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汽车中的健康、福利和福利服务：欧洲，VOC（客户之声）
市场调查报告书
商品编码
1176388

汽车中的健康、福利和福利服务：欧洲，VOC（客户之声）

Voice of Customer-Health, Wellness, and Well-being Services in Cars, Europe
出版日期: | 出版商: Frost & Sullivan | 英文 95 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

COVID-19 大流行更加强调安全的环境，并增加了对日常生活便利的需求。 汽车行业也在追随这一趋势，专注于提高驾驶员和乘客的安全性和舒适性的解决方案和系统。

该报告按整个欧洲的车辆细分类型和空气质量控制、辅助器困倦检测、自适应巡航控制、座椅定位和机舱填充来探索欧洲汽车健康、福利和福利服务市场。我们根据客户的兴趣和偏好进行分析用于交易等功能。

内容

调查目的及调查方法

主要发现

  • 主要发现

受访者概况和驾驶习惯

  • 受访者概况：人口统计
  • 受访者概况：家庭
  • 平均驾驶时间
  • 按车辆所有权类型划分的受访者映射
  • 推荐的下次购车发动机类型（按国家/地区分类）
  • 您下一次购买汽车的最佳发动机类型（按汽车细分）
  • COVID-19 旅行限制之前的汽车使用频率
  • COVID-19 期间的日常出行
  • COVID-19 旅行限制的影响

客户下次购车的偏好

  • 汽车购买决策的关键属性
  • 按国家/地区划分的汽车购买决策的关键属性
  • 各细分市场的购车决策的关键属性
  • 对功能的一般兴趣
  • 对特定国家/地区的功能普遍感兴趣
  • 考虑汽车中的传感器
  • 各国对车载传感器的考虑

健康、福利和福祉的特点

  • 硬件功能说明
  • 健康特征和问题的真实场景
  • 研究中考虑的 HWW 功能列表
  • 未来有兴趣购买 HWW 功能
  • 受访者对 HWW 的兴趣
  • 对购买健康功能的普遍兴趣
  • 对购买福利功能的一般兴趣
  • 对购买健康功能的普遍兴趣
  • 对 HWW 功能感兴趣：客户细分
  • 对 HWW 功能感兴趣：细分
  • 各国硬件展望
  • 汽车行业对健康特征的普遍兴趣
  • 收入、教育和职业对健康功能的影响
  • 性别、年龄和生命阶段对健康功能的影响
  • 按动力总成类型对健康特征的兴趣
  • 各国对车载传感器的考虑
  • 按车辆细分对福利功能的兴趣
  • 高收入和个体经营者群体福利职能的最佳前景
  • 性别、年龄和人生阶段对福利函数的影响
  • 按动力总成类型对福利函数的兴趣
  • 按车辆细分对福利功能的兴趣
  • 收入、教育和职业对幸福的影响
  • 性别、年龄和人生阶段对幸福感的影响
  • 按动力总成类型对幸福功能的兴趣
  • 按引擎类型对硬件特性的兴趣

健康、福祉和福利特征：价格

数字设备和健康相关活动

数据连接

  • 愿意与汽车经销商分享数据
  • 客户补偿/补偿期望
  • 按年龄段与汽车经销商分享数据的意愿

附录

  • 为什么增长越来越难？
  • 战略要务
  • 增长机会加速增长管道引擎
  • 免责声明
简介目录
Product Code: PE06-46

Electric Vehicle Owners Show a Higher Level of Interest in Health, Wellness, and Well-being Features

The COVID-19 pandemic has placed a greater emphasis on a safe environment and exacerbated the need for more convenience in daily activities. The automotive industry has aligned itself with this trend, focusing on solutions and systems that enhance the safety and comfort of drivers and passengers. This study aims to support automakers and allied industry players with robust, data-backed recommendations on the ideal use cases, packages, and pricing for implementing health, wellness, and well-being (HWW) features.

The study provides customer analysis by vehicle segment type across Europe and by user interest and preference in features such as air quality control, driver drowsiness detection, adaptive cruise control, seat positioning, and cabin filtration. Data was collected using a panel-based survey in Europe. A total of 1,801 decision-makers or key influencers in the connected car services space were surveyed to obtain the results. The research applies data weighting to account for the overrepresentation or underrepresentation of specific vehicle segments or gender groups in the sample. This ensures that the overall results reflect the market segment structure.

Table of Contents

Research Objectives and Methodology

  • Research Objectives
  • List of HWW Features the Research Considered
  • Research Methodology
  • Sample Structure by Country and Vehicle Segment
  • Data Weighting European Aggregation

Key Findings

  • Key Findings

Respondents Profile and Driving Habits

  • Respondent Profile: Demographics
  • Respondent Profile: Household
  • Average Driving Time
  • Respondent Mapping by Vehicle Ownership Type
  • Preferred Engine Type for Next Car Purchase by Country
  • Preferred Engine Types for Next Car Purchase by Car Segment
  • Frequency of Car Usage before COVID-19 Travel Restrictions
  • Daily Mobility during COVID-19
  • Impact of COVID-19 Travel Restrictions

Customer Preferences for the Next Car Purchase

  • Important Attributes in Car Purchasing Decisions
  • Important Attributes in Car Purchasing Decisions by Country
  • Important Attributes in Car Purchasing Decisions by Segment
  • General Interest in Features
  • General Interest in Features by Country
  • Consideration of Sensors in Cars
  • Consideration of Sensors in Cars by Country

Health, Wellness, and Well-being Features Interest

  • HWW Feature Descriptions
  • Real-life Scenarios of Health Features and Interest
  • Real-life Scenarios of Health Features and Interest (continued)
  • Real-life Scenarios of Health Features and Interest (continued)
  • List of HWW Features the Research Considered
  • Future Interest in Purchasing HWW Features
  • Respondents' Interest in HWW
  • General Interest in Purchasing Health Features
  • General Interest in Purchasing Wellness Features
  • General Interest in Purchasing Well-being Features
  • Interest in HWW Features: Customer Segmentation
  • Interest in HWW Features: Segmentation
  • HWW Prospects by Countries
  • General Interest in Health Features by Vehicle Segment
  • Impact of Income, Education, and Occupation on Health Features
  • Impact of Gender, Age, and Life Stage on Health Features
  • Interest in Health Features by Powertrain Type
  • Consideration of Sensors in Cars by Country
  • Interest in Wellness Features by Vehicle Segment
  • Best Prospects for Wellness Features in High-income and Self-employed Segments
  • Impact of Gender, Age, and Life Stage on Wellness Features
  • Interest in Wellness Features by Powertrain Type
  • Interest in Well-being Features by Vehicle Segment
  • Impact of Income, Education, and Occupation on Well-being Features
  • Impact of Gender, Age, and Life Stage on Well-being Features
  • Interest in Well-being Features by Powertrain Type
  • Interest in HWW Features by Engine Type

Health, Wellness, and Well-being Features: Pricing

  • Preferred Way of Accessing or Subscribing to HWW Features
  • Price Sensitivity Test for the 11 Deep-dive Features
  • Preferences Toward Payment Modes for HWW Features
  • HWW Features: Willingness to Pay
  • HWW Features: Willingness to Pay and Price Elasticity of Demand (PED)
  • HWW Features: Price Elasticity
  • Willingness to Pay for Vital Stat Monitoring
  • Willingness to Pay for Air Quality Map
  • Willingness to Pay for Cabin Viral Filtration (Filter)
  • Willingness to Pay for UV Air Sanitizer
  • Willingness to Pay for Adaptive Cruise Control with Steering Assist
  • Willingness to Pay for Driver Drowsiness/Distraction Detection and Alarm
  • Willingness to Pay for Drunken Driving Detection and Alarm
  • Willingness to Pay for Automated and Customized Seat Positioning
  • Willingness to Pay for Mood-specific Infotainment
  • Willingness to Pay for Smart Seat
  • Willingness to Pay for Wellness/Comfort Seat
  • Preferred Control Option to Interact with Mood-specific Infotainment
  • Preferred Output/Feedback Mechanism for Driver Drowsiness

Digital Devices and Health-related Activities

  • Activities Respondents Engage in and Monitor at Least Once a Month
  • Activities Engaged in at Least Once a Month by Gender and Age
  • Device Usage for Private Applications
  • Device Usage for Private Applications by Country

Data Connectivity

  • Willingness to Share Data with Car Dealers
  • Customers' Reward/Compensation Expectations
  • Willingness to Share Data with Car Dealers by Age Group

Appendix

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Legal Disclaimer