户外服装市场规模、份额和成长分析（按产品类型、材料、性别、价格分布、分销管道和地区）- 2025-2032 年产业预测

预计到 2023 年户外服装市场规模将达到 157.2 亿美元，并从 2024 年的 165.7 亿美元增长到 2032 年的 252.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.4%。

由于越来越多的消费者寻求旨在提高户外运动表现和用户体验的专用材料，户外服装市场正在快速成长。这些创新产品与普通服装相比提供了更好的身体保护，因此消费者需求显着增加。全球趋势包括人们对体育活动和户外休閒的兴趣日益浓厚，越来越多的人参加徒步旅行、骑自行车、划皮划艇等各种活动，这进一步推动了该市场的扩张。此外，父母越来越支持孩子参与户外探险，这也推动了对实用而时尚的户外服装的需求。预计这些因素将推动未来几年户外服装市场持续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 原料分析
• 客户和购买标准分析

户外服饰市场规模（依产品类型）

• 市场概况
• 上装
• T恤
• 夹克
• 最好的
• 下装
• 裤子
• 短裤
• 裤子
• 贴身裤
• 其他配件

户外服饰市场规模（依材质）

• 市场概况
• 合成的
  • 聚酯纤维
  • 尼龙
• 天然材质
  • 棉质布料
  • 麻
  • 竹子
  • 羊毛

户外服饰市场规模：性别

• 市场概况
• 男性
• 女士
• 孩子们

户外服饰市场规模（以价格分布范围）

• 市场概况
• 价格低廉
• 中价位
• 价格高

户外服装市场规模（按分销管道）

• 市场概况
• 网路零售
  • 电子商务
  • 公司自有网站
• 离线
  • 超级市场/大卖场
  • 专卖店
  • 其他零售业务

户外服饰市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Patagonia（United States）
• Columbia Sportswear（United States）
• Arc'teryx（Canada）
• Salomon Group（France）
• Mammut Sports Group（Switzerland）
• Jack Wolfskin（Germany）
• LLBean（United States）
• Mountain Hardwear（United States）
• Fjallraven（Sweden）
• Outdoor Research（United States）
• Rab（United Kingdom）
• Montbell（Japan）
• Black Diamond Equipment（United States）
• Berghaus（United Kingdom）
• Kathmandu（New Zealand）

结论和建议

Outdoor Apparel Market size was valued at USD 15.72 billion in 2023 and is poised to grow from USD 16.57 billion in 2024 to USD 25.24 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The outdoor apparel market is experiencing rapid growth, driven by an increasing number of consumers seeking specialized materials designed to enhance performance and user experience in outdoor sports. These innovative products offer superior body protection compared to regular clothing, which has raised consumer demand significantly. Globally, a rising trend of physical activity and outdoor recreation among individuals is further propelling this market expansion, as more people engage in various activities such as hiking, biking, and kayaking. Additionally, parents are becoming more supportive of their children participating in outdoor adventures, contributing to the demand for functional and stylish outdoor wear. This combination of factors positions the outdoor apparel market for continued growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Outdoor Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Outdoor Apparel Market Segments Analysis

Global Outdoor Apparel Market is segmented by Product Type, Material, Gender-Based, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Topwear, T-Shirts, Jackets, Vests, Bottomwear, Pants, Shorts, Trousers, Leggings and Other Accessories. Based on Material, the market is segmented into Synthetic Fabrics and Natural Fabrics. Based on Gender-Based, the market is segmented into Men, Women and Kids. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online Retail and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Outdoor Apparel Market

The Outdoor Apparel market is significantly driven by a growing enthusiasm for nature and a desire to acquire skills for leading healthier, fulfilling lives, prompting an increasing number of individuals to engage in outdoor activities. This surge in sports and fitness engagement is fueling the demand for outdoor clothing. Consumers' preference for specialized apparel that enhances comfort and quality emerges as a crucial factor in their purchasing decisions. Urban consumers, who increasingly favor branded and sustainable products, represent a substantial portion of the outdoor wear market, further contributing to its expansion and evolution in response to shifting consumer preferences.

Restraints in the Outdoor Apparel Market

The growth of the global outdoor apparel market is facing significant challenges due to the increasing production of counterfeit products by local manufacturers. These fake goods disrupt the distribution channels and adversely affect the overall market development. Moreover, the prevalence of counterfeit items not only hampers the manufacturing of authentic products but also negatively impacts national economies by diverting sales away from legitimate businesses. Consumers often find themselves purchasing inferior-quality items at inflated prices, leading to dissatisfaction and distrust in the market, ultimately stifling innovation and hindering the potential for genuine brands to thrive.

Market Trends of the Outdoor Apparel Market

The outdoor apparel market is witnessing a transformative trend as consumers increasingly prioritize value-added clothing enriched with advanced technology and multifunctionality. Urban dwellers, comprising a significant demographic, are drawn to stylish and sustainable options, favoring well-known brands that prioritize environmental responsibility. The demand for innovative products crafted from recycled materials reflects a growing eco-conscious mindset among consumers. This trend is further fueled by the influx of cutting-edge designs that seamlessly blend performance with contemporary aesthetics. As awareness around chic, active lifestyles rises, the outdoor apparel market is positioned for substantial growth across various distribution channels, catering to these evolving customer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global Outdoor Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Topwear
• T-Shirts
• Jackets
• Vests
• Bottomwear
• Pants
• Shorts
• Trousers
• Leggings
• Other Accessories

Global Outdoor Apparel Market Size by Material & CAGR (2025-2032)

• Market Overview
• Synthetic Fabrics
  • Polyester
  • Nylon
• Natural Fabrics
  • Cotton Fabrics
  • Hemp
  • Bamboo
  • Wool

Global Outdoor Apparel Market Size by Gender-Based & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Outdoor Apparel Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Outdoor Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
  • Ecommerce
  • Company Owned Website
• Offline
  • Supermarket/Hypermarket
  • Speciality Stores
  • Other Retail Formats

Global Outdoor Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salomon Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mammut Sports Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Wolfskin (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Hardwear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fjallraven (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outdoor Research (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rab (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Montbell (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Diamond Equipment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berghaus (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kathmandu (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations