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.5.3. UAE: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.6. Marketing Analytics Deployment Market - Israel
      • 8.6.6.1. Israel: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.6.2. Israel.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.6.3. Israel: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.6.7. Marketing Analytics Deployment Market - South Africa
      • 8.6.7.1. South Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.6.7.2. South Africa.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.6.7.3. South Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • 8.7. Marketing Analytics Deployment Market - Latin America
    • 8.7.1. Latin America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
    • 8.7.2. Latin America.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
    • 8.7.3. Latin America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.4. Marketing Analytics Deployment Market - Mexico
      • 8.7.4.1. Mexico: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.4.2. Mexico.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.4.3. Mexico: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.5. Marketing Analytics Deployment Market - Brazil
      • 8.7.5.1. Brazil: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.5.2. Brazil.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.5.3. Brazil: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
    • 8.7.6. Marketing Analytics Deployment Market - Argentina
      • 8.7.6.1. Argentina: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
      • 8.7.6.2. Argentina.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
      • 8.7.6.3. Argentina: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Accenture
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Adobe
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Experian Information Solutions, Inc.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Funnel.io
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Google Marketing Platform
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Harte Hanks
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. IBM
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Oracle
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Pegasystems Inc.
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. RTB Digital Media Corporation
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. SAS Institute Inc.
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. TABLEAU SOFTWARE, LLC
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Teradata
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Product Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Wipro Limited
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Product Benchmarking
    • 10.14.4. Recent Development

List of Tables

  • Table 1 Global Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 2 Global Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 3 Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 4 Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • Table 5 North America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 6 North America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 7 North America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 8 U.S.: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 9 U.S.: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 10 U.S.: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 11 Canada: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 12 Canada: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 13 Canada: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 14 Europe: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 15 Europe: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 16 Europe: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 17 UK: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 18 UK: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 19 UK: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 20 France: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 21 France: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 22 France: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 23 Germany: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 24 Germany: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 25 Germany: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 26 Italy: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 27 Italy: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 28 Italy: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 29 Spain: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 30 Spain: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 31 Spain: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 32 Netherlands: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 33 Netherlands: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 34 Netherlands: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 35 Austria: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 36 Austria: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 37 Austria: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 38 Asia Pacific: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 39 Asia Pacific: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 40 Asia Pacific: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 41 China: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 42 China: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 43 China: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 44 India: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 45 India: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 46 India: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 47 Malaysia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 48 Malaysia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 49 Malaysia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 50 Japan: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 51 Japan: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 52 Japan: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 53 Indonesia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 54 Indonesia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 55 Indonesia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 56 South Korea: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 57 South Korea: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 58 South Korea: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 59 Middle East & Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 60 Middle East & Africa: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 61 Middle East & Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 62 Saudi Arabia: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 63 Saudi Arabia: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 64 Saudi Arabia: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 65 UAE: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 66 UAE: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 67 UAE: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 68 Israel: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 69 Israel: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 70 Israel: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 71 South Africa: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 72 South Africa: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 73 South Africa: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 74 Latin America: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 75 Latin America: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 76 Latin America: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 77 Mexico: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 78 Mexico: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 79 Mexico: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 80 Brazil: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 81 Brazil: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 82 Brazil: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)
  • Table 83 Argentina: Marketing Analytics Deployment Market, by Application, 2016 - 2028 (USD Billion)
  • Table 84 Argentina: Marketing Analytics Deployment Market, by Deployment, 2016 - 2028 (USD Billion)
  • Table 85 Argentina: Marketing Analytics Deployment Market, by Industry Vertical, 2016 - 2028 (USD Billion)

List of Figures

  • Figure 1. Global Marketing Analytics Deployment Market, 2016 - 2028 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Deployment
  • Figure 7. Global Marketing Analytics Deployment Market, by Deployment, 2016 & 2028 (USD Billion)
  • Figure 8. Market by Application
  • Figure 9. Global Marketing Analytics Deployment Market, by Application, 2016 & 2028 (USD Billion)
  • Figure 10. Market by Industry Vertical
  • Figure 11. Global Marketing Analytics Deployment Market, by Industry Vertical, 2016 & 2028 (USD Billion)
  • Figure 12. Marketing Analytics Deployment Market Assessment, By Geography, 2016 - 2028 (USD Billion)
  • Figure 13. Strategic Analysis - Marketing Analytics Deployment Market