户外服装市场规模 - 按产品类型（上衣、下衣、其他配件）、按材料（合成面料、天然面料）、按性别（男士、女士、儿童）、按价格、按配销通路，2024 年全球预测 - 2032

受不断变化的时尚趋势的巨大影响，户外服装市场规模预计在 2024 年至 2032 年间以超过 6.6% 的CAGR增长。随着户外活动与生活方式的选择交织在一起，消费者正在积极寻找将功能性与时尚完美融合的服装。多个品牌正在将时尚的设计、颜色和图案融入其户外服装系列中，以吸引时尚消费者。

此外，运动休閒服的兴起模糊了户外时尚和日常时尚之间的界限，推动了对适合城市和荒野环境的多功能户外服装的需求。时尚合作、名人代言和社群媒体影响力也将影响消费者的偏好。此外，与零售商和户外爱好者的策略合作伙伴关係、收购和合作使品牌能够扩大其市场影响力和知名度。对行销活动、产品创新和客户参与计画的投资不断增加将进一步推动市场成长。举个例子，2023 年 11 月，领先的户外装备和服装专业零售商 Backcountry 透过其成功的自有同名品牌 Backcountry 进军批发领域。

整个市场分为产品类型、材料、配销通路、价格范围、性别和地区。

根据产品类型，预计2024年至2032年户外服饰市场复合CAGR为6.5%。户外活动的日益普及导致对耐用、舒适、耐候的下装产品的需求激增例如登山裤、工装短裤和防水裤。领先的製造商专注于创新设计、先进材料和功能特性，以满足消费者对以性能为导向的户外服装的偏好。此外，不断变化的时尚趋势以及户外运动和娱乐活动参与度的增加将推动该细分市场的成长。

从性别细分来看，儿童户外服装市场在 2023 年占据了可观的收入，预计到 2032 年将实现 5.7% 的增长率。最近，为了孩子的身心健康，家长们开始优先考虑户外活动，进一步推动了对耐用、舒适和功能性户外服装不断增长的需求。此外，家庭户外探险和休閒活动的成长趋势也促使人们开发出适合儿童的户外服装，具有防水、透气和防紫外线等功能，以满足年轻冒险家及其家人的需求。

从地区来看，由于中国、印度和日本可支配收入的增加、城市化以及户外休閒文化的蓬勃发展，亚太地区户外服装行业预计在 2024 年至 2032 年间实现 7.3% 的CAGR。多样化的地区景观和户外活动，如健行、露营和探险运动将推动产品需求。该地区的製造商正在设计与文化相关的设计、耐候材料和功能特性，以满足亚太地区消费者的喜好。例如，2023 年 4 月，BBC Studios 和 Cowell Fashion 合作打造了环保户外服装系列，灵感来自 BBC Earth 在韩国的自然史节目。电商平台的崛起和零售扩张将进一步推动区域市场成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：市场产业洞察

• 产业生态系统分析
• 原料分析
• 监管环境
• 产业影响力
  • 成长动力
  • 产业陷阱与挑战
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型

• 主要趋势
• 顶部
  • T恤
  • 背心
  • 运动胸罩
  • 夹克
  • 运动衫
  • 其他（运动服、游泳服）
• 底部
  • 绑腿
  • 短裤
  • 运动裤
  • 运动裤
  • 其他（瑜珈裤、裙子）
• 配件

第 6 章：市场估计与预测：按材料

• 主要趋势
• 合成纤维布料
  • 聚酯纤维
  • 尼龙
• 天然布料
  • 棉布料
  • 麻
  • 竹子
  • 羊毛
  • 其他的

第 7 章：市场估计与预测：依性别分类

• 主要趋势
• 男性
• 女性
• 孩子们

第 8 章：市场估计与预测：依价格范围

• 主要趋势
• 低的
• 中
• 高的

第 9 章：市场估计与预测：按配销通路

• 主要趋势
• 网路零售
  • 电子商务
  • 公司网站
• 线下
  • 专卖店
  • 大型零售店
  • 其他的

第 10 章：市场估计与预测：按地区

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 11 章：公司简介

• Adidas
• Amer Sports
• Anta Sports Products Ltd.
• Black Diamond Equipment
• Canadian Tire Corporation
• Columbia Sportswear
• Equip Outdoor Technologies
• Fenix Outdoor International AG
• Haglöfs
• Jack Wolfskin
• La Sportiva
• Mammut Sports Group AG
• Newell Brands
• Patagonia
• Puma
• Under Armour
• VF Corporation
• Wolverine Worldwide

Outdoor Apparel Market size is set to expand at over 6.6% CAGR between 2024 and 2032 driven by the significant influence from the evolving fashion trends. With outdoor activities becoming intertwined with lifestyle choices, consumers are actively seeking apparel that seamlessly blend functionality with style. Multiple brands are incorporating trendy designs, colors, and patterns into their outdoor clothing lines to appeal to fashion-conscious consumers.

