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市场调查报告书
商品编码
1424189
美国汽车技术员选拔调查：2022 年US Automotive Technicians' Choice Survey, 2022 |
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实耐宝在所有产品线中保持主导品牌
这项关于汽车售后市场汽车服务技术人员工具选择的研究于 2022 年采用电脑辅助电话访谈法进行。这项调查总合针对 400 名汽车工程师。要合格受访者资格，技术人员必须每週工作至少 32 小时，并且至少每週亲自参与车辆操作。受访者代表了美国的汽车维修店：经销商（新车）服务部门、专利权汽车维修店和独立汽车维修店。 Frost & Sullivan 自 2008 年以来一直透过汽车技术人员追踪汽车维修工具产业。在适用的情况下，本研究比较了 2008 年的趋势。
本研究涵盖以下工具类别：
- 电动工具
- 手动工具
- 手持式诊断工具
- 气动/风动工具
- 工具储存装置
本研究涵盖的定性领域包括：
- 品质：原厂零件的配合、形状和功能的衡量。零件越接近正品零件，品质越高。
- 可靠性：与使用寿命有关。可靠的产品不易过早失效，保固申请也相对较少。
- 创新：製造商创造新的想法和产品并不断改进它们。
也调查了2021年工具采购趋势、采购决策因素、主导品牌、主要挑战者（品牌）、策略驱动因素、绩效指标、品牌所有权趋势和品牌估值差距。
目录
研究目的和调查方法
- 调查方法
- 调查方法- 过去和目前的研究样本大小
- 汽车技师简介 - 商店类型/地区
成长环境
- 购买汽车工具
- 决策标准
- 主导品牌比较及关键议题—所有权差距
- 汽车工具采购管道
- 汽车工具购买通路-线上平台
- 最常见的购买管道－行动工具店
电动工具
- 2021 年采购
- 销售管道随时间的变化
- 市场表现指数
- 品牌拥有率
- 品牌声誉
- 前5名竞争对手属性分析
- 为什么实耐宝是最好的品牌
手动工具
- 2021 年采购
- 销售管道随时间的变化
- 市场表现指数
- 品牌拥有率
- 品牌声誉
- 前5名竞争对手属性分析
- 为什么实耐宝是最好的品牌
手持式诊断工具
- 2021 年采购
- 销售管道随时间的变化
- 市场表现指数
- 品牌拥有率
- 品牌声誉
- 前5名竞争对手属性分析
- 为什么实耐宝是最好的品牌
气动工具
- 2021 年采购
- 销售管道随时间的变化
- 市场表现指数
- 品牌拥有率
- 品牌声誉
- 前5名竞争对手属性分析
- 为什么实耐宝是最好的品牌
工具储存装置
- 2021 年采购
- 销售管道随时间的变化
- 市场表现指数
- 品牌拥有率
- 品牌声誉
- 前5名竞争对手属性分析
- 为什么实耐宝是最好的品牌
受访者简介
- 车间和技术人员简介
- 绝缘手持工具在电动车维修的使用
附录
- 定义
- 为什么成长如此困难？
- 策略要务 8 (TM)
- 成长机会加速成长管道引擎（TM）
下一步
- 下一步
- 为什么是霜冻，为什么是现在？
- 附件清单
- 免责声明
Snap-on Remains the Dominant Brand across All Product Lines
This survey of automotive aftermarket vehicle service technicians' tool choices was conducted in 2022 using a computer-assisted telephone interview methodology. In total, 400 automotive technicians were surveyed for this research. To qualify as a respondent, a technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States: dealership (new vehicle) service departments, franchised auto repair shops, and independent auto repair shops. Frost & Sullivan has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.
This survey covers the following tool categories:
- Power tools
- Hand tools
- Handheld diagnostic tools
- Pneumatic/air tools
- Tool storage devices
Qualitative areas covered in this research include the following:
- Quality: A measure of original equipment fit, form, and function; the closer something matches the original part, the higher the perceived quality.
- Reliability: Relates to service life. A reliable product is less susceptible to premature failure and has comparatively low warranty claims.
- Innovation: Manufacturers coming up with new ideas or products and making continual improvements.
Tool purchases in 2021, purchase decision factors, dominant brands, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap are also explored.
Table of Contents
Research Objectives and Methodology
- Research Methodology
- Methodology-Sample Sizes of Past and Current Research
- Automotive Technician Profile-Shop Type and Region
Growth Environment
- Automotive Tool Purchases
- Decision-Making Criteria
- Dominant Brand vs. Key Challengers-Ownership Gap
- Automotive Tool Purchase Channel
- Auto Tools Purchase Channel-Online Platforms
- Most Prevalent Purchase Channel-Mobile Tool Distributor
Power Tools
- 2021 Purchases
- Distribution Channels Over Time
- Market Performance Index
- Brand Ownership
- Brand Reputation
- Attribute Analysis of Top 5 Competitors
- Why Snap-on Is the Best Brand
Hand Tools
- 2021 Purchases
- Distribution Channels Over Time
- Market Performance Index
- Brand Ownership
- Brand Reputation
- Attribute Analysis of Top 5 Competitors
- Why Snap-on Is the Best Brand
Handheld Diagnostic Tools
- 2021 Purchases
- Distribution Channels Over Time
- Market Performance Index
- Brand Ownership
- Brand Reputation
- Attribute Analysis of Top 5 Competitors
- Why Snap-on Is the Best Brand
Pneumatic/Air Tools
- 2021 Purchases
- Distribution Channels Over Time
- Market Performance Index
- Brand Ownership
- Brand Reputation
- Attribute Analysis of Top 5 Competitors
- Why Snap-on Is the Best Brand
Tool Storage Devices
- 2021 Purchases
- Distribution Channels Over Time
- Market Performance Index
- Brand Ownership
- Brand Reputation
- Attribute Analysis of Top 5 Competitors
- Why Snap-on is the Best Brand
Respondent Profile
- Shop and Technician Profile
- Use of Insulated Handheld Tools to Service Electric Vehicles
Appendix
- Definitions
- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- Growth Opportunities Fuel the Growth Pipeline Engine™
Next Steps
- Your Next Steps
- Why Frost, Why Now?
- List of Exhibits
- Legal Disclaimer
