全球数位标牌系统市场：增长机会，预测至 2028 年

这份报告审视了全球数位标牌系统市场，并提供了市场概览、战略要务、增长机会等。

内容

战略要务

• 为什么增长越来越难？
• 战略要务
• 三大战略要务对数位标牌系统行业的影响
• 增长机会加速增长管道引擎

增长机会分析

• 总结
• 分析范围
• 细分
• 组件
• 数位标牌作为上下文中的通信
• 情境用例
• 商业模式
• 主要竞争对手
• 产品趋势和购买者
• 增长指标
• 司机
• 促进因素分析
• 抑制生长
• 生长抑制分析
• 预测假设
• 销售预测 - 数位标牌系统
• 盈利预测显示硬件
• 收入预测 - 软件和媒体播放器
• 收入预测服务
• 收入预测分析
• 按部门划分的利润预测分析
• 收入按地区划分 - 2021 年
• 2021 年按地区分析的收入分配
• 收入按行业划分 - 2021 年
• 收入按行业划分 - 2021 年
• 竞争环境
• 竞争环境分析

成长机会

• 增长机会 1：安全网络
• 增长机会 2：非接触式控制功能
• 增长机会 3：电动汽车充电基础设施
• 增长机会 4：全球中小企业 (SMB)

下一步

Recovery from the COVID-19 Pandemic and a Reinterpretation of Purpose are Driving Development in this Space

This study analyzes the global digital signage systems market. Frost & Sullivan defines digital signage as a network of connected screens, typically with remote management, to drive advertising, merchandising, or communication efforts.

Digital signage is no longer a static board or wall display but is an adaptable communication medium that supports organizational goals, links with an omnichannel marketing strategy, and adapts to context-specific needs. While displays are likely to account for the largest share of spending, the real value add and the thing that makes digital signage impactful is the content displayed and how the content is presented in a relevant way to the audience.

The COVID-19 pandemic accelerated digital signage software and service modifications, forcing many years of change into a short time and reweighting priorities for vendors and buyers. Digital signage proved an ideal avenue to communicate effectively to mass audiences and adapt to new hygiene and service demands. The study describes how digital signage deployments can be tailored to meet specific needs and optimize the delivery of a message in context (to attract customer attention, engage employees, or inform visitors).

Systems can be designed to empower employees and consumers to self-serve for greater efficiency or leverage third-party data sources (such as social media or advertising) for greater personalization. Digital signage is getting smarter and is being combined with complementary technologies for audience measurement, remote management and maintenance, and features to connect with smartphones.

The study forecasts market revenue and provides individual forecasts for the display hardware, software and media players, and services segments. Software and media players are combined as they serve the same function and are distinct from the other 2 segments. The study considers the global landscape, with geographic groupings for North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Digital Signage Systems Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Takeaways
• Scope of Analysis
• Segmentation
• Components
• Digital Signage as Communication in Context
• Use Cases in Context
• Business Models
• Key Competitors
• Product and Buyer Trends
• Product and Buyer Trends (continued)
• Growth Metrics
• Growth Drivers
• Growth Driver Analysis
• Growth Driver Analysis (continued)
• Growth Restraints
• Growth Restraint Analysis
• Growth Restraint Analysis (continued)
• Forecast Assumptions
• Revenue Forecast-Digital Signage Systems
• Revenue Forecast-Display Hardware
• Revenue Forecast-Software and Media Players
• Revenue Forecast-Services
• Revenue Forecast Analysis
• Revenue Forecast Analysis (continued)
• Revenue Forecast Analysis by Segment
• Revenue Split by Region-2021
• Revenue Split by Region Analysis-2021
• Revenue Split by Vertical-2021
• Revenue Split by Vertical Analysis-2021
• Revenue Split by Vertical Analysis-2021 (continued)
• Competitive Environment
• Competitive Environment Analysis
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)

Growth Opportunity Universe

• Growth Opportunity 1: Secure Networks
• Growth Opportunity 1: Secure Networks (continued)
• Growth Opportunity 2: Contactless Control Features
• Growth Opportunity 2: Contactless Control Features (continued)
• Growth Opportunity 3: Electric Vehicle Charging Infrastructure
• Growth Opportunity 3: Electric Vehicle Charging Infrastructure (continued)
• Growth Opportunity 4: Global Small and Medium Businesses (SMBs)
• Growth Opportunity 4: Global Small and Medium Businesses (SMBs) (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer