市场调查报告书
商品编码
1621685
女性户外服装市场机会、成长动力、产业趋势分析与预测 2024 - 2032Women Outdoor Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
到2023 年,全球女性户外服装市场价值将达到120 亿美元,从2024 年到2032 年,复合年增长率将达到6.6%。活动等户外活动。可支配收入的增加、对健康和保健的关注以及与自然重新连结的渴望是推动这一趋势的关键因素。布料技术和材料的进步改变了市场,推出了满足女性冒险家需求的高性能户外服装。当今的户外服装提供了更高的舒适度、耐用性和功能性。
创新功能,例如吸湿排汗布料,可将汗水从身体上吸走,让穿着者保持凉爽舒适,尤其是在激烈的活动中。材料的演变扩大了女性户外服装的选择范围,满足特定的活动需求和气候条件。市场依产品类型分为上衣、下装和配件。 2023 年,上衣引领市场,收入超过67 亿美元,预计到2032 年将达到120 亿美元。重要。
上衣有多种选择,包括夹克、背心、衬衫和毛衣,消费者可以根据活动类型和天气条件选择服装。定价在市场区隔中也发挥重要作用,分为低、中、高价位。 2023 年,低价细分市场占据了相当大的市场份额,收入超过53 亿美元,预计到2032 年将达到95 亿美元。服装变得更加普遍其规模不断扩大,为更广泛且对价格敏感的受众提供了户外休閒活动。北美是女性户外服装市场的领先地区,2023 年收入为48 亿美元,预计到2032 年将达到85 亿美元。的支持。
市场范围 | |
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开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 120 亿美元 |
预测值 | 214亿美元 |
复合年增长率 | 6.6% |
北美也是许多影响全球市场的有影响力的品牌的所在地,提供符合不断变化的消费者需求和偏好的产品。
The Global Women Outdoor Apparel Market, valued at USD 12 billion in 2023, is set to grow at a CAGR of 6.6% from 2024 to 2032. This surge is largely driven by the increasing participation of women in outdoor activities like hiking, camping, and trekking. Rising disposable incomes, a focus on health and wellness, and an eagerness to reconnect with nature are key factors propelling this trend. Advances in fabric technology and materials have transformed the market, introducing high-performance outdoor apparel tailored to the needs of female adventurers. Today's outdoor wear offers enhanced comfort, durability, and functionality.
Innovative features, such as moisture-wicking fabrics that draw sweat away from the body, keep wearers cool and comfortable, especially during intense activities. The evolution of materials has expanded options in women's outdoor apparel, catering to specific activity needs and climate conditions. The market is segmented by product type into top wear, bottom wear, and accessories. Top wear led the market in 2023 with revenue surpassing USD 6.7 billion, projected to reach USD 12 billion by 2032. The dominance of top wear is attributed to its role in temperature regulation and protection against the elements, essential for any outdoor activity.
The variety of options within top wear, including jackets, vests, shirts, and sweaters, allows consumers to select attire based on activity type and weather conditions. Pricing also plays a significant role in market segmentation, categorized into low, medium, and high price points. In 2023, the low-price segment captured a substantial market share with revenue of over USD 5.3 billion, expected to reach USD 9.5 billion by 2032. Affordable outdoor apparel has become more prevalent as the accessibility of parks, hiking trails, and other outdoor destinations has expanded, making outdoor recreation available to a broader and price-conscious audience. North America stands as the leading region in the women's outdoor apparel market, generating USD 4.8 billion in revenue in 2023, with expectations to reach USD 8.5 billion by 2032. The region's leadership is supported by a robust culture of outdoor recreation, established infrastructure for various outdoor activities, and a strong consumer base with disposable income.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $12 Billion |
Forecast Value | $21.4 Billion |
CAGR | 6.6% |
North America is also home to many influential brands that have shaped the global market, providing products that align with evolving consumer needs and preferences.