户外生活产品的美国市场(2023年)

2022年美国户外生活产品需求将达到430亿美元。

本报告提供美国的户外生活产品市场相关调查分析，提供包含用途和市场区隔的主要趋势，市场范围，规模，成长相关资讯。

目录

第1章 摘要整理

第2章 短期趋势

• 概要
• 经济的影响
• 园艺的大流行病趋势
• 园艺的大流行病趋势:人口统计群组
• 园艺的大流行病趋势:精神和身体症状的变化

第3章 概要

• 调查的范围
• 市场规模与预测
• 成长的比较:各产品
• 户外生活趋势
  • 千禧一代和户外生活
  • 婴儿潮一代和户外生活
  • 城市人和户外生活
  • 园艺作为一种爱好和食物来源
  • 有机园艺
  • 社区花园和绿地
  • 值得在 Instagram 上发布的风景和其他社交媒体趋势
  • 水管理
  • 野生动物保护、授粉昆虫友好的花园、本土植物
  • 绿色（植物）屋顶和垂直花园
  • 减少空气污染和噪音污染

第4章 户外生活产品的影响需求的因素

• 住房拥有率趋势
• 平均场地面积和室外空间的趋势
• 改造推动户外生活设施
• DIY 对比 DIFM
• 草坪维护和园艺注意事项
• 谁在家里的草坪和花园里工作
• 对园林绿化服务的偏好
• 气候和季节性
• 气候变化
• 持?可能性
• 回收和可回收性
• 有机园艺
• 易于使用、低维护的产品
• 模块化产品，易于安装
• 智能科技

第5章 草坪和庭园的维修

• 主要的消费者趋势(2023年)
• 法规与产品规格
• 消费者的考察
• 主要产品的销售额预测
• 主要的机会

第6章 户外的菜，娱乐，休閒

• 主要的消费者趋势(2023年)
• 消费者的考察
• 主要产品的销售额预测

第7章 园艺

• 主要的消费者趋势(2023年)
• 消费者的考察
• 主要产品的销售额预测
• 主要的机会

第8章 室外设计和造园材料

• 主要的消费者趋势(2023年)
• 主要产品的销售额预测

第9章 附录

US demand for outdoor living products was $43 billion in 2022. While revenue will dip overall in 2023, that is due to the very high elevated base in 2020. Still, 2023 sales levels will be above 2019 pre-pandemic levels, reflecting the expansion of the customer base and their continued engagement in outdoor living and investments in their outdoor spaces at home. However, the industry is challenged by a number of factors, including rising inflation, the return to pre-pandemic habits, and a shortage of professional landscape workers.

This study analyzes the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use.

The study also identifies the most popular consumer trends and analyzes data-driven insights into consumer behavior, from psychographics to habits. This information comes from two sources: The Freedonia Group National Online Consumer Survey (a proprietary national survey conducted quarterly) and syndicated consumer research data. The data is then cross-tabulated by key demographic segments, including gender, age group, urban vs. rural setting, region, type of housing, and the presence of children under 18 at home.

Outdoor living products are segmented by the following applications:

• Lawn & Yard Maintenance
• Outdoor Cooking, Entertaining, & Recreation
• Gardening
• Outdoor Design & Landscape Materials

Lawn & Yard Maintenance products include:

• Power lawn and yard equipment
• Lawn care consumables (both organic and non-organic formulations)
• Lawn watering products

Outdoor Cooking, Entertaining, & Recreation products include:

• Outdoor furniture
• Grills
• Outdoor heating products
• Outdoor kitchen equipment

Gardening products include:

• Garden consumables (both organic and non-organic formulations)
• Power garden equipment
• Garden watering products
• Pots & planters
• Spreaders, wheelbarrows, & garden carts
• Birds & wildlife products

Outdoor Design & Landscape products include:

• Hardscaping; water features; outdoor structures; outdoor light)
• Water features
• Outdoor structures
• Outdoor lighting

Scope of the Report

This report covers the scope, size, and growth of the US outdoor living product market including key trends in applications and market segmentation. Historical data are provided for 2021 and 2022 and forecasts for 2023 for outdoor living products at the manufacturers' level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.

The report also includes data-driven consumer insights from The Freedonia Group National Online Consumer Survey (a proprietary national survey conducted quarterly throughout the year) and a syndicated consumer survey. Consumer insights data is cross-tabbed by key demographic segments -- gender, age group, urban vs. rural setting, region, type of housing, and presence of children under 18 at home.

