全球建筑技术 B2B 电子商务市场：增长机会

B2B 电子商务是 BT 公司全渠道营销战略中的一个额外的重要工具，它建立了一个集成的现代销售方法来增强客户体验。 然而，购买过程是混合的，购买超过一定数量或需要线下交易和销售代表建议的广泛要求。 未来，随着人工智能 (AI) 等技术进步增加虚拟仿真的引入，B2B 电子商务对产品和服务的定制可能会得到改善。

本报告审视了全球建筑技术 B2B 电子商务市场，并提供了市场概览以及战略要务、增长机会等。

内容

战略要务

• 为什么增长越来越难？
• 战略要务
• 三大战略要务对建筑科技 B2B 电子商务行业的影响
• 增长机会加速增长管道引擎

介绍

世界趋势

全球B2B电子商务趋势

• 美国 B2B 电子商务
• 欧洲 B2B 电子商务
• 发展里程碑

增长机会分析 - 建筑技术领域的 B2B 电子商务

• 扩展 B2B 电子商务的主要原因
• B2B 电子商务主题及其影响
• 增长动力
• 抑制生长
• 销售渠道路线图
• BAS B2B 电子商务
• LED 照明领域的 B2B 电子商务
• HVAC 中的 B2B 电子商务
• FM 中的 B2B 电子商务

增长机会分析 - 构建技术 B2B 电子商务实践

• BT 的 B2B 电子商务生态系统
• 西门子
• 施耐德电气
• 表示
• 敏锐度品牌
• 运营商
• 特灵
• JLLT
• Edgenta NXT
• 其他具有 B2B 电子商务渠道的着名参赛者

增长机会领域

• 增长机会的生态系统
• 增长机会 1 - 无缝电子商务的认知供应链管理
• 增长机会 2 - 用于个性化电子商务体验的 CRM
• 增长机会 3 - 提供定制解决方案的电子商务
• 增长机会 4 - 通过电子商务进行订阅和 XaaS 销售
• 增长机会 5 - 电子商务中独特购买体验的交互性
• 增长机会6 数据分析支持基于 PWA 的无头电子商务
• 附件列表
• 免责声明

The Advancement of B2B Online Sales is Crucial to Distribution Channel Optimization

This Frost & Sullivan research service focuses on B2B eCommerce in the building technology (BT) industry and its related business growth opportunities. Frost & Sullivan segments the BT industry into building automation systems (BAS); light-emitting diode (LED) lighting; heating, ventilation, and air conditioning (HVAC) equipment; and facility management (FM). The study examines B2B eCommerce as an independent online sales channel owned proprietarily by BT industry participants. Third-party online channels or third-party marketplaces are excluded from the scope of the study.

B2B eCommerce acts as an additional and important avenue in BT companies' omnichannel marketing strategies, which establish an integrated and modern sales method that enhances the customer experience. However, the buying process is a hybrid one, and purchases above a certain value or with extensive requirements will require offline transactions and advice from sales personnel. In addition, customers expect a B2C experience when buying from BT companies. Virtual tours are trending alongside the online simulation of select products and services. Moving forward, product and service customization through B2B eCommerce is likely to see improvement with the increased adoption of virtual simulation due to technological advancements, including artificial intelligence (AI).

Companies with B2B eCommerce channels or digital service offerings mentioned in this study include: Siemens, Schneider Electric, Carrier, Trane, Signify, Acuity Brands, JLL Technologies, and Edgenta NXT. Six growth opportunities are identified, and they cover 3 major strategic imperatives, that is, Customer Value Chain Compression, Innovative Business Models, and Disruptive Technologies.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Building Technology (BT) Business-to-Business (B2B) eCommerce Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Introduction

• Scope of Analysis
• Definitions

Global Trends

• Global Trends-Internet
• Top Trends to Watch Out For
• Top Trends Impacting BT

Global B2B eCommerce Trends

• B2B eCommerce in the United States
• B2B eCommerce in Europe
• Development Milestones

Growth Opportunity Analysis-B2B eCommerce in Building Technologies

• Top Reasons to Expand B2B eCommerce
• B2B eCommerce Themes and Implications
• Growth Drivers
• Growth Restraints
• Sales Channel Roadmap
• B2B eCommerce in BAS
• B2B eCommerce in LED Lighting
• B2B eCommerce in HVAC
• B2B eCommerce in FM

Growth Opportunity Analysis-B2B eCommerce Practices in Building Technologies

• B2B eCommerce Ecosystem in BT
• Siemens
• Schneider Electric
• Signify
• Acuity Brands
• Carrier
• Trane
• JLLT
• Edgenta NXT
• Other Notable Participants with B2B eCommerce Channels

Growth Opportunity Universe

• Growth Opportunity Ecosystem
• Growth Opportunity 1-Cognitive Supply Chain Management for Seamless eCommerce
• Growth Opportunity 2-CRM for Personalized eCommerce Experiences
• Growth Opportunity 3-eCommerce Offering Customized Solutions
• Growth Opportunity 4-Subscription and XaaS Sales through eCommerce
• Growth Opportunity 5-Interactivity for a Unique Purchase Experience in eCommerce
• Growth Opportunity 6-Data Analytics to Power Up PWA-based and Headless eCommerce
• List of Exhibits
• Legal Disclaimer