睡眠指导市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球睡眠指引市场价值为 14 亿美元，预计到 2034 年将以 14.4% 的复合年增长率成长至 51 亿美元。

失眠和其他睡眠障碍的日益普遍、人们对睡眠对整体健康影响的认识不断提高以及包括保险覆盖在内的支持性政策，都推动了市场扩张。由于担心药物副作用和长期依赖性，消费者越来越倾向于寻求非药物干预措施。认知行为疗法（CBT-I）被广泛认为是治疗慢性失眠的第一线疗法，其改善入睡、延长睡眠时间和提高睡眠品质的有力证据支持了这一观点。以健康为中心的疗法，包括正念练习、生活方式指导和运动项目，正日益受到欢迎，尤其是在老年人群体和企业健康计划中。睡眠指导提供个人化的指导和行为干预，旨在提高睡眠品质、控制睡眠障碍并建立健康的睡眠习惯。穿戴式装置等技术的出现加速了睡眠指引的普及，实现了持续的睡眠追踪。即时数据使指导员和使用者能够调整干预措施、监测进度并获得数据驱动的结果。

2024年，以健康为导向的睡眠指导市场将占据37.3%的份额，这主要得益于人们对全面、以生活方式为导向的睡眠解决方案的需求不断增长，这些方案旨在解决压力、提高工作效率和整体健康问题。这些项目强调行为改变、正念练习和个人化作息安排，因此对注重健康的个人和企业健康计画都极具吸引力。

混合模式市场在2024年创造了4.365亿美元的收入，预计从2025年到2034年将以14.6%的复合年增长率成长。这一增长得益于市场对灵活、个人化辅导体验的需求，这种体验结合了基于应用程式的追踪、人工智慧洞察以及与认证教练的互动。混合模式使用户既能享受数位化带来的便利，又能保留一对一指导、小组课程以及在需要时获得临床支援。

2024年，美国睡眠指导市场规模预计将达5.664亿美元。该地区受益于先进的医疗基础设施、较高的睡眠健康意识以及数位健康平台的广泛应用。失眠和睡眠呼吸中止症等睡眠障碍的高发生率推动了对专业睡眠指导的需求。企业健康计划和保险支援的睡眠解决方案也日益促进市场成长。

全球睡眠指导市场的主要参与者包括 Stellar Sleep、furo.Fit、SLEEP SPACE、Teladoc HEALTH、personify HEALTH、Big Health、亚利桑那州失眠与睡眠研究所、dawn、Better Help、国际育儿与健康研究所、史丹佛大学医学院和 MRx。睡眠指导市场的企业正采用多种策略来巩固自身地位并扩大市场占有率。他们投资于技术整合，包括穿戴式装置和人工智慧驱动的追踪技术，以提供数据支援的指导解决方案。与医疗保健提供者、健康平台和企业专案建立策略合作伙伴关係有助于扩大覆盖范围和用户群体。各公司专注于将数位工具与人类专业知识结合的个人化混合指导模式。行销和教育活动旨在提高人们对睡眠健康的认识并宣传专案益处。持续的研发使企业能够优化干预方法、提高用户参与度并保持竞争优势。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
• 产业影响因素
  • 成长驱动因素
    • 失眠和睡眠障碍的盛行率不断上升
    • 技术进步
    • 人们对睡眠对健康的影响有了更深入的了解
    • 政府的支持性政策和保险覆盖
  • 产业陷阱与挑战
    • 个人化辅导和诊断成本高昂
    • 各医疗机构之间缺乏标准化流程
  • 市场机会
    • 人工智慧驱动的睡眠指导平台
    • 拓展至儿科及青少年睡眠护理领域
• 成长潜力分析
• 价值链分析
• 消费者行为分析
• 投资环境
• 创业场景
• 管道分析
• 未来市场趋势
• 监管环境
• 技术格局
  • 目前技术
  • 新兴技术
• 差距分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 公司市占率分析
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估价与预测：依教练类型划分，2021-2034年

• 主要趋势
• 基于认知行为疗法的睡眠指导
• 以健康为中心的睡眠指导

第六章：市场估算与预测：以交付方式划分，2021-2034年

• 主要趋势
• 数位平台与行动应用
• 混合动力车型
• 个人化辅导/面对面治疗

第七章：市场估计与预测：依病患划分，2021-2034年

• 主要趋势
• 成年人口
• 老年人口
• 儿科和青少年

第八章：市场估算与预测：依最终用途划分，2021-2034年

• 主要趋势
• 个人消费者
• 企业健康计划
• 医疗保健提供者
• 其他最终用途

第九章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Better Help
• Big Health
• dawn
• furo.fit
• International Parenting & Health Institute
• MRx
• personify HEALTH
• SLEEP SPACE
• Stanford MEDICINE
• Stellar Sleep
• Teladoc HEALTH
• THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA

The Global Sleep Coaching Market was valued at USD 1.4 billion in 2024 and is estimated to grow at a CAGR of 14.4% to reach USD 5.1 billion by 2034.

