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需求方平台的全球市场-行业分析、规模、份额、增长、趋势、预测(2023-2030)-按类型、渠道、公司规模、应用、地区
市场调查报告书
商品编码
1328976

需求方平台的全球市场-行业分析、规模、份额、增长、趋势、预测(2023-2030)-按类型、渠道、公司规模、应用、地区

Demand Side Platform Market - Global Industry Analysis, Size, Share, Growth, Trends, & Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America & Middle East & Africa)
出版日期: | 出版商: Fairfield Market Research | 英文 180 Pages | 商品交期: 2-5个工作天内

价格
简介目录

在程序化广告越来越多地采用 DSP 的推动下，全球需求方平台 (DSP) 市场规模预计将稳步增长。 增强的活动报告和高效的管理是推动全球 DSP 市场扩张的两个关键因素。 数字广告库存可用性的提高是 DSP 市场增长的关键驱动力，速度、智能广告、精确定位和数据驱动洞察等属性进一步推动了这一增长。 随着 DSP 利用机器学习和人工智能等先进技术来自动化数据驱动的广告流程，市场将随着程序化广告需求的不断增长而向前发展。

对 DSP 的需求主要是由那些希望通过强有力且有效的广告活动来加强其市场地位的公司推动的。 人们对包装食品的日益青睐促使餐馆、小型食品连锁店和家庭等最终用户采用各种食用油。 随着公司寻求更有效的方式通过数字广告与目标受众建立联繫，这些变化正在推动对 DSP 的需求。

DSP 利用机器学习和人工智能等先进技术来增强和自动化数据驱动的广告流程。 这些技术进步正在支持 DSP 市场的扩张。 越来越多的公司开始转向程序化广告的需求方平台，特别是联网电视 (CTV) 和 OTT (OTT) 解决方案。 这些平台正在推动广告交易的激增，并为通过数字广告接触目标受众提供了新的机会。

虽然 COVID-19 大流行最初给 DSP 市场带来了挑战，但它最终提供了通过社交媒体和在线购买接触更多受众的商机。 随着人们转向远程在线活动，对数字广告的需求不断增加，尤其是在电子商务和在线游戏等行业。 疫情期间游戏行业的快速增长为广告商创造了巨大的机会。

广告行业的欺诈行为，例如虚假广告和广告欺诈，给DSP市场的增长带来了挑战。 这些行为损害了消费者的信任并损害了品牌。 但这也是开发新技术和替代促销形式的机会，优先考虑透明度和消费者保护。

自助服务 DSP 的兴起使广告商能够完全控制其广告活动，预计将在预测期内推动最高的复合年增长率 (CAGR)。 这些平台使营销人员能够管理营销活动并大规模获得更高质量的印象。

由于程序化广告需求方平台的广泛采用，北美地区正在引领 DSP 市场的增长。 智能手机的普及、在线应用程序的盛行以及人们对互联网的依赖使北美成为 DSP 市场的主要进入者。

本报告调查了全球需求方平台市场，并按类型、渠道、公司规模、应用、区域以及进入市场的公司的竞争趋势提供了市场概况、趋势。

内容

第 1 章执行摘要

第 2 章市场概述

  • 市场定义和细分
  • 市场动态
  • 波特五力分析
  • COVID-19 疾病的影响分析
  • 监管框架
  • PESTLE

第 3 章2018-2030年全球需求方平台市场展望

  • 2018-2030 年全球需求方平台市场展望，按类型和价值（百万美元）
  • 2018-2030 年全球需求方平台市场展望，按渠道、价值（百万美元）
  • 2018-2030 年全球需求方平台市场前景，按公司规模、价值（百万美元）
  • 2018-2030 年全球需求方平台市场前景，按应用和价值划分（百万美元）
  • 2018-2030 年全球需求方平台市场前景，按地区、价值（百万美元）

第 4 章2018-2030年北美需求方平台市场展望

  • 2018-2030 年北美需求方平台市场展望，按类型和价值（百万美元）划分
  • 2018-2030 年北美需求方平台市场前景（按渠道、价值（百万美元））
  • 2018-2030 年北美需求方平台市场前景（按公司规模、价值（百万美元）划分）
  • 2018-2030 年北美需求方平台市场前景（按应用和价值划分）（百万美元）
  • 2018-2030 年北美需求方平台市场前景（按国家/地区划分）、价值（百万美元）

第 5 章欧洲需求方平台市场展望，2018-2030

  • 2018-2030 年欧洲需求方平台市场前景，按类型和价值（百万美元）划分
  • 2018-2030 年欧洲需求方平台市场前景（按渠道、价值（百万美元））
  • 2018-2030 年欧洲需求方平台市场前景（按公司规模和价值（百万美元）划分）
  • 2018-2030 年欧洲需求方平台市场前景（按应用和价值划分）（百万美元）
  • 2018-2030 年欧洲需求方平台市场前景（按国家/地区划分）、价值（百万美元）

第 6 章2018-2030年亚太地区需求方平台市场展望

  • 2018-2030 年亚太地区需求方平台市场展望，按类型和价值（百万美元）划分
  • 2018-2030 年亚太地区需求方平台市场展望（按渠道、价值（百万美元））
  • 2018-2030 年亚太地区需求方平台市场前景（按公司规模和价值（百万美元）划分）
  • 2018-2030 年亚太地区需求方平台市场前景（按应用、价值（百万美元））
  • 2018-2030 年亚太地区需求方平台市场前景（按国家/地区划分）、价值（百万美元）

第 7 章 2018-2030 年拉丁美洲需求方平台市场展望

  • 2018-2030 年拉丁美洲需求方平台市场前景（按类型和价值（百万美元）划分）
  • 2018-2030 年拉丁美洲需求方平台市场前景（按渠道、价值（百万美元））
  • 2018-2030 年拉丁美洲需求方平台市场前景（按公司规模和价值（百万美元）划分）
  • 2018-2030 年拉丁美洲需求方平台市场前景（按应用、价值（百万美元））
  • 2018-2030 年拉丁美洲需求方平台市场前景（按国家/地区划分）、价值（百万美元）

第 8 章2018-2030年中东和非洲需求方平台市场展望

  • 2018-2030 年中东和非洲需求方平台市场前景（按类型和价值（百万美元）划分）
  • 2018-2030 年中东和非洲需求方平台市场前景（按渠道、价值（百万美元））
  • 2018-2030 年中东和非洲需求方平台市场前景（按公司规模、金额（百万美元）划分）
  • 2018-2030 年中东和非洲需求方平台市场前景（按应用和价值划分）（百万美元）
  • 2018-2030 年中东和非洲需求方平台市场前景（按国家/地区划分）、价值（百万美元）

第 9 章竞争态势

  • 公司市场份额分析
  • 公司简介
    • Amazon (AAP)
    • Facebook Ads Manager
    • Adobe Inc.
    • MediaMath
    • DoubleClick
    • LiveRamp
    • Choozle
    • Tube Mogul
    • BrightRoll
    • AppNexus
    • Adelphic DSP
    • The Trade Desk
    • Google Marketing Platform
    • Simpli-fi
    • Demandbase One
    • Basis Technologies
    • Illumin
    • Amobee
    • Roku OneView
    • Criteo Commerce Growth

第 10 章附录

简介目录

Unlocking the Potential of DSP for Programmatic Advertising

The global demand side platform (DSP) market is set to experience robust growth driven by the rising adoption of DSPs for programmatic advertising. Enhanced campaign reporting and efficient management are two key factors propelling the expansion of the worldwide DSP market. The increasing availability of digital advertising inventories is a significant driver of the DSP market's growth, further accelerated by attributes like speed, intelligent advertising, precise targeting, and data-driven insights. The market is poised to advance with the growing demand for programmatic advertising, as DSPs leverage advanced technologies such as machine learning and artificial intelligence to automate data-driven advertising processes. This report sheds light on the dynamic factors shaping the DSP market's growth trajectory.

Elevated Demand for Processed Foods and Sustainable Oil Production to Drive DSP Market

The demand for DSPs is receiving a substantial boost from businesses aiming to strengthen their market position through intense and effective ad campaigns. The rising preference for packaged foods is fueling the adoption of various cooking oils by end users like restaurants, small food chains, and households. This shift is driving the demand for DSPs as companies seek more effective ways to connect with their target audiences through digital advertising.

DSP Market Growth Amidst Technological Advancements

DSPs are leveraging advanced technologies such as machine learning and artificial intelligence to enhance and automate data-driven advertising processes. This technological progress is a key factor driving the expansion of the DSP market. Businesses are increasingly turning to demand-side platforms for programmatic advertising, particularly for Connected TV (CTV) and Over-the-Top (OTT) solutions. These platforms have facilitated a surge in ad transactions and opened up new opportunities for reaching target audiences through digital advertising.

COVID-19 Impact on the DSP Market

While the COVID-19 pandemic initially posed challenges for the DSP market, it ultimately presented an opportunity for businesses to reach a larger audience through social media and online purchasing. As people turned to remote online activities, the demand for digital advertising grew, especially in industries like e-commerce and online gaming. The rapid growth of the gaming industry during the pandemic created a substantial avenue for advertisers.

Challenges and Opportunities in the DSP Market

Fraudulent activities in the advertising industry, such as false advertisements and ad fraud, pose challenges to the growth of the DSP market. These activities undermine consumer trust and harm brands. However, this also presents an opportunity for the development of new technologies and alternative forms of promotion that prioritize transparency and consumer protection.

Creating Demand for Self-Service DSP

The rise of self-service DSPs, which provide advertisers complete control over their ad campaigns, is anticipated to drive the highest Compound Annual Growth Rate (CAGR) during the forecast period. These platforms empower marketers to manage their campaigns and achieve higher quality impressions at scale.

Adoption of DSPs for Programmatic Advertising

The North American region is spearheading the DSP market's growth due to its extensive adoption of demand-side platforms for programmatic advertising. The widespread use of smartphones, online applications, and the population's reliance on the internet make North America a significant player in the DSP market.

Competitive Landscape

Key players in the DSP market include: Alphabet Inc., Amazon.com, Inc., Adobe Inc., The Trade Desk, Inc., MediaMath, Inc., Adform, Xandr (Microsoft), SmartyAds, Gourmet Ads, and Basis Technologies.

As businesses strive to enhance their market presence through efficient ad campaigns, demand for DSPs is on the rise. The market is leveraging technological advancements, the popularity of programmatic advertising, and the growing need for effective data management to drive growth. Despite challenges posed by fraudulent activities, the market continues to evolve, creating opportunities for innovative technologies and promoting transparent and impactful digital advertising campaigns.

Table of Contents

1. Executive Summary

  • 1.1. Global Demand Side Platform Market Snapshot
  • 1.2. Key Market Trends
  • 1.3. Future Projections
  • 1.4. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
      • 2.2.1.1. Driver A
      • 2.2.1.2. Driver B
      • 2.2.1.3. Driver C
    • 2.2.2. Restraints
      • 2.2.2.1. Restraint 1
      • 2.2.2.2. Restraint 2
    • 2.2.3. Market Opportunities Matrix
  • 2.3. Porter's Five Forces Analysis
  • 2.4. Covid-19 Impact Analysis
  • 2.5. Regulatory Framework
  • 2.6. PESTLE

3. Global Demand Side Platform Market Outlook, 2018 - 2030

  • 3.1. Global Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 3.1.1. Key Highlights
      • 3.1.1.1. Self Service
      • 3.1.1.2. Full Service
  • 3.2. Global Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 3.2.1. Key Highlights
      • 3.2.1.1. Mobile
      • 3.2.1.2. Display
      • 3.2.1.3. Video
      • 3.2.1.4. Native
      • 3.2.1.5. Other
    • 3.2.2. BPS/Market Attractiveness Analysis
  • 3.3. Global Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 3.3.1. Key Highlights
      • 3.3.1.1. Small Business
      • 3.3.1.2. Mid-Market
      • 3.3.1.3. Enterprise
    • 3.3.2. BPS/Market Attractiveness Analysis
  • 3.4. Global Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 3.4.1. Key Highlights
      • 3.4.1.1. Automation
      • 3.4.1.2. Retail Industry
      • 3.4.1.3. Telecom
      • 3.4.1.4. Healthcare
      • 3.4.1.5. Media and Entertainment
      • 3.4.1.6. Finance
      • 3.4.1.7. Other
    • 3.4.2. BPS/Market Attractiveness Analysis
  • 3.5. Global Demand Side Platform Market Outlook, by Region, Value (US$ Mn), 2018 - 2030
    • 3.5.1. Key Highlights
      • 3.5.1.1. North America
      • 3.5.1.2. Europe
      • 3.5.1.3. Asia Pacific
      • 3.5.1.4. Latin America
      • 3.5.1.5. Middle East & Africa
    • 3.5.2. BPS/Market Attractiveness Analysis

4. North America Demand Side Platform Market Outlook, 2018 - 2030

  • 4.1. North America Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 4.1.1. Key Highlights
      • 4.1.1.1. Self Service
      • 4.1.1.2. Full Service
  • 4.2. North America Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 4.2.1. Key Highlights
      • 4.2.1.1. Mobile
      • 4.2.1.2. Display
      • 4.2.1.3. Video
      • 4.2.1.4. Native
      • 4.2.1.5. Other
  • 4.3. North America Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 4.3.1. Key Highlights
      • 4.3.1.1. Small Business
      • 4.3.1.2. Mid-Market
      • 4.3.1.3. Enterprise
    • 4.3.2. BPS/Market Attractiveness Analysis
  • 4.4. North America Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 4.4.1. Key Highlights
      • 4.4.1.1. Automation
      • 4.4.1.2. Retail Industry
      • 4.4.1.3. Telecom
      • 4.4.1.4. Healthcare
      • 4.4.1.5. Media and Entertainment
      • 4.4.1.6. Finance
      • 4.4.1.7. Other
  • 4.5. North America Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 4.5.1. Key Highlights
      • 4.5.1.1. U.S.
      • 4.5.1.2. Canada
    • 4.5.2. BPS/Market Attractiveness Analysis

5. Europe Demand Side Platform Market Outlook, 2018 - 2030

  • 5.1. Europe Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 5.1.1. Key Highlights
      • 5.1.1.1. Self Service
      • 5.1.1.2. Full Service
  • 5.2. Europe Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 5.2.1. Key Highlights
      • 5.2.1.1. Mobile
      • 5.2.1.2. Display
      • 5.2.1.3. Video
      • 5.2.1.4. Native
      • 5.2.1.5. Other
  • 5.3. Europe Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 5.3.1. Key Highlights
      • 5.3.1.1. Small Business
      • 5.3.1.2. Mid-Market
      • 5.3.1.3. Enterprise
    • 5.3.2. BPS/Market Attractiveness Analysis
  • 5.4. Europe Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 5.4.1. Key Highlights
      • 5.4.1.1. Automation
      • 5.4.1.2. Retail Industry
      • 5.4.1.3. Telecom
      • 5.4.1.4. Healthcare
      • 5.4.1.5. Media and Entertainment
      • 5.4.1.6. Finance
      • 5.4.1.7. Other
  • 5.5. Europe Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 5.5.1. Key Highlights
      • 5.5.1.1. Germany
      • 5.5.1.2. France
      • 5.5.1.3. U.K.
      • 5.5.1.4. Italy
      • 5.5.1.5. Spain
      • 5.5.1.6. Russia
      • 5.5.1.7. Rest of Europe
    • 5.5.2. BPS/Market Attractiveness Analysis

6. Asia Pacific Demand Side Platform Market Outlook, 2018 - 2030

  • 6.1. Asia Pacific Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 6.1.1. Key Highlights
      • 6.1.1.1. Self Service
      • 6.1.1.2. Full Service
  • 6.2. Asia Pacific Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 6.2.1. Key Highlights
      • 6.2.1.1. Mobile
      • 6.2.1.2. Display
      • 6.2.1.3. Video
      • 6.2.1.4. Native
      • 6.2.1.5. Other
  • 6.3. Asia Pacific Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 6.3.1. Key Highlights
      • 6.3.1.1. Small Business
      • 6.3.1.2. Mid-Market
      • 6.3.1.3. Enterprise
    • 6.3.2. BPS/Market Attractiveness Analysis
  • 6.4. Asia Pacific Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 6.4.1. Key Highlights
      • 6.4.1.1. Automation
      • 6.4.1.2. Retail Industry
      • 6.4.1.3. Telecom
      • 6.4.1.4. Healthcare
      • 6.4.1.5. Media and Entertainment
      • 6.4.1.6. Finance
      • 6.4.1.7. Other
  • 6.5. Asia Pacific Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 6.5.1. Key Highlights
      • 6.5.1.1. China
      • 6.5.1.2. Japan
      • 6.5.1.3. South Korea
      • 6.5.1.4. India
      • 6.5.1.5. Southeast Asia
      • 6.5.1.6. Rest of Asia Pacific
    • 6.5.2. BPS/Market Attractiveness Analysis

7. Latin America Demand Side Platform Market Outlook, 2018 - 2030

  • 7.1. Latin America Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 7.1.1. Key Highlights
      • 7.1.1.1. Self Service
      • 7.1.1.2. Full Service
  • 7.2. Latin America Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 7.2.1. Key Highlights
      • 7.2.1.1. Mobile
      • 7.2.1.2. Display
      • 7.2.1.3. Video
      • 7.2.1.4. Native
      • 7.2.1.5. Other
  • 7.3. Latin America Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 7.3.1. Key Highlights
      • 7.3.1.1. Small Business
      • 7.3.1.2. Mid-Market
      • 7.3.1.3. Enterprise
    • 7.3.2. BPS/Market Attractiveness Analysis
  • 7.4. Latin America Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 7.4.1. Key Highlights
      • 7.4.1.1. Automation
      • 7.4.1.2. Retail Industry
      • 7.4.1.3. Telecom
      • 7.4.1.4. Healthcare
      • 7.4.1.5. Media and Entertainment
      • 7.4.1.6. Finance
      • 7.4.1.7. Other
  • 7.5. Latin America Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 7.5.1. Key Highlights
      • 7.5.1.1. Brazil
      • 7.5.1.2. Mexico
      • 7.5.1.3. Rest of Latin America
    • 7.5.2. BPS/Market Attractiveness Analysis

8. Middle East & Africa Demand Side Platform Market Outlook, 2018 - 2030

  • 8.1. Middle East & Africa Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
    • 8.1.1. Key Highlights
      • 8.1.1.1. Self Service
      • 8.1.1.2. Full Service
  • 8.2. Middle East & Africa Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
    • 8.2.1. Key Highlights
      • 8.2.1.1. Mobile
      • 8.2.1.2. Display
      • 8.2.1.3. Video
      • 8.2.1.4. Native
      • 8.2.1.5. Other
  • 8.3. Middle East & Africa Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
    • 8.3.1. Key Highlights
      • 8.3.1.1. Small Business
      • 8.3.1.2. Mid-Market
      • 8.3.1.3. Enterprise
    • 8.3.2. BPS/Market Attractiveness Analysis
  • 8.4. Middle East & Africa Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
    • 8.4.1. Key Highlights
      • 8.4.1.1. Automation
      • 8.4.1.2. Retail Industry
      • 8.4.1.3. Telecom
      • 8.4.1.4. Healthcare
      • 8.4.1.5. Media and Entertainment
      • 8.4.1.6. Finance
      • 8.4.1.7. Other
  • 8.5. Middle East & Africa Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
    • 8.5.1. Key Highlights
      • 8.5.1.1. GCC
      • 8.5.1.2. South Africa
      • 8.5.1.3. Rest of Middle East & Africa
    • 8.5.2. BPS/Market Attractiveness Analysis

9. Competitive Landscape

  • 9.1. Company Market Share Analysis
  • 9.2. Company Profiles
    • 9.2.1. Amazon (AAP)
      • 9.2.1.1. Company Overview
      • 9.2.1.2. Product Portfolio
      • 9.2.1.3. Financial Overview
      • 9.2.1.4. Business Strategies and Development
    • 9.2.2. Facebook Ads Manager
    • 9.2.3. Adobe Inc.
    • 9.2.4. MediaMath
    • 9.2.5. DoubleClick
    • 9.2.6. LiveRamp
    • 9.2.7. Choozle
    • 9.2.8. Tube Mogul
    • 9.2.9. BrightRoll
    • 9.2.10. AppNexus
    • 9.2.11. Adelphic DSP
    • 9.2.12. The Trade Desk
    • 9.2.13. Google Marketing Platform
    • 9.2.14. Simpli-fi
    • 9.2.15. Demandbase One
    • 9.2.16. Basis Technologies
    • 9.2.17. Illumin
    • 9.2.18. Amobee
    • 9.2.19. Roku OneView
    • 9.2.20. Criteo Commerce Growth

10. Appendix

  • 10.1. Research Methodology
  • 10.2. Report Assumptions
  • 10.3. Acronyms and Abbreviations