欧洲、北美和中国的新车电动汽车零售数字化计划带来的增长机会

由于数字化程度的提高和消费者对在线购物舒适度的期望，零售价值链中的利益相关者需要提供全渠道购买选择。 预计这将在未来七年推动电动汽车零售数字化的发展。

本报告审视了欧洲、北美和中国的新电动汽车零售数字化举措，提供了市场背景、各种市场影响因素的分析、主要数字零售技术的概述、用例以及原始设备製造商的举措。纯电动汽车销售预测按地区和销售渠道、畅销车型、增长机会分析等。

内容

战略要务

• 为什么增长越来越难
• 战略要务 8(TM)
• 三大战略要务的市场影响
• 推动增长管道引擎 (TM) 的增长机会

增长机会分析

• 新车 BEV 零售数字化：市场概览
• 调查方法
• 调查主题
• 分类：销售渠道/OEM 类别/地区
• 定义
• 新形式：示例
• 各地区的主要公司
• 增长指标
• 增长动力
• 抑制增长的因素
• 竞争环境
• 主要 OEM 的市场份额

数字化新车BEV零售概况

• BEV 零售生态系统数字参与
• 客户旅程中的数字化演变
• 将 BEV 销售渠道数字化的原因
• BEV 零售数字化：区域情景
• 影响 BEV 零售数字化的潜在趋势
• BEV 零售业潜在趋势的影响
• 相关法律法规
• 欧洲的新车销售趋势
• 北美和南美的新车销售趋势
• 中国的新车销售趋势
• 采用 BEV OEM 销售渠道：按地区
• 主要发现、当前和未来展望

数字零售技术和方法

• 汽车零售中的关键数字技术：采用路线图
• 关键数字技术：人工智能/机器学习 - 用例/OEM 计划
• 主要数字技术：区块链 - 用例和 OEM 计划
• 领先的数字技术：视频流平台 - 用例和 OEM 计划
• 主要数字技术：Metaverse (AR/VR) - 用例/OEM 计划
• 主要的数字 BEV 零售方法
• 数字 BEV 零售方法在销售渠道中的适用性

OEM 评级：按类别

• BEV 原始设备製造商分类
• 销售渠道采用：传统 OEM 状态
• 销售渠道的采用：按 Pureplay OEM/多元化商划分的状态
• BEV OEM 能力概述：按类别
• BEV OEM SWOT 分析：按类别
• 概览：传统 OEM
• 概览：纯播放 OEM
• 概述：多元化

BEV 销售渠道预测和案例研究：按地区

• 预测假设/考虑
• 数字化的可能性和对 BEV 零售的影响：按地区
• 欧洲：按销售渠道、最畅销车型预测 BEV 销量
• 欧洲：原始设备製造商采用纯电动汽车销售渠道
• 欧洲：零售数字化计划备受关注
• 北美：按销售渠道、最畅销车型预测 BEV 销量
• 北美：原始设备製造商采用纯电动汽车销售渠道
• 北美：零售数字化计划备受关注
• 中国：按销售渠道、最畅销车型预测纯电动汽车销量
• 中国：原始设备製造商采用纯电动汽车销售渠道
• 中国：热门零售数字化举措

增长机会领域

• 增长机会 1：分销商销售模式
• 增长机会 2：取消经销商
• 增长机会 3：全球扩张

下一步

Online and Agency Sales Channels will Drive Competitive Intensity

This Frost & Sullivan research service analyzes digital retail initiatives in new electric vehicle (EV) sales, focusing on the European, North American, and Chinese new electric passenger vehicle market. It provides an overview of the digitalization influence on stakeholders in the retail value chain.

This study discusses potential digital trends and implications, examines the European, North American, and Chinese regulatory landscape, and elaborates on sales trends through various channels. In addition, it assesses customers' online journeys, digitalization impact on each retail activity, and the stance of important OEMs regarding online sales implementation.

The research service discusses growth opportunities for digital electric vehicle retailing and offers actionable insight to market participants to leverage these opportunities.

Retail value chain stakeholders must offer omnichannel purchase options due to digital advancement and consumers expecting online purchase comfort. It will boost EV retail digitalization growth in the next 7 years. Likewise, industry stakeholders should digitalize every aspect of the sales process to use this opportunity and ensure faster growth.

Key Issues Addressed:

• Digital activities in direct-to-customer (D2C) new battery electric vehicle (BEV) retailing

• Impact of digitalizing new BEV retailing

• Key industry trends impacting the digitalizing D2C channel in new BEV retailing

• Digital D2C sales approach of different stakeholders and implications

• Sales forecast for BEVs by various sales channels

• Identification of top OEMs and companies to watch

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of Top 3 Strategic Imperatives on Digitalization in New Battery Electric Vehicles (BEVs) Retailing
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Digitalization in New BEV Retailing: Market Overview
• Research Methodology
• Questions This Study Will Answer
• Segmentation: Sales Channels/OEM Category/Regions
• Definitions
• New Format: Examples
• Competitors by Regions
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Competitive Environment
• Market Share of Key OEMs

Digital New Battery Electric Vehicle Retailing Overview

• BEV Retail Ecosystem and Digital Involvement
• Digital Evolution in the Customer Purchase Journey
• Rationale To Digitalize BEV Sales Channels
• Digitalization of BEV Retail: Regional Scenario
• Potential Trends Impacting Digitalization in BEV Retailing
• Implications of Potential Trends on BEV Retailing
• Relevant Regulations and Legislations
• European New Vehicle Sales Trend
• Americas New Vehicle Sales Trend
• Chinese New Vehicle Sales Trends
• BEV OEMs Sales Channel Adoption by Region
• Key Findings/Current Outlook and Future Outlook
• Key Findings/Current Outlook and Future Outlook (continued)

Digital Retail Technology and Approach

• Key Digital Technology in Automotive Retail: Adoption Roadmap
• Select Key Digital Technology: AI/ML-Use Case/OEM Initiative
• Select Key Digital Technology: Blockchain-Use Case/OEM Initiative
• Select Key Digital Technology: Video Streaming Platform-Use Case/OEM Initiative
• Select Key Digital Technology: Metaverse (AR and VR)-Use Case/OEM Initiative
• Key Digital BEV Retail Approach
• Digital BEV Retail Approach Applicability Across Sales Channels

OEM Assessment by Category

• Categorization of BEV OEMs
• Sales Channel Adoption: Status by Traditional OEM
• Sales Channel Adoption: Status by Traditional OEM (continued)
• Sales Channel Adoption: Status by Pure Player/Diversifier
• Overview of BEV OEMs' Capabilities by Category
• Swot Analysis by BEV OEM Category
• Overview: Traditional OEMs
• Overview: Pure Play OEMs
• Overview: Diversifiers

Regional BEV Sales Channel Forecast/Case Studies

• Forecast Assumptions/Considerations
• Digitalization Potential by Region and Impact on BEV Retailing
• BEV Sales Forecast by Sales Channels and Best-selling Models, Europe
• BEV Sales Forecast by Sales Channels and Best-selling Models, Europe (continued)
• BEV Sales Channel Adoption by OEMs Operating in Europe
• Notable Retail Digitalization Initiatives in Europe
• BEV Sales Forecast by Sales Channels and Best-selling Models, North America
• BEV Sales Forecast by Sales Channels and Best-selling Models, North America (continued)
• BEV Sales Channel Adoption by OEM, North America
• Notable Retail Digitalization Initiatives in North America
• BEV Sales Forecast by Sales Channels and Best-selling Models, China
• BEV Sales Forecast by Sales Channels and Best-selling Models, China (continued)
• BEV Sales Channel Adoption by OEM, China
• Notable Retail Digitalization Initiatives in China

Growth Opportunity Universe

• Growth Opportunity 1: Agency Sales Model
• Growth Opportunity 1: Agency Sales Model (continued)
• Growth Opportunity 2: Elimination of Dealerships
• Growth Opportunity 2: Elimination of Dealerships (continued)
• Growth Opportunity 3: Global Expansion
• Growth Opportunity 3: Global Expansion (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• Legal Disclaimer