Market expansion is fueled by the rising prevalence of insomnia and other sleep disorders, growing awareness of the impact of sleep on overall health, and supportive policies, including insurance coverage. Consumers are increasingly seeking non-pharmacological interventions due to concerns about medication side effects and long-term dependency. Cognitive behavioral therapy for insomnia (CBT-I) is widely recognized as the first-line treatment for chronic insomnia, supported by strong evidence for improving sleep onset, duration, and quality. Wellness-focused approaches, including mindfulness, lifestyle coaching, and exercise programs, are gaining traction, particularly among older adults and within corporate wellness initiatives. Sleep coaching provides personalized guidance and behavioral interventions aimed at enhancing sleep quality, managing sleep disorders, and establishing healthy sleep habits. Technology is accelerating adoption, with wearable devices enabling continuous sleep tracking. Real-time insights allow coaches and users to tailor interventions, monitor progress, and deliver data-driven results.

The wellness-focused sleep coaching segment accounted for a 37.3% share in 2024, driven by increasing demand for holistic, lifestyle-oriented sleep solutions that address stress, productivity, and general well-being. These programs emphasize behavioral change, mindfulness, and customized routines, making them attractive to health-conscious individuals and corporate wellness initiatives.

The hybrid models segment generated USD 436.5 million in 2024 and is expected to grow at a CAGR of 14.6% from 2025 to 2034. Growth is supported by demand for flexible, personalized coaching experiences that combine app-based tracking, AI insights, and access to certified coaches. Hybrid models allow users to benefit from digital convenience while retaining one-on-one guidance, group sessions, and clinical escalation when needed.

U.S. Sleep Coaching Market was valued at USD 566.4 million in 2024. The region benefits from advanced healthcare infrastructure, high awareness of sleep health, and widespread adoption of digital health platforms. High prevalence of sleep disorders such as insomnia and sleep apnea is driving demand for professional sleep coaching. Corporate wellness programs and insurance-backed sleep solutions are increasingly influencing market growth.

Key players in the Global Sleep Coaching Market include Stellar Sleep, furo. Fit, SLEEP SPACE, Teladoc HEALTH, personify HEALTH, Big Health, THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA, dawn, Better Help, International Parenting & Health Institute, Stanford MEDICINE, and MRx. Companies in the Sleep Coaching Market are employing multiple strategies to enhance their position and expand market share. They are investing in technology integration, including wearable devices and AI-driven tracking, to deliver data-backed coaching solutions. Strategic partnerships with healthcare providers, wellness platforms, and corporate programs help broaden reach and adoption. Firms are focusing on personalized, hybrid coaching models that blend digital tools with human expertise. Marketing and educational campaigns are designed to increase awareness of sleep health and promote program benefits. Continuous R&D allows companies to optimize intervention methodologies, improve engagement, and maintain competitive differentiation.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Coaching type trends
  • 2.2.3 Delivery mode trends
  • 2.2.4 Patient trends
  • 2.2.5 End use trends
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising prevalence of insomnia and sleep disorders
    • 3.2.1.2 Technological advancements
    • 3.2.1.3 Increased awareness of sleep’s impact on health
    • 3.2.1.4 Supportive government policies and insurance coverage
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High cost of personalized coaching and diagnostics
    • 3.2.2.2 Lack of standardized protocols across providers
  • 3.2.3 Market opportunities
    • 3.2.3.1 AI-powered sleep coaching platforms
    • 3.2.3.2 Expansion into pediatric and adolescent sleep care
• 3.3 Growth potential analysis
• 3.4 Value chain analysis
• 3.5 Consumer behavior analysis
• 3.6 Investment landscape
• 3.7 Start-up scenario
• 3.8 Pipeline analysis
• 3.9 Future market trends
• 3.10 Regulatory landscape
• 3.11 Technology landscape
  • 3.11.1 Current technologies
  • 3.11.2 Emerging technologies
• 3.12 Gap analysis
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
  • 4.3.1 North America
  • 4.3.2 Europe
  • 4.3.3 Asia Pacific
  • 4.3.4 LAMEA
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Coaching Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 CBT-I-based sleep coaching
• 5.3 Wellness-focused sleep coaching

Chapter 6 Market Estimates and Forecast, By Delivery Mode, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Digital platforms & mobile apps
• 6.3 Hybrid models
• 6.4 Personalized coaching/Face-to-face therapy

Chapter 7 Market Estimates and Forecast, By Patient, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Adult population
• 7.3 Geriatric population
• 7.4 Pediatric & adolescent

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Individual consumers
• 8.3 Corporate wellness programs
• 8.4 Healthcare providers
• 8.5 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Better Help
• 10.2 Big Health
• 10.3 dawn
• 10.4 furo.fit
• 10.5 International Parenting & Health Institute
• 10.6 MRx
• 10.7 personify HEALTH
• 10.8 SLEEP SPACE
• 10.9 Stanford MEDICINE
• 10.10 Stellar Sleep
• 10.11 Teladoc HEALTH
• 10.12 THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA