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市场调查报告书
商品编码
1887121
休閒服饰市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024-2032年预测Casual Wear Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者越来越重视日常穿着的舒适性、时尚性和多功能性,全球休閒服饰市场持续扩张。 2024年,该市场规模达到6,242.9亿美元,其成长动力主要来自不断变化的时尚潮流、数位化优先的购物行为以及全球可支配收入的成长。预计2025年,市场规模将进一步成长至6,452.2亿美元,到2032年将达到8,390亿美元,2025年至2032年的复合年增长率(CAGR)为3.76%。亚太地区将引领全球市场,到2024年将占41.51%的市场占有率,这主要得益于中国、印度和东南亚国家庞大的人口基数、不断增长的中产阶级收入以及快速增长的时尚消费群体。
受混合办公文化、运动休閒风以及Z世代的影响,人们对舒适服装的需求不断增长,这持续重塑服装业。如今,休閒服饰涵盖多种时尚类别,包括街头服饰、商务休閒服、运动服和中性设计。耐吉、阿迪达斯、彪马、H&M 和 LVMH 等领先企业正大力投资创新、永续材料和全通路策略,以满足不断变化的消费者期望。
市场动态
市场驱动因素
推动市场成长的关键因素之一是产品的快速创新。消费者对技术先进、性能卓越的服装的需求日益增长。例如,2021 年,TieL 开发了智慧线技术,能够追踪拉伸速度和弯曲力等生物特征数据,满足了消费者对兼具时尚与科技的产品的日益增长的需求。
日益增强的环保意识也正在改变服装设计。全球品牌正转向以永续和可回收材料以及耐用性为重点的系列产品。 2024 年 6 月,英国零售商 John Lewis 推出了一个包含 20 件单品的循环系列,采用可回收和耐用材料,这反映了整个行业向环境责任的整体转变。此外,后疫情时代全球对运动服的巨大需求也持续支撑着市场扩张。消费者现在更倾向于选择透气、吸湿排汗且具有防紫外线功能的休閒服饰作为日常穿着。
市场限制因子
儘管需求强劲,休閒服饰市场仍面临与气候变迁和环境永续性相关的挑战。快时尚的兴起,得益于快速的款式更迭和价格低廉的合成材料,显着增加了全球纺织品浪费和排放。根据联合国欧洲经济委员会(UNECE)的数据,过去15年服装产量翻了一番,对环境污染造成了显着影响。合成纤维占所有纺织材料的65%,是造成环境破坏的主要原因之一。这些永续性问题促使监管机构和消费者要求企业承担更大的责任,这可能会阻碍那些依赖大规模、低成本生产的品牌的发展。
市场机会
消费者对符合道德规范的时尚和永续性的日益关注,为市场参与者带来了巨大的机会。消费者越来越重视环保纺织品、符合道德规范的劳动实务和透明的采购流程。此趋势正鼓励品牌采用再生纤维、可生物降解染料和环保生产技术。监管部门对循环时尚和回收系统的支持进一步强化了这一机会。优先考虑永续性、公平劳动和透明供应链的品牌有望获得长期竞争优势。
依产品分类
预计到2024年,上装(包括T恤、夹克、衬衫、洋装和毛衣)将占最大的市场占有率,并实现最高的成长率。其主导地位归功于高购买频率、多功能性以及对具有吸湿排汗和防紫外线功能性服装日益增长的需求。
由于对适合室内外活动的轻便灵活布料的需求不断增长,下装(牛仔裤、紧身裤、运动裤、短裤等)的市场占有率持续增长。
依材质划分
2024年,合成纤维市场占主导地位,这主要得益于氨纶、涤纶和尼龙等面料的流行,它们具有耐用、柔韧和吸湿排汗等特性。
同时,由于消费者对天然、透气、舒适且环境影响小的材料的需求不断增长,预计棉质面料市场也将实现显着增长。
依通路划分
2024年,专卖店和品牌自营店将引领市场,这得益于印度、巴西和中国零售业的快速扩张。这些门市提供个人化的购物体验和强大的品牌互动。
预计到2032年,随着智慧型手机的普及、数位支付和社群媒体的影响,电子商务的采用速度加快,线上零售将成为成长最快的管道。
依地区分析
亚太地区
亚太地区仍将是最大的市场,预计到2024年将达到2,591.6亿美元。不断增长的劳动力、日益提高的女性就业率以及不断扩大的网购正在显着推动休閒和运动休閒服饰的需求。
北美
2024年,北美占全球市场占有率的26%。美国占该地区市场84%的占有率,这主要得益于人们对运动休閒装、街头服饰和网红时尚潮流的浓厚兴趣。
欧洲
欧洲仍然是重要的时尚中心,义大利、法国和英国等国家推动了对高端休閒服装和永续服装的需求。
其他
在南美洲和中东/非洲,由于年轻人口的增长和健身活动的增加,对快时尚和运动休閒装的需求也在增长。
The global casual wear market continues to expand as consumers increasingly prioritize comfort, style, and versatility in everyday clothing. In 2024, the market reached USD 624.29 billion, driven by evolving fashion trends, digital-first shopping behaviors, and rising global disposable incomes. The market is projected to grow further to USD 645.22 billion in 2025, eventually reaching USD 839.00 billion by 2032, representing a CAGR of 3.76% from 2025 to 2032. Asia Pacific led the global landscape with a commanding 41.51% market share in 2024, supported by a massive population base, rising middle-class income, and fast-growing fashion-conscious consumer segments across countries like China, India, and Southeast Asia.
The shift toward comfortable apparel-shaped by hybrid work culture, athleisure preferences, and the influence of Gen Z-continues to redefine the apparel industry. Casual wear now spans multiple fashion categories, including streetwear, smart casuals, activewear, and gender-neutral designs. Leading players such as Nike, Adidas, Puma, H&M, and LVMH invest heavily in innovation, sustainable materials, and omnichannel strategies to meet changing consumer expectations.
Market Dynamics
Market Drivers
One of the key factors propelling market growth is the rapid pace of product innovation. Consumers increasingly seek technologically enhanced and performance-oriented apparel. For example, in 2021, Nextile introduced a smart thread technology capable of tracking biometric data such as stretch velocity and bending force, catering to rising demand for integrated fashion-tech products.
Environmental consciousness is also reshaping apparel design. Global brands are shifting toward sustainable fabrics, recycled materials, and durability-focused collections. In June 2024, the U.K. retailer John Lewis launched a 20-piece circular collection featuring recycled content and long-lasting materials-reflecting a wider industry pivot toward eco-responsibility. Furthermore, the massive global demand for activewear post-pandemic continues to support market expansion, as consumers now prefer breathable, moisture-wicking, and UV-protective casual clothing for everyday use.
Market Restraints
Despite strong demand, the casual wear market faces challenges related to climate impact and environmental sustainability. Fast fashion-driven by rapid style cycles and affordable synthetic materials-has significantly increased global textile waste and emissions. According to UNECE, clothing output has doubled in 15 years, contributing heavily to pollution. Synthetic fibers, which account for 65% of all textile materials, are a major source of environmental degradation. These sustainability concerns are prompting regulators and consumers to demand greater responsibility, which can hinder growth for brands dependent on high-volume, low-cost production.
Market Opportunities
Growing emphasis on ethical fashion and sustainability presents major opportunities for market players. Consumers increasingly prefer eco-friendly textiles, ethical labor practices, and transparent sourcing. This trend encourages brands to adopt recycled fabrics, biodegradable dyes, and green manufacturing techniques. Regulatory support for circular fashion and recycling systems further strengthens the opportunity landscape. Brands that prioritize sustainability, fair labor, and transparent supply chains are likely to gain long-term competitive advantages.
By Product
Top wear-including t-shirts, jackets, blouses, dresses, and sweaters-held the largest market share in 2024 and is projected to grow at the fastest rate. Its dominance stems from high purchase frequency, versatility, and increasing demand for performance-enhanced apparel with moisture-wicking and UV-protection features.
Bottom wear-including jeans, leggings, joggers, and shorts-continues to grow due to rising demand for lightweight, flexible fabrics suited for both indoor and outdoor activities.
By Material
The synthetic segment dominated in 2024 due to the widespread use of spandex, polyester, and nylon, which offer durability, flexibility, and moisture-wicking properties.
The cotton segment is poised for substantial growth as consumers seek natural, breathable, and skin-friendly materials with lower environmental impact.
By Distribution Channel
Specialty stores and branded outlets dominated in 2024, supported by rapid retail expansion in India, Brazil, and China. These stores offer personalized experiences and strong brand engagement.
Online retail is projected to grow fastest through 2032 as smartphone usage, digital payments, and social media influence accelerate e-commerce adoption.
Regional Analysis
Asia Pacific
Asia Pacific recorded USD 259.16 billion in 2024, remaining the largest market. Rising working populations, growing women's employment, and increasing online shopping significantly boost demand for casual and athleisure apparel.
North America
North America held 26% of the global share in 2024. The U.S. accounted for 84% of the regional market, driven by strong interest in athleisure, streetwear, and influencer-led fashion trends.
Europe
Europe remains a major fashion hub, with countries like Italy, France, and the U.K. driving demand for premium casual wear and sustainable apparel.
Rest of the World
South America and the Middle East & Africa are witnessing rising demand for fast fashion and athleisure, supported by growing youth populations and increasing fitness activities.
Conclusion
The global casual wear market-valued at USD 624.29 billion in 2024 and projected to reach USD 839.00 billion by 2032-is set for steady expansion driven by lifestyle changes, sustainability movements, technological innovation, and the rising influence of Gen Z. As brands adopt circular fashion, performance fabrics, and digital retail models, the casual wear industry will remain one of the most dynamic segments of the global apparel market.
Segmentation By Product
By Material
By Distribution Channel
By Geography