数位健康市场－全球产业规模、份额、趋势、机会及预测（依技术、组件、地区及竞争格局划分，2021-2031年）

全球数位健康市场预计将从 2025 年的 2,008.2 亿美元成长到 2031 年的 2,824.6 亿美元，复合年增长率为 5.85%。

该市场涵盖医疗保健与数位技术的融合，例如远端医疗、行动医疗应用和电子健康记录，旨在改善患者照护和医疗服务。主要成长要素包括需要持续远距监测的慢性病患者人数增加，以及需要稳定医疗支援的人口老化。此外，在服务不足的地区，扩大医疗服务覆盖范围并降低营运成本的需求日益增长，也加速了该领域的发展。美国医学会 (AMA) 的报告反映了这种日益增强的融合，报告称，到 2024 年，将人工智慧 (AI) 工具应用于临床实践的医生比例将上升至 66%。

然而，市场扩张面临的主要障碍包括资料隐私和网路安全风险的重大挑战。随着医疗机构将大量敏感的患者资料数位化，网路攻击和资料外洩的威胁正引发机构和用户的高度担忧。因此，对个人健康资讯安全的担忧以及难以满足严格的国际合规标准，可能会阻碍相关人员全面采用这些数位平台。这种犹豫不决可能会减缓全球医疗保健产业采用这些平台的步伐。

市场驱动因素

人工智慧 (AI) 与巨量资料分析的整合正在透过简化临床工作流程和促进精准医疗，改变全球数位医疗市场。这些技术正被越来越多地用于分析大量资料集，以实现疾病的早期检测、预测性洞察和个人化治疗策略，从而减轻行政负担并提高诊断准确性。自动化带来的营运效率提升正在推动医疗机构的广泛应用，帮助他们在提升患者照护标准的同时，填补人才缺口。例如，皇家飞利浦于 2024 年 6 月发布的《2024 年未来健康指数》报告指出，85% 的医疗机构领导者计划投资或部署生成式人工智慧技术，以解决关键的医疗服务挑战。

同时，行动医疗应用和穿戴式医疗设备的日益普及，正在使医疗保健服务更加大众化，并实现持续的远端患者监护。这一由消费者主导的趋势，使个人能够透过即时追踪生命体征来主动管理自身健康，从而推动医疗保健模式从被动应对转向主动预防。这些设备的广泛应用，使得与医疗服务提供者之间能够无缝共用数据，进而实现及时干预并减少患者再次入院。穿戴式科技在美国运动医学会 (ACSM) 2024 年 1 月的调查中被评为首要产业趋势。此外，硅谷银行 2024 年的报告预测，医疗保健科技领域的创业投资将保持强劲势头，稳定在每季 40 亿至 45 亿美元之间。

市场挑战

网路安全漏洞和资料隐私问题是全球数位医疗市场扩张的主要障碍。随着医疗机构将敏感记录数位化并依赖互联平台，恶意攻击的风险显着增加。这种持续存在的威胁环境削弱了医疗服务提供者和患者之间的信任，导致他们对全面采用数位化工具犹豫不决。如果相关人员担心其敏感医疗数据会被窃取或篡改，他们将不愿采用远端监控系统和电子健康记录，从而有效地阻碍这些技术的普及应用。

安全事件也会造成严重的业务中断，阻碍市场发展动能。医疗机构在遭受安全漏洞攻击后，往往面临严重的营运瘫痪和财务损失，迫使它们将创新资金转用于危机公关。例如，美国医院协会 (AHA) 报告称，由于 Change Healthcare 网路攻击，2024 年有 94% 的医院遭受了财务损失。这种普遍存在的不稳定性正在减缓整个数位医疗产业的成长速度，因为各机构优先考虑的是防御性合规措施，而不是采用新技术。

市场趋势

虚拟医院计画和居家医院模式的倡议，正从根本上重塑急性照护模式，将照护从传统的住院环境转移到病患家中。这种结构性变革既缓解了医院容量的紧张局面，也满足了病患日益增长的舒适居家復健需求。医疗系统正透过混合工作流程加速推广这些项目，将面对面护理与持续的生物特征追踪相结合，使心臟衰竭和肺炎等疾病能够在临床环境之外得到有效治疗。作为这项快速普及的佐证，美国医院协会 (AHA) 于 2025 年 7 月发布了一份题为“情况说明书：居家医院项目的扩展”的报告，指出已有 39 个州的 142 个医疗系统的 400 家医院核准提供此类服务。

同时，女性健康科技（femtech）的蓬勃发展正推动数位健康领域的多元化，其关注不再局限于生殖健康，而是扩展到骨盆底健康、更年期管理和女性特异性肿瘤学等领域。这一趋势体现在大量专业平台的涌现，这些平台利用个人化数据和生物标记来填补以往研究的空白，并改善女性的临床疗效。随着相关人员意识到服务这群人所蕴含的经济价值，对该领域的投资正强劲涌入。根据硅谷银行2025年4月发布的报告《2025年女性健康创新》，到2024年，女性健康Start-Ups的创业投资将达到26亿美元，年增55%。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球数位医疗市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按技术（远端医疗（远距照护、远端保健）、行动医疗（穿戴式装置、行动医疗应用程式、服务）、医疗分析、数位健康系统（电子健康记录、电子处方系统））
  • 按组件（软体、硬体、服务）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美数位医疗市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲数位医疗市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区数位医疗市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲数位医疗市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲数位医疗市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球数位医疗市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Oracle Corporation
• ANP Technologies Inc.
• Apple Inc.
• Telefonica SA
• Google LLC
• Mckesson Corporation
• Epic Systems Corporation
• Quality Services International LLC
• AirStrip Technologies, Inc.
• Samsung Electronics Co., Ltd

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Digital Health Market is projected to expand from USD 200.82 Billion in 2025 to USD 282.46 Billion by 2031, reflecting a compound annual growth rate of 5.85%. This market involves the intersection of healthcare and digital technologies, including telehealth, mobile health apps, and electronic health records designed to improve patient care and delivery. Key growth drivers include the rising prevalence of chronic diseases that demand continuous remote monitoring and an aging population necessitating steady medical support. Furthermore, the need to reduce operational expenses while expanding medical access in underserved areas is accelerating sector development. Reflecting this integration, the American Medical Association reported in 2024 that the proportion of physicians incorporating artificial intelligence tools into their practice rose to 66 percent.

However, a major obstacle to widespread market growth is the critical challenge of data privacy and cybersecurity risks. As healthcare providers digitize vast quantities of sensitive patient data, the threat of cyberattacks and breaches generates significant anxiety among institutions and users. Consequently, apprehensions regarding the safety of personal health information and the difficulty of meeting strict international compliance standards can discourage stakeholders from fully embracing these digital platforms. This reluctance has the potential to slow the overall pace of implementation throughout the global healthcare landscape.

Market Driver

The convergence of Artificial Intelligence (AI) and Big Data analytics is transforming the Global Digital Health Market by streamlining clinical workflows and facilitating precision medicine. These technologies are increasingly utilized to examine massive datasets for early disease identification, predictive insights, and tailored treatment strategies, which alleviates administrative workloads and enhances diagnostic precision. The operational efficiencies achieved through automation are fueling significant institutional adoption, as providers aim to offset workforce shortages while elevating patient care standards. For instance, Royal Philips noted in their June 2024 'Future Health Index 2024' report that 85 percent of healthcare leaders are investing in or intending to adopt generative AI technologies to fix critical gaps in care delivery.

At the same time, the rising use of mHealth applications and wearable medical devices is democratizing healthcare access and enabling continuous remote patient monitoring. This consumer-led trend allows individuals to actively manage their health via real-time tracking of vital signs, supporting a transition from reactive treatments to preventive care models. The widespread availability of these devices ensures seamless data sharing with healthcare providers, leading to timely interventions and fewer hospital readmissions. According to the American College of Sports Medicine's January 2024 survey, wearable technology was ranked as the top industry trend. Additionally, Silicon Valley Bank reported in 2024 that venture capital investment in healthtech remained strong, stabilizing between $4.0 billion and $4.5 billion per quarter.

Market Challenge

Cybersecurity vulnerabilities and data privacy concerns constitute a major hurdle for the Global Digital Health Market's expansion. As healthcare entities digitize sensitive records and rely on interconnected platforms, the risk of malicious breaches rises substantially. This persistent threat environment undermines the trust of both providers and patients, leading to a hesitation to fully adopt digital tools. When stakeholders fear that their confidential health data is subject to theft or manipulation, they become reluctant to implement remote monitoring systems and electronic health records, effectively stalling the mainstream integration of these technologies.

Security incidents also cause significant operational disruptions that impede market momentum. Healthcare institutions frequently encounter severe logistical paralysis and financial fallout after a breach, forcing them to divert funds from innovation toward damage control. For example, the American Hospital Association reported in 2024 that 94 percent of hospitals experienced financial impacts due to the Change Healthcare cyberattack. Such widespread instability compels organizations to prioritize defensive compliance measures rather than acquiring new technology, which decelerates the overall growth trajectory of the digital health sector.

Market Trends

The rise of virtual ward programs and Hospital-at-Home initiatives is fundamentally reshaping acute care by moving treatment from traditional inpatient settings to patient homes. This structural shift helps manage critical hospital capacity limits while satisfying growing patient demand for comfortable, home-based recovery options. Health systems are increasingly implementing these programs through hybrid workflows that mix in-person care with continuous biometric tracking, effectively treating conditions such as heart failure and pneumonia outside clinical facilities. Evidence of this rapid adoption is seen in the American Hospital Association's July 2025 'Fact Sheet: Extending the Hospital-at-Home Program,' which notes that 400 hospitals across 142 systems and 39 states have been approved to offer these services.

Concurrently, the growth of Femtech is diversifying the digital health sector by addressing women's health needs beyond reproductive care, expanding into areas like pelvic health, menopause management, and gender-specific oncology. This trend involves a surge in specialized platforms using personalized data and biomarkers to bridge historical research gaps and enhance clinical outcomes for women. Investment is flowing heavily into this segment as stakeholders realize the economic value of serving this demographic. According to Silicon Valley Bank's April 2025 report, 'Innovation in Women's Health 2025,' venture capital funding for women's health startups hit $2.6 billion in 2024, representing a 55 percent rise from the prior year.

Key Market Players

• Oracle Corporation
• ANP Technologies Inc.
• Apple Inc.
• Telefonica S.A.
• Google LLC
• Mckesson Corporation
• Epic Systems Corporation
• Quality Services International LLC
• AirStrip Technologies, Inc.
• Samsung Electronics Co., Ltd

Report Scope

In this report, the Global Digital Health Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Health Market, By Technology

• Tele-healthcare (Telecare, Telehealth)
• mHealth (Wearables, mHealth Apps, Services)
• Healthcare Analytics
• Digital Health Systems(HER, E-Prescribing Systems)

Digital Health Market, By Component

• Software
• Hardware
• Services

Digital Health Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Health Market.

Available Customizations:

Global Digital Health Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Health Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Technology (Tele-healthcare (Telecare, Telehealth), mHealth (Wearables, mHealth Apps, Services), Healthcare Analytics, Digital Health Systems(HER, E-Prescribing Systems))
  • 5.2.2. By Component (Software, Hardware, Services)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Digital Health Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Technology
  • 6.2.2. By Component
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Digital Health Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Technology
      • 6.3.1.2.2. By Component
  • 6.3.2. Canada Digital Health Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Technology
      • 6.3.2.2.2. By Component
  • 6.3.3. Mexico Digital Health Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Technology
      • 6.3.3.2.2. By Component

7. Europe Digital Health Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Technology
  • 7.2.2. By Component
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Digital Health Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Technology
      • 7.3.1.2.2. By Component
  • 7.3.2. France Digital Health Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Technology
      • 7.3.2.2.2. By Component
  • 7.3.3. United Kingdom Digital Health Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Technology
      • 7.3.3.2.2. By Component
  • 7.3.4. Italy Digital Health Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Technology
      • 7.3.4.2.2. By Component
  • 7.3.5. Spain Digital Health Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Technology
      • 7.3.5.2.2. By Component

8. Asia Pacific Digital Health Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Technology
  • 8.2.2. By Component
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Digital Health Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Technology
      • 8.3.1.2.2. By Component
  • 8.3.2. India Digital Health Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Technology
      • 8.3.2.2.2. By Component
  • 8.3.3. Japan Digital Health Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Technology
      • 8.3.3.2.2. By Component
  • 8.3.4. South Korea Digital Health Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Technology
      • 8.3.4.2.2. By Component
  • 8.3.5. Australia Digital Health Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Technology
      • 8.3.5.2.2. By Component

9. Middle East & Africa Digital Health Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Technology
  • 9.2.2. By Component
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Digital Health Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Technology
      • 9.3.1.2.2. By Component
  • 9.3.2. UAE Digital Health Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Technology
      • 9.3.2.2.2. By Component
  • 9.3.3. South Africa Digital Health Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Technology
      • 9.3.3.2.2. By Component

10. South America Digital Health Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Technology
  • 10.2.2. By Component
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Digital Health Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Technology
      • 10.3.1.2.2. By Component
  • 10.3.2. Colombia Digital Health Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Technology
      • 10.3.2.2.2. By Component
  • 10.3.3. Argentina Digital Health Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Technology
      • 10.3.3.2.2. By Component

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Digital Health Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Oracle Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. ANP Technologies Inc.
• 15.3. Apple Inc.
• 15.4. Telefonica S.A.
• 15.5. Google LLC
• 15.6. Mckesson Corporation
• 15.7. Epic Systems Corporation
• 15.8. Quality Services International LLC
• 15.9. AirStrip Technologies, Inc.
• 15.10. Samsung Electronics Co., Ltd

16. Strategic Recommendations

17. About Us & Disclaimer