Table of Contents

1. Executive Summary

2. Short-Term Trends

Overview

Impact on the Economy

Pandemic Trends in Gardening

Pandemic Trends in Gardening: Demographic Groups

Pandemic Trends in Gardening: Changes in Mental & Physical Symptoms

3. Overview

Study Scope

Markets Size & Forecast

Growth Comparison by Product

Outdoor Living Trends

Millennials & Outdoor Living

Baby Boomers & Outdoor Living

Urbanites & Outdoor Living

Gardening as a Hobby & Food Source

Organic Gardening

Community Gardens & Green Space

Instagram-Worthy Landscapes & Other Social Media Trends

Water Management

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Green (Vegetative) Roofing & Vertical Gardens

Reduced Air & Noise Pollution

4. Factors Impacting Outdoor Living Product Demand

Homeownership Trends

Homeownership Trends: Ownership vs. Rentals

Annual Household Income

Age of Head of Household

Average Lot Size & Outdoor Space Trends

Lot Size Over Time

Lot Size by Locations

Remodeling Drives Outdoor Living Installations

DIY vs. DIFM

Lawn Maintenance & Gardening Insights

Who Performs Lawn & Garden Work at Home?

Landscaping Services Preferences

Climate & Seasonality

Climate Change

Sustainability

Recycling & Recyclability

Organic Gardening

Easy-to-Use & Low-Maintenance Products

Easy-to-Install & Modular Products

Smart Technology

5. Lawn & Yard Maintenance

Top Consumer Trends of 2023

Sustainability

Recycling & Recycled Content

Energy Efficiency

Robotic & Smart Technologies

Improving Battery Technology

Regulations & Product Standards

Air Pollution & Emissions Regulations

Noise Pollution

Consumer Insights

Ownership of Power Lawn & Garden Equipment

Consumer Equipment Purchase Patterns

Power Lawn & Garden Equipment Purchasing Occasions

Factors in Selecting Power Lawn & Garden Equipment

Retail Outlets

Power Sources

Reasons for Buying Electric Equipment

Perceived Time Available To Do Lawn Maintenance

Sales Outlook for Major Products

Key Opportunities

Battery-Powered Equipment

Robotic Lawn Mowers

Organic Lawn Care Consumables

6. Outdoor Cooking, Entertaining, & Recreation

Top Consumer Trends of 2023

From Socially Distanced Entertaining to Enjoying Entertaining Outdoors

Staycations

Extending the Outdoor Recreation Season

Cooking More than Dinner Outdoors

Consumer Insights

Grill Ownership

Grill Purchases

Lawn Furniture: Ownership & Recent Purchases

Fire Pits: Ownership & Recent Purchases

Sales Outlook for Major Products

7. Gardening

Top Consumer Trends of 2023

Food Gardening

Organic Gardening

Gardening with Children

Container Gardening

Consumer Insights

Why Garden?

Why Garden: By Gender

Why Garden: By Age Group

Plant Parents

Location of Gardening

Plants in Gardens

Why Consumers Do Not Use Home & Garden Pesticides

Home & Garden Pesticide Feature Priorities

Factors Influencing Garden Hose Purchases

Main Uses of Garden Hoses

Sales Outlook for Major Products

Key Opportunities

Organic Garden Fertilizers & Pesticides

Soaker Hoses

8. Outdoor Design & Landscape Materials

Top Consumer Trends of 2023

Multi-Use Outdoor Spaces

All-Weather Entertaining

Sales Outlook for Major Products

9. Appendix

Report Details

Lawn & Yard Maintenance

Outdoor Cooking, Entertaining, & Recreation

Gardening

Outdoor Design & Landscaping Materials

Relevant Industry & Trade Codes

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

Consumer Spending

List of Tables

2. Short-Term Trends

Table 2-1. Macroeconomic Indicators, 2020 - 2024 (billion 2012 dollars & billion dollars)

Table 2-2. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Gender, Age, Work-From-Home Status, Urban vs. Rural, Region, Type of Housing, & Access to Private Yard, 2022 (% total respondents)

Table 2-3. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Changes in Mental & Physical Symptoms During the Pandemic, 2022 (% of total respondents)

3. Overview

Table 3-1. Outdoor Living Product Demand by Application, 2021 - 2023 (million dollars)

Table 3-2. Annual Value Demand Growth by Selected Product Type, 2022 - 2023 (% CAGR)

4. Factors Impacting Outdoor Living Product Demand

Table 4-1. US Homeownership & Rental Rates, 2012 - 2022 (%)

Table 4-2. US Homeownership & Rental Rates by Household Income Bracket, 2022 (% of respondents)

Table 4-3. US Homeownership & Rental Rates by Age of Head of Household, 2012 - 2022 (% of respondents)

Table 4-4. US Homeownership Rates by Property Size, 2012 - 2022 (% of respondents who own a single-family house)

Table 4-5. Lot Size Owned by Urban vs. Rural Setting, 2022 (% of those who indicate they own the land around their home)

Table 4-6. Lot Size Owned by Geographic Region, 2022 (% of those who indicate they own the land around their home)

Table 4-7. I Enjoy Caring For My Lawn & Garden by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-8. Lawn Maintenance & Gardening Participation Insights, 2022 (% of those who have a private yard space only for their household's use)

Table 4-9. Who Performs Lawn & Garden Maintenance Tasks by Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-10. Consumer Insights on Select Landscaping Services Options by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-11. Consumer Insights On Organic Gardening, by Gender, Age, Urban vs. Rural Setting, Region, Type of Housing, & Presence of Children Under 18 at Home, 2022 (% of respondents who grow plants & agreed)

5. Lawn & Yard Maintenance

Table 5-1. Do You Own Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, & Type of Housing, 2022 (% of total consumers)

Table 5-2. Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2022 (% of respondents who own power lawn & garden equipment of any type)

Table 5-3. Did You Buy Power Lawn & Garden Equipment in the Past 12 Months? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, Type of Housing, & If Moved In the Past 12 Months, 2022 (% of respondents who own power lawn & garden equipment)

Table 5-4. Which Type of Power Lawn & Garden Equipment Did You Buy in the Past 12 Months?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-5. What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-6. What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-7. Where Did You Purchase Your Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, & Geographic Region, 2022 (% of those who bought power lawn & garden equipment in the last 12 months)

Table 5-8. Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2022 (% of consumers who own power lawn & garden equipment)

Table 5-9. Why Did You Select an Electric Version of Power Lawn & Garden Equipment?, 2018, 2020, & 2022 (% of consumers who own an electric version of power lawn & garden equipment)

Table 5-10. Consumer Attitudes About Lawn & Garden Equipment Power Sources Over Time, 2018, 2020, & 2022 (% of consumers who own power lawn & garden equipment)

Table 5-11. I Do Not Have Time To Do Lawn Maintenance by Gender, Age Group, Presence of Children, Urban v. Rural, & Region, 2022 (% of respondents with a private yard space)

Table 5-12. Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2022 (million dollars)

Table 5-13. Select Battery-Power Lawn & Garden Equipment Demand and Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-14. Robotic Lawn Mowers Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-15. Organic Lawn Care Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

6. Outdoor Cooking, Entertaining, & Recreation

Table 6-1. Grill Ownership, by Gender, Generation Group, Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-2. Grill Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-3. Lawn Furniture Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-4. Fire Pit Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-5. Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2021 - 2023 (million dollars)

7. Gardening

Table 7-1. I Participate in Gardening... by Gender, 2022 (% of respondents who grow plants)

Table 7-2. I Participate in Gardening... by Age Group, 2022 (% of respondents who grow plants)

Table 7-3. Consumer Insights on Plant Parenting by Gender, Age Group, Urban vs. Rural Setting, Region, Type of Housing, Presence of Children Under 18 at Home, 2022 (% respondents who grow plants & agree

Table 7-4. Where Do You Grow Your Plants? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-5. What Plants Do You Grow In Your Garden? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-6. Why Do You Not Use Home & Garden Pesticides by Age Group, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-7. Why Do You Not Use Home & Garden Pesticides by Gender & Presence of Children At Home, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-8. Gardening Demand by Product, 2021 - 2023 (million dollars)

Table 7-9. Organic Gardening Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 7-10. Hoses Demand & Growth Rate by Selected Types, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

8. Outdoor Design & Landscape Materials

Table 8-1. Outdoor Design & Landscape Materials Demand by Product, 2019 - 2022 (million dollars)

9. Appendix

Table 9-1. Lawn & Yard Maintenance Products

Table 9-2. Outdoor Cooking, Entertaining, & Recreation Products

Table 9-3. Gardening Products

Table 9-4. Outdoor Design & Landscape Materials

Table 9-5. Relevant NAICS & SIC Codes

Table 9-6. Relevant HS Codes

Table 9-7. Abbreviations & Acronyms Used in Study

Table 9-8. Macroeconomic Indicators, 2012, 2017, 2022, & 2027 (billion 2012 dollars)

Table 9-9. Population & Households, 2012, 2017, 2022, & 2027 (million persons)

Table 9-10. Housing Stock by Type, 2012, 2017, 2022, & 2027 (million units)

Table 9-11. Personal Consumption Expenditures, 2012, 2017, 2022, & 2027 (billion dollars)

List of Figures

1. Executive Summary

Figure 1-1. Outdoor Living Products Market Key Trends, 2023

3. Overview

Figure 3-1. Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens

Figure 3-2. Home Featuring Vegetative Roof & Vertical Garden

7. Gardening

Figure 7-1. Priorities of Various Features & Functions of Home & Garden Pesticides & Herbicides, 2022 (% of total who applied home & garden pesticides & herbicides in the past 12 months)

Figure 7-2. Highest Priority Factors Influencing Garden Hose Purchase, 2019 & 2022 (% of respondents)

Figure 7-3. Garden Hose Uses, 2019 & 2022 (% of respondents)

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