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市场调查报告书
商品编码
1980381
罐装鲔鱼市场规模、份额、成长及全球产业分析:按类型、应用和地区划分,并预测至2026-2034年Canned Tuna Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034 |
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2025年全球罐装鲔鱼市场规模为296.6亿美元,预计将从2026年的304.6亿美元成长至2034年的391.4亿美元,预测期内(2026-2034年)复合年增长率(CAGR)为3.19%。 2025年,欧洲以43.96%的市占率领先,这主要得益于强劲的水产品消费趋势和对即食产品的高需求。
市场成长主要受包装食品和简便食品消费量增加的驱动。罐装鲔鱼因其保质期长、易于储存、价格实惠且营养价值高,成为全球忙碌消费者和上班族首选的蛋白质来源。
主要生产商包括博尔顿集团、世纪太平洋食品公司、阿尔巴科拉集团、大黄蜂食品公司和泰联集团。全球市场仍然较为分散,前五大公司占据了近40%的市场。
市场趋势
人们对高营养膳食的需求日益增长
消费者越来越倾向于在日常饮食中增加富含蛋白质和Omega-3脂肪酸的食物。鲔鱼因其价格实惠、富含优质蛋白质和健康脂肪酸而备受认可。由于其营养价值高,金枪鱼被广泛推荐给孕妇和哺乳期妇女食用。人们日益增强的健康意识和对均衡饮食的关注,持续推动全球对罐装鲔鱼的需求成长。
新冠疫情的影响
新冠疫情暂时扰乱了供应链,失业和封锁措施导致购买力下降。生产放缓和产品价格上涨影响了2020年的销售。然而,随着消费者对保质期长的食品需求激增,罐装鲔鱼的需求也随之復苏。
例如,泰国联合集团有限公司 (Thai Union Group PCL) 报告称,2020 年前三个季度销售额增长了 5.9%,这反映出对加工水产品的强劲需求。
市场动态
市场驱动因素
即食食品和半成品食品的需求不断增长
随着上班族和千禧世代消费者的增多,人们对便利餐食的需求日益增长。罐装鲔鱼营养丰富,同时又能缩短烹调时间。 2019年2月,海洋之鸡(Chicken of the Sea)推出了可重复密封、可回收的单份鲔鱼罐头,目标顾客是那些经常外出用餐的消费者。
电子商务通路的拓展
由于线上零售的蓬勃发展和食品供应链的不断完善,罐装鲔鱼的销售量显着成长。消费者越来越倾向选择线上平台,因为这些平台提供便利、折扣和送货上门等诸多优势。疫情期间,电子商务成为包装水产品的主要通路。
市场限制因素
对植物来源替代品的需求不断增长
在素食主义运动兴起和环境问题日益关注的推动下,消费者正转向植物来源海鲜替代品。世界经济论坛预测,到2023年,中国植物来源产品市场规模将达到约120亿美元。此外,良好食品研究所报告称,2020年美国植物来源肉品的销售量成长了45%,反映出传统海鲜产品面临激烈的市场竞争。
市场机会
推出风味创新产品
口味创新正成为一股强劲的成长动力。 2020年1月,泰联集团(Thai Union Group PCL)与Pa Wen合作,推出了添加姜黄、胡椒和柠檬草调味的辣鲔鱼片。 2021年,该公司又推出了DIY辣味鲔鱼沙拉套装,鼓励用户依照自己的喜好订製餐点。
市场挑战
鱼类品种标籤错误和替代
标籤错误和非法污染,包括用仿製金枪鱼品种替代真金枪鱼,仍然是严重的问题。此类行为损害了消费者的信任,需要更严格的监管。
鱼类
市面上的鲔鱼品种包括黄鳍鲔鱼、长鳍鲔鱼、大目鲔等等。
预计到2026年,黄鳍鲔将凭藉其丰富的供应量和重要的商业性价值,占据市场66.58%的份额,成为主导市场。黄鳍鲔肉质紧实,风味鲜美,仍然是最受欢迎的鱼类之一。
按类型
市场分为两大类:淡鲔鱼和白鲔鱼。
低味鲔鱼罐头凭藉其浓郁的风味和高含量的Omega-3,预计到2026年将占据87.33%的市场份额,成为市场主导产品。
由于罐装白鲔鱼质地紧实、热量低,预计到 2032 年,其年复合成长率将达到 2.73%。
透过储存方法
由于油浸产品能够增强风味并保持嫩度,预计到 2026 年,油浸产品将占据 70.98% 的市场。
水浸和盐水浸泡食品受到注重卡路里摄取的消费者的青睐,预计将以 2.56% 的复合年增长率增长。
按形状
由于块状食材大小适中,适合製作三明治和沙拉,预计到 2026 年,块状食材将占据市场份额的 61.26%,成为市场份额最高的食材。
预计薄片类产品将以 2.68% 的复合年增长率成长。
透过分销管道
在超级市场和线上平台的推动下,零售市场预计将从2025年到2032年以3.36%的复合年增长率成长。由于产品保质期长且易于製备,餐饮服务业的需求保持稳定。
欧洲
2025年欧洲市场价值130.4亿美元,预计2026年将达133.5亿美元,持续维持领先地位,2025年市占率为43.96%。法国预计2025年将达19亿美元,德国预计2026年将达12.2亿美元,英国预计2026年将达15.6亿美元。
北美洲
预计到2025年,北美地区的经济规模将达到82.5亿美元,其中光是美国在2026年就将创造67亿美元的经济规模。预计到2034年,该地区将以2.83%的复合年增长率成长。
亚太地区
预计到 2026 年,亚太地区的经济规模将达到 58.1 亿美元。其中,中国预计达到 11.5 亿美元,日本达到 21 亿美元,印度达 2.2 亿美元。
南美洲、中东和非洲
预计到 2025 年,南美洲市场规模将达到 19.9 亿美元。预计到 2025 年,阿联酋市场规模将达到 2.2 亿美元,推动中东和非洲地区的成长。
The global canned tuna market was valued at USD 29.66 billion in 2025 and is projected to grow from USD 30.46 billion in 2026 to USD 39.14 billion by 2034, registering a CAGR of 3.19% during the forecast period (2026-2034). Europe dominated the market in 2025 with a 43.96% share, supported by strong seafood consumption patterns and a high demand for ready-to-eat products.
Market growth is largely driven by rising consumption of packaged and convenience foods. Canned tuna offers long shelf life, easy storage, affordability, and strong nutritional value, making it a preferred protein source for busy consumers and working populations worldwide.
Leading manufacturers include Bolton Group, Century Pacific Food Inc., Grupo Albacora SA, Bumble Bee Foods LLC, and Thai Union Group PCL. The global market remains semi-fragmented, with the top five players accounting for nearly 40% of total share.
Market Trends
Growing Preference for High-Nutrition Diets
Consumers are increasingly incorporating protein-rich and omega-3-enriched foods into their daily diets. Tuna is recognized as an affordable source of high-quality protein and healthy fatty acids. It is widely recommended for pregnant and breastfeeding women due to its nutritional benefits. Rising health awareness and the popularity of balanced diets continue to strengthen canned tuna demand globally.
Impact of COVID-19
The COVID-19 pandemic temporarily disrupted supply chains and reduced purchasing power due to job losses and lockdowns. Production slowdowns and rising product prices affected sales in 2020. However, canned tuna demand rebounded as consumers relied heavily on shelf-stable foods.
For example, Thai Union Group PCL reported 5.9% revenue growth during the first nine months of 2020, reflecting resilience in packaged seafood demand.
Market Dynamics
Market Drivers
Rising Demand for Ready-to-Eat & Ready-to-Cook Foods
The growth in working professionals and millennial consumers has fueled reliance on convenient meal options. Canned tuna saves preparation time while delivering nutritional value. In February 2019, Chicken of the Sea introduced resealable, recyclable single-serve tuna cups to target on-the-go consumers.
Expansion of E-Commerce Channels
Online retail growth and strengthened food supply chains have significantly boosted canned tuna sales. Consumers increasingly prefer digital platforms due to convenience, discounts, and doorstep delivery. During the pandemic, e-commerce became a major distribution channel for packaged seafood.
Market Restraints
Rising Demand for Plant-Based Alternatives
The growing vegan movement and environmental concerns have led consumers toward plant-based seafood alternatives. According to the World Economic Forum, China's plant-based product market reached approximately USD 12 billion in 2023. Additionally, the Good Food Institute reported 45% growth in U.S. plant-based meat sales in 2020, reflecting competitive pressure on conventional seafood products.
Market Opportunities
Launch of Flavored & Innovative Products
Flavor innovation is emerging as a strong growth opportunity. In January 2020, Thai Union Group PCL partnered with Pa Waen to launch spicy tuna flakes in turmeric, pepper, and lemongrass flavors. In 2021, the company introduced a DIY spicy tuna salad kit, encouraging customized meal preparation.
Market Challenges
Mislabelling & Species Substitution
Mislabelling and adulteration, including substitution with pseudo-tuna species, remain significant challenges. Such practices erode consumer trust and require stricter regulatory monitoring.
By Species
The market includes skipjack, albacore, yellowfin, bigeye, and others.
The skipjack segment dominated in 2026 with a 66.58% share, driven by its wide availability and commercial importance. Yellowfin remains another major species due to its strong texture and flavor.
By Type
The market is categorized into canned light tuna and canned white tuna.
The canned light tuna segment is projected to dominate in 2026 with an 87.33% share, supported by its strong flavor and high omega-3 content.
Canned white tuna is projected to grow at a CAGR of 2.73% through 2032 due to its firm texture and low-calorie profile.
By Preservation Method
Oil-based preservation is projected to hold 70.98% share in 2026, as oils enhance flavor and maintain tenderness.
Water & brine is expected to grow at a CAGR of 2.56%, preferred by calorie-conscious consumers.
By Shape
The chunks segment is estimated to lead in 2026 with 61.26% share, driven by its appealing size and suitability for sandwiches and salads.
Flakes are projected to grow at a CAGR of 2.68%.
By Distribution Channel
Retail is projected to grow at a CAGR of 3.36% from 2025-2032, supported by supermarkets and online platforms. Foodservice demand remains stable due to the product's long shelf life and preparation convenience.
Europe
Europe was valued at USD 13.04 billion in 2025 and reached USD 13.35 billion in 2026, maintaining leadership with 43.96% share in 2025. France recorded USD 1.90 billion in 2025, while Germany is projected to reach USD 1.22 billion in 2026. The U.K. is expected to reach USD 1.56 billion in 2026.
North America
North America reached USD 8.25 billion in 2025 and is projected to generate USD 6.7 billion in the U.S. alone in 2026. The region is projected to grow at a CAGR of 2.83% through 2034.
Asia Pacific
Asia Pacific is projected to reach USD 5.81 billion in 2026. China is expected to reach USD 1.15 billion in 2026, while Japan is projected at USD 2.10 billion and India at USD 0.22 billion.
South America & Middle East & Africa
South America generated USD 1.99 billion in 2025. The UAE market reached USD 0.22 billion in 2025, leading growth in the Middle East & Africa region.
Competitive Landscape
Key players focus on product innovation, sustainability certifications, and acquisitions. Companies such as Bolton Group, Thai Union Group PCL, Century Pacific Food Inc., and Bumble Bee Foods LLC continue expanding through flavored product launches and strategic partnerships.
Conclusion
The global canned tuna market, valued at USD 29.66 billion in 2025, is projected to grow to USD 30.46 billion in 2026 and reach USD 39.14 billion by 2034, expanding at a CAGR of 3.19%. Growth is supported by rising convenience food consumption, expanding e-commerce channels, and increasing preference for protein-rich diets. Despite challenges from plant-based alternatives and labeling concerns, continuous product innovation and strong regional demand-particularly in Europe-are expected to sustain steady market expansion through 2034.
Segmentation By Species
By Type
By Preservation Method
By Shape
By Distribution Channel
By Region