Additionally, the rise of athleisure wear is blurring the line between outdoor and everyday fashion, driving the demand for versatile outdoor apparel suitable for both urban and wilderness settings. Fashion collaborations, celebrity endorsements, and social media influence will also shape consumer preferences. Moreover, strategic partnerships, acquisitions, and collaborations with retailers and outdoor enthusiasts are enabling brands to enhance their market reach and visibility. Rising investments in marketing campaigns, product innovations, and customer engagement initiatives will further propel the market growth. To cite an instance, in November 2023, Backcountry, the leading specialized retailer of outdoor gear and apparel, expanded into the wholesale space through its successful in-house name-sake brand, Backcountry.

The overall market is segmented into product type, material, distribution channel, price range, gender-based, and region.

Based on product type, the outdoor apparel market from the bottom wear segment is anticipated to witness 6.5% CAGR from 2024 and 2032. The growing popularity of outdoor activities has resulted in the surging demand for durable, comfortable, and weather-resistant bottom wear items like hiking pants, cargo shorts, and waterproof trousers. Leading manufacturers are focusing on innovative designs, advanced materials, and functional features to meet the consumer preferences for performance-oriented outdoor clothing. Moreover, the changing fashion trends and increased participation in outdoor sports and recreational activities will propel the segment growth.

With respect to gender-based segmentation, the kids outdoor apparel market accounted for a sizable revenue in 2023 and is projected to record 5.7% growth rate through 2032. Lately, parents are prioritizing outdoor activities for physical and mental well-being of children, further contributing to the rising demand for durable, comfortable, and functional outdoor clothing. Additionally, the growing trend of family outdoor adventures and recreational activities is spurring the creation of kid-friendly outdoor apparel with features like waterproofing, breathability, and UV protection for catering to the needs of young adventurers and their families.

Regionally, the Asia Pacific outdoor apparel industry is set to exhibit 7.3% CAGR between 2024 and 2032 attributed to the increasing disposable incomes, urbanization, and burgeoning outdoor recreation culture across China, India, and Japan. The diverse regional landscapes and outdoor activities, such as hiking, camping, and adventure sports will drive the product demand. Manufacturers across the region are designing culturally relevant designs, weather-resistant materials, and functional features to cater to the preferences of the Asia Pacific consumers. For instance, in April 2023, BBC Studios and Cowell Fashion collaborated to create an eco-friendly outdoor apparel line inspired by BBC Earth's natural history programs in South Korea. The rise in e-commerce platforms and retail expansion will further boost the regional market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameter
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis

Chapter 3 Market Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Raw material analysis
• 3.3 Regulatory landscape
• 3.4 Industry impact forces
  • 3.4.1 Growth drivers
  • 3.4.2 Industry pitfalls & challenges
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
  • 3.6.1 Supplier power
  • 3.6.2 Buyer power
  • 3.6.3 Threat of new entrants
  • 3.6.4 Threat of substitutes
  • 3.6.5 Industry rivalry
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Top
  • 5.2.1 T-shirts
  • 5.2.2 Tank tops
  • 5.2.3 Sports bras
  • 5.2.4 Jackets
  • 5.2.5 Sweat shirts
  • 5.2.6 Others (Track suits, Swimmer suits)
• 5.3 Bottom
  • 5.3.1 Leggings
  • 5.3.2 Shorts
  • 5.3.3 Sweatpants
  • 5.3.4 Track pants
  • 5.3.5 Others (yoga pants, skirts)
• 5.4 Accessories

Chapter 6 Market Estimates & Forecast, By Material (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Synthetic fabrics
  • 6.2.1 Polyester
  • 6.2.2 Nylon
• 6.3 Natural fabrics
  • 6.3.1 Cotton fabrics
  • 6.3.2 Hemp
  • 6.3.3 Bamboo
  • 6.3.4 Wool
  • 6.3.5 Others

Chapter 7 Market Estimates & Forecast, By Gender-Based (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Male
• 7.3 Female
• 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Price Range (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Mid
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online retail
  • 9.2.1 Ecommerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Specialty stores
  • 9.3.2 Mega retails stores
  • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 U.K.
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Adidas
• 11.2 Amer Sports
• 11.3 Anta Sports Products Ltd.
• 11.4 Black Diamond Equipment
• 11.5 Canadian Tire Corporation
• 11.6 Columbia Sportswear
• 11.7 Equip Outdoor Technologies
• 11.8 Fenix Outdoor International AG
• 11.9 Haglöfs
• 11.10 Jack Wolfskin
• 11.11 La Sportiva
• 11.12 Mammut Sports Group AG
• 11.13 Newell Brands
• 11.14 Patagonia
• 11.15 Puma
• 11.16 Under Armour
• 11.17 VF Corporation
• 11.18 Wolverine Worldwide