全球客户关係管理 (CRM) 市场：增长机会 (2022)

Global Customer Relationship Management Growth Opportunities, 2022

出版日期: 2022年12月23日 | 出版商:

Frost & Sullivan | 英文 47 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

本报告考察了全球客户关係管理 (CRM) 市场，提供了市场概况/背景、主要增长驱动因素/制约因素、关键植入物和设备的技术分析、行业分析以及增长机会。我正在做一些分析， ETC。

内容

战略要务

增长问题
战略要务 8 (TM)
三大战略要务的影响
增长机会推动增长PipelineEngine (TM)

CRM 市场：简介

什么是客户关係管理？有什么好处？

客户旅程和客户旅程中的 CRM 流程

跨越 5 个购买阶段的典型客户旅程
客户旅程中的客户行为和 CRM 流程

CRM 实施过程：步骤和挑战

CRM 实施流程：要遵循的步骤
CRM 实施挑战

数字化转型挑战

CRM 客户需要克服的数字化转型挑战
成功实施技术/数字化转型的变更管理计划

市场增长分析

明年值得关注的 CRM 趋势
增长动力
抑制增长的因素

客户展望

高层次的业务目标
组织为何未能实现数字化转型目标
IT 部门明年面临的主要挑战
关键客户视角洞察

CRM 供应商指南

未来两年供应商关注的领域

联络中心 CRM 和供应商范围界定

什么是联络中心 CRM？
根据作为联络中心 CRM 的能力确定供应商范围

对 CRM 客户的建议

客户在投资 CRM 解决方案之前必须问的问题

增长机会领域

增长机会：合作伙伴关係和收购
增长机会：行业特定解决方案
增长机会：关注安全性和数据合规性
相关定义
图表列表
免责声明

简介目录

Product Code: PDDD-76

Uncap Future Growth Potential with CRM Technology

To deliver a great customer experience, organizations today want a single view of customers across all touchpoints, which can be achieved through customer relationship management (CRM) solutions. The goal for businesses is to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing, and loyalty-building interactions with their customers, and to apply it in their marketing and sales initiatives.

More customer actions will be captured by artificial intelligence (AI)-driven CRM systems to maximize value. Social media conversations, Internet of Things-connected products, and augmented and virtual reality will be deeply mined for insights, including improvements and anticipatory, intent-based, targeted offers.

CRM applications will become deeply integrated with adjacent marketing, sales, planning, and management solutions, and with digital channels to provide a unified customer and user experience at lower IT and vendor management costs.

This report discusses such noteworthy industry trends, key insights about the CRM software market, industry growth drivers and restraints, CRM solution vendors' focus, and growth opportunities.

In preparing this report, Frost & Sullivan conducted interviews with executives from the leading CRM solution providers across the globe. Unless otherwise noted, the opinions expressed in this assessment are those of Frost & Sullivan and have been developed through our research, interviews, and analysis. Frost & Sullivan has a global team of analysts and consultants who continuously research a wide range of markets across multiple sectors and geographies. As part of this ongoing research, we identify companies that are true industry leaders, delivering best practices in what we term growth, innovation, and leadership (GIL). These companies have a keen eye on the future and drive innovation that meets upcoming needs before they become commonly visible. They are often the first to market with new solutions. These service and solution providers focus on delivering the best products at optimal prices to maximize customer value and CX, and by doing so are growth leaders in their respective industries.

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Global Customer Relationship Management (CRM) Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Introduction to the CRM Market

What is CRM? What Are the Advantages?

Customer Journey and CRM Process Throughout the Journey

A Typical Customer's Journey Mapped Across 5 Buying Stages
Customer Actions and CRM Process through the Customer Journey

CRM Implementation Process: Steps and Challenges

CRM Implementation Process: Steps to Follow
CRM Implementation Challenges

Digital Transformation Challenges

Digital Transformation Challenges that CRM Customers Need to Overcome
Change Management Plan for Successful Technology Implementation/Digital Transformation