预计到 2028 年心理和行为健康数位平台/解决方案的成长机会

面对疫情后的变化与挑战，转型成长

过去几年的大流行教会了我们很多关于心理和行为健康的知识。这次隔离见证了具有不同需求和状况的患者应对从现场治疗到数位平台和解决方案的转变，突显了医疗保健提供者和消费者的好处和挑战。主要的关键变化是对心理和行为健康的全新、全面的理解，这使我们能够更密切、更深入地接触患者，并建立对健康科技的信任。

我们认识到身体健康与心理和行为健康同等重要，对日常活动、健康、社会关係、个人发展、工作表现和生活品质有着深远的影响，并且认识到医疗保健我们现在提供综合解决方案，例如作为： iCBT 和数位治疗 (DTx) 让患者能够控制计划和治疗决策，远端医疗和远距精神病学是预防、认识和监测各种精神疾病的强大工具。

一些现有的和正在开发的技术正在适应这种变化。未来的预期趋势是收益增加，使这个行业更具吸引力。另一方面，成长表现取决于投资者对经济状况、地缘政治动盪、疫情后衰退、资金筹措和投资困难、严格的法律规范、经营模式和投资收益以及技术相关问题的预期。之类的挑战。

这些条件和市场成熟度并不限製成长。变革性成长机会包括综合经营模式和零售、心理和行为健康应用程式、儿童和妇女心理健康数位解决方案、药品、疗养院和慢性病护理。

目录

策略要务

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 心理和行为健康数位平台/解决方案的关键策略要务的影响
• 成长机会推动Growth Pipeline Engine（TM）

成长机会分析

• 分析范围
• 主要发现
• 分割
• 心理健康与行为健康的概念框架
• 心理和行为健康：数字和人口统计
• 女性生命阶段与心理健康支持
• 数位心理和行为健康的综合方法
• 心理健康治疗数位平台的类型
• 透过设备实现心理健康的健康科技方法
• 投资金筹措状况
• 心理行为整合应用
• 心理健康应用程式、资料安全和隐私问题
• 主要竞争对手
• 成长指标
• 生长促进因子
• 成长抑制因素
• 预测考虑因素
• 收益预测
• 按地区分類的收益预测
• 收益预测（按细分市场）
• 收益预测分析
• 价格趋势和预测分析
• 竞争环境
• 收益占有率
• 收益占有率分析

成长机会分析：iCBT 与 DTx

• 成长指标
• 收益预测
• 按地区分類的收益预测
• 收益预测分析

成长机会分析：远端医疗与远距精神病学

• 成长指标
• 收益预测
• 按地区分類的收益预测
• 收益预测分析

成长机会分析：企业工具

• 成长指标
• 收益预测
• 按地区分類的收益预测
• 收益预测分析

成长机会宇宙

• 成长机会一：经营模式多元化，进军零售业
• 成长机会 2：心理健康与行为健康应用
• 成长机会3：针对女性心理健康的解决方案
• 成长机会4：儿童心理健康与行为健康解决方案
• 成长机会5：医药解决方案
• 成长机会 6：疗养院和长期护理

下一步

Transformational Growth Facing Post-pandemic Changes, Challenges

The pandemic years left different learnings in terms of mental and behavioral health. The isolation addressed the migration of patients with different needs and conditions from on-site treatments to digital platforms and solutions, highlighting benefits and challenges for providers and users. The main pivotal change is a new, holistic mental and behavioral health comprehension that makes it possible to approach patients closely and acutely, building trust on health tech.

The awareness that physical health has the same importance as mental and behavioral health has a significant impact on day-to-day activities, wellness, social relationships, self-development, work performance, and life quality, leading healthcare to offer integral solutions such as iCBT and digital therapeutics (DTx), where patients have agency in the decisions on their programs and treatments, and telehealth and telepsychiatry-powerful tools for prevention, attention, and monitoring of different mental illnesses.

Several existing and in-development technologies are adapting to this shift. The expected trend for the upcoming years is growing revenue, making this industry more attractive. Meanwhile, growth performance faces challenges such as macroeconomic conditions, geopolitical chaos, post-pandemic recession, difficulties in obtaining funding and investments, hard regulatory frameworks, and investor concerns about succeeding in terms of business models, return on investment, and technology-related issues.

This landscape and market maturity are not a restriction to growth. Opportunities that will lead transformational growth include integrated business models and retail, mental and behavioral health apps, digital solutions for the pediatric population and women's mental health, pharmaceuticals, and care home and chronic care.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Mental and Behavioral Digital Health Platforms and Solutions
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Key Findings
• Segmentation
• Conceptual Framework of Mental and Behavioral Health
• Mental and Behavioral Health: Numbers and Demographics
• Women's Life Stages and Mental Health Support
• Integrated Approach in Digital Mental and Behavioral Health
• The Types of Digital Platforms for Mental Health Therapy
• Health Tech Approach to Mental Health Through Devices
• Investment and Funding Landscape
• Consolidated Mental and Behavioral Apps
• Mental Health Apps and Data Security and Privacy Concerns
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast by Segment
• Revenue Forecast Analysis
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Revenue Share
• Revenue Share Analysis

Growth Opportunity Analysis: iCBT and DTx

• Growth Metrics
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast Analysis

Growth Opportunity Analysis: Telehealth and Telepsychiatry

• Growth Metrics
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast Analysis

Growth Opportunity Analysis: Enterprise Tools

• Growth Metrics
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast Analysis

Growth Opportunity Universe

• Growth Opportunity 1: Diversification of Business Models and Retail Inclusion
• Growth Opportunity 2: Mental and Behavioral Health Apps
• Growth Opportunity 3: Tailored Solutions for Women's Mental Health
• Growth Opportunity 4: Mental and Behavioral Health Solutions for Pediatric Population
• Growth Opportunity 5: Pharma Solutions
• Growth Opportunity 6: Care Home and Chronic Care

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer