中国电动车OEM的全球零售方法：策略概况

转向本地、数位优先的零售通路推动成长机会

随着电动车 (EV) 产业的发展，中国电动车OEM准备增强其全球主导地位。中国电动车产业的竞争正在加剧，这使得中国大多数现有电动车製造商和新兴原始OEM不可避免地要进行地理扩张。 Frost & Sullivan 的这份分析概况了中国电动车OEM的全球零售方式，重点关注欧洲、北美和亚洲。它揭示了中国电动车企业在不同地区运营的零售和售后服务策略，并讨论了OEM和售后服务相关人员的机会领域。根据区域目标，中国电动车OEM在国内和全球细分市场采用的零售方式有所不同。本分析检验了这些策略对中国电动车製造商成长潜力的影响。本分析回答的问题是：中国电动车OEM按地区采取哪些零售策略？推动中国电动车OEM产业渗透的主要趋势是什么？相对于其区域竞争对手，中国OEM处于什么位置？中国电动车销量的成长将对本土汽车製造商产生什么影响？各地区的政治和法规环境将如何影响中国电动车的成长？作为中国电动车OEM策略执行评估的一部分，该分析还涉及区域需求、产品完整性以及管理行业驱动因素和限制因素的能力。

目录

改变中国电动车OEM的全球零售方式

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 全球三大零售战略对中国电动车OEM的影响

生态系统

• 中国电动车OEM零售策略 - 概述
• 定义
• 调查方法
• 本次调查回答的问题
• 细分 -销售管道/ OEM类别/地区
• 竞争环境
• OEM竞争：按地区划分

成长要素

• 主要成长指标
• 前 5 名电动车OEM按地区市场占有率
• 中国主要电动车OEM厂市场占有率：按地区划分
• 中国电动车OEM零售通路采用：按地区划分 - 比较概述
• 传统OEM与中国电动车OEM的零售方式—比较概览
• 生长促进因子
• 成长抑制因素
• 影响全球中国电动车OEM成长的潜在趋势
• 中国电动车OEM创新汽车零售模式
• 主要发现—当前和未来的前景

中国电动车OEM的全球零售方式 - 概述

• 中国电动车OEM的全球零售策略 - 概述
• 电动车销售趋势 - 中国
• 在中国运营的电动汽车OEM- 概述
• 在中国运营的中国电动汽车OEM- 主要亮点
• 中国电动汽车OEM的市场进入方法
• 国内市场零售方式的合理性/启示（中国）
• 中国电动车OEM在全球采用的零售模式类型
• 中国电动车OEM零售模式售后服务方式
• 中国电动车OEM的全球商机：按地区
• 关注中国电动车OEM的全球扩张

中国的全球零售方式 EV OEM- 欧洲

• 电动车销售趋势：OEM供应商/类别 - 欧洲
• 政治局势/地区法规 - 欧洲
• 中国电动车OEM在欧洲的实力
• 中国电动车OEM的市场进入方法 - 欧洲
• 中国电动车OEM的客户参与方式—欧洲
• 中国电动车OEM零售方式-欧洲
• 价格分析 - 欧洲
• 售后市场相关人员的潜在商机- 欧洲
• 中国电动车OEM进军欧洲概览
• 中国电动车OEM战略执行评估-欧洲
• 中国电动车OEM零售对当地相关人员的影响 - 欧洲

中国电动车OEM的全球零售方式 - 北美/亚洲

• 电动车销售趋势：OEM供应商/类别 - 北美（美国）
• 电动车销售趋势：OEM供应商/类别 - 北美（加拿大）
• 电动车销售趋势：OEM供应商/类别 - 亚洲（印度）
• 电动车销售趋势：OEM供应商/类别 - 亚洲（日本）
• 中国电动车OEM在北美和亚洲的能力
• 政治局势/地区法规 - 北美
• 政治局势/地区法规 - 亚洲
• 中国电动车原始设备OEM的市场进入方式 - 北美/亚洲
• 中国电动车OEM的客户参与方式－北美/亚洲
• 中国电动车OEM零售方式的合理性/启示—北美
• 中国电动车OEM零售方式的合理性/启示—亚洲
• 价格分析 - 北美/亚洲
• 中国电动车OEM进军北美和亚洲的概述
• 中国电动车OEM策略执行评估－北美
• 中国电动车OEM策略执行评估－亚洲（印度/日本）
• 中国电动车OEM零售对当地相关人员的影响 - 北美/亚洲

案例分析

• 案例- 欧洲
• 案例- 北美/亚洲

成长机会宇宙

• 成长机会1－所有权选择与服务创新
• 成长机会2－社群化运营，提高品牌认知度
• 成长机会3—资料收益

主要结论

• 主要结论

附录

最佳实践评估

弗罗斯特雷达

下一步

Shift Toward Localized, Digital-first Retail Channels Drive Growth Opportunities

As the electric vehicle (EV) industry evolves, Chinese EV OEMs are poised to enhance their dominance globally. Geographic expansion is becoming inevitable for most established Chinese EVs and start-up OEMs as competition intensifies in China's EV industry. This Frost & Sullivan analysis provides an overview of the global retail approaches of Chinese EV OEMs, focusing on Europe, North America, and Asia. It highlights the retail and aftersales strategies of Chinese EV players operating in diverse geographies and discusses areas of opportunities for OEMs and aftersales stakeholders. Chinese EV OEMs' adoption of retail approaches differs between home and global segments based on their regional goals. This analysis examines the implications of these strategies on Chinese EV automakers' growth potential. Questions This Analysis Will Answer What are the retail strategies Chinese EV OEMs adopt in different regions? What are the main trends driving industry penetration for Chinese EV OEMs? Where do the Chinese OEMs stand against competitors in their respective regions? What is the impact of Chinese EV sales growth on local automakers? How will the political and regulatory environments in the respective regions impact the growth of Chinese EVs? As part of the strategy execution evaluation of Chinese EV OEMs, the analysis also covers regional desirability, product alignment, and capability to manage industry drivers and restraints.

Table of Contents

Transformation in Chinese EV OEMs' Global Retail Approach

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Chinese EV OEMs' Global Retail Approach

Ecosystem

• Chinese EV OEMs' Retail Strategy-Overview
• Definitions
• Research Methodology
• Questions This Study Will Answer
• Segmentation-Sales Channels/OEM Categories/Regions
• Competitive Environment
• OEM Competitors by Region

Growth Generator

• Key Growth Metrics
• Market Share of Top 5 EV OEMs by Region
• Market Share of Top Chinese EV OEMs by Region
• Retail Channel Adoption of Chinese EV OEMs by Region-Comparison Summary
• Retail Approach of Native Traditional OEMs vs Chinese EV OEMs-Comparison Summary
• Growth Drivers
• Growth Restraints
• Potential Trends Impacting the Growth of Chinese EV OEMs Globally
• Chinese EV OEMs' Innovative Vehicle Retailing Approaches
• Key Findings-Current and Future Outlook

Chinese EV OEMs' Global Retail Approach-Overview

• Chinese EV OEMs' Global Retail Strategy-Summary
• EV Sales Trend-China
• Chinese EV OEMs Operating in China-An Overview
• Chinese EV OEMs Operating in China-Key Highlights
• Chinese EV OEMs' Go-to-Market Approach in China
• Rationale/Implications of Retail Approaches in the Domestic Market (China)
• Types of Retail Models Chinese EV OEMs Adopt Globally
• Aftersales Approaches of Chinese EV OEMs by Retail Models
• Opportunities for Chinese EV OEMs Globally by Region
• Chinese EV OEMs to Watch in Global Expansion

Chinese EV OEMs' Global Retail Approach-Europe

• EV Sales Trend by OEM Origin and Category-Europe
• Political Climate/Regional Regulations-Europe
• Chinese EV OEMs' Capabilities in Europe
• Chinese EV OEMs' Go-to-Market Approach-Europe
• Chinese EV OEMs' Customer Engagement Approach-Europe
• Rationale/Implications of Chinese EV OEMs' Retail Approaches-Europe
• Price Analysis-Europe
• Potential Revenue Opportunities for Aftermarket Stakeholders-Europe
• Overview of Chinese EV OEMs Operating in Europe
• Evaluation of Chinese EV OEMs' Strategy Execution-Europe
• Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-Europe

Chinese EV OEMs' Global Retail Approach-North America and Asia

• EV Sales Trend by OEM Origin and Category-North America (United States)
• EV Sales Trend by OEM Origin and Category-North America (Canada)
• EV Sales Trend by OEM Origin and Category-Asia (India)
• EV Sales Trend by OEM Origin and Category-Asia (Japan)
• Chinese EV OEMs' Capabilities in North America and Asia
• Political Climate/Regional Regulations-North America
• Political Climate/Regional Regulations-Asia
• Chinese EV OEMs' Go-to-Market Approach-North America and Asia
• Chinese EV OEMs' Customer Engagement Approach-North America and Asia
• Rationale/Implications of Chinese EV OEMs' Retail Approaches-North America
• Rationale/Implications of Chinese EV OEMs' Retail Approaches-Asia
• Price Analysis-North America and Asia
• Overview of Chinese EV OEMs Operating in North America and Asia
• Evaluation of Chinese EV OEMs' Strategy Execution-North America
• Evaluation of Chinese EV OEMs' Strategy Execution-Asia (India/Japan)
• Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-North America and Asia

Case Examples

• Case Examples-Europe
• Case Examples-North America and Asia

Growth Opportunity Universe

• Growth Opportunity 1-Ownership Choices and Service Innovation
• Growth Opportunity 2-Localized Operations to Enhance Brand Recognition
• Growth Opportunity 3-Data Monetization

Key Conclusions

• Key Conclusions

Appendix

• Appendix-OEMs Operating by Region/Country

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer