亚太地区疫情后医疗保健商业模式 - 2023

COVID-19 大流行和向“基于价值的医疗保健”的转变凸显了对更加灵活和有弹性的医疗保健系统的需求，从而为创新商业模式创造了机会。人才倦怠、经验丰富的员工短缺、通货膨胀导致医疗成本上升、获得医疗服务的不平等、慢性病增加和人口老龄化等挑战是全球变化的主要催化剂。认知人工智能和机器学习、预测分析、医疗物联网、可穿戴设备、3D 打印、精准医疗、区块炼和纳米技术正在扩展我们创建新业务模式的能力，从而提供更好的护理和精准度。本报告介绍了医疗保健领域的10大创新商业模式（家庭诊断、数字化治疗（DTx）、基层医疗、SaaS模式、改善老年人医疗服务的医疗模式、去识别化的患者数据、平台和市场、持续护理支持、老龄化综合服务、护理人员援助解决方案等）。它还提供了这些商业模式的案例研究，并讨论了增长机会和行动呼吁。

目录

战略问题

• 为什么成长如此困难？
• The Strategic Imperative 8 (TM)
• 医疗保健行业的战略问题：三大影响
• 增长机会推动增长管道引擎 (TM)

增长促进因素

• 增长促进因素：家庭医疗服务
• 增长促进因素：医疗人员枯竭和短缺、裁员
• 增长促进因素：医院资本支出预算低
• 增长动力和抑制因素：虚拟护理和协作

应对“新常态”

• 数字优先的方法
• 数据货币化和价值创造倡议
• 医疗消费者竞争（2025）

十大商业模式

• 影响大流行后医疗保健的商业模式：十大概述

商业模式一：上门诊断

• 家庭诊断
• 家庭诊断：Dexcom

商业模式2：数字治疗

• 数字疗法
• 数字治疗：CureApp, Inc

商业模式 3：初级保健

• 初级卫生保健
• 初级保健： LINE Healthcare Corporation

商业模式四：改善老年人看病就医的关爱模式

• 改善老年人医疗服务可及性的医疗模式
• 改善老年人医疗保健可及性的医疗模式：Patina Health

商业模式5：去识别化患者数据

• 去识别化的患者数据
• 去识别化的患者数据：PicnicHealth

商业模式六：平台与市场

• 平台与市场
• 平台和市场：改变医疗保健市场

商业模式七：SaaS模式

• SaaS模式
• SaaS 模式：MEDRiNG

商业模式8：持续医疗支持

• 持续的医疗支持
• 持续健康支持：ResApp Health

商业模式九：居家养老综合服务

• 居家老人综合服务
• 居家养老综合服务：ElderAid

商业模式 10：老年护理人员支持解决方案

• 老年护理人员支持解决方案
• 老年护理人员支持解决方案：Vesta Healthcare

充满增长机会的宇宙

• 增长机会一：企业併购（M&A）
• 增长机会2：产品开发
• 增长机会3：政府合作伙伴
• 免责声明

Innovative Business Models and Case Studies

The COVID-19 pandemic and the shift toward value-based care have highlighted the need for more flexible and resilient healthcare systems, creating opportunities for innovative business models. Several challenges, such as personnel burnout, the lack of experienced staff, inflation leading to increased care costs, healthcare accessibility disparities, and the rise of chronic diseases and aging population, are significant catalysts for change worldwide. Cognitive artificial intelligence, machine learning, predictive analytics, the internet of medical things, wearables, 3D printing, precision medicine, blockchain, and nanotechnology are expanding the ability and capacity to create new business models that provide better care and accuracy. This study identifies and analyzes the top 10 innovative business models, including home diagnosis, digital therapeutics (DTx), primary care, SaaS models, care models to improve senior care access, de-identified patient data, platforms and marketplaces, care continuum support, comprehensive services for aging in place, and support solutions for caregivers. It offers case studies for these business models and discusses growth opportunities and calls to action.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Healthcare Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Drivers

• Growth Drivers: Care Delivery Shift to Home
• Growth Drivers: Healthcare Personnel Burnouts & Shortages, Attrition
• Growth Drivers: Low Hospital CapEx Budgets
• Growth Drivers & Restraints: Virtual Care & Collaboration

Adapting to the New Norm

• Digital-first Approaches
• Data Monetization and Value Creation Efforts
• The Race to Owning the Healthcare Consumer in 2025

Top 10 Business Models

• Summary of the Top 10 Business Models Making an Impact on Post-Pandemic Healthcare

Business Model 1: Home Diagnostics

• Home Diagnostics
• Home Diagnostics: Dexcom

Business Model 2: Digital Therapeutics

• Digital Therapeutics
• Digital Therapeutics: CureApp, Inc

Business Model 3: Primary Care

• Primary Care
• Primary Care: LINE Healthcare Corporation

Business Model 4: Care Models to Improve Senior Care Access

• Care Models to Improve Senior Care Access
• Care Models to Improve Senior Care Access: Patina Health

Business Model 5: De-identified Patient Data

• De-Identified Patient Data
• De-Identified Patient Data: PicnicHealth

Business Model 6: Platforms and Marketplaces

• Platforms and Marketplaces
• Platforms and Marketplaces: Change Healthcare Marketplace

Business Model 7: Software-as-a-Service Models

• SaaS Models
• SaaS Models: MEDRiNG

Business Model 8: Care Continuum Support

• Care Continuum Support
• Care Continuum Support: ResApp Health

Business Model 9: Comprehensive Services for Aging in Place

• Comprehensive Services for Aging in Place
• Comprehensive Services for Aging in Place: ElderAid

Business Model 10: Support Solutions for Caregivers of the Elderly

• Support Solutions for Caregivers of the Elderly
• Support Solutions for Caregivers of the Elderly: Vesta Healthcare

Growth Opportunity Universe

• Growth Opportunity 1: Mergers and Acquisitions
• Growth Opportunity 2: Product Development
• Growth Opportunity 3: Government Partnerships
• Legal Disclaimer