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市场调查报告书
商品编码
1887062
电动自行车马达市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024-2032年预测E-Bike Motor Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着城市交通向更环保、更紧凑、更节能的交通方式转变,全球电动自行车马达市场持续加速成长。根据最新的产业数据,在亚太、欧洲和北美地区电动自行车快速普及的推动下,预计到2024年,该市场规模将达到111.4亿美元。在健康意识不断增强、对经济实惠的通勤方式的需求以及电动自行车系统技术进步的推动下,预计到2025年,电动自行车市场规模将达到127.9亿美元。到2032年,全球电动自行车马达市场预计将达到334.1亿美元,2025年至2032年的复合年增长率将高达14.7%。
截至2024年,亚太地区将持续维持其全球领先地位,市占率高达57.54%。这主要得益于中国、日本、韩国和印度强大的製造业生态系统、电动自行车的广泛普及以及完善的交通基础设施。
市场洞察与关键成长推动因素
在电动自行车中,马达是核心动力源,为骑乘提供电力辅助。马达的性能、效率和可靠性会影响速度控制、扭力输出、电池消耗以及整体骑乘舒适度。市场上主要有两种类型的马达:轮毂马达和中置马达。每种马达都针对特定的地形、使用条件和自行车类型而设计。
全球对环保交通的日益关注持续推动着电动自行车在各大城市的普及。消费者正在寻找便捷、低排放的交通方式,以减少旅行时间、降低燃料成本并支持更健康的生活方式。政府推广永续通勤和减少碳排放的措施进一步推动了这一趋势。
健康与健身塑造消费者需求
随着骑乘成为越来越普遍的日常习惯,对可调式阻力电动自行车的需求也在成长。踏板辅助模式允许骑乘者选择从轻度辅助到高强度锻炼的阻力等级。这种灵活性吸引了通勤者、休閒骑行者和健身爱好者。 AOKI Mobility 2025 年推出的新产品系列(Sherpa、Flex 和 Cadence)等新品发布,反映出消费者对多样化电动自行车车型和先进电机系统的日益增长的兴趣。
市场趋势
科技快速创新
马达技术的进步,例如紧凑型中置马达系统、高扭力轮毂马达、能量回收煞车和精准调校的电池管理系统,正在改变骑乘体验。製造商正在整合智慧感测器,根据地形、踏频和骑乘条件调整马达输出。
2024 年 7 月,DJI 发布了 Avinox M1 驱动单元,重量仅为 2.52 公斤,扭矩高达 105 牛顿米,凸显了轻量化、高性能电动自行车马达的发展趋势。
依马达类型
2024年,轮毂马达占市场主导地位,预计将继续保持领先地位,这得益于其在城市自行车、货运自行车、折迭自行车和山地自行车等多种应用领域的广泛适用性。轮毂马达结构简单、维护成本低,且相容于各种自行车设计,因此应用最为广泛。
中置马达也占了相当大的市场占有率,由于其出色的扭力和爬坡能力,深受山地车和旅行车的青睐。
依推进型
2024年,助力系统占了最大的市场占有率。这主要归功于电池效率的提高和长期维护成本的降低。骑乘者可以享受多种助力模式,从经济模式到运动模式,应有尽有。
由于油门驱动系统具有更高的马达性能和便利性,因此也引起了人们的极大兴趣,尤其是在老年人和城市通勤者中。
依通路划分
OEM市场继续占主导地位并保持最快速成长,因为主要的自行车製造商在生产过程中直接整合了先进的驱动单元。例如,ZF计划于2024年推出其紧凑型CentriX电机(75-90牛顿米),充分体现了OEM市场的强劲势头。
售后市场通路也保持强劲,允许骑乘者使用第三方系统升级和客製化他们的电动自行车电机,并且通常提供保固服务。
亚太地区-世界之心
预计2024年,市场规模将达到64.1亿美元。亚太地区将引领这一增长,这得益于中国的大规模生产、台湾和日本日益增长的普及率,以及人口密集的城市环境更倾向于骑行而非驾车。主要大都市普遍存在的交通拥堵进一步巩固了该地区的优势。
欧洲—创新中心
在欧洲,永续性和高性能骑乘正在推动电动自行车的普及。欧洲品牌专注于顶尖的马达技术,推动了对中置马达系统的需求,尤其是在德国、荷兰、瑞士和法国。
北美-快速成长的市场
随着电池和马达技术的进步,电动自行车在美国和加拿大迅速普及。在绿色旅游倡议的推动下,电动自行车在各大城市越来越常见。
The global e-bike motor market continues to accelerate as urban mobility trends shift toward environmentally friendly, compact, and energy-efficient transportation. According to the latest industry figures, the market was valued at USD 11.14 billion in 2024, driven by rapid adoption of e-bikes across Asia Pacific, Europe, and North America. The market is projected to rise to USD 12.79 billion in 2025, supported by increasing health consciousness, demand for cost-effective commuting, and technological advancements in electric bicycle systems. By 2032, the global e-bike motor market is expected to reach USD 33.41 billion, registering an impressive 14.7% CAGR from 2025 to 2032.
Asia Pacific remained the global leader in 2024 with a 57.54% market share, fueled by strong manufacturing ecosystems, extensive adoption of electric bicycles, and favorable mobility infrastructure in China, Japan, South Korea, and India.
Market Insights and Key Growth Drivers
E-bike motors are the central power source in electric bicycles, enabling riders to gain electric assistance while cycling. The performance, efficiency, and reliability of these motors influence speed control, torque output, battery consumption, and overall riding comfort. Two primary categories dominate the market: hub motors and mid-drive motors, each designed for specific terrains, usage conditions, and bicycle types.
Growing global interest in eco-friendly transportation continues to push the adoption of e-bikes in major cities. Consumers seek convenient, low-emission mobility options that reduce travel time, minimize fuel costs, and support healthier lifestyles. This trend is amplified by government initiatives promoting sustainable commuting and reducing carbon emissions.
Health & Fitness Shaping Consumer Demand
An increasing number of individuals integrate cycling into their daily routines, driving demand for e-bikes that offer customizable physical engagement. With pedal-assist modes, riders can choose effort levels ranging from light assistance to intense workouts. This flexibility attracts commuters, recreational cyclists, and fitness enthusiasts alike. New product launches, such as AOKI Mobility's 2025 lineup (Sherpa, Flex, Cadence), reflect rising interest in diverse e-bike models and advanced motor systems.
Market Trends
Rapid Technological Innovation
Advancements in motor technology-such as compact mid-drive systems, high-torque hub motors, regenerative braking, and finely tuned battery management-are transforming rider experience. Manufacturers integrate smart sensors capable of adjusting motor power based on terrain, cadence, and ride conditions.
In July 2024, DJI entered the e-bike space with its Avinox M1 Drive Unit, delivering 105 N*m torque at only 2.52 kg, highlighting the trend toward lightweight, high-performance e-bike motors.
By Motor Type
Hub motors dominated in 2024 and will continue to lead due to their versatility in city, cargo, folding, and mountain e-bikes. Their simple structure, low maintenance, and compatibility with multiple bicycle designs make them the most widely adopted.
Mid-drive motors also held a significant share, preferred for mountain and trekking bikes for their superior torque and hill-climbing capability.
By Propulsion Type
Pedal-assist systems held the largest share in 2024 because of their improved battery efficiency and reduced long-term maintenance. Riders benefit from multiple assistance modes ranging from eco to sport levels.
Throttle-based systems also captured considerable interest due to improved motor performance and user convenience, especially among senior riders and urban commuters.
By Distribution Channel
OEMs dominated and continue to grow fastest as major bike manufacturers integrate advanced drive units directly during production. Partnerships like ZF's 2024 introduction of compact CentriX motors (75-90 Nm) highlight OEM momentum.
Aftermarket channels remain strong, allowing riders to upgrade or customize their e-bike motors through third-party systems, often backed by warranty programs.
Asia Pacific - The Global Epicenter
With a market size of USD 6.41 billion in 2024, Asia Pacific leads due to mass production in China, rising adoption in Taiwan and Japan, and dense urban environments that favor cycling over automobiles. Widespread congestion in megacities continues to strengthen the region's dominance.
Europe - Innovation Hub
Europe's commitment to sustainability and high-performance cycling drives significant adoption. European brands focus on top-tier motor technologies, boosting demand for mid-drive systems, especially in Germany, the Netherlands, Switzerland, and France.
North America - Fast-Growing Market
The U.S. and Canada are witnessing rapid uptake of e-bikes as battery and motor technologies improve. E-bike commuting is rising across major cities, supported by green mobility initiatives.
Conclusion
From USD 11.14 billion in 2024 to USD 33.41 billion by 2032, the e-bike motor market is set for strong expansion driven by urban mobility trends, fitness culture, and technological innovation. As cities embrace sustainable transport and consumers demand efficient, powerful e-bike systems, the market will continue to evolve toward smarter, lighter, and more responsive drive units.
Segmentation By Motor Type
By Propulsion Type
By Distribution Channel
By Region