自由市场策略概况

Strategic Profile of Mercado Libre

出版日期: 2023年10月19日 | 出版商:

Frost & Sullivan | 英文 55 Pages | 商品交期: 最快1-2个工作天内

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简介目录

扩大整个汽车价值链的客户接触点可带来未来的成长机会

自 2020 年 COVID-19 大流行开始以来，线上商务录得快速增长。随着越来越多的人在家工作或在家度过时光，多家企业正在建立线上业务，以继续增加销售并吸引新客户。在这种情况下，线上市场是想要在线购买产品的客户最常访问的网站之一。

Mercado Libre 于 1999 年在阿根廷成立，现已迅速成为该地区最大的电子商务公司之一，也是世界上最重要的电子商务公司之一。 Mercado Libre 允许卖家在其网站上列出他们的库存，并将他们与对其产品感兴趣的买家联繫起来。在 Mercado Libre 宣传的多个细分市场中，客户可以找到新车和二手车以及汽车零件。在阿根廷、巴西、智利、哥伦比亚和墨西哥，供应商在第一部分发布了超过 407,000 个广告，在第二部分发布了超过 300 万个广告。 Mercado Libre 还开发了各种平台（例如最后一哩送货服务 Mercado Envios）和 Mercado Pago（一种可供客户在网站上购物的金融科技）。

公司简介概况了公司的业务模式、价值提案和合作伙伴生态系统，以了解推动公司成功和发展的内部和外部因素。此外，我们也探讨了 Mercado Libre 近期和长期可能面临的挑战，以及价值链上主要相关人员面临的机会。

Online commerce has recorded exponential growth since the COVID-19 pandemic began in 2020. With more people working from and spending time at home, multiple companies have developed an online presence to continue making sales and reaching new customers. In this context, online marketplaces were among the sites most used by customers looking to buy products online.

Created in 1999 in Argentina, Mercado Libre quickly positioned itself as the largest eCommerce company in the region and one of the most important worldwide. The company allows sellers to advertise their inventories on its website and connects them to buyers interested in their products. Among the multiple segments that Mercado Libre advertises, clients can find new and used vehicles as well as automotive auto parts. Vendors have announced over 407,000 vehicles in the first segment and 3 million advertisements related to the second segment in Argentina, Brazil, Chile, Colombia, and Mexico. Mercado Libre has also developed different platforms (e.g., Mercado Envios, its last-mile delivery services) and its fintech, Mercado Pago, which customers can use to purchase on its website.

This profile overviews the company's business model, value proposition, and partner ecosystem to understand which internal and external factors drive its success and growth. In addition, this research service explores challenges that Mercado Libre will likely face in the immediate future and long term, as well as opportunities for key stakeholders along the value chain.