北美汽车暖通空调的成长机会

强调个人化和客製化控制的多区域温度控制在汽车暖通空调领域受到关注

自上世纪下半叶起，小客车就开始配备暖通空调系统。第一辆空调汽车于 20 世纪 60 年代在美国生产。最初，HVAC 系统是一项高级功能，但在当今销售的大多数车辆中，HVAC 已成为标准功能。

HVAC 系统有两种类型：手动和自动。手动 HVAC 系统是基本的，带有一个旋钮，可以将气流调节到您想要的水平。另一方面，自动化 HVAC 系统透过根据预设温度调节气流来维持所需的车厢温度。自动化系统还可以选择将汽车内部划分为多个区域，并根据乘客的喜好为每个区域设定不同的温度。由于电气零件会产生额外的热量，HVAC 系统在纯电动车(BEV) 中非常重要。

该研究概述了北美汽车暖通空调产业，并讨论了各种趋势对市场中OEM和供应商的成长和部署策略的影响。它还分析了市场的关键方面、暖通空调系统的类型、市场趋势和预测以及成长机会。

目录

战略衝动

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略要求对汽车暖通空调产业的影响
• 成长机会推动Growth Pipeline Engine（TM）

成长机会分析

• 分析范围
• 分割
• 主要竞争
• 成长指标
• 生长促进因子
• 成长抑制因素
• 预测假设
• 预测收益和出货
• 收益预测（按产品）
• 出货预测（依产品）
• 普及（按细分市场）
• 收益预测分析
• 价格趋势
• 竞争环境

成长机会分析：手动 HVAC

• 成长指标
• 收益/出货预测
• 预测分析

成长机会分析：汽车暖通空调

• 成长指标
• 收益/出货预测
• 按产品类型分類的收益预测
• 按产品类型分類的出货预测
• 预测分析

技术概览

• 汽车暖通空调：演变
• 汽车暖通空调：组件
• CASE对汽车HVAC的影响
• 空气清净技术
• 纯电动汽车暖通空调系统

OEM用例

• Ford Group
• Stellantis Group
• GM Group
• Tesla

供应商简介

• Valeo
• 马勒-贝洱、贝洱-海拉
• Hanon
• Denso

主要发现

• 主要发现

成长机会宇宙

• 成长机会一：自动控温
• 成长机会 2：在纯电动车中安装热泵
• 成长机会3：个性化能力

下一步

Multi-zone Climate Control Focused on Personalization and Customized Control is Expected to Gain Prominence in Automotive HVAC

Passenger cars have included HVAC systems since the 2nd half of the past century. The United States produced the 1st car with air conditioning in the 1960s. Initially, the HVAC system was a premium feature; however, in most of the vehicles sold nowadays, HVAC has become a standard feature.

HVAC systems are of 2 types: Manual and automatic. Manual HVAC systems are rudimentary, with knobs to adjust the airflow to the desired level, while automatic HVAC systems maintain the desired cabin temperature by adjusting airflow based on the preset temperature. Automatic systems also have the option of dividing the cabin into zones and setting different temperatures for individual zones based on passengers' preferences. HVAC systems are significant in battery electric vehicles (BEVs) due to the additional heat the electrical components generate.

This study provides an overview of the North American automotive HVAC industry and discusses the impact of various trends on the growth and deployment strategies of OEMs and suppliers in the market. It also analyzes crucial market aspects, HVAC system types, market trends and forecasts, and growth opportunities.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• Impact of the Top 3 Strategic Imperatives on the Automotive Heating, Ventilation, and Air Conditioning (HVAC) Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Segmentation
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Product
• Unit Shipment Forecast by Product
• Penetration by Segmentation
• Revenue Forecast Analysis
• Pricing Trends
• Competitive Environment

Growth Opportunity Analysis, Manual HVAC

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis

Growth Opportunity Analysis, Automatic HVAC

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Product Type
• Unit Shipment Forecast by Product Type
• Forecast Analysis

Technology Overview

• Automotive HVAC: Evolution
• Automotive HVAC: Components
• Impact of CASE on Automotive HVAC
• Air Purification Technologies
• HVAC Systems in BEVs

OEM Use-Cases

• Ford Group
• Stellantis Group
• GM Group
• Tesla

Supplier Profiles

• Valeo
• Mahle-Behr and Behr-Hella
• Hanon
• Denso

Key Findings

• Main Findings

Growth Opportunity Universe

• Growth Opportunity 1: Automatic Climate Control
• Growth Opportunity 2: Integration of Heat Pumps in BEVs
• Growth Opportunity 3: Personalization Features

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer